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Amanda, Amanda Show!
Bringinthedancinglobsters
Phase 1
Phase 2
Phase 3
Introduction: Amanda Bynes
TV/MovieHistory:
TheParentTrap
Nickelodeon“AmandaShow”
AllThat
BigFatLiar
WhatILikeAboutYou
Phase 1
ShewasanaccomplishedchildstarandHollywoodactressthatwentdownhill...Fast
Fallout:
● Twitterrants:Hitler,criticizing
“ugly”people.
○ Revealedshewasdiagnosedas
bipolar&manicdepressive
● 2007:TwoDUI’s,Threetripstorehab
● 2012:Trafficviolations, 7car
accidents
Historical Background
Beganacting
age7
Starredin
“AllThat”
“Whatilikeabout you”
“She’stheman”
Whatagirlwants”
Phase 1
STARRINGrole
“HAIRSPRAY”
1996
1997-99
2002-06
2007
2008-10
Disappears
from acting
scene
2012
RUNIN
WITHTHE
LAW
2013
Drugs and
Twitter
rants
5150psych
Hold
20162014
ATTENDINGFASHION
SCHOOL,Starting
ownline
Media Interpretations
Sensationalnotreputable
Huffington Post: “Inandoutsideoftherealmofsocialmedia,thelackofcompassionwithwhichwecontinuetoregardmentalhealth hasemergedas
theoneaspectofAmanda Bynes’ tragicstorythatistruly#ugly.”
EntertainmentWeekly:TheAmanda Show’s formerleadhasbeenbehaving moreandmoreerratically–gettinginmultiple caraccidents,dramatically
alteringherappearance, anddeclaringonherlatestTwitteraccountthatshewantstherapperDraketo“murder[her]vagina.”
May23,2012:Bynes wasarrestedforcriminalpossessionofmarijuana, tamperingwithevidence,andrecklessendangerment. (Sheallegedly threwa
bongoutofawindowinherNewYorkCityapartment.)
April6,2012:Amanda Bynes isarrestedfordrivingundertheinfluence inWestHollywood,Calif.Apparently, theactresswaspulled overafterhittinga
stoppedpolicecar.
Phase 1
Past Campaigns
GotMilk“BodyCampaign.”
Coverstoriesindifferentmagazines.
Hersecretside
Shenotthatinnocent girlretiring.
Phase 1
Related Campaigns
Phase 1
ElvisPresley MargotKidder MileyCyrus
Public Image Past:
Lovable,Funny,successful,RoleModelforyouth.
Present:
Out-Of-Character,MentallyUnstable,
DisappearedCelebrity
Phase 1
Goals for Campaign
TherewereNoGoals!!
Nosetplan
Nocontrol
Phase 2
Media Employed
Twitter
LawyerStatements
Phase 2
● GossipMagazines(“People”)
● PerezHilton
Messages Sent
MessageswereMixed
ParentalApology:LynnBynes
BlamesDaughtersActionsOnMarijuanaUse
“Amandaisverysorryforallthehurtfultweets,statementsandactionsthatoccurred while shewasunderthe
influence ofmarijuana”
LawyerStatement: TamarArminak
InsistedShedidnothaveamentalillness
Notonanydrugs,NoSubstanceAbuse.cleanfrommarijuanafor9monthsPhase 2
Outcomes of Campaign
NoGoals,NoOutcomes
Phase 3
Healthy
Happy
Rehab
Conclusions Drawn
Shehadaroughpatch
Comingbackfromit
FashionSchool
CompletedTherapy
Overalldoingwell
Phase 3
Judgement of outcome
Negative;non-rehireable
Goalswerenotmet
Phase 3
COURT DISMISSED!

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PANDA BYNES

Editor's Notes

  1. Most media involving Bynes was sensational not reputable because the things said about her caused great public interest and excitement as you can see below: Huffington Post In and outside of the realm of social media, the lack of compassion with which we continue to regard mental health has emerged as the one aspect of Amanda Bynes’ tragic story that is truly #ugly. Entertainment Weekly The Amanda Show’s former lead has been behaving more and more erratically – getting in multiple car accidents, dramatically altering her appearance, and declaring on her latest Twitter account that she wants the rapper Drake to “murder [her] vagina.” May 23, 2012: Bynes was arrested for criminal possession of marijuana, tampering with evidence, and reckless endangerment. (She allegedly threw a bong out of a window in her New York City apartment.)
  2. Elvis Presley Started going crazy after divorce Still put on performances amidst being very sick Offered money to publishers to stop a book that exposed him from printing Fired security guards because they “were becoming more outspoken about Presley's drug dependency” Margot Kidder Diagnosed with bipolar disorder Put in psychiatric care - career decline Did not have a nervous breakdown for years Came back in independent films Miley Cyrus Changed her image as she entered adulthood Regained popularity and made it to #17 on Forbes list in 2014