Stories are powerful ways to communicate your company's brand. But it is essential to remember that your customer is the hero. You are the guide.

2. Stories We Love

3. A Character
who wants
something
and overcomes
obstacles
to get it.

4. Branding is Storytelling
=

5. You are NOT the hero in your story
X

6. Step 1. The Warmer

7. The About Us Page

8. We are a passionate team of American Innovators bonded by Vision, &
Determination. For over 30 years, Pro-Line Racing has created unforgettable
memories for the everyday backyard hero to winning 12 IFMAR World
Championship titles.
As a world class U.S. Manufacturer and 12-Time World Champion, our goal is to
always satisfy our RC customers through cutting edge designs and high
performance products. That is why Pro-Line has been honored with 35 Readers
Choice Awards, surpassing any RC Accessory company in the industry.
For over 30 years Pro-Line has been Made in America. We have committed,
invested and developed a world class facility and team of Americans. We are
devoted to providing you with cutting edge innovation and performance
products that improve your RC experience.

9. The About Us Page

10. The About Us Page
From the Blog Tyrant About Page

11. stor ybrand.com

13. The Guide

16. Website
Copy
Pitches and
Presentations
Training
new staff
Shaping
Corporate
Culture
Applications

17. You are not the hero.
You are the guide.