2. the brand
The brand aims to support and heighten
female empowerment
in the corporate setting
The brand’s core concepts are sustainability - style - maintaining professionalism
3. target market
White Chalk’s target market are
primarily the female
professional.
She is Career driven, Travels
often and Loves fashion and
sustainability.
4. demographics
Age: 26 to 54 years old
Education: Bachelor’s
degree or higher
Income: $65,000>
Residing in a large city,
New York, LA, Seattle
Shops: VETTA, Eileen Fisher
WOMEN IN THE WORKPLACE
BY CORPORATE LEVEL
Graphics Source: Ariella, 2022
5. psychographics
The consumer’s
psychographics
include a Busy
lifestyle and staying
on top of styles and
trends while also
keeping an Eco-
conscious mindset.
She seeks out
brands that allow
her to show off her
personality at work
while also
committing to the
environment.
6. customer profile
Naomi
49 years old
Senior Manager
$106, 832
Master’s Degree
New York, NY
Married, 2 children
Michelle
27 years old
Magazine editor
$66,890
Bachelor’s Degree
Seattle, Washington
Skiing, mountain biking, shopping Shopping, Broadway shows, Brunch with friends
10. brand
characteristics
White Chalk incorporates seasonal
trends of colors, trims, and silhouettes
while committing to transparent,
sustainable, and ethical processes
from concept to final product.
Product Offerings:
Outerwear
Dresses
Blouses
Career wear
Accessories
Price Range: $50 to $600
11. brand positioning map
Fast Fashion Sustainable
Classic
Trendy
White Chalk walks the line between Classic and
Trendy styles while wholly staying 100%
sustainable. The brand’s position invites a wide
range of consumers that are expected to follow
a professional dress code at work who
appreciate fashion and supporting the
environment.
12. store location
69 Mercer Street, New York, NY 10012
White Chalk’s first location will be in New York City.
This is because of New York’s commitment toward
sustainability in the fashion industry. The New York
Fashion Sustainability and Social Accountability Act
(“Fashion Act”), currently under consideration in the
New York State Assembly, would require companies
with over $100M in global revenues to map their
supply chain and disclose environmental and social
responsibility criteria in public reports
13. store location
This neighborhood specifically meets the target market of
White Chalk
1. More than 3 out of 4 have a bachelor’s degree or higher
2. Labor force participation is high, more than 75%
3. Environmentally conscientious but also image-conscious:
both impact purchases
14. store location – new york
Supporting evidence for White Chalk’s first location that match the brand’s demographics
15. store layout
all merchandise will be hung on eco-
friendly hangers with exception to
accessories
Open floor plan with
minimal fixtures
16. website & social media
https://white-chalk.yolasite.com/
White Chalk is an omnichannel retailer, offering goods through a website
as well as through Instagram and Facebook to reach the wide age range
of target customers.
35. Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
Location on
garment Mill Part #
Bulk Price
(per yard) *
Fabric
weight
Fabric
Width
Stretch
Direction Comments
Body Vivify Textiles 152 $16.40/100m 80gsm 148cm --
Neckline Vlieseline F 220
$6.24/1m
ESTIMATE 43 g/m^2 -- --
Duration
30 min
Location Item Item # Supplier Description Unit Cost *
Dimensions
/Size MOQ * Qty
Body Thread THR4827
Organic
Cotton Plus thread 8.95
300yd, 29/2,
tex 35/2-ply 1 1
Neckline Bead -- Alibaba beads 0.85 10mm 200pcs 1
Neckline Cord
COPOLYME
R-8-5-
YARDS
Stateside
Bead Supply
stringing
cord 1.99 .8mm/5yds 1 1
Neckline Glue 1667633 Joann
embellishin
g glue 5.49 4oz 1 1
CB Closure
420-3.0-
OGRubberC
ord-ECR-
Offset
Warehouse elastic 4 3mm 1mtr 1
CB Closure
Shank
button 324336 MoodFabrics button 2.74 36L/23mm 1 1
--
FABRIC
Finishing Location
factory
Fabric Name Content
100% Recycled Polyester
100% Recycled Polyester
GARMENT FINISHING
Recycled Polyester Satin
Chiffon
Fusible Interlining
Description of finish
Anti-microbial
BILL OF MATERIALS
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
Notes
pomegranate ethanolic extraction 30 min @ 80 degrees C
Image
COMPONENTS
Comments
7 of 10
36. Pocket
Color 1 Tricot Interfacing
Embroidery
color
Thread
Color 1 Zipper Metal
WHITE AMBER
WHITE SKYE
WHITE RAVEN
WHITE PEARL
WHITE PEARL
Item Cost Supplier Qty MOQ
ECO Ticket
$3.00
w/string and
bulbous pin Weavabel 1 100
ECO Ticket
$3.00 w/o
string Weavabel 1 100
Fabric / Mill
tag
no charge
except
freight fabric mill
CGEN-S10 $.09/pc. 1
Item Cost Supplier Qty
BIODEGRAD
ABLE BAG
0.0429 clearbags 1
UPC/
polybag
sticker n/a
factory
source 1
Tissue Paper n/a
factory
source
White Chalk brand tissue
paper - 15" x 10 1/2" in size -
IF NEEDED per packaging
code
PACKAGING
Description Location
low-density polyeethylene
w/ d2w additive
White sticker with logo Size:
2 1/2" x 1"
One placed on the polybag. Please refer to
the Prod. Manual for correct placement of
sticker on polybag.
Fabric / Mill tag, IF used
Any fabric/mill tags placed behind other
tags.
FOR CANADA ONLY.
Only used if Canada orders this style.
Generic tag placed behind the cover tags.
WHITE
Description Location
White Chalk Cover Tag with
string
Hangtag to be placed on white string,
looped and knotted. Other tags to be
placed behind the main hang tag.
AMBER
SKYE
Style/Fabric specific tag, if
used Strung behind cover tag, if used.
COLORWAY SUMMARY
HANGTAGS & FABRIC STICKERS
Fabric A Color 1, # Main Label and Content
WHITE
WHITE
WHITE
WHITE
PEARL
INDIGO FLOWER
P 15-19 U
P 104-7 U
RAVEN
Print
P 179-16 C
P 86-1 U
Fabric A-- Color 1
8 of 10
37. Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
Cutting information: no nap, 2 way, lengthwise
Matching: NA
Stitches per inch (SPI) 11 +/- 1
JOIN
STITCH
SEAM
FINISH
TOP
STITCH FUSIBLE CLOSURES
S/N-L
overedge
stitch E/S interfacing
S/N-L
plain seam -
serged --
S/N-L
S/N-L 1/4"
S/N-L
plain seam -
serged --
2N bttm
coverstitch 1/4"
S/N-L
plain seam
serged 1/4"
same fabric
facing shank button
clean finish
armhole
bottom/sleeve hem
CLOSURES
DESCRIPTION
neckband on fold
Fr/Sm
side seams
AREA
neckline
shoulder seam
waist seam
CONSTRUCTION PAGE
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
CB neckline keyhole buttonhole, 1"
9 of 10
38. Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
Type Description Source
Wash Care
White satin
label printed
with black
lettering
factory source
LABELS AND PACKAGING
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
Interior Logo
Code / Image Placement
Labels (Tops)
All Woven Labels With Exposed Raw Edges Must Be Heat Cut. Drawings Are Not To Scale
Woven -
Navy color
for
m's/attached
to neck band
1" frm CB
Content Label
Woven:
white with
logo/attach
ed to side
seam
overlock
factory
source
Size/COO
attached to
bottom side
of interior
logo label
see content label
Factory ID
Agent/
Factory ID
Label -
Woven
Factory
Source
10 of 10
39. Season: Spring 2023 Sample Size:8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
STYLE# WB266
FRONT, BACK, SIDE VIEW
OVERVIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
1 of 12
40. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
BUTTON
PLACED
1/4" FROM
CF
STYLE# WB266
CLOSURE DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
2 of 12
41. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
STYLE# WB266
WELT POCKET DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
3 of 12
42. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
STYLE# WB266
INSEAM POCKET DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
4 of 12
43. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
BODY FRONT
INSIDE VIEW
STYLE# WB266
INVERTED BOX PLEAT DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
5 of 12
44. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
AMBER PEARL RAVEN
STYLE# WB266
VIOLET FLOWER
INDIGO FLOWER
VIOLET
SKYE
COLORWAY
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
6 of 12
45. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
Points of Measure (POM's) block spec => Original Spec 1ST PROTO Diff Revision Notes
B-A Waist Relaxed (1/2 measure) 14 1/4 -14 1/4
B-K High Hip, (1/2 meas) 17 1/2 -17 1/2
B-K3 Low Hip, (1/2 meas) 20 1/2 -20 1/2
B-G Front Rise, to waist seam 10 3/4 -10 3/4
B-H Back Rise 12 3/4 -12 3/4
B-L Thigh (1/2 measure) 11 7/8 -11 7/8
B-M Knee (1/2 measure) 7 3/4 -7 3/4
B-N Leg Opening (1/2 meas) 5 5/8 -5 5/8
B-P Inseam 32 -32
Back Dart Length 6 -6
Waist Band 4 -4
(Total Rise) 27 1/2 0 -27 1/2 0
STYLE# WB266
POINTS OF MEASURE
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
7 of 12
47. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
Location on
garment Mill Part #
Bulk Price
(per yard) *
Fabric
weight Fabric Width
Stretch
Direction Comments
Body Mood Fabrics 323202 13.99 156/165 GSM 60"
Pocketing Fabric.com 797909 8.88 -- 55"
Waistband Vlieseline F 220
$6.24/1m
ESTIMATE 43 g/m^2 -- --
Duration
30 min
Location Item Item # Supplier Description Unit Cost *
Dimensions
/Size MOQ * Qty
Body Thread THR4827
Organic
Cotton Plus thread 8.95
300yd, 29/2,
tex 35/2-ply 1 1
Waistband
Shank
button G114 Gafforelli button 3.15 36L/23mm 1 1
Location Supplier Zipper Code
Zipper Size
and Type Zipper Tape
Zipper
Function Zipper Pull
Slider
Function Qty Price
Zipper Fly YKK NZ259FA 3C Poly Closed end A 1 7.48
Notes
pomegranate ethanolic extraction 30 min @ 80 degrees C
Description of finish
ZIPPER DETAILS
Image
FABRIC
Anti-microbial
Image
COMPONENTS
Comments
Fusible Interlining 100% Recycled Polyester
Finishing Location
factory
Fabric Name Content
BILL OF MATERIALS
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
100% Cotton
GARMENT FINISHING
Organic Cotton Oxford
Organic Cotton 45% Hemp/40% Organic Cotton/15%
9 of 12
48. Amber White -- Amber
Closest Color
Match --
Skye White -- Skye
Closest Color
Match --
Raven White -- Raven
Closest Color
Match --
Violet White -- Violet
Closest Color
Match --
Pearl White -- Pearl
Closest Color
Match --
Violet White -- Violet
Closest Color
Match --
Violet White -- Violet
Closest Color
Match --
Item Cost Supplier Qty MOQ
ECO Ticket
$3.00
w/string and
bulbous pin Weavabel 1 100
ECO Ticket
$3.00 w/o
string Weavabel 1 100
Fabric / Mill
tag
no charge
except
freight fabric mill
CGEN-S10 $.09/pc. 1
Item Cost Supplier Qty
BIODEGRAD
ABLE BAG
0.0429 clearbags 1
UPC/
polybag
sticker n/a
factory
source 1
Tissue Paper n/a
factory
source
P 86-1 U
P 93-9 U
HANGTAGS & FABRIC STICKERS
White
White
White
White
Violet
Indigo Flower
P 15-9 U
P 104-7 U
Raven
Print
White
White
P 179-16 C
White
Pearl
Violet Flower Print
Amber
Skye
Description Location
White Chalk Cover Tag with
string
Hangtag to be placed on white string,
looped and knotted. Other tags to be
placed behind the main hang tag.
Style/Fabric specific tag, if
used Strung behind cover tag, if used.
Fabric / Mill tag, IF used
Any fabric/mill tags placed behind other
tags.
FOR CANADA ONLY.
Only used if Canada orders this style.
Generic tag placed behind the cover tags.
White sticker with logo Size:
2 1/2" x 1"
One placed on the polybag. Please refer to
the Prod. Manual for correct placement of
sticker on polybag.
