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Confidential, Aimbulance, 2014
Digitizing Point of Sale
https://vimeo.com/87459409
Why we need to digitize POS?
?? ?
OFFLINE
IMPRESSION
E-PURCHASE
CLICK
DESIRED
PAGE
LANDING
Why we need to digitize POS?
IMPRESSION
E-PURCHASE
CLICK
DESIRED
PAGE
LANDING OFFLINE
VS
SOCIOLOGYTECHNOMETRIA
TECHNOMETRIA
LIMITATIONS
VS
NO INSIGHTS
NO PERSEPTION
TAKE OUT
NO MOTIVE
UNDERSTANDING
SOCIOLOGY
TECHNOMETRIA
LIMITATIONS
VS
SOCIOLOGY
NO INSIGHTS
NO PERSEPTION
TAKE OUT
NO MOTIVE
UNDERSTANDING
SOCIOLOGY
LIMITATIONS
COMPLICATED FIELD
PROCESS
INTERPRETATION
QUESTIONING VS
OBSERVATION
+
SOCIOLOGYTECHNOMETRIA
Facial Recognition
http://www.youtube.com/watch?v=n8wJ8tjmnmU
http://www.reuters.com/video/2012/07/10/new-research-
could-help-advertisers-read?videoId=236429445
Mind waves tracking
VS
OFF-LINE
EXPERIENCE
ON-LINE
EXPERIENCE
VS STRONGWEAK
POWER OF SHARING POWER OF SHARING
https://vimeo.com/87552239
https://vimeo.com/64876465
https://vimeo.com/47592470
Take Care!
Contact me:
www.aimbulance.com
Roman Havrysh
Chief Strategy Officer
!
m: +380 50 462 6664
w: +380 44 240 6664
roman.havrysh@aimbulance.com

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