2. 2
Definition of Situation
Cline Cellars will be holding a grand opening for their brand new boutique wine bar in
downtown Sacramento on Saturday, July 16, 2016. This party will not only celebrate the grand
opening, but it will also serve as an announcement for Cline Cellars decision to branch out and
open more locations..
Cline Cellarsbeganonafarm inOakley,CA inthe tumultuousdaysof the late 1960s whena
youngFredCline spentsummersonhisgrandfather’sfarm.Whilethe restof the countrywas in
cultural upheaval,ValerianoJacuzzi,one of the sevenJacuzzi brotherswhopioneeredAmerican
aviationandwaterpumps,taughthisgrandsonthe cherishedold-worldwaysof teasingmagicfrom
the soil.
Fredneverlosthislove forthe soil.Withnew bride NancyBunting,he embarkedona
missiontobringRhone-style winestoAmericandinnertables.Restoringvinesthatwere decades
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old,some over100 years,Fredand NancyproducedMourvèdre,Carignane,Marsanne,Roussanne
and Viognier.He alsoplantedacresof whatwouldbecome legendaryClineCellarsZinfandel.
In 1993, Fred and Nancy moved the winery to a 350-acre ranch in the famed Carneros
ValleyinSonomaCounty.There the ClinesplantedMerlot,Chardonnay,PinotNoir,andSyrah.They
opened a tasting room in an 1853 farmhouse on the land, and renovated the grounds to highlight
the history and pastoral beauty of the property.
Today, the Clines own many acres of vineyards throughout Sonoma County, with other
propertiesinOakleyandTehama.Passionate about the importance of history, they own and have
restored the nearby Dillon Beach Resort, the Mizpah Hotel in Tonopah, NV, and the Villa Laura in
Tuscany. They also operate Green String Farm, a 150-acre working farm that produces a variety of
fruits and vegetables grown on soil that is tended and nurtured without toxic chemicals. The
produce from Green String is used by such culinary luminaries as Alice Waters of Chez Panisse.
Measurable Objectives
ReputationManagement Goals:
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● Thisday isto showhow successful Cline Cellarshasbecome andhow proudtheyare to be
embarkingona newbusinessadventure,Increasingtheirachievementsandgoalswhile
growingas a company.
● Cline Cellarshopestoincrease clientele withthisevent,aswell aspromote theirname
furtherto more audiences.
● Cline Cellarsaimstoestablishthemselvesfurtherasasubstantial andinfluentialexpanding
companythat will continue toflourish.
Task ManagementGoals:
● Executionof the eventwill be smoothandhandledwithgreatcare and detail.The event
planningteamwill be preparedandunderstandsthe importanceof the event.
● There will be agoal of 700 ticketssoldforthe tastingeventanda full attendance expected.
The ticketswill sell at$100 apiece creatinga estimatedprofitof $70,000 Afterbudget
expensesforthe event,there isanestimatedprofitof $37,500 for the company.The $100
includestastingof 6 of our bestwinesalongwithcomplimentaryappetizerswithalight
dinner.
● Basedoff the popularityandimpressive buzzthe eventwill create aboutthe company,
there isan expectedgoal of gainingmore highendinvestorsandbuyersjoiningCline
Cellarswithinthe restof 2016.
RelationshipManagementGoals:
● The company aimsto continue increasingtiestothe communityandindustry.
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Target Audience:
The target audience forthe eventwill be businessprofessionalsandotherinvestors,aswell as
otherbuyerswhoare interestedinCline Cellars.The maindemographicisa young,freshbusiness
professionalcrowdthatenjoyswine andwhatthe companyrepresents.
Timeline
Day of the Event:
2 p.m.:Eventspecialistsarrive atvenue andstartputtingupdécor/settingup
3 p.m.:Food/drinkpreparationbegins
3:30 p.m.:CEO andfeaturedguestsarrive
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Venue:$5,000
Food:$3,000
Drinks:$20,000
Décor: $2,000
Take-Home GiftBags:$2,500
Total: $32,500
Estimated Profitfor Event: $ 37,500
ProposedMethodof Evaluation
In orderto evaluate howsuccessfulthe eventwasforthe company,the goal of gainingmore
buyersbythe endof 2016 will be a large proponent.The companywill alsolookatthe numberof
articlespublishedaboutthe eventinnewspapersandonthe internet,aswill asthe numberof
tweets,shares,andlikesthe eventsreceivesonsocial media.A thankyou note will be senttoall
guests,withalinkto viewpicturesfromthe event. Thiswebsitewill have picturestakenatthe
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eventaswell asa recapon the companyand how to get incontact. The numberof hitsthe website
receives,aswell asthe numberof callsreceivedwillalsobe indicatorsof evaluation.
