This video specifically zooms in on content, both original and curated. Curated content is highlighted and how it can help a business owner to be regarded as an expert or authority in his own niche. Noteworthy tips are mentioned to guide the viewer with the process of content curation.

1. How To Build Authority By Curating
Content on Facebook

2. Establish Yourself As An Authority
• People should see you as an
expert.
• They should be able to turn
to you for information about a
particular topic.
• If you are an expert, they
would more likely buy from
you than otherwise.

3. Being An Authority Takes Real Effort
• You have to demonstrate your
knowledge and expertise on a
daily basis.
• You must be seen as someone
who understands trends in your
industry and can act as a
thought leader.

4. You Can Build Authority Quickly By
Sharing Curated Content
• Build authority fast and easy
by sharing curated content on
your Facebook page.
• You’ll want to create your
own content too.
• However, curated content can
provide real value to your
followers and give a giant boost
to your credibility at the same
time.

5. Original vs. Curated Content
• Original content is content you
create yourself, specific to your
company.
• Curated content is content that
comes from other places. You
curate content the way a
museum curator does it – culling
through it and selecting things
that will most likely interest your
audience.

6. • Curated content can come from
many places. Examples: Industry
publications, authority bloggers
and government sites.
• The content you select must be
chosen carefully and thoughtfully.
• The best curated content is
content that speaks directly to
the needs of your followers.
Where Can One Get
Curated Content?

7. • Follow authority pages and
review their content as it is
released.
• Example: Search for Facebook
pages for publications and
periodicals in your industry.
Their posts will show up in your
feed.
How To Find Curated Content

8. You Can Also Find Curated Content In
Your Personal Facebook Feed
• For example, you spot an
article from the Wall Street
Journal or another authority
source, you can share that
directly from there to any page
you manage.
• You may also see items shared
by your followers or read
something in a print publication
and seek it out online.

9. How To Share Curated Content
You should NOT:
• Share someone else’s content
without offering any
commentary
• Establish yourself as an
Expert, not just a conduit.

10. Read Content Thoroughly Before
Sharing It
• This will ensure that you
don’t share anything
inappropriate.
• This will also give you an
opportunity to think about
what it says and how it might
be perceived by your
followers.

11. Offer Commentary By Coming Up
With Points Not Addressed
• This is another way you can
offer a commentary to
curated content.
• Example, you might say “I
think this writer misses the
mark by not including…”

12. Call Attention To A Point That You Feel
Is Particularly Important
• For example, you’re sharing
a list of 10 ideas and you
think #7 is the best, point
that out.
• You may also want to offer
an anecdote to illustrate why
you like it.

13. Carefully Curated Content Keeps You
Abreast of Relevant News
• It gives you an opportunity
to know about news that
would be relevant to your
industry and followers.
• It also allows you to
demonstrate your knowledge
and provide real value to
your audience.

14. FREE VIDEO Reveals 21 Steps To
Earning Up To $10,500 Per Sale Online!