EUROCLOUD PORTUGAL JOURNAL #001

1. CLOUD
VIEWS
2010
CLOUD
ECOSYSTEM
EUROCLOUD
PORTUGAL
JOURNAL #001

2. › EUROCLOUD PORTUGAL JOURNAL
10/09 12-09
EUROCLOUD EUROPE EUROCLOUD SWEDEN OFFICIALLY
FOUNDED ON DECEMBER 18 2009.
EuroCloud, Europe’s first ever SaaS and INTERIM BOARD ELECTED
cloud services business community,
EuroCloud Sweden was officially founded on
has launched. Led by Pierre-José December 18, 2009, with an interim board.
Billotte, President and Founder of The interim board will be developing initiatives
and set the agenda during H1 2010. Elected
the French ASP Forum, with a team of
chairman is Michael Abrahamsson, CEO at Ilait.
SaaS & cloud computing players from The board held its first regular meeting
the UK, Denmark, Finland, Belgium, on January 12 and currently represents 20
registered members. EuroCloud Sweden
Luxembourg and Spain, EuroCloud
EDITORIAL gathers together leading SaaS vendors,
officially joined EuroCloud as planned on
January 29.
PAULO CALÇADA
President, EuroCloud Portugal
enablers, integrators and industry
Coordinator, IPP/SIC-SCC experts to share best practice and
expand their businesses across the 12-09
In an era in which the European Union model continent. EUROCLOUD GERMANY TO
is under such heavy pressure, specially ORGANISE LAUNCH
in the economic and innovation fields,
building partnerships and networks between On Dec. 17th 2009, the formal founding of the
11-09 “EuroCloud Deutschland_eco e.V.” association
companies, academic and public institutions, is
EUROCLOUD DENMARK LAUNCHED took place. With this founding the legal body of
fundamental to reinforce European capability EuroCloud Deutschland_eco was established and
to stand out as a reference. Partnerships, As of December 9th we now have 11 companies operational work has been started.
especially if developed across European signed up to join Eurocloud Denmark and more than Interested companies are welcome to become
countries, eliminating all kinds of frontiers and 20 companies participating in our Launch event 11th member of EuroCloud Deutschland_eco e.V. To
barriers, are the key to surpass the problems December, kindly hosted by Interxion. apply, please look for http://www.eurocloud.org/
The Eurocloud initiative has even drawn the join.php
and fears that has been raised by the pressures
attention of the Ministry for IT & Telecom and the
that we are facing. Ministry will be participating in the Launch event on As a major event, on Feb. 2nd, 2010 the EuroCloud
Economics and innovation are usually very the 11th December. Deutschland_eco Kick Off took place in Cologne.
tied up together. Given a strong economy Initial members of Eurocloud Denmark are, among At this event numerous member companies as well
we will have access to financial support for others, Insight, Sun, Interxion, Copenhagen as companies from the market participated, key
Software, ArrowECS and economics. Eurocloud targets of EuroCloud Deutschland were defined and
our projects, being able to easily deploy
Denmark looks forward to take the next steps and working groups were established.
innovative technologies, processes or models. participate in the great initiative taken by Pierre
But although we usually believe that this is the José Billotte. Eurocloud Deutschland_eco e.V. will be closely
only path – strong economy supporting our linked to “eco. e.V.”, the German Internet Business
innovative initiative – it’s especially in the kind Association (www.eco.de), eco’s branch offices
of economic climate that we have nowadays, and employees will support the operational work
that disruptive, outlying and innovative
01/10 EuroCloud Deutschland_eco.
paradigms, such as Cloud Computing, will help
EUROCLOUD UKRAINE,
companies move forward with the support of ALREADY HIGHLY ACTIVE, TO BE
strong, agile, elastic and secure IT platforms, ESTABLISHED AT THE BEGINNING 01/10
not only allowing better resources investments, OF 2010 EUROCLOUD SPAIN LAUNCHED
but also enhancing the existing team structure.
Recently, EuroCloud came to Ukraine which is EuroCloud Spain was launched last January 20th in
Even though Cloud Computing itself introduces
the most eastern member of the organization. At an event celebrated in “El vivero de empresas de
new fears and doubts, we should be able to the moment, there is a discussion with various Villaverde”, in Madrid. The event was supported
embrace them as new opportunities. companies from IT and communications industries by Madrid’s Authorities, and Pierre Jose Billote,
In this first edition of EuroCloud Portugal in order to involve the most innovative and EuroCloud European coordinator. EuroCloud Spain
Journal we have the pleasure to start by ambitious among them to drive SaaS and Cloud was presented by the Spanish board president,
computing in Ukraine. Comparing to other European Rodolfo Lomascolo, who explained the importance
introducing EuroCloud network, Europe’s first
markets it is an early stages of SaaS and Cloud of this association for the Cloud Computing market
ever Cloud Computing business community. You Computing adoption here, but rapid development companies and for the market.
will have the possibility to understand how this of businesses mixed with harsh economic situation
community has started and also how its activity push companies to look for ways of cutting costs,
as already been spread from the southern to the increasing productivity and flexibility. EuroCloud
eastern part of Europe. Ukraine is going to be officially established at 02-10
Having as main subject the Cloud Ecosystem,
the beginning of the next year to start its work
EUROCLOUD PORTUGAL HAS
promoting SaaS and Cloud Computing locally,
in this first edition we will also embrace the attracting new members as well as contributing into ITS PUBLIC PRESENTATION ON
subjects being discussed in the 2nd CloudViews central EuroCloud. JANUARY 2010
International Conference, introduction guest
speakers and papers. Eurocloud Portugal will have its public presentation
on January 2010. They will present the Eurocloud
I would also like to invite you all to follow
organization and its sponsors for the year 2010.
Ruben’s adventure in the Clouds, and I Numerous large market players have confirmed
hope that his experience, allied with all the their support, such as: IBM, Microsoft, PTInovacao,
information on this first EuroCloud Portugal CIL, VMWARE, CISCO and EMC. The presentation
Journal, will help you in moving forward in the will include short talks about case studies made by
companies already working with their costumers
Cloud Computing adoption. Transforming your
using the Cloud Computing paradigm. The
companies’ IT platforms or helping you develop
EuroCloud Portugals projects for 2010 will also be
new projects and business. presented, among them: Call For business 2010;
CloudVIews – Cloud Computing conference 2010;
Pump Up the Cloud 2010 Edition, and EuroCloud
Portugal Magazine.
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3. EUROCLOUD PORTUGAL JOURNAL ‹
02-10 04-10
EUROCLOUD NETHERLAND EUROCLOUD WELCOMES EUROCLOUD MALTA
BOARD ELECTED EUROCOMMISSIONER NEELIE KROES
IN HER NEW ASSIGNMENT FOR The intention to establish EuroCloud Malta
germinated during a visit to CeBIT 2010. Two
EuroCloud NL has finalized the composition of the IT AND INTERNET AND OFFERS representatives of the founding members made
Board.
Chair: Alexandra Schless (Managing Director
COOPERATION this trip to explore the possibility of developing
TelecityGroup Nederland) relationships with existing cloud services providers
In the new composed European Commission, in the course of research to establish a compute
Secretary: Jan Aleman (CEO Servoy, member of the
Neelie Kroes will be responsible for the ‘Digital grid. In the course of this visit, they learned
SaaS/Cloud workgroup of ICT~Office and writer
Agenda’ of the European Commission, including about EuroCloud and recognised the importance
about Cloud matters)
IT and Internet. EuroCloud expects to do good of this association with an organisation having
Treasurer: Richard Nijhoff (Commercieel Directeur
collaboration with Mrs. Kroes, in propagating the objective of promoting the awareness,
GreenCat-IT)
and stimulating European initiatives for Cloud understanding and adoption of cloud computing.
Mark Appel (Marketing Manager Twinfield)
Computing and Software-as-a-Service (SaaS).
