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Design Director: Maribell Blair
fcs 4846
the brand
The brand aims to support and heighten
female empowerment
in the corporate setting
The brand’s core concepts are sustainability - style - maintaining professionalism
target market
White Chalk’s target market are
primarily the female
professional.
She is Career driven, Travels
often and Loves fashion and
sustainability.
demographics
Age: 26 to 54 years old
Education: Bachelor’s
degree or higher
Income: $65,000>
Residing in a large city,
New York, LA, Seattle
Shops: VETTA, Eileen Fisher
WOMEN IN THE WORKPLACE
BY CORPORATE LEVEL
Graphics Source: Ariella, 2022
psychographics
The consumer’s
psychographics
include a Busy
lifestyle and staying
on top of styles and
trends while also
keeping an Eco-
conscious mindset.
She seeks out
brands that allow
her to show off her
personality at work
while also
committing to the
environment.
customer profile
Naomi
49 years old
Senior Manager
$106, 832
Master’s Degree
New York, NY
Married, 2 children
Michelle
27 years old
Magazine editor
$66,890
Bachelor’s Degree
Seattle, Washington
Skiing, mountain biking, shopping Shopping, Broadway shows, Brunch with friends
competitors
VETTA
- Classic styles
- Sustainable materials
- Mix & Match Capsule
Wardrobes
Price range: $50-$200
competitors
Eileen Fisher
- Classic & Relaxed Styles
- Female-owned
- B Corp Certified
Price range: $50-$500
competitors
White House
Black Market
- Female Empowerment
- Versatile styles
Price range: $20-$300
brand
characteristics
White Chalk incorporates seasonal
trends of colors, trims, and silhouettes
while committing to transparent,
sustainable, and ethical processes
from concept to final product.
Product Offerings:
Outerwear
Dresses
Blouses
Career wear
Accessories
Price Range: $50 to $600
brand positioning map
Fast Fashion Sustainable
Classic
Trendy
White Chalk walks the line between Classic
and Trendy styles while wholly staying
100% sustainable. The brand’s position invites
a wide range of consumers that are
expected to follow a professional dress
code at work who appreciate fashion and
supporting the environment.
store location
69 Mercer Street, New York, NY 10012
White Chalk’s first location will be in New York
City. This is because of New York’s commitment
toward sustainability in the fashion industry. The
New York Fashion Sustainability and Social
Accountability Act (“Fashion Act”), currently
under consideration in the New York State
Assembly, would require companies with over
$100M in global revenues to map their supply
chain and disclose environmental and social
responsibility criteria in public reports
store location
This neighborhood specifically meets the target market of
White Chalk
1. More than 3 out of 4 have a bachelor’s degree or higher
2. Labor force participation is high, more than 75%
3. Environmentally conscientious but also image-conscious:
both impact purchases
store location – new york
Supporting evidence for White Chalk’s first location that match the brand’s demographics
store layout
all merchandise will be hung on eco-
friendly hangers with exception to
accessories
Open floor plan with
minimal fixtures
website & social media
https://white-chalk.yolasite.com/
White Chalk is an omnichannel retailer, offering goods
through a website as well as through Instagram and
Facebook to reach the wide age range of target
customers.
silhouette inspiration
& trends
Source: SS23 Women’s Key Seasonal Fashion Trends – Extended Edition, Tiffany Hill
collection
inspiration
colors
fabrics & trims
collection looks
Look #1 Style #WT324
Fabric: Recycled Polyester Satin Chiffon
100% Recycled Polyester
Style #WB264
Fabric: Lenzing Ecovero ViscoseNylon Spandex Ponte
65% Lenzing Ecovero Viscose/30%Nylon/5% Spandex
Look #2 Style #WT322
Fabric: Light Stretch Jersey
53% Hemp/43% Organic Cotton/4% Spandex
Style #WB266
Fabric: Organic Cotton Oxford
100% Organic Cotton
Look #3 Style #WO413
Fabric: Lyocell Twill
100% Lyocell
Style #WB265
Fabric: Lyocell Twill
100% Lyocell
Look #4 Style #WD144
Fabric: Viscose Nylon Spandex Ponte
65% LENZING ECOVERO Viscose/30% Nylon/5% Spandex
Look #5 Style #WO414
Fabric: Hemp & Recycled Polyester
77% Hemp/23% Recycled Polyester
references
Ariella, S. (2022). 25 women in Leadership Statistics [2022]: Facts on the gender gap in corporate and political leadership. Zippia.
Retrieved April 11, 2022, from https://www.zippia.com/advice/women-in-leadership-statistics/
Bateman, K. (2022, January 4). The new rules of office attire in 2022. Town & Country. Retrieved March 30, 2022, from
https://www.townandcountrymag.com/style/fashion-trends/a38657743/office-wardrobe-workwear-2022/
Texilist, T. (2021, April 15). Coloro + WGSN announce colors for spring summer 2023. Texilist. Retrieved April 11, 2022, from
https://texilist.com/coloro-wgsn-colors-ss23/
Tiffany Hill Studio. (2022). SS23 Women’s Key Seasonal Fashion Trends – Extended Edition. United Kingdom.
