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ProQuest's Library Futures Forum 2014 - Create Your Future the Peter Drucker Way, Bruce Rosenstein


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Creating your library's future the Peter Drucker way.

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ProQuest's Library Futures Forum 2014 - Create Your Future the Peter Drucker Way, Bruce Rosenstein

  1. 1. Create Your Future the Peter Drucker Way Bruce Rosenstein ProQuest Library Futures Forum May 19, 2014
  2. 2. Peter Drucker 101 Peter Drucker (1909-2005) Consultant to major corporations (General Electric, Procter & Gamble, etc.) and nonprofits (Girl Scouts of the USA, American Red Cross and others) Author of more than 40 books selling millions of copies worldwide Longtime professor (The Drucker School, Claremont, Cal. & elsewhere)
  3. 3. Creating the Future For You & Your Organization
  4. 4. Drucker’s First Rule of Priority Setting: Focus on the Future, Not the Past
  5. 5. Drucker’s 10 Elements of the Future Mindset Uncertainty Creation Inevitability Present moment Change Reflection Remove/Improve Innovation/entrepreneurship Risk
  6. 6. “In human affairs – political, social, economic and business– it is pointless to try to predict the future, let alone attempt to look ahead 75 years…But it is possible – and fruitful -- to identify major events that have already happened, irrevocably, and that therefore will have predictable effects in the next decade or two. It is possible, in other words, to identify and prepare for the future that has already happened.” -Peter F. Drucker, Peter Drucker on the Profession of Management, 1998
  7. 7. Drucker further believed that we must “develop a methodology for perceiving and analyzing these changes.” This can be a central challenge and goal for information professionals in this era of disruption and upheaval.
  8. 8. How to Determine “the Future That Has Already Happened” Part 1 Human intelligence: Meeting in future-oriented groups (including book groups) Brown-bag workplace events with speakers Journal clubs
  9. 9. How to Determine the Future That Has Already Happened Part 2 Information Searches: Free and fee databases Web searching Monitoring of newspapers, magazines and journals Demographics Government reports/statistics Applying Competitive Intelligence techniques
  10. 10. Future-Oriented Prizes, Honors and Awards Part 1 The Drucker Institute (Peter F. Drucker Award for Nonprofit Innovation) The Economist (Innovation Awards) (Purpose Prize) Ernst & Young (Entrepreneur of the Year Award) The Frances Hesselbein Leadership Institute (Leader of the Future Award)
  11. 11. Future-Oriented Prizes, Honors and Awards Part 2 John Templeton Foundation (The Templeton Prize) MacArthur Foundation (MacArthur Fellows Program, AKA “Genius Grants”) Nobel Foundation (Nobel prizes) TED (Technology Entertainment, Design) (TED Prize) X PRIZE Foundation, “Revolution through Competition” (X PRIZEs)
  12. 12. Organizations and Think Tanks, Part 1 Accenture (Public Service for the Future) Burson-Marsteller (Future Perspective) DARPA Deloitte (Center for the Edge) Foresight (future-oriented organization from the British government)
  13. 13. Organizations and Think Tanks, Part 2 The Future of Work (an initiative from Lynda Gratton, a professor at the London Business School) Institute for the Future (IFTF) Pew Research Center RAND World Future Society (WFS) Slogan: “Tomorrow is Built Today”
  14. 14. Shaping the Future of Your Organization “…the seemingly most successful business of today is a sham and a failure if it does not create its own and different tomorrow. It must innovate and re-create its products or services but equally the enterprise itself.” - Peter F. Drucker, The Executive in Action, 1996
  15. 15. Competitive Intelligence for the Future
  16. 16. Arik Johnson, Aurora WDC, from Bruce Rosenstein, Create Your Future the Peter Drucker Way: “Strategic, market, and competitive intelligence overcomes traditionally internally -focused leadership by placing strategy as the product, rather than the process, for defining and achieving success. The bygone era when strategy and marketing were separate disciplines has enabled an intense focus on generating new demand and quantifying customer value by solving customer problems, often before customers even knew they had them.”
  17. 17. Craig Fleisher, Aurora WDC, from Bruce Rosenstein, Create Your Future the Peter Drucker Way: "Competitive intelligence is, by design and tasking, a process that helps executives in organizations to envision a more desirable future. Unlike many better known organizational functions that rely on reorganizing and tabulating prior performance data, CI activities and practices are designed to help decision makers look ahead, and many also help managers to “‘peer around corners.”’
  18. 18. Chris Hote, Digimind USA, from Bruce Rosenstein, Create Your Future the Peter Drucker Way: [of the growing role of CI in organizations]”… fueled by the substantial and constantly increasing amount of information available on the Internet. Beyond newspapers, press releases, corporate announcements, and corporate websites, the Internet now contains numerous databases (patents, clinical trials), public information (regulatory bodies), and user- generated content (blogs, Twitter, Facebook, and so on) that can be exploited to better anticipate market trends, competitor tactics, and consumer demands.”
  19. 19. Appreciative Inquiry for the Future This process focuses on what the organization does well, not what its deficiencies are Taps into your organization’s deepest desires to do good, meaningful work. Often associated with Professor David Cooperrider of Case Western Reserve University (and a visiting professor at the Drucker School) AI uncovers the potential within an organization and leverages the valuable practices already in places; making it somewhat similar to knowledge management
  20. 20. For your professional development: learn to become your own successor Diversify your efforts/outputs Develop a powerful personal brand Global outlook/global worldview Remain relevant Create a consistent, impressive body of work Create work that benefits others
  21. 21. Inner Strength Tools for a Future-Focused Mindset Mindfulness The Relaxation Response Self-Efficacy
  22. 22. Harvard University Professor Howard Gardner’s Five Minds for the Future
  23. 23. 1.The disciplined mind 2.The synthesizing mind 3.The creating mind 4.The respectful mind 5.The ethical mind
  24. 24. Super Successors: People who continue to create their futures; with a track record of succeeding themselves
  25. 25. Doug Conant Edward Tufte Richard Branson Frances Hesselbein
  26. 26. Harvard theorist Robert Kegan: the mental complexity model for thinking about the future The socialized mind The self-authoring mind The self-transforming mind
  27. 27. Holistic Look Beyond Your Current Workplace Activities involving family, volunteering, taking classes, playing/teaching a musical instrument, book groups, playing sports, exercise/mind-body activities, civic groups, spiritual/religious activities, mentoring, book clubs (to name a few…)
  28. 28. To learn more about my new McGraw-Hill book, Create Your Future the Peter Drucker Way: te-your-future/
  29. 29. Thank You for Participating! To learn more, please visit To learn more about Peter Drucker: The Drucker Institute The Peter F. Drucker and Masatoshi Ito Graduate School of Management, at Claremont Graduate University contact me: