I've put a lot of thought into how marketing and go-to-market strategy should be executed in a winner takes all world. It use to be that you could build a nice business and not be number one, but as we are witnessing across nearly all markets, industries, and categories, today, the king (leader of the category) takes almost everything, leaving the rest to fight over scraps. So, what does it mean for those of us tasked with building a market? We must become the king. It's really the only choice we have. This presentation provides a high level way to begin the discussion of how a disruptive innovation company can drive a market to become the winner. DOWNLOAD PRESENTATION>>> https://docs.google.com/presentation/d/1Q47GfLrGeyd_JeoWonFKfAlLx3u9aQPenVNPKiyFzWE/