United States Department of Labor. (2020). Women of Working Age. United States Department of Labor. Retrieved March 30, 2022,
from https://www.dol.gov/agencies/wb/data/latest-annual-data/working-women
Velasquez, A. (2021, May 11). WGSN names 'digital lavender' the key color for 2023. Sourcing Journal. Retrieved March 30, 2022, from
https://sourcingjournal.com/denim/denim-trends/wgsn-coloro-digital-lavender-color-of-the-year-2023-optimism-wellness-278797/
Velasquez, A. (2021, November 10). 3 themes that will influence spring/Summer 2023 design. Sourcing Journal. Retrieved March 30,
2022, from https://sourcingjournal.com/denim/denim-trends/3-themes-spring-summer-2023-design-fashion-snoops-grow-raw-
release-312454/
VETTA. (2022). Fabric. VETTA. Retrieved April 11, 2022, from https://www.vettacapsule.com/pages/fabric
Wanderlust. (2021, December 20). Looking at true cost of sustainable clothing. Wanderlust. Retrieved March 30, 2022, from
https://wanderlust.com/journal/looking-at-true-cost-of-sustainable-clothing/
Willis, S. (2021, March 22). How sustainable dyeing is changing the textile industry. Plug and Play Tech Center. Retrieved April 11, 2022,
from https://www.plugandplaytechcenter.com/resources/how-sustainable-dyeing-changing-textile-industry/
Technical Packages
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
STYLE# WT324
FRONT, BACK, SIDE VIEW
OVERVIEW
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
1 of 10
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
STYLE# WT324
FRONT NECKLINE DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
2 of 10
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
STYLE# WT324
BACK CLOSURE DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
3 of 10
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
INDIGO FLOWER
PEARL
STYLE# WT324
RAVEN
COLORWAY
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
SKYE
AMBER
4 of 10
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
Points of Measure (POM's) block spec => Original Spec 1ST PROTO Diff Revision Notes
T-A Shoulder point to point (set-in sleeve) 15 1/8 -15 1/8
T-B Shoulder Drop, HPS 2 -2
T-C Across Front @ 6" fm HPS 13 1/2 -13 1/2
T-G Armhole Drop 8 -8
T-H Chest @ 1" down (1/2 measure) 19 -19
T-I-2 Waist Width (1/2 measure) 15 -15
T-I Waist Position from HPS 16 1/2 -16 1/2
T-J Bottom Opening (1/2 measure) 20 -20
T-K Front Length from HPS 19 3/4 -19 3/4
T-L Back Length from HPS 20 -20
T-D Across Back @ 6" fm HPS 14 3/8 -14 3/8
T-O Center Back Sleeve Length 11 -11
T-BB Sleeve Opening relaxed (1/2 measure) 6 -6
Sleeve Opening extended (1/2 measure) 8 -8
T-P Front Neck Drop, HPS to seam 4 -4
T-Q Back Neck Drop, HPS to seam 1 -1
T-R Neck Width, seam to seam 6 3/4 -6 3/4
T-R-1 Minimum Neck Stretch 12 1/2
T-T Neck Band at HPS (1/2 measure) 7 1/2 -7 1/2
T-T-2 Neck Band at Top (1/2 measure) 6 1/4 -6 1/4
T-W Neck Band Height at CB 1 1/4 -1 1/4
Accessory Neckline, top row 6 3/4 -6 3/4
Accessory Neckline, bottom row 6 1/4 -6 1/4
STYLE# WT324
POINTS OF MEASURE
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
5 of 10
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
block spec => 00 0 2 4 6 8 10 12 14 16 18 20 22
T-A Shoulder point to point (set-in sleeve) 11 1/8 11 5/8 12 1/8 13 1/8 14 1/8 15 1/8 16 1/8 17 1/8 18 1/8 19 1/8 20 3/8 21 5/8 23 1/8
T-B Shoulder Drop, HPS -2 -1 1/2 -1 0 1 2 3 4 5 6 7 1/4 8 1/2 10
T-C Across Front @ 6" fm HPS 12 1/4 12 1/2 12 3/4 13 13 1/4 13 1/2 13 3/4 14 14 1/4 14 1/2 14 3/4 15 15 1/4
T-G Armhole Drop 6 3/4 7 7 1/4 7 1/2 7 3/4 8 8 1/4 8 1/2 8 3/4 9 9 1/4 9 1/2 9 3/4
T-H Chest @ 1" down (1/2 measure) 17 17 1/4 17 1/2 18 18 1/2 19 19 3/4 20 1/2 21 1/4 22 23 24 25
T-I-2 Waist Width (1/2 measure) 13 3/8 13 5/8 13 7/8 14 1/4 14 5/8 15 15 3/8 15 7/8 16 3/8 16 7/8 17 3/8 17 7/8 18 3/8
T-I Waist Position from HPS 15 1/4 15 1/2 15 3/4 16 16 1/4 16 1/2 16 3/4 17 17 1/4 17 1/2 17 3/4 18 18 1/4
T-J Bottom Opening (1/2 measure) 16 1/4 17 17 3/4 18 1/2 19 1/4 20 20 3/4 21 1/2 22 1/4 23 23 3/4 24 1/2 25 1/4
T-K Front Length from HPS 18 1/2 18 3/4 19 19 1/4 19 1/2 19 3/4 20 20 1/4 20 1/2 20 3/4 21 21 1/4 21 1/2
T-L Back Length from HPS 18 3/4 19 19 1/4 19 1/2 19 3/4 20 20 1/4 20 1/2 20 3/4 21 21 1/4 21 1/2 21 3/4
T-D Across Back @ 6" fm HPS 12 1/2 12 7/8 13 1/4 13 5/8 14 14 3/8 15 15 5/8 16 1/4 16 3/4 17 1/4 17 3/4 18 1/4
T-O Center Back Sleeve Length 9 3/4 10 10 1/4 10 1/2 10 3/4 11 11 1/4 11 1/2 11 3/4 12 12 1/4 12 1/2 12 3/4
T-BB Sleeve Opening relaxed (1/2 measure) 4 1/8 4 1/2 4 7/8 5 1/4 5 5/8 6 6 5/8 7 1/4 7 7/8 8 3/8 8 7/8 9 3/8 9 7/8
Sleeve Opening extended (1/2 measure) 6 1/8 6 1/2 6 7/8 7 1/4 7 5/8 8 8 5/8 9 1/4 9 7/8 10 3/8 10 7/8 11 3/8 11 7/8
T-P Front Neck Drop, HPS to seam 4 4 4 4 4 4 4 4 4 4 4 4 4
T-Q Back Neck Drop, HPS to seam 1 1 1 1 1 1 1 1 1 1 1 1 1
T-R Neck Width, seam to seam 5 1/2 5 3/4 6 6 1/4 6 1/2 6 3/4 7 1/8 7 1/2 7 7/8 8 1/4 8 1/2 8 3/4 9 1/4
T-R-1 Minimum Neck Stretch 7 1/2 7 1/2 7 1/2 7 1/2 7 1/2 12 1/2 7 1/2 7 1/2 7 1/2 7 1/2 7 1/2 7 1/2 7 1/2
T-T Neck Band at HPS (1/2 measure) 6 1/4 6 1/4 6 1/4 6 1/4 6 1/4 7 1/2 6 1/4 6 1/4 6 1/4 6 1/4 6 1/4 6 1/4 6 1/4
T-T-2 Neck Band at Top (1/2 measure) 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 6 1/4
T-W Neck Band Height at CB 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4
Accessory Neckline, top row 5 1/2 5 3/4 6 6 1/4 6 1/2 6 3/4 7 1/8 7 1/2 7 7/8 8 1/4 8 1/2 8 3/4 9 1/4
Accessory Neckline, bottom row 5 5 1/4 5 1/2 5 3/4 6 6 1/4 6 5/8 7 7 3/8 7 3/4 8 8 1/4 8 3/4
STYLE# WT324
GRADING
Points of Measure (POM's)
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
6 of 10
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
Location on
garment Mill Part #
Bulk Price
(per yard) *
Fabric
weight
Fabric
Width
Stretch
Direction Comments
Body Vivify Textiles 152 $16.40/100m 80gsm 148cm --
Neckline Vlieseline F 220
$6.24/1m
ESTIMATE 43 g/m^2 -- --
Duration
30 min
Location Item Item # Supplier Description Unit Cost *
Dimensions
/Size MOQ * Qty
Body Thread THR4827
Organic
Cotton Plus thread 8.95
300yd, 29/2,
tex 35/2-ply 1 1
Neckline Bead -- Alibaba beads 0.85 10mm 200pcs 1
Neckline Cord
COPOLYME
R-8-5-
YARDS
Stateside
Bead Supply
stringing
cord 1.99 .8mm/5yds 1 1
Neckline Glue 1667633 Joann
embellishin
g glue 5.49 4oz 1 1
CB Closure
420-3.0-
OGRubberC
ord-ECR-
Offset
Warehouse elastic 4 3mm 1mtr 1
CB Closure
Shank
button 324336 MoodFabrics button 2.74 36L/23mm 1 1
--
FABRIC
Finishing Location
factory
Fabric Name Content
100% Recycled Polyester
100% Recycled Polyester
GARMENT FINISHING
Recycled Polyester Satin
Chiffon
Fusible Interlining
Description of finish
Anti-microbial
BILL OF MATERIALS
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
Notes
pomegranate ethanolic extraction 30 min @ 80 degrees C
Image
COMPONENTS
Comments
7 of 10
Pocket
Color 1 Tricot Interfacing
Embroidery
color
Thread
Color 1 Zipper Metal
WHITE AMBER
WHITE SKYE
WHITE RAVEN
WHITE PEARL
WHITE PEARL
Item Cost Supplier Qty MOQ
ECO Ticket
$3.00
w/string and
bulbous pin Weavabel 1 100
ECO Ticket
$3.00 w/o
string Weavabel 1 100
Fabric / Mill
tag
no charge
except
freight fabric mill
CGEN-S10 $.09/pc. 1
Item Cost Supplier Qty
BIODEGRAD
ABLE BAG
0.0429 clearbags 1
UPC/
polybag
sticker n/a
factory
source 1
Tissue Paper n/a
factory
source
White Chalk brand tissue
paper - 15" x 10 1/2" in size -
IF NEEDED per packaging
code
PACKAGING
Description Location
low-density polyeethylene
w/ d2w additive
White sticker with logo Size:
2 1/2" x 1"
One placed on the polybag. Please refer to
the Prod. Manual for correct placement of
sticker on polybag.
