what have you learned from your audience feedback?

1. Question3
Whathaveyoulearned fromyouraudience feedback?

2. AudienceFeedbackinmedia
ItisimportantthataudiencefeedbackisusedintheFilmIndustryasproductioncompaniesneedasmanypeopletoseetheir filmandto
dothisthefilmhastoattractanaudience,ifknowaudiencefeedbackistakenthenitmeansthatthefilmmaynotmakeasmuch
moneyduetonotmanypeopleseeingthefilm.
thisisparticularlyimportantwhenafilmistowardsanichemarketorthefilmisasmallbudgetreleaseasthemarketisgoingtobe
smallerthereforemorepeopleinthatmarketneedtobepersuadedtoseethefilm. Itisalsoimportantasnomatterwhatthe filmisthere
isstillgoingtobealotofmoneyspentonproductionsoit'simportantthatprofitismade.
Thewaysthethesecompaniescangainunderstandwhattheaudiencewantsbeforespendinglotsofmoneyondistributionisthrough
testscreeningsandMArketresearch.Testscreeningsallowsforanaudiencetoseethefilminaroughstageandansweraquestionnaire
onit.MarketResearchiswhenacompanylooksinto themarkettheyareaiming atandcanfindoutwhatthemarketwantsand where
themarketis.

3. PrimaryReaserch
Whenresearchingwhoouraudiencewasgoingtobeweusedsurvey
monkeytocreateasurveytoseewhethersomeoftheideaswehadwere
likedbytheclass,andanyanswerstheyrepliedwithcouldthenchange
thewaywewerelooking atthestoryoradaptcertainsectionstosuitthe
needsofthataudience.
Theproblemwithusingsurveymonkeywas thatitwasanonline
subscriptionmethodandthereforewasdifficultfortheclasstoanswer
thereforewedidn'tgetmuchinformationfromitespeciallyasweneeded
topaytogetthedata.

4. SecondaryResearchThinkbox
thinkbox,thisgaveusinformationonceweknewwhattheageofthetargetaudiencewasgoingtobewhichwas16-24thisthengaveus
informationonwherethataudienceviewstherecontentthisthenmeantthatwecouldplanwheretheteasertrailerwillbebroadcast
forexamplewefoundinformationsuchas“7%ofourtargetaudienceconsumevideothroughYouTubewhichiswhereareteaserwill
postedaswellasonTV,”thisthenallowedforustohaveanotherdiscussionaboutthemostefficientplacesthatareteaser couldbe
seen.weAlsounderstoodthattheaudiencewewereaiming towardswatchondemandmakingithardertoadvertiseatcertaintimesof
thedayforthataudience.

5. SecondaryReaserchPearl&Dean
thisgaveusinformationaboutwhatotherfilmsthathavesimilardemographicstousinthesamegenre,forexampleinsidious was
verysimilartooursandthereforegaveanideaofwhatgendertheaudiencemainlywereandwhatage,forinsidiousthelargest
proportionoftheaudiencewere15-24maleandthereforethismeantthatwecouldthenthinkabouthowwecouldmarketthefilm, to
thataudienceforexamplewhatmagazines,whattvchannelsetc.

6. RoughCutFeedback
Thefirstfeedbackwegainedfromtheclassaftertheyhadseensomecontentwasfromtheroughcut.Thiswasareallyusefullchancefor
usaswewereabletounderstandwhatwasgoingwrongandwhatwasgoingwell.
Alotofthefeedbackwegainedwasonsoundratherthanthefootageasalot
ofthestructureandpacingwewerehappywith,howeverhereareafewofthe
thingsthatcameup:theendalotofpeoplefoundsomesoundswereabittoo
loudandalsothattheysoundedabitweirdthiswasthestaticsoundthat
goeswiththetitle ofthefilms,thiswealsoknewaboutandsowereableto
recreateamuchbiggersoundtrackaswehadmoretimethiswaswhatalot
ofthepostproductionwasonaftertheroughcuts.

7. RoughCutFeedback
Wealsogotfeedbackonhowthetrailerdidn'tmakesenseasthere
wasmissingdialoguewhichofcourseweknewabouthoweverwe
hadn'thadtimetoputitintothetrailerbeforethescreening.
Thereforeaftertheroughcutwerecordedthemissingaudioin
withausbmicrophoneontheleftiswheretheaudiowasmissing.
Theaudiothatwasmissingwas“oi,Luke.Comedownstairs”

8. TeacherFeedback
Afterwehadmadethechangestotheroughcutwethenaskourteacherforsometechnicalthingsthatneededchangingaseverything
fromtheroughcutwasverybroad.someoftheteacherfeedbackwereceivedwas:
thetitlescouldbemovedtolinkmorewiththevideo,afterchanging
thiswewereabletorealisehowmuchmoreitmadesenseandtherefore
justgavetheoverallproductmorestructure.
Wealsoweretoldtochangethesoundsothatwhenthevoiceshoutsup
stairsitsoundslikeit'sinanotherroomthiswechangedbyaddingEQ
andthereforeitimprovedhowitallsoundedandsoundedmore
realistic.

9. FinalAudienceFeedback
Weusedyoutubetogainourfinalaudiencefeedback,inwhicheverymemberofthe
classcommentedaboutarethreeproductsonthecommentssection.Thiswasuseful
aswecouldseethesuccessofourmarketingcampaignthereasonwhywecouldsee
thesuccessofourmarketingcampaignwasbecausewecanseeifotherclass
membershavebeenabletounderstandthegenreandwhetheralltheproductscreate
abrand.

10. TeaserTrailerFeedback
themostcommonpositivefeedbackincluded:
-ALotofpeople likedthefastcutsasitmeantthattension
wascreated.Thisworked welltosuggestthegenre aswell
according totheaudience.
-ALotofpeople alsolike thesoundtrackandhowitmade
youfeeltenseandateasealotofthetimethiswas
mentioned mostcommonlysuggestinghoweffectivethe
soundtrackwas.

11. Teaser TrailerFeedback
themostcommonNegativefeedbackincluded:
-Alotofpeoplestilldidnthearthesoundatthe
beginningthisthereforemeantthatitstilldidn't
makesensetothem.
-alotofpeoplefeltweshouldn'thaverevealedthe
charactersintheteasertrailerasmuchaswedid.

12. Poster&MagazineFeedback
Themostcommonpositivefeedbackforbothoftheseswere:
-Alotofpeoplelikedhowwehadfollowedconventionsofa
filmmagazine, asyoucanclearlyseewhythingshavebeen
placedonthepageincertainplaces,toattractattention.
-Alotofpoeplelikehowwehadusedfocustoportraythegirlas
amystery.andgenerallytheeffectofthedepthoffocus.

13. Poster&MagazineFeedback
Themostcommonnegativefeedbackwas:
-Alotofpeoplesaythatthepostershouldbemoreinteresting
andreflectthebrandbetter.
-Alotof peoplefeltthatthemagazinelayoutof
entertainmentweeklydidnotsuitthehousestyleandthat
thelogoshouldbemovedupmoretoremovedeadspace.

14. FinalAudienceFeedbackConclusion
Overallthefinalaudiencefeedbackispredominantlypositivesoithink wehaveachievedasuccessfulmarketingcampaignhowever
negativefeedbackisusefultodeterminehowwecouldhadmoreofasuccessasmaybewithafewmorelayoutchangeswewouldbeableto
haveverystrongfinalproductsthatallwouldshowthebrandtogether.Withmoretimethiscouldbeachievedaloteasier.