MEDIA ALERT
Date: June 11, 2016
Contact: MarionSmith
925-759-0977
m.smith@ClineCellars.com
FOR IMMEDIATE RELEASE
CLINE CELLARS HOSTS WINE TASTING EVENT FOR GRAND-OPENING OFBOUTIQUE WINEBAR
WHAT: Grand openingof Cline Cellarsnew boutique wine barindowntownSacramento,CA.
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WHO: Cline Cellars
WHEN: Saturday,July16, 2016
WHERE: DowntownSacramento
1123 L St,Sacramento,CA 95814
WHY:Cline Cellarsislookingtoexpanditscompanywiththe brandnew openingof itsboutique
wine bar.
HOW: Those interestedinbuyingticketstothe eventcanpurchase themthroughStubHubfor$100
perperson.
WINERY FACT SHEET
Cline Cellars Boutique Wine Bar
1123 L Street
Sacramento, CA 95814
Phone: (916) 213-4567
Fax: (916) 456-7890
Media Contact
Marion Smith
Branch Manager
m.smith@ClineCellars.com
Phone: (925)-759-0997
Anum Aamer
Senior Vice President of Publicity
a.aamer@ClineCellars.com
Phone: (925) 610-3383
Hailey Luis
Media Relations Director
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H.Luis@ClineCellars.com
Phone: (707) 217-0113
Kendall Pike
Media Relations Co. Chair
k.pike@ClineCellars.com
Phone: (925)586-8864
Trevor Hubby
Communications Director
t.hubby@ClineCellars.com
Phone:(510) 387-1296
Gregory Allen
Ast. Executive Officer
g.allen@ClineCellars.com
Phone: (510) 415-9528
Social Media
Facebook: www.facebook.com/ClineCellars
Twitter: @ClineCellars
Website: www.clinecellars.com
Instagram: @ClineCellars
Founded
Fred and Nancy Cline established the winery in 1982 in Oakley, California and relocated to
Carneros-Sonoma in 1991.
Focus
Cline Cellars produces awarding-winning Rhone-style wines and Zinfandels, as well as California
classics like Pinot Noir, Chardonnay and Merlot. The primary grape source for the wines comes
from the vineyards owned by Fred and Nancy Cline. While maintaining a focus on the product,
Cline Cellars is looking to diversify its demographic by adding a location to the Sacramento area.
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Location
The winery,tastingroomandofficesare locatedinthe Carneros region of Sonoma, California with
a newlocationindowntown Sacramento, California. The Sonoma property is a registered historic
site. The San Francisco Solano Mission was originally established at Cline Cellars until it was
relocated to the town of Sonoma in 1823. The Sacramento location has been added to open up
possibilities for more locations statewide.
Ownership and Management
Fred and Nancy Cline, Owners
Charlie Tsegeletos, Director of Winemaking
Marion Smith, Sacramento Branch Manager
Vineyards
Fred and Nancy Cline own vineyards in diverse viticultural areas including Carneros-Sonoma,
Sonoma Coast and Oakley-Contra Costa County.
Varietals Produced
Zinfandel, Syrah, Mourvèdre, Carignane, Viognier, Marsanne, Roussanne, Chardonnay, Merlot,
Pinot Noir, Pinot Gris, Gewürztraminer. Some wines only available through the tasting room.
Brands
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Cline Cellars brands include Cline, Oakley, and Cashmere.
Open to Public
The tasting room is open daily from 10am–6pm. Tasting is free, reserve tasting nominal fee.
Store hours :
Tuesday -Saturday Open from
10 am-11 pm
Fred and Nancy Cline
PROPRIETORS - Cline Cellars
FredCline learnedhislove for farming and winemaking from his maternal grandfather, Valeriano
Jacuzzi (of pump and spa fame). On Jacuzzi’s Oakley, California farm, Fred helped him produce
Zinfandel,Mourvèdre,and Carignane for personal consumption. After graduating from U.C. Davis
with a degree in Agricultural Science and Management, Fred and his wife Nancy founded Cline
CellarsnearOakley,California.Theypreservedandrestoredmanyof the ancientvine sitesoriginally
planted by Italian and Portuguese immigrants. In 1991, the Clines relocated the winery to a 350-
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acre estate inSonoma’sCarnerosregion.There the ClinespioneeredplantingRhone-style varieties
such as Syrah, Viognier, Marsanne and Roussanne.