Fabric / Mill tag, IF used
Any fabric/mill tags placed behind other
tags.
FOR CANADA ONLY.
Only used if Canada orders this style.
Generic tag placed behind the cover tags.
WHITE
Description Location
White Chalk Cover Tag with
string
Hangtag to be placed on white string,
looped and knotted. Other tags to be
placed behind the main hang tag.
AMBER
SKYE
Style/Fabric specific tag, if
used Strung behind cover tag, if used.
COLORWAY SUMMARY
HANGTAGS & FABRIC STICKERS
Fabric A Color 1, # Main Label and Content
WHITE
WHITE
WHITE
WHITE
PEARL
INDIGO FLOWER
P 15-19 U
P 104-7 U
RAVEN
Print
P 179-16 C
P 86-1 U
Fabric A-- Color 1
8 of 10
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
Cutting information: no nap, 2 way, lengthwise
Matching: NA
Stitches per inch (SPI) 11 +/- 1
JOIN
STITCH
SEAM
FINISH
TOP
STITCH FUSIBLE CLOSURES
S/N-L
overedge
stitch E/S interfacing
S/N-L
plain seam -
serged --
S/N-L
S/N-L 1/4"
S/N-L
plain seam -
serged --
2N bttm
coverstitch 1/4"
S/N-L
plain seam
serged 1/4"
same fabric
facing shank button
clean finish
armhole
bottom/sleeve hem
CLOSURES
DESCRIPTION
neckband on fold
Fr/Sm
side seams
AREA
neckline
shoulder seam
waist seam
CONSTRUCTION PAGE
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
CB neckline keyhole buttonhole, 1"
9 of 10
Season: Spring 2023 Sample Size:M
Gender: Women Designer: Maribell Blair
Style #: WT324
Style Name: Pearl Neckline Flare Date Sent: 5/2/22
Type Description Source
Wash Care
White satin
label printed
with black
lettering
factory source
LABELS AND PACKAGING
Category: Women
Fit Type: Relaxed
Fabrication: Recycled Poly
Size Range: XXS-XXL
Interior Logo
Code / Image Placement
Labels (Tops)
All Woven Labels With Exposed Raw Edges Must Be Heat Cut. Drawings Are Not To Scale
Woven -
Navy color
for
m's/attached
to neck band
1" frm CB
Content Label
Woven:
white with
logo/attach
ed to side
seam
overlock
factory
source
Size/COO
attached to
bottom side
of interior
logo label
see content label
Factory ID
Agent/
Factory ID
Label -
Woven
Factory
Source
10 of 10
Season: Spring 2023 Sample Size:8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
STYLE# WB266
FRONT, BACK, SIDE VIEW
OVERVIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
1 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
BUTTON
PLACED
1/4" FROM
CF
STYLE# WB266
CLOSURE DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
2 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
STYLE# WB266
WELT POCKET DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
3 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
STYLE# WB266
INSEAM POCKET DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
4 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
BODY FRONT
INSIDE VIEW
STYLE# WB266
INVERTED BOX PLEAT DETAILS
DETAILS VIEW
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
5 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
AMBER PEARL RAVEN
STYLE# WB266
VIOLET FLOWER
INDIGO FLOWER
VIOLET
SKYE
COLORWAY
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
6 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
Points of Measure (POM's) block spec => Original Spec 1ST PROTO Diff Revision Notes
B-A Waist Relaxed (1/2 measure) 14 1/4 -14 1/4
B-K High Hip, (1/2 meas) 17 1/2 -17 1/2
B-K3 Low Hip, (1/2 meas) 20 1/2 -20 1/2
B-G Front Rise, to waist seam 10 3/4 -10 3/4
B-H Back Rise 12 3/4 -12 3/4
B-L Thigh (1/2 measure) 11 7/8 -11 7/8
B-M Knee (1/2 measure) 7 3/4 -7 3/4
B-N Leg Opening (1/2 meas) 5 5/8 -5 5/8
B-P Inseam 32 -32
Back Dart Length 6 -6
Waist Band 4 -4
(Total Rise) 27 1/2 0 -27 1/2 0
STYLE# WB266
POINTS OF MEASURE
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
7 of 12
Season: Spring 2023 Category: Women Sample Size: 8
Gender: Women Fit Type: Relaxed Designer: Maribell Blair
Style #: WB266 Fabrication: Organic Cotton Oxford
Style Name: Pleated Trousers Size Range: 00-22 Date Sent: 5/16/22
Points of Measure (POM's) block spec => 00 0 2 4 6 8 10 12 14 16 18 20 22
B-A Waist Relaxed (1/2 measure) 12 1/4 12 1/2 12 3/4 13 1/4 13 3/4 14 1/4 15 15 3/4 16 1/2 17 1/4 18 1/4 19 1/4 20 1/4
B-K High hip(1/2 meas) 15 1/2 15 3/4 16 16 1/2 17 17 1/2 18 1/4 19 19 3/4 20 1/2 21 1/2 22 1/2 23 1/2
B-K3 Low hip,(1/2 meas) 18 1/2 18 3/4 19 19 1/2 20 20 1/2 21 1/4 22 22 3/4 23 1/2 24 1/2 25 1/2 26 1/2
B-G Front Rise, to waist seam (knit) 9 1/2 9 3/4 10 10 1/4 10 1/2 10 3/4 11 11 1/4 11 1/2 11 3/4 12 12 1/4 12 1/2
B-H Back Rise 11 1/2 11 3/4 12 12 1/4 12 1/2 12 3/4 13 13 1/4 13 1/2 13 3/4 14 14 1/4 14 1/2
B-L Thigh (1/2 measure) 9 7/8 10 1/8 10 3/8 10 7/8 11 3/8 11 7/8 12 5/8 13 3/8 14 1/8 14 7/8 15 7/8 16 7/8 17 7/8
B-M Knee (1/2 measure) 6 1/8 6 3/8 6 5/8 7 7 3/8 7 3/4 8 1/8 8 5/8 9 1/8 9 5/8 10 1/8 10 5/8 11 1/8
B-N Leg Opening (full length, 1/2 meas) 4 3/8 4 5/8 4 7/8 5 1/8 5 3/8 5 5/8 5 7/8 6 1/8 6 3/8 6 5/8 6 7/8 7 1/8 7 3/8
B-P Inseam 28 1/4 29 29 3/4 30 1/2 31 1/4 32 32 3/4 33 1/2 34 1/4 35 35 3/4 36 1/2 37 1/4
Back Dart Length 6 6 6 6 6 6 6 6 6 6 6 6 6
