1. S P R I N G / S U M M E R 2 0 1 6
S e a s o n a l L o o k b o o k
C O M P L E X // S I M P L I C I T Y
I S S U E // 1 . 0
2. PRESS
RELE ASE
ISSU E 1 .0
Underated London issue 1.0 is the first range from their latest ss16 range. Essentially this is London street aethetic with a
touch of classic British twist. Utilitarian fabrics allow ease of movement, while technical detailing such as ribbed elements and
elastic cuffs. High performance fabrics such in lightweight technical stretch, reinvent a range of garments for sophisticated
takes on athletic-inspired tailoring.
Offering a streamlined selection of outerwear includes our key Suede Leather Biker Jacket that serve well as layering or
transitional items, Theory has the modern man covered for his pursuits from spring to late summer.
CO M P LE X // S I M P LI C IT Y
A D D R E S S
UNDERATED FLAGSHIP STORE,
Unit 088A,
North Yard, The Stables,
Chalk Farm Road,
Camden, London,
NW1 8AH
CO NTAC T
www.underatedco.com
info@underatedco.com
chidi@underatedco.com
U N D E R A T E D L O N D O N
S e a s o n a l L o o k b o o k
3. 0 0 1
HT001
PINK
FABRIC: 100% COTTON
SIZE: S / M / L
0 0 2
SR283
WHITE
FABRIC: AITREX / JAPANEASE
COTTON
SIZE: S / M / L
0 0 3
TS270
WHITE
FABRIC: AIRTEX
SIZE: S / M / L
U N D E R A T E D L O N D O N
S e a s o n a l L o o k b o o k
4. 0 0 4
SW276
KHAKI
FABRIC: COTTON FLEECE / SUEDE
SIZE: S / M / L
0 0 5
SR282
KHAKI
FABRIC : LINEN
SIZE: S / M / L
5. 0 0 6
VS267
TAN
FABRIC: HIGH Q COTTON
JERSEY
SIZE: S / M / L
0 0 7
SR282
KHAKI
FABRIC : LINEN
SIZE: S / M / L
U N D E R A T E D L O N D O N
S e a s o n a l L o o k b o o k
6. 0 1 0
SR282
BEIGE
FABRIC : LINEN
SIZE: S / M / L
0 0 9
TS271
TAN
FABRIC: HIGH Q COTTON
JERSEY
WEIGHT: LIGHTWEIGHT
SIZE: S / M / L
0 0 8
CT279
BEIGE
FABRIC: COATED COTTON
WEIGHT: LIGHTWEIGHT
SIZE: S / M / L
0010
7. 0 1 2
SW315
BLACK
FABRIC: FRENCH TERRY
SIZE: S / M / L
0 1 1
CT279
BLACK
FABRIC : COATED COTTON
SIZE: S / M / L / XL
0 1 3
JN266
LIGHT WASH DENIM
FABRIC: DENIM
SIZE: S / M / L / XL
012013
011
U N D E R A T E D L O N D O N
S e a s o n a l L o o k b o o k
8. 0 1 5
TS319
BLACK
FABRIC: COTTON
SIZE: S / M / L
0 1 4
JK280
BLACK
FABRIC : COMPOUND SUEDE
SIZE: S / M / L / XL
0 1 6
TR285
GREY
FABRIC: LOOP BACK FRENCH TERRY
SIZE: S / M / L / XL
U N D E R A T E D L O N D O N
S e a s o n a l L o o k b o o k
9. 0 0 6
SW090 MONOCHROME
FABRIC: TEXTURED JERSEY /
FRENCH TERRY
WEIGHT: HEAVY
SIZE: S / M / L
0 0 6
TR157
MONOCHROME
FABRIC: TEXTURED JERSEY
/ FRENCH TERRY
WEIGHT: HEAVY
SIZE: S / M / L
0 0 7
TR071 CHARCOAL/GREY
FABRIC: FRENCH TERRY
WEIGHT: 180GSM
SIZE: S / M / L
0 0 7
SW019 GREY/CHARCOAL
FABRIC: TEXTURED JERSEY
WEIGHT: HEAVY
SIZE: S / M / L
006
0 1 7
HT002
BLACK
FABRIC: 100% COTTON
SIZE: S / M / L
0 1 8
SW314BLACK
FABRIC: 100% COTTON
SIZE: S / M / L
U N D E R A T E D L O N D O N
S e a s o n a l L o o k b o o k
10. 0 2 0
TS272
BEIGE
FABRIC : JAPANEASE COTTON
0 1 9
SW277
GREY
FABRIC : HIGH Q COTTON
JERSEY
SIZE: S / M / L / XL
0 2 1
SR284
GREY
FABRIC: LOOP BACK FRENCH TERRY /
AIRTEX
SIZE: S / M / L / XL
12. 0016
0 2 4
JK280
BEIGE
FABRIC:COMPOUND SUEDE
SIZE: S / M / L / XL
0 2 5
HD334
BEIGE
FABRIC:COMPOUND SUEDE
SIZE: S / M / L / XL
0 2 6
SR282
BEIGE
FABRIC : LINEN
SIZE: S / M / L
U N D E R A T E D L O N D O N
S e a s o n a l L o o k b o o k
13. 0 2 9
TS272
BEIGE
FABRIC : JAPANEASE COTTON
0 3 0
SR282
BEIGE
FABRIC : LINEN
SIZE: S / M / L
0 2 8
SH273
BEIGE
FABRIC : LINEN
SIZE: S / M / L
0 2 7
HT003
BEIGE
FABRIC: 100% COTTON
SIZE: S / M / L
U N D E R A T E D L O N D O N
S e a s o n a l L o o k b o o k
14. U ND E R ATE D LONDON
Seasonal Lookbook
P H O T O G R A P H Y
Jorge Perez Ortiz
Complex // Simplicity
M O D E L S
Mac Phiri
Jos Whiteman
A D D I T I O N A L C R E D I T
Portia Williams, Make up
A D D R E S S
UNDERATED FLAGSHIP STORE,
UNIT 33
BOXPARK SHOREDITCH
2-4 BETHNAL GREEN ROAD
E1 6GY, LONDON
Underated is a menswear lifestyle brand based
in the heart of London, elevated on silent
strength and confidence.
Our mission is to bridge the gap between
street culture and high fashion, encapsulating
the essence of menswear with ideas that
transcend the realms of art and fashion. We
pride ourselves in manufacturing goods that
are classic, premium quality, unique and
timeless. Our ethos is simple.
“Style is very personal; it has nothing to do with
fashion. Fashion is over quickly, style is forever”