As the Cline familygrew (theynowhave sevenchildren),sodidCline Cellars.The couple purchased
landin the SonomaCoastappellation,plantingPinotNoir, Chardonnay and other classic California
varietals.
Charles (Charlie) Tsegeletos
Winemaker/Director of Winemaking
Charlie Tsegeletos was born to make wine. The son of an Italian mom and a Greek dad, wine was
alwaysonthe table inhishome.Charlie’sgreatgrandfather, Guippe Guidotti, was a winemaker in
the Guerneville area of Sonoma County in the 1930s.
After graduating from U.C. Davis, Charlie began his winemaking adventure in 1980 as an
apprentice at Pendleton Winery. One year later he became Assistant Winemaker at Sonoma’s
Hacienda Wine Cellars, and in 1984 assumed the role of Winemaker at D’Agostini Winery. He
perfectedhisuncannyblendingskillsasSeniorDirectorof WinemakingatGlenEllenWinery,before
joiningCline Cellars in 2002, where he oversees winemaking and production for Cline Cellars and
Jacuzzi Family Vineyards.
Charlie lets the grapes guide his style of winemaking. Working closely with the vineyard
managers , he makes sure varietals are planted in the best locations, then brings many years of
experience and an unerring instinct to the art of crushing, blending and aging the wines. His red
wines are big and dark with lots of fruit concentration and delicate oak nuances; white wines are
bright and fresh without oak or malolactic fermentation.Charlie is a professional wine judge, an
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avidsnowskierandmotorcyclist.He residesonanoldchickenranch inthe hillsof Sonoma with his
wife and daughter and an assortment of animals.
Vineyards
FredCline wasgrowingand making Rhone-style and Zinfandel wines in Contra Costa and Sonoma
Countiesyearsbefore it was considered a rational business model. The reason is simple: he likes
those wines. And now, so do many American wine drinkers. But Fred is not one to sit still; he has
turnedhisattentiontoclassicCalifornia varietals like Pinot Noir, Chardonnay, and Merlot as well.
Like the otherwinesinthe Cline Cellarsfamily,they combine a reverence for tradition with a bold
wink toward innovation.
Oakley
Home to Cline’sAncientVines -some of California’s oldest, ranging from 80 to 120 years old, these
vineyards get daytime heat and cool nights, thanks to the convergence of the San Joaquin and
Sacramentoriversnearby.One hundredandforty acres of varietals such as Mourvèdre, Carignane
and Zinfandel are harvested.Cline'sMourvèdre andCarignane are plantedinsmall blocksof gnarly,
head-pruned vines in sand-soil. These growing conditions heighten the fruits intensity.
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Carneros
Our southernSonomaCountylocation,home of ClineCellarssince 1991, is in the Carneros district,
one of California’s most coveted tracts of vineyard real estate. Carneros extends across the cool
southernextremesof bothSonomaand Napa counties and abuts the northernmost section of the
San FranciscoBay region,sleepingnightly under a blanket of chilly fog. Afternoon winds roar into
Carneros’ gentle hills, moderating the blistering summer heat. The climatic conditions force the
vinestostruggle for survival, reducing their yield, which translates to more concentrated flavors.
Carneros winery.
The climate is cooler, similar to the Alsace region of France. These vineyards are typically
enshrouded in early morning coastal fog, bathed in intense midday heat and cooled by late
afternoon Pacific breezes. With more than twice the annual rainfall of inland appellations, the
grapesdemandlongerhang-time toripen.Andalthoughthe yields are smaller, like Alsatian wine,
the quality is better.
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Farming Practices
In 2000, Fred Cline—in conjunction with Bob Cannard—began using a natural method of farming
theycall GreenString. Going beyond the organic and sustainable labels, the Green String method
doesn'tuse toxicchemicalsforpestandweedcontrol. Instead, the soil is enhanced and sustained
using compost teas, crushed minerals, and ground-up oyster shells.