Waist Band Height 4 4 4 4 4 4 4 4 4 4 4 4 4
25 25 1/2 26 26 1/2 27 27 1/2 28 28 1/2 29 29 1/2 30 30 1/2 31
STYLE# WB266
GRADING
(Total Rise)
8 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
Location on
garment Mill Part #
Bulk Price
(per yard) *
Fabric
weight Fabric Width
Stretch
Direction Comments
Body Mood Fabrics 323202 13.99 156/165 GSM 60"
Pocketing Fabric.com 797909 8.88 -- 55"
Waistband Vlieseline F 220
$6.24/1m
ESTIMATE 43 g/m^2 -- --
Duration
30 min
Location Item Item # Supplier Description Unit Cost *
Dimensions
/Size MOQ * Qty
Body Thread THR4827
Organic
Cotton Plus thread 8.95
300yd, 29/2,
tex 35/2-ply 1 1
Waistband
Shank
button G114 Gafforelli button 3.15 36L/23mm 1 1
Location Supplier Zipper Code
Zipper Size
and Type Zipper Tape
Zipper
Function Zipper Pull
Slider
Function Qty Price
Zipper Fly YKK NZ259FA 3C Poly Closed end A 1 7.48
Notes
pomegranate ethanolic extraction 30 min @ 80 degrees C
Description of finish
ZIPPER DETAILS
Image
FABRIC
Anti-microbial
Image
COMPONENTS
Comments
Fusible Interlining 100% Recycled Polyester
Finishing Location
factory
Fabric Name Content
BILL OF MATERIALS
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
100% Cotton
GARMENT FINISHING
Organic Cotton Oxford
Organic Cotton 45% Hemp/40% Organic Cotton/15%
9 of 12
Amber White -- Amber
Closest Color
Match --
Skye White -- Skye
Closest Color
Match --
Raven White -- Raven
Closest Color
Match --
Violet White -- Violet
Closest Color
Match --
Pearl White -- Pearl
Closest Color
Match --
Violet White -- Violet
Closest Color
Match --
Violet White -- Violet
Closest Color
Match --
Item Cost Supplier Qty MOQ
ECO Ticket
$3.00
w/string and
bulbous pin Weavabel 1 100
ECO Ticket
$3.00 w/o
string Weavabel 1 100
Fabric / Mill
tag
no charge
except
freight fabric mill
CGEN-S10 $.09/pc. 1
Item Cost Supplier Qty
BIODEGRAD
ABLE BAG
0.0429 clearbags 1
UPC/
polybag
sticker n/a
factory
source 1
Tissue Paper n/a
factory
source
P 86-1 U
P 93-9 U
HANGTAGS & FABRIC STICKERS
White
White
White
White
Violet
Indigo Flower
P 15-9 U
P 104-7 U
Raven
Print
White
White
P 179-16 C
White
Pearl
Violet Flower Print
Amber
Skye
Description Location
White Chalk Cover Tag with
string
Hangtag to be placed on white string,
looped and knotted. Other tags to be
placed behind the main hang tag.
Style/Fabric specific tag, if
used Strung behind cover tag, if used.
Fabric / Mill tag, IF used
Any fabric/mill tags placed behind other
tags.
FOR CANADA ONLY.
Only used if Canada orders this style.
Generic tag placed behind the cover tags.
White sticker with logo Size:
2 1/2" x 1"
One placed on the polybag. Please refer to
the Prod. Manual for correct placement of
sticker on polybag.
White Chalk brand tissue
paper - 15" x 10 1/2" in size -
IF NEEDED per packaging
code
PACKAGING
Description Location
low-density polyeethylene
w/ d2w additive
Pocket
Color 1 Tricot Interfacing
Embroidery
color
Thread Color
1 Zipper Metal
COLORWAY SUMMARY
Fabric A Color 1, # Main Label and Content
Fabric A-- Color 1
10 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
Cutting information: no nap, 2 way, lengthwise
Matching: NA
Stitches per inch (SPI) 11 +/- 1
AREA
Fly
side seams,
rise
waistband
hand pockets
bottom hem
button
buttonhole
hook & eye
body front inverted box pleats mechanically pleated
x-lockstitch
BH-keyh FUSIBLE
at zip closure, inside x-lockstitch
1N topst, 1/4"
clean finish hem 2N-L Twice-turned
w-facing
5T-safe
join SN-L clean finish inside 401 sn 1/4" TPST FUSIBLE
join
JOIN STITCH SEAM FINISH TOPSTITCH INTER- LINING
w-facing SN-L enclosed 2N topst, 1/4" FUSIBLE
DESCRIPTION
CONSTRUCTION PAGE
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
11 of 12
Season: Spring 2023 Sample Size: 8
Gender: Women Designer: Maribell Blair
Style #: WB266
Style Name: Pleated Trousers Date Sent: 5/16/22
Type Description Source
Wash Care
White satin label
printed with black
lettering
factory source
Placement
attached to
bttm of
waistband
seam tpst
see content label
Factory ID
Agent/ Factory
ID Label -
Woven
Labels (Tops)
All Woven Labels With Exposed Raw Edges Must Be Heat Cut. Drawings Are Not To Scale
Woven -
white color for
m's/ attached to
waistband CB
1/2" above WB
seam --one
layer
Content Label
Woven: white
with
logo/attached
to sideseam
overlock
factory
source
Size/COO
Factory
Source
Interior Logo
Code / Image
LABELS AND PACKAGING
Category: Women
Fit Type: Relaxed
Fabrication: Organic
Cotton Oxford
Size Range: 00-22
12 of 12
Design Director: Maribell Blair
fcs 4846

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White Chalk_Maribell Blair.pdf

  • 1. Design Director: Maribell Blair fcs 4846
  • 2. the brand The brand aims to support and heighten female empowerment in the corporate setting The brand’s core concepts are sustainability - style - maintaining professionalism
  • 3. target market White Chalk’s target market are primarily the female professional. She is Career driven, Travels often and Loves fashion and sustainability.
