Presentation delivered at the Global Entrepreneurship Congress in Johannesburg, South Africa (March 2017).

1. Global Startup
Ecosystem
Development

2. Strategies vs. Genome
GENOME
1. Scaling Potential =
• + First (Early) to Market COMPETITION
• + Creates 100X Value for 100X Cheaper VALUE CREATION
• BIG Customer Needs POTENTIAL
2. NOT Developed at Growth Stage or Scaling Stage
• This is when you REALIZE your potential

3. Genome of Startup Scaling
GENOME
• Startups Define & Develop Scaling Potential at the Very Beginning
• Customer Development
• Talk to Customers from Day One
• And Continuously, ALWAYS!
• Lean Startup
• Test your hypotheses early
• Learn from other companies:
• What has been tried and Succeeded or Failed?

4. Founder: Secure the Right Knowledge: Support = Network
RESOURCES
• Founder
• Ambition: Big Idea
• Market Knowledge
• Customer
Relationships
WHO
• Local & Global
Connectedness
• Advisor, Mentor,
Expert
• Customer
HOW
• Network: friends,
entrepreneurs, others
• Accelerators,
Incubators

5. Global Connectedness = Global Reach
Local Connectedness = Local Reach
RESOURCES

6. Johannesburg Ecosystem = Activation Phase
Johannesburg

7. Johannesburg Ecosystem vs. Others at Activation Phase
Johannesburg
Factor:
Sub-Factor: Access Growth Quality
Global
Connecte
dness
Global
Reach
Local
Reach
(GDP)
Access Quality Cost
Ecosyst
em
Team
Funding Market Reach Talent Experience
Johannesburg
Cape Town
Lagos
Sri Lanka
Kuala Lumpur
Santiago
0.5 10 3.7 2.6 1.0 0.1 4.5 0.6 8.6 0.0 2.3
2.8 2.5 2.7 2.0 1.8 0.1 4.1 1.7 8.6 1.1 2.6
3.6 0.2 2.4 1.7 -0.1 0.2 6.9 0.0 9.3 0.0 4.8
0.0 7.7 2.4 2.7 0.9 0.0 3.7 0.0 9.6 0.0 4.1
4.5 7.2 3.7 3.7 0.7 0.2 5.8 0.4 9.6 1.8 3.8
1.8 0.0 2.7 1.6 1.3 0.1 5.8 5.4 8.1 1.2 3.9
Rio de Janeiro
Malta
Lisbon
Turin
St. Louis
Mexico City
2.0 0.2 3.9 1.7 0.0 0.9 0.0 2.5 8.6 0.0 0.9
1.1 10.0 0.0 3.9 11.9 0.0 8.8 4.3 7.0 2.2 3.7
4.0 4.4 2.0 5.4 8.0 0.1 1.6 2.9 7.7 0.0 1.5
0.9 0.3 3.6 0.7 2.5 0.3 1.5 7.1 7.6 0.0 2.4
3.9 1.3 2.8 0.0 1.3 10.0 3.4 5.8 2.9 1.2 5.4
3.2 1.1 2.2 4.5 1.5 0.6 5.4 2.2 8.1 1.1 5.2
Quebec City 0.3 0.6 4.0 2.0 8.5 0.8 3.5 4.4 6.6 1.2 2.3

8. Key Results Relevant to Activation Phase
Johannesburg
• FUNDING: Low (normal) but Experienced Investors
• Experienced Investor Index: 6.0, higher than Cape Town, Lagos
• 53% Local Seed, 43% Local Lead
• Means outside investors are active, very good sign
• TALENT
• Engineer 2+ Experience in Startup: 75% VERY GOOD
• Growth Team Experience: 55%; comes later, good for this stage
• EXPERIENCE
• Ecosystem = Low (Normal)
• Team = Good
• 1/3rd of Founders have 2+ year experience in a startup: VERY GOOD
• 20% of them have experience in a hypergrowth or unicorn

10. Join our mission.
10
JF Gauthier
CEO
+1-415-722-0345
jf@startupgenome.com
Marc Penzel
COO
+1-415-278-1205
marc@startupgenome.com
Shane Reiser
Executive Director
+1-636-538-0326
shane@startupgenome.com
Miro Zhelezov
Growth & Partnerships
+1-434-422-2713
miro@startupgenome.com