Friendly insects are introduced to control harmful ones. Weeds not used as ground cover or for
compostare removedbyhungrysheep,orpickedbyhand.Cropcultivationis routinely reduced so
the soil retains the optimum amount of nutrients and vitality.
We manage our water use carefully, to make sure the vines get what they need, but grow deep
roots to guarantee intense and flavorful fruit.
The result of the Green String method is soil that is strong, healthy, and vibrant. That in turn
producesthe most flavorful, robust fruit. You can definitely taste the difference in each bottle of
Cline Cellars wine.
Cover Crops
Each year we grow a cover crop of grains such as barley and oats, and nitrogen fixing plants like
bell-beans. They are grazed down each year after bud burst to provide carbon-containing organic
matter and nitrogen to soften the soil bed. Cover crops also preserve topsoil during winter rains,
and provides a place for beneficial insects to live.
Water Management
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Our teamof VineyardManagershasmasteredthe art of spotting when water stress is occurring in
the vineyards.Soil moisture contentischecked daily by digging in the soil and dictating when and
how much water is applied to our vineyards to ensure that our vines do not have to compete for
water with our cover crop.
Solar Energy
Cline Cellars solar electric system was installed in 2005. It provides 100% of the winery’s annual
electricity needs for its Carneros production facility.
Just under two thousand solar panels are on the winery’s roof, generating about 411 kilowatts,
providing 100% of the winery’s annual energy consumption.
Cline Cellars goal is to be energy independent – creating predictable energy and costs. Towards
that goal, Cline Cellars installed energy saving lights throughout the facility and added a new
urethane, foam-insulating roof that reduced cooling costs in the summer by up to 30 percent.
The wineryeliminatedhugeenergybills,flat-linedouroperatingbudget for energy costs, and kept
690,000 lbs. of noxious greenhouse gases out of the atmosphere per year.
Wine productionandstorage facilitiesuse verylittle energyinthe midto late winter when electric
ratesare low. In the mid to late summer, when electricity costs rise and winery operations are in
full swing,solarelectricsystemscanoffsetoreliminate those costs completely, as well as provide
enough credits to eliminate the remainder of the annual bills too.
Financial Highlights
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Total Investment Costs by Equipment Category and Winery Size ($)
Winery Size (Cases)
Cost Category 2,000 5,000 10,000 15,000 20,000
Receiving Equipment $58,023.75 $91,319.75 $106,932.25 $122,025.00 $136,900.00
Cellar Equipment $16,623.25 16,827.85 $17,067.85 $23,612.85 $24,117.85
Material Handling $49,520.00 $49,520.00 $49,520.00 $49,520.00 $49,800.00
Refrigeration System $28,918.57 $47,978.04 $80,676.86 $112,100.29 $160,248.32
Fermentation &
Storage $49,800.45 $74,775.75 $79,285.50 $97,240.50 $186,873.75
Cooperage $51,944.00 $129,800.00 $259,700.00 $389,400.00 $519,200.00
Tasting Room $3,675.95 $3,843.95 $4,011.95 $4,107.95 $4,203.95
Plant & Office $302,388.00 $396,007.00 $733,501.00 $1,024,420.00 $1,257,764.00
TOTAL INVESTMENT $560,893.97 $810,072.34 $1,330,695.41 $1,822,426.59 $2,339,107.87
Per Unit
$/Case $280.45 $162.01 $133.07 $121.52 $116.96
$/Gallon $117.83 $68.07 $55.91 $51.06 $49.14
$/750 ml $23.37 $13.50 $11.09 $10.13 $9.75
Q&A
The talkingpointsbelow are meanttosetbasicframework,sothat all participantshave ashared
understandingof the material tobe coveredandsuggestionsonhow the pointscanbe effectively
phrased.
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Hailey,Marion,andAnumwill carrythe basicloadin “tellingastory.”The reporter(Kendall
Pike) will be here at9:30 a.m. on Saturday.She’ll be broughttoall of your officesinturnforprivate
interview timewitheachof you(allow anhoureach).Thenwe’ll all gettogetherforlunchinthe
barn where the tastingroomislocatedand coverwhateverfinancialquestionsshe hasand/or
make our final points.These interviewsare fora storyplannedfora Sundayeditionof The
Sacramento Bee,intendedtobe releasedaweekpriortoour grand opening.Everythingwill be for-
the-record,unlessyouclearly,andspecificallystate andoff-the-recordcomment.Ourpractice
always,isto be on-the-record,unlessthere isanoverridingreasonforusingone of the other
approaches.