  • 4. demographics Age: 26 to 54 years old Education: Bachelor’s degree or higher Income: $65,000> Residing in a large city, New York, LA, Seattle Shops: VETTA, Eileen Fisher WOMEN IN THE WORKPLACE BY CORPORATE LEVEL Graphics Source: Ariella, 2022
  • 5. psychographics The consumer’s psychographics include a Busy lifestyle and staying on top of styles and trends while also keeping an Eco- conscious mindset. She seeks out brands that allow her to show off her personality at work while also committing to the environment.
  • 6. customer profile Naomi 49 years old Senior Manager $106, 832 Master’s Degree New York, NY Married, 2 children Michelle 27 years old Magazine editor $66,890 Bachelor’s Degree Seattle, Washington Skiing, mountain biking, shopping Shopping, Broadway shows, Brunch with friends
  • 7. competitors VETTA - Classic styles - Sustainable materials - Mix & Match Capsule Wardrobes Price range: $50-$200
  • 8. competitors Eileen Fisher - Classic & Relaxed Styles - Female-owned - B Corp Certified Price range: $50-$500
  • 9. competitors White House Black Market - Female Empowerment - Versatile styles Price range: $20-$300
  • 10. brand characteristics White Chalk incorporates seasonal trends of colors, trims, and silhouettes while committing to transparent, sustainable, and ethical processes from concept to final product. Product Offerings: Outerwear Dresses Blouses Career wear Accessories Price Range: $50 to $600
  • 11. brand positioning map Fast Fashion Sustainable Classic Trendy White Chalk walks the line between Classic and Trendy styles while wholly staying 100% sustainable. The brand’s position invites a wide range of consumers that are expected to follow a professional dress code at work who appreciate fashion and supporting the environment.
  • 12. store location 69 Mercer Street, New York, NY 10012 White Chalk’s first location will be in New York City. This is because of New York’s commitment toward sustainability in the fashion industry. The New York Fashion Sustainability and Social Accountability Act (“Fashion Act”), currently under consideration in the New York State Assembly, would require companies with over $100M in global revenues to map their supply chain and disclose environmental and social responsibility criteria in public reports
  • 13. store location This neighborhood specifically meets the target market of White Chalk 1. More than 3 out of 4 have a bachelor’s degree or higher 2. Labor force participation is high, more than 75% 3. Environmentally conscientious but also image-conscious: both impact purchases
  • 14. store location – new york Supporting evidence for White Chalk’s first location that match the brand’s demographics
  • 15. store layout all merchandise will be hung on eco- friendly hangers with exception to accessories Open floor plan with minimal fixtures
  • 16. website & social media https://white-chalk.yolasite.com/ White Chalk is an omnichannel retailer, offering goods through a website as well as through Instagram and Facebook to reach the wide age range of target customers.
  • 17. silhouette inspiration & trends Source: SS23 Women’s Key Seasonal Fashion Trends – Extended Edition, Tiffany Hill
  • 22. Look #1 Style #WT324 Fabric: Recycled Polyester Satin Chiffon 100% Recycled Polyester Style #WB264 Fabric: Lenzing Ecovero ViscoseNylon Spandex Ponte 65% Lenzing Ecovero Viscose/30%Nylon/5% Spandex
  • 23. Look #2 Style #WT322 Fabric: Light Stretch Jersey 53% Hemp/43% Organic Cotton/4% Spandex Style #WB266 Fabric: Organic Cotton Oxford 100% Organic Cotton
  • 24. Look #3 Style #WO413 Fabric: Lyocell Twill 100% Lyocell Style #WB265 Fabric: Lyocell Twill 100% Lyocell
  • 25. Look #4 Style #WD144 Fabric: Viscose Nylon Spandex Ponte 65% LENZING ECOVERO Viscose/30% Nylon/5% Spandex
  • 26. Look #5 Style #WO414 Fabric: Hemp & Recycled Polyester 77% Hemp/23% Recycled Polyester
  • 27. references Ariella, S. (2022). 25 women in Leadership Statistics [2022]: Facts on the gender gap in corporate and political leadership. Zippia. Retrieved April 11, 2022, from https://www.zippia.com/advice/women-in-leadership-statistics/ Bateman, K. (2022, January 4). The new rules of office attire in 2022. Town & Country. Retrieved March 30, 2022, from https://www.townandcountrymag.com/style/fashion-trends/a38657743/office-wardrobe-workwear-2022/ Texilist, T. (2021, April 15). Coloro + WGSN announce colors for spring summer 2023. Texilist. Retrieved April 11, 2022, from https://texilist.com/coloro-wgsn-colors-ss23/ Tiffany Hill Studio. (2022). SS23 Women’s Key Seasonal Fashion Trends – Extended Edition. United Kingdom. United States Department of Labor. (2020). Women of Working Age. United States Department of Labor. Retrieved March 30, 2022, from https://www.dol.gov/agencies/wb/data/latest-annual-data/working-women Velasquez, A. (2021, May 11). WGSN names 'digital lavender' the key color for 2023. Sourcing Journal. Retrieved March 30, 2022, from https://sourcingjournal.com/denim/denim-trends/wgsn-coloro-digital-lavender-color-of-the-year-2023-optimism-wellness-278797/ Velasquez, A. (2021, November 10). 3 themes that will influence spring/Summer 2023 design. Sourcing Journal. Retrieved March 30, 2022, from https://sourcingjournal.com/denim/denim-trends/3-themes-spring-summer-2023-design-fashion-snoops-grow-raw- release-312454/ VETTA. (2022). Fabric. VETTA. Retrieved April 11, 2022, from https://www.vettacapsule.com/pages/fabric Wanderlust. (2021, December 20). Looking at true cost of sustainable clothing. Wanderlust. Retrieved March 30, 2022, from https://wanderlust.com/journal/looking-at-true-cost-of-sustainable-clothing/ Willis, S. (2021, March 22). How sustainable dyeing is changing the textile industry. Plug and Play Tech Center. Retrieved April 11, 2022, from https://www.plugandplaytechcenter.com/resources/how-sustainable-dyeing-changing-textile-industry/