White Chalk brand tissue
paper - 15" x 10 1/2" in size -
IF NEEDED per packaging
code
PACKAGING
Description Location
low-density polyeethylene
w/ d2w additive
Pocket
Color 1 Tricot Interfacing
Embroidery
color
Thread Color
1 Zipper Metal
COLORWAY SUMMARY
Fabric A Color 1, # Main Label and Content
Fabric A-- Color 1
10 of 12
49. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
Cutting information: no nap, 2 way, lengthwise
Matching: NA
Stitches per inch (SPI) 11 +/- 1
AREA
Fly
side seams,
rise
waistband
hand pockets
bottom hem
button
buttonhole
hook & eye
body front inverted box pleats mechanically pleated
x-lockstitch
BH-keyh FUSIBLE
at zip closure, inside x-lockstitch
1N topst, 1/4"
clean finish hem 2N-L Twice-turned
w-facing
5T-safe
join SN-L clean finish inside 401 sn 1/4" TPST FUSIBLE
join
JOIN STITCH SEAM FINISH TOPSTITCH INTER- LINING
w-facing SN-L enclosed 2N topst, 1/4" FUSIBLE
DESCRIPTION
CONSTRUCTION PAGE
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
11 of 12
50. Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
Type Description Source
Wash Care
White satin label
printed with black
lettering
factory source
Placement
attached to
bttm of
waistband
seam tpst
see content label
Factory ID
Agent/ Factory
ID Label -
Woven
Labels (Tops)
All Woven Labels With Exposed Raw Edges Must Be Heat Cut. Drawings Are Not To Scale
Woven -
white color for
m's/ attached to
waistband CB
1/2" above WB
seam --one
layer
Content Label
Woven: white
with
logo/attached
to sideseam
overlock
factory
source
Size/COO
Factory
Source
Interior Logo
Code / Image
LABELS AND PACKAGING
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
12 of 12
52. references
Ariella, S. (2022). 25 women in Leadership Statistics [2022]: Facts on the gender gap in corporate and political leadership. Zippia.
Retrieved April 11, 2022, from https://www.zippia.com/advice/women-in-leadership-statistics/
Bateman, K. (2022, January 4). The new rules of office attire in 2022. Town & Country. Retrieved March 30, 2022, from
https://www.townandcountrymag.com/style/fashion-trends/a38657743/office-wardrobe-workwear-2022/
Texilist, T. (2021, April 15). Coloro + WGSN announce colors for spring summer 2023. Texilist. Retrieved April 11, 2022, from
https://texilist.com/coloro-wgsn-colors-ss23/
Tiffany Hill Studio. (2022). SS23 Women’s Key Seasonal Fashion Trends – Extended Edition. United Kingdom.
United States Department of Labor. (2020). Women of Working Age. United States Department of Labor. Retrieved March 30, 2022,
from https://www.dol.gov/agencies/wb/data/latest-annual-data/working-women
Velasquez, A. (2021, May 11). WGSN names 'digital lavender' the key color for 2023. Sourcing Journal. Retrieved March 30, 2022, from
https://sourcingjournal.com/denim/denim-trends/wgsn-coloro-digital-lavender-color-of-the-year-2023-optimism-wellness-278797/
Velasquez, A. (2021, November 10). 3 themes that will influence spring/Summer 2023 design. Sourcing Journal. Retrieved March 30,
2022, from https://sourcingjournal.com/denim/denim-trends/3-themes-spring-summer-2023-design-fashion-snoops-grow-raw-
release-312454/
VETTA. (2022). Fabric. VETTA. Retrieved April 11, 2022, from https://www.vettacapsule.com/pages/fabric
Wanderlust. (2021, December 20). Looking at true cost of sustainable clothing. Wanderlust. Retrieved March 30, 2022, from
https://wanderlust.com/journal/looking-at-true-cost-of-sustainable-clothing/
Willis, S. (2021, March 22). How sustainable dyeing is changing the textile industry. Plug and Play Tech Center. Retrieved April 11, 2022,
from https://www.plugandplaytechcenter.com/resources/how-sustainable-dyeing-changing-textile-industry/