Thisis our planforapproachingthe story:
Haileywill cover:
● Our basicvalues,concepts,andpractices,particularlythe “vision”—thatis,whatthe
companyhopesto accomplish,itsmission,itsgoals.
● She’ll explainwhathowwe willdifferentiate ourbrandfromotherwineryvenuesandhow
thisconceptdefinesthe company’scharacterandapproach.
● She will presentanevaluationof how well thisisprogressingagainstthe plantodate.
● Andthen,of course,whateverquestionsare putto her.
Marion will cover:
● How the companyisorganizedtodo itsjob includingthe criteriausedtochoose the staff,
qualityandcredential control,anddiscusswhyitisimportanttohave a staff whois
passionate andinspiredbyourwines.
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● The company’svaluesandhow theydrive operations.
● Andwhateverotherquestionsare putto her.
Anum will cover:
● How the companywill continue toinnovate itsproductsanddayto daybusiness
operations.
● She will alsodetail the company’semphasisonitseco-friendlyenergy,reporting,and
managementoversight.
● Andwhateverquestionsare putonher.
Followingare the general discussionareasthe reporterhasinmindandsuggestionsonkeypoints
to be made.
1. How do you rate the company’s performance so far?
The company isjusta little over34years old.We have createda successful line of products
and are inthe positiontoadd newlocationswithnew staff andfreshperspectives —wewantto
findvenuesthatsuitthe image of our brandyethave theirownpersonal touchdependingon
where youvisit.We will needtolearnmore abouteachdestinationtofindoutwhyitwill trulybe
21. 21
appealingtoeachvisitor.We take intoconsiderationscenery,demographicsandplacementwithin
the marketplace.
2. Are things goingaccording to the timeline youhave set for openingday?
We have an excellentteamsetinplace,fromourconstructionworkers,tointerior
designers,toourpublicityteam.Everyone isontopof theirtasksand we shouldhave notrouble
havingour grandopeningaccordingtoplan.The keyto a successful opening ishave clear
communicationchannelsandif there everisa setback,have a backupplanset inplace.
3. How is thisnew location differentfromthe two you have currently have?
The locationisa completelydifferentoperationfromourwineries.We are branchingout
intothe bar business.Byopeningupastrictlywine onlybarwe will setourselvesapartfromother
bars locatedinthe area. We are doingthiswithhopesof introducingthe brandtoa new
metropolitanclientele aswell asdraw ina youngercrowd.Wine doesn’tjusthave tobe foryour
parentsand grandparents!
4.What’s next,that is, what are your plans for your future?
We are currentlyinthe processof makingsure everythingisinline forthiscurrentlocation.
The emphasisisto make sure qualityisupheldbefore lookingtoofaraheadintoothervenuesand
growthoptions.The goal wouldultimatelybe toexpandtootherareasof Californiabutcontinue
workingonfine tuningthe businesseswe have available.
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FOR IMMEDIATE RELEASE Contact: Hailey Luis
June 11, 2016 Phone: (707) 217-0113
Email: h.luis@ClineCellars.com
Cline Cellars Appoints Marion Smith as New Branch Manager
Sacramento, Calif., (06/11/2016) – Cline Cellars today announced that former Public
Relations Director, Marion Smith has been appointed as the new branch manager for its
new boutique wine bar.
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In this capacity Ms. Smith will oversee the new Cline Cellars location account
ledgers, handle all employee affairs, and making sure the bar is up to standard with all the
latest trends.
Cline Cellars had been looking for a suitable candidate to fill this position for quite
some time now and found Ms. Smith to be the perfect fit. “We were looking for a person
that shares the same passion for wine as our makers. Every position here goes beyond just
a job, we’re a community, and Ms. Smith will fit in nicely,” commented a spokesperson on
behalf of Cline Cellars.
Prior to her appointment to Branch Manager, Ms. Smith was the Public Relations
Director for Barefoot Wines. She completed her Masters degree in Communications at
University of California, Los Angeles. She had held a Promotions Managerial position at
California’s Great America located in Santa Clara, Calif.
-more-
Ms. Smith’s strongest skills include account finances, press releases, public
campaigns, and her interpersonal communications. Her previous involvement in Public
Relations Student Society of America has prepared her to take on this role with full speed
ahead.
“I am so excited to take on this new role and be a part of such a talented group of
individuals,” said Smith. “I have a vision in my head that I can’t wait to get started.”