  • 29. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 STYLE# WT324 FRONT, BACK, SIDE VIEW OVERVIEW Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL 1 of 10
  • 30. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 STYLE# WT324 FRONT NECKLINE DETAILS DETAILS VIEW Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL 2 of 10
  • 31. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 STYLE# WT324 BACK CLOSURE DETAILS DETAILS VIEW Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL 3 of 10
  • 32. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 INDIGO FLOWER PEARL STYLE# WT324 RAVEN COLORWAY Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL SKYE AMBER 4 of 10
  • 33. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 Points of Measure (POM's) block spec => Original Spec 1ST PROTO Diff Revision Notes T-A Shoulder point to point (set-in sleeve) 15 1/8 -15 1/8 T-B Shoulder Drop, HPS 2 -2 T-C Across Front @ 6" fm HPS 13 1/2 -13 1/2 T-G Armhole Drop 8 -8 T-H Chest @ 1" down (1/2 measure) 19 -19 T-I-2 Waist Width (1/2 measure) 15 -15 T-I Waist Position from HPS 16 1/2 -16 1/2 T-J Bottom Opening (1/2 measure) 20 -20 T-K Front Length from HPS 19 3/4 -19 3/4 T-L Back Length from HPS 20 -20 T-D Across Back @ 6" fm HPS 14 3/8 -14 3/8 T-O Center Back Sleeve Length 11 -11 T-BB Sleeve Opening relaxed (1/2 measure) 6 -6 Sleeve Opening extended (1/2 measure) 8 -8 T-P Front Neck Drop, HPS to seam 4 -4 T-Q Back Neck Drop, HPS to seam 1 -1 T-R Neck Width, seam to seam 6 3/4 -6 3/4 T-R-1 Minimum Neck Stretch 12 1/2 T-T Neck Band at HPS (1/2 measure) 7 1/2 -7 1/2 T-T-2 Neck Band at Top (1/2 measure) 6 1/4 -6 1/4 T-W Neck Band Height at CB 1 1/4 -1 1/4 Accessory Neckline, top row 6 3/4 -6 3/4 Accessory Neckline, bottom row 6 1/4 -6 1/4 STYLE# WT324 POINTS OF MEASURE Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL 5 of 10
  • 34. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 block spec => 00 0 2 4 6 8 10 12 14 16 18 20 22 T-A Shoulder point to point (set-in sleeve) 11 1/8 11 5/8 12 1/8 13 1/8 14 1/8 15 1/8 16 1/8 17 1/8 18 1/8 19 1/8 20 3/8 21 5/8 23 1/8 T-B Shoulder Drop, HPS -2 -1 1/2 -1 0 1 2 3 4 5 6 7 1/4 8 1/2 10 T-C Across Front @ 6" fm HPS 12 1/4 12 1/2 12 3/4 13 13 1/4 13 1/2 13 3/4 14 14 1/4 14 1/2 14 3/4 15 15 1/4 T-G Armhole Drop 6 3/4 7 7 1/4 7 1/2 7 3/4 8 8 1/4 8 1/2 8 3/4 9 9 1/4 9 1/2 9 3/4 T-H Chest @ 1" down (1/2 measure) 17 17 1/4 17 1/2 18 18 1/2 19 19 3/4 20 1/2 21 1/4 22 23 24 25 T-I-2 Waist Width (1/2 measure) 13 3/8 13 5/8 13 7/8 14 1/4 14 5/8 15 15 3/8 15 7/8 16 3/8 16 7/8 17 3/8 17 7/8 18 3/8 T-I Waist Position from HPS 15 1/4 15 1/2 15 3/4 16 16 1/4 16 1/2 16 3/4 17 17 1/4 17 1/2 17 3/4 18 18 1/4 T-J Bottom Opening (1/2 measure) 16 1/4 17 17 3/4 18 1/2 19 1/4 20 20 3/4 21 1/2 22 1/4 23 23 3/4 24 1/2 25 1/4 T-K Front Length from HPS 18 1/2 18 3/4 19 19 1/4 19 1/2 19 3/4 20 20 1/4 20 1/2 20 3/4 21 21 1/4 21 1/2 T-L Back Length from HPS 18 3/4 19 19 1/4 19 1/2 19 3/4 20 20 1/4 20 1/2 20 3/4 21 21 1/4 21 1/2 21 3/4 T-D Across Back @ 6" fm HPS 12 1/2 12 7/8 13 1/4 13 5/8 14 14 3/8 15 15 5/8 16 1/4 16 3/4 17 1/4 17 3/4 18 1/4 T-O Center Back Sleeve Length 9 3/4 10 10 1/4 10 1/2 10 3/4 11 11 1/4 11 1/2 11 3/4 12 12 1/4 12 1/2 12 3/4 T-BB Sleeve Opening relaxed (1/2 measure) 4 1/8 4 1/2 4 7/8 5 1/4 5 5/8 6 6 5/8 7 1/4 7 7/8 8 3/8 8 7/8 9 3/8 9 7/8 Sleeve Opening extended (1/2 measure) 6 1/8 6 1/2 6 7/8 7 1/4 7 5/8 8 8 5/8 9 1/4 9 7/8 10 3/8 10 7/8 11 3/8 11 7/8 T-P Front Neck Drop, HPS to seam 4 4 4 4 4 4 4 4 4 4 4 4 4 T-Q Back Neck Drop, HPS to seam 1 1 1 1 1 1 1 1 1 1 1 1 1 T-R Neck Width, seam to seam 5 1/2 5 3/4 6 6 1/4 6 1/2 6 3/4 7 1/8 7 1/2 7 7/8 8 1/4 8 1/2 8 3/4 9 1/4 T-R-1 Minimum Neck Stretch 7 1/2 7 1/2 7 1/2 7 1/2 7 1/2 12 1/2 7 1/2 7 1/2 7 1/2 7 1/2 7 1/2 7 1/2 7 1/2 T-T Neck Band at HPS (1/2 measure) 6 1/4 6 1/4 6 1/4 6 1/4 6 1/4 7 1/2 6 1/4 6 1/4 6 1/4 6 1/4 6 1/4 6 1/4 6 1/4 T-T-2 Neck Band at Top (1/2 measure) 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 6 1/4 T-W Neck Band Height at CB 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 1 1/4 Accessory Neckline, top row 5 1/2 5 3/4 6 6 1/4 6 1/2 6 3/4 7 1/8 7 1/2 7 7/8 8 1/4 8 1/2 8 3/4 9 1/4 Accessory Neckline, bottom row 5 5 1/4 5 1/2 5 3/4 6 6 1/4 6 5/8 7 7 3/8 7 3/4 8 8 1/4 8 3/4 STYLE# WT324 GRADING Points of Measure (POM's) Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL 6 of 10
  • 35. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 Location on garment Mill Part # Bulk Price (per yard) * Fabric weight Fabric Width Stretch Direction Comments Body Vivify Textiles 152 $16.40/100m 80gsm 148cm -- Neckline Vlieseline F 220 $6.24/1m ESTIMATE 43 g/m^2 -- -- Duration 30 min Location Item Item # Supplier Description Unit Cost * Dimensions /Size MOQ * Qty Body Thread THR4827 Organic Cotton Plus thread 8.95 300yd, 29/2, tex 35/2-ply 1 1 Neckline Bead -- Alibaba beads 0.85 10mm 200pcs 1 Neckline Cord COPOLYME R-8-5- YARDS Stateside Bead Supply stringing cord 1.99 .8mm/5yds 1 1 Neckline Glue 1667633 Joann embellishin g glue 5.49 4oz 1 1 CB Closure 420-3.0- OGRubberC ord-ECR- Offset Warehouse elastic 4 3mm 1mtr 1 CB Closure Shank button 324336 MoodFabrics button 2.74 36L/23mm 1 1 -- FABRIC Finishing Location factory Fabric Name Content 100% Recycled Polyester 100% Recycled Polyester GARMENT FINISHING Recycled Polyester Satin Chiffon Fusible Interlining Description of finish Anti-microbial BILL OF MATERIALS Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL Notes pomegranate ethanolic extraction 30 min @ 80 degrees C Image COMPONENTS Comments 7 of 10
