1. R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra

2. ra
R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra Proved scientific concept, e.g. Prof. Matarić, UCLA
engages
the user
contactless,
interactive
training
sessions
for giving assistance
with
achieving
measurable
progress
in convalescence,
rehabilitation, learning etc.
and
emotional
support!and
rich social
interactionIt provides
Abracadabra is aSocial Assistive Robot

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
Our first target group
will be the elderly
Age 65+
Age <5
Young children and older people as a percentage
of global population: 1950-2050
20%
15%
10%
5%
0%
1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050
Social isolation
Motoric
and cognitive
regression
Neurological
disability

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
Abracadabra’s first productwill be applied to
post-stroke rehabilitation in the US Market
http://www.prweb.com/releases/2014/01/prweb11471125.htm
suffer strokes
every year
759,000
people
spent on
informal care
given at home
6$
billion
The rehabilitation
robot market is
expected to reach
1.8$ billion
by 2020
Each year,
stroke care
costs add up to
43$
billion
nationwide
with
another

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
Telemedicine
connection included
We suggest Social Assistive Robot as unique solution
for post-stroke rehabilitation at home:
Effective and engaging
rehab training sessions with robots,
combined with multi-disciplinary knowledge
(physiotherapist, psychologist, occupational therapist, speech therapist)
Cost-effective
for only 450$ per month first year,
240$ per month second year

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
Human-robot interaction:
patient interacts with the robot,
playing "therapeutically games".
For instance, the patient move and
grasp a cup of tea. The cup has
embedded sensor and transmit
the data describing the patient
movement to the robot. The robot
gets the data, interpreters it and
automatically create appropriate
response (e.g. feedback, joke, next
excesses or express emotions)
Remote guidance:
telemdicine system allows
the physical therapist to
convey tasks to the robot.
The same communication
channel allows the robot
to transmit statistics and
progress reports back to
the therapis
How does it work?

7. ra
R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
Medical Staff
help alert the
clinician
(save the life)
and track patient
progress
win
winInsurance
Companies
cost-effective
decision
Post stroke
survivor
gets the
opportunity to
“be revived”
Family
the most effective
rehabilitation
process for their
“dear one”

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
Abracadabra A-Team
PhD from Weizmann Institute of
Science in applied mathematics
and computer science
More than 10 years of
experience in research
and development of vision
processing, artificial intelligence
and human-robot interaction
17 scientific publications in
major robotics conferences
and scientific journals, receiving
significant media coverage
Established and managed the
laboratory of therapeutic and
educational social assistive
robotics laboratory
MBA in sociology and history,
master's degree in management
by program directors at Tel Aviv
University
More then 20 years of
experience in marketing,
adverting. CEO of subsidiary
of McCann Erickson Israel
BA in Mechanical Engineering from
Tel Aviv University
Masters in design at the Royal
College of Art
More then 15 years of experience
in product design & engineering
services, developing products in
various fields
CPA, BA in Economics and
Accounting from Ben Gurion
University
More then 20 years of
experience as CFO of Eshed,
Robotec and other private
companies
Chief Medical Officer, Rancho Los
Amigos National Rehabilitation Center
Clinical Professor of Neurology and
Chief of Neurorehabilitation, University
of Southern California
Former President, Board
Member ASNR, American Society
of Neurologic Rehabilitation
Dr. Marina
Fridin
CTO
Natasha
Shukin
CEO
Uzi Malimovka
Manufacturing
Design &
Engineer
Ronen
Gur
CFO
Mindy Aisen
Medical
Advisor
http://www.youtube.com/watch?v=LGY3IlGKrRw
natasha@abracadabrarobotics.com
marina@abracadabrarobotics.com

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
Abracadabra’s
vision:
To create personal humanoid
low-cost robotic platform
with rich real-time machine-
user interaction for SAR

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
To create social interaction and emotional support
we develop Libraryincludes:
Algorithm for recognition and Interpretation of user activities:
Based on voice/speech recognition, face expression of emotions and
body actions, movement and expression of emotions
Algorithms for synthetize of the robot expression and reaction:
Based on voice/speech, face and bodily expression
Development of efficient human-robot social interaction:
Motivation and feedback
Adaptation to user interaction style, to style of the learning,
and to the user progress
etc.

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
we developed a set of external tools with embedded sensors (smart dumbbells,
cups, pads, etc.) that create a smart environment for each session, thus enabling
real-time interaction with zero margin of error
connected devices
and for that makes the training the
most unique interaction ever
ased on the concept of
real-time collection and analysisof users actions
Abracadabra presents a new breakthrough concept for

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
Abracadabra
Development Status
Starting the process
of preparing the
Horizon 2020 grant
with Tel-ha-Shomer
The Largest Israeli
Hospital
Appling and getting "Tnufa"
small Israel Chief Scientist’s
Grant. Currently, we work on:
Development of the demo
(some parts of the robot)
2 provisions
Design of full robot
Developing
the concept
and the design
Signed a cooperation
agreement
with RobotsLAB US
for subcontracting
to production

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R O B O T I C S
Abracadabra
R O B O T I C S
Abracadabra
The opportunity:
raising
pre-seed
We need to raise $600,000
(of $1 million)
The money will give us a long runway,
enable us to hire outstanding
algorithm developers and engineers,
and bring this from design to Alpha
Prototype (including a set of 12 rehab
training sessions) in the year