24. 24
For more information on Marion Smith, and her new position please contact Media
Relations Director, Hailey Luis at (707) 217-0113 or h.luis@ClineCellars.com
# # #
FOR IMMEDIATE RELEASE CONTACT: Anum Aamer
June 11, 2016 Phone: (408) 890- 0093
Email:a.aamer@ClineCellars.com
Cline Cellars Expanding its Business to Sacramento
Sonoma, Calif., (06/11/16) – Cline Cellars announced the newest edition to its company by
opening up a boutique wine bar this past Thursday.
25. 25
The company is looking to diversify its brand and reach a broader audience. By
opening up a new business very different from their usual winery operations they hope to
reach a younger business friendly crowd.
Sacramento has many things to offer, from culture, to a different atmosphere from
wine country. The bar scene in Sacramento is thriving and by opening up the new wine
bar, it will up profits for Cline Cellars.
Directing traffic to the new location will not hinder Sonoma Valley’s reach but in
fact enhance it. By introducing a new crowd to the brand it will result in a bigger turn out
for tours during the summer season.
-more-
“I am looking forward to expanding our family business and reach a new audience,” said
Fred Cline. “We want everyone to be apart of the Cline Family Winery.”
For more information on Cline Cellars and its new location, please contact Anum
Aamer, Senior Vice President of Publicity, at (925) 610-3383 or email her at
a.aamer@ClineCellars.com.
###
26. 26
FOR IMMEDIATE RELEASE CONTACT: Anum Aamer
June 11, 2016 Phone: (408) 890- 0093
Email: a.aamer@ClineCellars.com
Grand Opening of New Sacramento Location of Cline Cellars
Sacramento, Calif., (06/11/16) – On July 16, Cline Cellars will debut its grand opening of its
new Boutique winery in downtown Sacramento.
This is the first location of its kind for Cline Cellars. It’s original location and tasting
room is located in Sonoma Valley. Cline Cellars main method of distribution is through
online sales, and tours through its property.
27. 27
“We have had this idea for the past two years and to finally see it come to life is
such an exciting experience!” said Nancy Cline. The new location will provide customers
with a more accessible way of tasting and purchasing wines if you’re a Sacramento and
neighboring city native.
Cline Cellars new boutique shop will have a cozy and relaxing atmosphere. Similar
to a bar concept, one can come and have a glass wine after work. There will be light
appetizers served as well.
-more-
Keeping up with the Cline image, the décor will feature rustic elements, with a
dimly lit atmosphere. The menu will contain all of our bestseller that will rotate from
season to season. We will also have small appetizer platters to serve as a paring to the
wines.
For more information on Cline Cellars and its new location, please contact Anum
Aamer, Senior Vice President of Publicity, at (925) 610-3383 or email her at
a.aamer@ClineCellars.com
###
28. 28
FOR IMMEDIATE RELEASE CONTACT: Anum Aamer
June 11, 2016 Phone: (408) 890- 0093
Email:a.aamer@ClineCellars.com
Cline Cellars to Open New Boutique Wine Shop
Sacramento, Calif., (06/11/16) – Cline Cellars announced its opening of a smaller boutique
lounge in Sacramento last Thursday.
Cline Cellars will be opening a small boutique tasting room in the heart of
downtown Sacramento. Construction on the sight is set to take place on May 1 and is
expected to be completed by June 1.
“We are very excited to open our very first wine bar!” said the Clines. As of right
now, there is only one tasting room located on the vineyard. “This first step will hopefully
lead to many more openings statewide,” said Mrs. Cline.
29. 29
Fred Cline opened his first winery in 1982 in Contra Costa County after receiving a
small inheritance from his grandfather, Valeriano Jacuzzi. He is credited for inventing the
Jacuzzi whirlpool bath with his brothers.
-more-
In 1991 Fred and his wife Nancy Cline relocated the winery to Sonoma Valley. In
2007 the Clines opened Jacuzzi Family Vineyards across the street as an ode to Fred’s
grandfather.
“Cline Cellars is a family business and we can’t wait for more to join the family,”
said Fred Cline. “With this new boutique wine bar we can hopefully introduce more people
to the brand.”