  • 36. Pocket Color 1 Tricot Interfacing Embroidery color Thread Color 1 Zipper Metal WHITE AMBER WHITE SKYE WHITE RAVEN WHITE PEARL WHITE PEARL Item Cost Supplier Qty MOQ ECO Ticket $3.00 w/string and bulbous pin Weavabel 1 100 ECO Ticket $3.00 w/o string Weavabel 1 100 Fabric / Mill tag no charge except freight fabric mill CGEN-S10 $.09/pc. 1 Item Cost Supplier Qty BIODEGRAD ABLE BAG 0.0429 clearbags 1 UPC/ polybag sticker n/a factory source 1 Tissue Paper n/a factory source White Chalk brand tissue paper - 15" x 10 1/2" in size - IF NEEDED per packaging code PACKAGING Description Location low-density polyeethylene w/ d2w additive White sticker with logo Size: 2 1/2" x 1" One placed on the polybag. Please refer to the Prod. Manual for correct placement of sticker on polybag. Fabric / Mill tag, IF used Any fabric/mill tags placed behind other tags. FOR CANADA ONLY. Only used if Canada orders this style. Generic tag placed behind the cover tags. WHITE Description Location White Chalk Cover Tag with string Hangtag to be placed on white string, looped and knotted. Other tags to be placed behind the main hang tag. AMBER SKYE Style/Fabric specific tag, if used Strung behind cover tag, if used. COLORWAY SUMMARY HANGTAGS & FABRIC STICKERS Fabric A Color 1, # Main Label and Content WHITE WHITE WHITE WHITE PEARL INDIGO FLOWER P 15-19 U P 104-7 U RAVEN Print P 179-16 C P 86-1 U Fabric A-- Color 1 8 of 10
  • 37. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 Cutting information: no nap, 2 way, lengthwise Matching: NA Stitches per inch (SPI) 11 +/- 1 JOIN STITCH SEAM FINISH TOP STITCH FUSIBLE CLOSURES S/N-L overedge stitch E/S interfacing S/N-L plain seam - serged -- S/N-L S/N-L 1/4" S/N-L plain seam - serged -- 2N bttm coverstitch 1/4" S/N-L plain seam serged 1/4" same fabric facing shank button clean finish armhole bottom/sleeve hem CLOSURES DESCRIPTION neckband on fold Fr/Sm side seams AREA neckline shoulder seam waist seam CONSTRUCTION PAGE Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL CB neckline keyhole buttonhole, 1" 9 of 10
  • 38. Season: Spring 2023 Sample Size:M Gender: Women Designer: Maribell Blair Style #: WT324 Style Name: Pearl Neckline Flare Date Sent: 5/2/22 Type Description Source Wash Care White satin label printed with black lettering factory source LABELS AND PACKAGING Category: Women Fit Type: Relaxed Fabrication: Recycled Poly Size Range: XXS-XXL Interior Logo Code / Image Placement Labels (Tops) All Woven Labels With Exposed Raw Edges Must Be Heat Cut. Drawings Are Not To Scale Woven - Navy color for m's/attached to neck band 1" frm CB Content Label Woven: white with logo/attach ed to side seam overlock factory source Size/COO attached to bottom side of interior logo label see content label Factory ID Agent/ Factory ID Label - Woven Factory Source 10 of 10
  • 39. Season: Spring 2023 Sample Size:8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 STYLE# WB266 FRONT, BACK, SIDE VIEW OVERVIEW Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 1 of 12
  • 40. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 BUTTON PLACED 1/4" FROM CF STYLE# WB266 CLOSURE DETAILS DETAILS VIEW Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 2 of 12
  • 41. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 STYLE# WB266 WELT POCKET DETAILS DETAILS VIEW Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 3 of 12
  • 42. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 STYLE# WB266 INSEAM POCKET DETAILS DETAILS VIEW Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 4 of 12
  • 43. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 BODY FRONT INSIDE VIEW STYLE# WB266 INVERTED BOX PLEAT DETAILS DETAILS VIEW Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 5 of 12
  • 44. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 AMBER PEARL RAVEN STYLE# WB266 VIOLET FLOWER INDIGO FLOWER VIOLET SKYE COLORWAY Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 6 of 12
  • 45. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 Points of Measure (POM's) block spec => Original Spec 1ST PROTO Diff Revision Notes B-A Waist Relaxed (1/2 measure) 14 1/4 -14 1/4 B-K High Hip, (1/2 meas) 17 1/2 -17 1/2 B-K3 Low Hip, (1/2 meas) 20 1/2 -20 1/2 B-G Front Rise, to waist seam 10 3/4 -10 3/4 B-H Back Rise 12 3/4 -12 3/4 B-L Thigh (1/2 measure) 11 7/8 -11 7/8 B-M Knee (1/2 measure) 7 3/4 -7 3/4 B-N Leg Opening (1/2 meas) 5 5/8 -5 5/8 B-P Inseam 32 -32 Back Dart Length 6 -6 Waist Band 4 -4 (Total Rise) 27 1/2 0 -27 1/2 0 STYLE# WB266 POINTS OF MEASURE Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 7 of 12
