Building Trust Between Processors and Small Farmers
1. HO3:
HAVE
YOU
HEARD
A
PROCESSOR
SAY:
1.
“I
want
to
source
more
paddy
from
small
farmers,
but
I
have
had
trouble
with
a
few
traders
thinking
short-‐term
and
cheating
me
so
I
am
not
sure
how
to
start”
2.
“I
need
to
generate
loyalty
with
my
(farmer)
suppliers
and
limit
pirate
(selling)
buying,
so
embedding
services
and
providing
performance
incentives
should
help
keep
my
mill
utilisation
rates
high”
AN
INPUT
PROVIDER
SAY:
1.“I
know
my
future
depends
on
smallholders,
but
I
don’t
know
how
to
get
to
my
future
and
it
seems
too
far
away”
2.“I
heard
another
input
firm
on
the
radio,
so
I
called
my
cousin
in
the
tax
authority
to
check
on
how
they
can
afford
advertising”
TASK:
For
each
statement
answer
these
questions:
–Who
is
the
relationship
between?
–How
would
you
describe
the
nature
of
the
relationship?
–What
does
the
statement
imply
about
the
nature
and
degree
of
competition
and/or
cooperation?
–Are
there
any
rules
(formal
or
informal)
that
may
have
influenced
the
statement?
–What
would
you
like
to
hear
more
often
in
the
future?
• Adjust
existing
statement
• Write
new
statement