For more information on Cline Cellars and its new location, please contact Anum
Aamer, Senior Vice President of Publicity, at (925) 610-3383 or email her at
a.aamer@ClineCellars.com
###
30. 30
CONTACT: Kendall Pike
or Marion Smith
925/586-8864
START: June 11, 2016
STOP: July 19, 2016
:30 Public Service Spot:
Looking for a fun and new outing experience to channel your inner bender? Does
fine wine, and complimenting appetizers sound good to you? Then look no further, Cline
Cellars has the place for you. Cline Cellars, the beloved family owned vineyard and winery
of Sonoma county has opened up a new boutique wine bar in Sacramento. At Cline Cellars
we match our unique and delicious appetizers according to the kind of wine that is desired.
Cline Cellars offers a wide selection, including our award winning wines. Whether it’s a
night out with friends, date night with your significant other or even an afternoon lunch-in,
Cline Cellars has it all. Located in the heart of downtown, come join and be apart of this
new lively experience. Head over to www.ClineCellars.com for more details, and follow our
#downtowncellars to keep up with the search for Cline Cellars newest edition!
# # #
31. 31
Cline Cellars greatly appreciates the airing of this public severe annulment as often as
possible through July 19, 2016. Thank You.
CONTACT: Kendall Pike
Or Marion Smith
925/586-8864
START:June 11, 2016
STOP: July 16, 2016
:60 Public Service Spot:
Cline Cellars of Sacramento invites you to be there for the grand opening of its new
boutique wine bar July 16. Our special guest the CEO of Cline Cellars will be speaking and
greeting our new guests. Tickets will begin at $100 per ticket. A ticket will get you six
different wine samples to taste and enjoy. Light appetizers will be provided with the wine
tasting portion and a light dinner will be served towards the end of the night. Tickets are
on sale now!
Don’t miss out on this the opportunity to experience and taste some of Sonoma's
finest wine, with the luxury of being in the big city of Sacramento. We welcome all wine
connoisseurs from all over that want to try and taste our new wine experience. This is a
special event you will not want to miss! Head over to www.ClineCellars.com for more
details, and follow our #downtowncellars to keep up with the search for Cline Cellars
newest edition. See you there!
32. 32
# # #
Cline Cellars greatly appreciates the airing
of this public severe announcement as
often as possible through July 16, 2016.
Thank You.
Photographs for Future Events
Cline Cellarsisreadytolaunchtheirnewest
additiontotheircompany,a freshlynew
renovatedboutiquewinebarlocatedin
downtownSacramento.All readytogo,the
grand openingwilltake place July16,2016.
At Cline Cellars,we liketomatchour wide
varietyof wineswithdelicious
complimentingappetizers.Ourappetizers
include plainbaguettes,mildwatercrackers,
cheese andmeatplatesthatcomplementeachbottle
of wine.Red,white,sparklingwe canmatchall our
winesfora mouthwatering experience.
Our cool climate SonomaCoastand Carneros
vineyardsproduce the fruitforournew Chardonnay,
PinotNoir,andMerlot.Cline alsospecializesin
Zinfandel andpopularRhône stylewineslikeSyrah,
Grenache,and Mourvèdre,as well asViognier,
Roussanne,andMarsanne.Come taste our exquisite
winestoday!
33. 33
Op-Ed
Drink To Your Health
The wine beverage industry in the United States is a multifaceted industry,
that is continually growing and changing. This industry pays a major role in our
economy; it is responsible for close to $400 billion in total economic activity. This
massive industry also supplies over 3.9 million jobs, generating $90 billion each
year in wages. It is easy to see how significant an impact and role wine plays in our
society. Some say that wine has shaped American history and our way of life.
Contrary to belief, consuming wine is also known for the number of health
benefits it possesses, both mentally and physically. Not the type of consumption
that leaves you with negative effects that hinders one’s health. Instead, moderate
wine consumption has some substantial health benefits. Moderate consumption is
defined as two or three glasses of wine a day for men and one to two glasses for
women a day.
-more-
Studies have shown that moderate consumption of wine can lower your risk
of cardiovascular disease. The School of Public Health at Harvard University found
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that "moderate amounts of wine raises levels of high-density lipoprotein, HDL, or
'good' cholesterol and higher HDL levels are associated with greater protection
against heart disease.” This means that the wine can protect and lower your risk of
heart attacks and or strokes. Therefore, drinking in moderate levels can add years
to your life.