  • 46. Season: Spring 2023 Category: Women Sample Size: 8 Gender: Women Fit Type: Relaxed Designer: Maribell Blair Style #: WB266 Fabrication: Organic Cotton Oxford Style Name: Pleated Trousers Size Range: 00-22 Date Sent: 5/16/22 Points of Measure (POM's) block spec => 00 0 2 4 6 8 10 12 14 16 18 20 22 B-A Waist Relaxed (1/2 measure) 12 1/4 12 1/2 12 3/4 13 1/4 13 3/4 14 1/4 15 15 3/4 16 1/2 17 1/4 18 1/4 19 1/4 20 1/4 B-K High hip(1/2 meas) 15 1/2 15 3/4 16 16 1/2 17 17 1/2 18 1/4 19 19 3/4 20 1/2 21 1/2 22 1/2 23 1/2 B-K3 Low hip,(1/2 meas) 18 1/2 18 3/4 19 19 1/2 20 20 1/2 21 1/4 22 22 3/4 23 1/2 24 1/2 25 1/2 26 1/2 B-G Front Rise, to waist seam (knit) 9 1/2 9 3/4 10 10 1/4 10 1/2 10 3/4 11 11 1/4 11 1/2 11 3/4 12 12 1/4 12 1/2 B-H Back Rise 11 1/2 11 3/4 12 12 1/4 12 1/2 12 3/4 13 13 1/4 13 1/2 13 3/4 14 14 1/4 14 1/2 B-L Thigh (1/2 measure) 9 7/8 10 1/8 10 3/8 10 7/8 11 3/8 11 7/8 12 5/8 13 3/8 14 1/8 14 7/8 15 7/8 16 7/8 17 7/8 B-M Knee (1/2 measure) 6 1/8 6 3/8 6 5/8 7 7 3/8 7 3/4 8 1/8 8 5/8 9 1/8 9 5/8 10 1/8 10 5/8 11 1/8 B-N Leg Opening (full length, 1/2 meas) 4 3/8 4 5/8 4 7/8 5 1/8 5 3/8 5 5/8 5 7/8 6 1/8 6 3/8 6 5/8 6 7/8 7 1/8 7 3/8 B-P Inseam 28 1/4 29 29 3/4 30 1/2 31 1/4 32 32 3/4 33 1/2 34 1/4 35 35 3/4 36 1/2 37 1/4 Back Dart Length 6 6 6 6 6 6 6 6 6 6 6 6 6 Waist Band Height 4 4 4 4 4 4 4 4 4 4 4 4 4 25 25 1/2 26 26 1/2 27 27 1/2 28 28 1/2 29 29 1/2 30 30 1/2 31 STYLE# WB266 GRADING (Total Rise) 8 of 12
  • 47. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 Location on garment Mill Part # Bulk Price (per yard) * Fabric weight Fabric Width Stretch Direction Comments Body Mood Fabrics 323202 13.99 156/165 GSM 60" Pocketing Fabric.com 797909 8.88 -- 55" Waistband Vlieseline F 220 $6.24/1m ESTIMATE 43 g/m^2 -- -- Duration 30 min Location Item Item # Supplier Description Unit Cost * Dimensions /Size MOQ * Qty Body Thread THR4827 Organic Cotton Plus thread 8.95 300yd, 29/2, tex 35/2-ply 1 1 Waistband Shank button G114 Gafforelli button 3.15 36L/23mm 1 1 Location Supplier Zipper Code Zipper Size and Type Zipper Tape Zipper Function Zipper Pull Slider Function Qty Price Zipper Fly YKK NZ259FA 3C Poly Closed end A 1 7.48 Notes pomegranate ethanolic extraction 30 min @ 80 degrees C Description of finish ZIPPER DETAILS Image FABRIC Anti-microbial Image COMPONENTS Comments Fusible Interlining 100% Recycled Polyester Finishing Location factory Fabric Name Content BILL OF MATERIALS Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 100% Cotton GARMENT FINISHING Organic Cotton Oxford Organic Cotton 45% Hemp/40% Organic Cotton/15% 9 of 12
  • 48. Amber White -- Amber Closest Color Match -- Skye White -- Skye Closest Color Match -- Raven White -- Raven Closest Color Match -- Violet White -- Violet Closest Color Match -- Pearl White -- Pearl Closest Color Match -- Violet White -- Violet Closest Color Match -- Violet White -- Violet Closest Color Match -- Item Cost Supplier Qty MOQ ECO Ticket $3.00 w/string and bulbous pin Weavabel 1 100 ECO Ticket $3.00 w/o string Weavabel 1 100 Fabric / Mill tag no charge except freight fabric mill CGEN-S10 $.09/pc. 1 Item Cost Supplier Qty BIODEGRAD ABLE BAG 0.0429 clearbags 1 UPC/ polybag sticker n/a factory source 1 Tissue Paper n/a factory source P 86-1 U P 93-9 U HANGTAGS & FABRIC STICKERS White White White White Violet Indigo Flower P 15-9 U P 104-7 U Raven Print White White P 179-16 C White Pearl Violet Flower Print Amber Skye Description Location White Chalk Cover Tag with string Hangtag to be placed on white string, looped and knotted. Other tags to be placed behind the main hang tag. Style/Fabric specific tag, if used Strung behind cover tag, if used. Fabric / Mill tag, IF used Any fabric/mill tags placed behind other tags. FOR CANADA ONLY. Only used if Canada orders this style. Generic tag placed behind the cover tags. White sticker with logo Size: 2 1/2" x 1" One placed on the polybag. Please refer to the Prod. Manual for correct placement of sticker on polybag. White Chalk brand tissue paper - 15" x 10 1/2" in size - IF NEEDED per packaging code PACKAGING Description Location low-density polyeethylene w/ d2w additive Pocket Color 1 Tricot Interfacing Embroidery color Thread Color 1 Zipper Metal COLORWAY SUMMARY Fabric A Color 1, # Main Label and Content Fabric A-- Color 1 10 of 12
  • 49. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 Cutting information: no nap, 2 way, lengthwise Matching: NA Stitches per inch (SPI) 11 +/- 1 AREA Fly side seams, rise waistband hand pockets bottom hem button buttonhole hook & eye body front inverted box pleats mechanically pleated x-lockstitch BH-keyh FUSIBLE at zip closure, inside x-lockstitch 1N topst, 1/4" clean finish hem 2N-L Twice-turned w-facing 5T-safe join SN-L clean finish inside 401 sn 1/4" TPST FUSIBLE join JOIN STITCH SEAM FINISH TOPSTITCH INTER- LINING w-facing SN-L enclosed 2N topst, 1/4" FUSIBLE DESCRIPTION CONSTRUCTION PAGE Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 11 of 12
  • 50. Season: Spring 2023 Sample Size: 8 Gender: Women Designer: Maribell Blair Style #: WB266 Style Name: Pleated Trousers Date Sent: 5/16/22 Type Description Source Wash Care White satin label printed with black lettering factory source Placement attached to bttm of waistband seam tpst see content label Factory ID Agent/ Factory ID Label - Woven Labels (Tops) All Woven Labels With Exposed Raw Edges Must Be Heat Cut. Drawings Are Not To Scale Woven - white color for m's/ attached to waistband CB 1/2" above WB seam --one layer Content Label Woven: white with logo/attached to sideseam overlock factory source Size/COO Factory Source Interior Logo Code / Image LABELS AND PACKAGING Category: Women Fit Type: Relaxed Fabrication: Organic Cotton Oxford Size Range: 00-22 12 of 12
  • 51. Design Director: Maribell Blair fcs 4846