Drinking in moderation can also decrease chances of developing dementia
and lowers the chance of diabetes. "Small amounts of wine might, in effect, make
brain cells more fit. wine in moderate amounts stresses cells and thus toughens
them up to cope with major stresses down the road that could cause dementia,"
said Edward J. Neafsey, Ph.D., after conducting a study that included 365,000
participants.
When going out with friends or meeting new people, wine makes it easier to
socialize and interact with less anxiety attached than normal. People are known to
become more confident when drinking wine. Drinking in the correct amount gives
people a new sense of social freedom.
-more-
That is why here at Cline Cellars we believe that one should practice a
healthy and fulfilling lifestyle around moderate consumption of wine. We encourage
everyone to come by and enjoy some our highest quality wine that we have to offer.
###
35. 35
SPEECH FOR GRAND OPENING OF CLINE CELLARS BOUTIQUE WINE BAR
Hello everyone and thank you for being here.
My name is Trevor Hubby, and I am here today to present to you all, our upcoming
grand opening for Cline Cellars where we are opening a new wine bar and tasting room in
downtown Sacramento.
As many of you know, who has been with us from the very beginning, we have
been working extremely hard to bring you the highest quality of wine combined with
36. 36
amazing and outstanding location. Our passion for wine and serving our customer exactly
what they want is what separates us from any other ordinary winery.
I want to first talk to you about the new location we have acquired and what that
means to us, then a little about the wine we will be offering, and finally our promise and
commitment we have to all of you.
We have been fortunate enough to secure a beautiful location that is located in the
heart of downtown Sacramento. Upon walking into our new location you will notice a
dimly light room with an ambient atmosphere. There will be tables around the bar area
with a nicely done wood finish and outside there will be space as well to sit and drink. Our
plan was to have a place that is a cross between classic and modern at the same time. We
want to make this location as comfortable as possible and make you feel right at home.
-more-
Some of the wines we will be offering will vary on the time of year and season. We
will be providing the highest quality of wines and that is anything from our Single Vineyard
Wines all the way to our Ancient Vine Wines. Our wines have won a variety of different
awards throughout the years, including the most recent Gold Medal Winner at the 2015
Sonoma County Fair.
Our promise and commitment is to serve you all with every ounce of hospitality and
care we can offer. Cline Cellars is committed to finding high quality wines and products
which enhance its enjoyment, to maintaining the highest level of expertise and
37. 37
professionalism. We want to make you a part of our family and we want to be a part of
yours too.
I want to say that we are very excited to present you to our new location, our
amazing wines all while living up to every promise and commitment we have to serving
you.
Thank you again, for being here today. Please feel free to ask any questions that
you may have.
###
June 11, 2016
Gregory Allen, Assistant Executive Officer
Cline Family Cellars
1123 LSt. Sacramento, CA 95814
Dear Cline Cellars family,
As we begin to embark on this new journey, I would love to express my sincerest
gratitude and appreciation of everything you all have contributed to making this dream
38. 38
come true. Without any doubt, we would not be in the position we are today if it was not
for the hard work and time put in by each and every one of you wonderful individuals.
Who knew this all would have started in the 1960s when Fred Cline would spend
time on his grandfather’s farm, learning the ways of crafting fine grapes from a such a
young age. His hard work and dedication ends up leading to this very moment. His work
ethic set the tone for the company, and that tone that has been upheld by every
employee.
We offer some of the best wine that California has to offer. The legendary Cline
Cellars Zinfandel is a direct product of the hard work everyone puts in. Now we serve some
of the best Merlot, Chardonnay, Pinot Noir, and Syrah that the area has to offer.
-more-
The Cline’s have a history of finding success. They own and run successful vineyards
throughout Sonoma county. I have no reason to believe why our new spot cannot find the
same success as the other locations.
I am confident that our consumers here in downtown Sacramento will enjoy what
we have to offer. I am also confident we can obtain a solid customer base that will keep
our businesses thriving for years to come. I have faith in each and every one of you that
you will sustain and maintain all the hard work you have been giving us since the very first
39. 39
day. Together, we can make Cline Cellars one of Sacramento’s premier downtown
destinations.
Once again, I would like to thank each and everyone of you for your time, patience,
dedication and hard work that allows us to be in the position we are today. look forward to
working with you all for years to come, and may we toast to a long and successful business.
Cheers!
Sincerely,
Gregory Allen, Assistant Executive Officer
Email: G.allen@ClineCellars.com
Phone: (510) 415-9428
###
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