Victor de Pous (business lawyer and industry
During her earlier Commission (Competition) Mrs. EuroCloud Malta is in the process of being
analyst)
Kroes has shown an active approach. constituted, with its statute having been passed
Hans Timmerman (CTO EMC NL)
That is exactly the attitude that the European Cloud the first draft milestone. Two organizations, A G
Vice Chair: Maurice van der Woude (Strategic
Computing industry needs to be able to withstand Investments and The Abertax Foundation, which
Business Information Manager NetSourcing)
the competition in East and West. combined employ over one hundred people, have
Theo Loth (coordinator EuroCloud NL and owner
Loth PR Writing) committed themselves to establish the NO. The
Billotte: “We are happy with Mrs. Kroes’ uniqueness of our impetus to found EuroCloud
On February 4 15:00, was the Launching Event,
assignment. We are looking forward to supporting Malta and strengthen it well beyond the resources
hosted by Cisco in Amsterdam. www.eurocloudnl.eu
her. We offer cooperation with the European of its founding members lies in our appreciation that
Commission in the further development in Europe the Government of Malta’s commitment to make
or this new field of IT. EuroCloud will be the best Malta a centre of excellence in the ICT industry may
02-10 commission’s partner in Europe for designing reasonably be expected to drive the adoption and
European policies towards the European Cloud growth of cloud computing both as a public services
EUROCLOUD FORMALLY OPENS & Saas industry, being the sole pan European and within private enterprise.
FOR BUSINESS ACROSS EUROPE organization gathering European SaaS & Cloud
players coming from all parts of Europe. A lot has to
Paris (France), February 29, 2010, be done with the new commissioner.”
EuroCloud was officially launched
04-10
Theo Loth, the coordinator of EuroCloud the
EUROCLOUD FRANCE
at a meeting in Paris (Toit de la Netherlands adds: “In the Netherlands we
already are familiar with Mrs. Kroes’ decisiveness ETATS GÉNÉRAUX
Grande Arche). The Chairmen of 12
for a longer period of time. It is positive that a
local EuroCloud branches gathered heavyweight as she is will occupy herself as the 300 persons participated to the EuroCloud France
yearly conference. Among the main topics this
and signed the statutes to bring the CIO of Europe with digital matters. By leveraging
Cloud Computing and SaaS every organization – and year: Rethink the distribution processes for SaaS
European organisation into existence. software, a full coverage about Cloud Computing,
also the European Commission itself – can reach
The first European board was also significant cost savings and productivity benefits. SaaS and service availability, what insurance for
However, there still is a number of matters to be professionals? And testimonials of both providers
elected. The gathering took steps and users. Three companies received the French
dealt with, including standardization, security and
to define a strategy and goals for legal aspects.” EuroCloud Award.
EuroCloud moving forward, to help align
local activities with the organisation’s
global objectives. 04-10 18TH MAY 2010
EUROCLOUD FRANCE EUROCLOUD IRELAND LAUNCHED
Representatives were present from CONFERENCE – APRIL 2010
EuroCloud Ireland will have its official launch
Finland, Denmark, Sweden, Ireland, 20th April 2010 is the date of the new EuroCloud conference. Your opportunity to help drive Ireland’s
the UK, Netherlands, Belgium, France, France yearly conference. Among the main topics SMART ECONOMY by joining EuroCloud Ireland.
Luxembourg, Germany, Spain, Portugal this year: Rethink the distribution processes
for SaaS software, a full coverage about Cloud
and Italy (as special observer). Computing, SaaS and service availability, what
insurance for professionals? Testimonials of both EUROCLOUD PORTUGAL
providers and users. CLOUDVIEWS YEARLY CONFERENCE
EUROCLOUD NETHERLANDS IN To Cloud or not to Cloud was the
FULL SPEED question raised at the “CloudViews –
04-10
Cloud Computing Conference 2009”.
22 companies to date have applied for membership EUROCLOUD NEW MEMBERS
This year’s main objective is helping
of EuroCloud NL. They represent a vivid mixture of
larger corporations and young, innovative ‘Cloud EuroCloud Lithuania Cloud Computing achieve its main
Only’ entrepreneurs. The Group is in the process Adomas Svirskas
Coordinator EuroCloud Lithuania
goal – transform IT platforms in elastic,
now of formalizing EuroCloud NL by assigning a
Board and establishing the legal body. asvirskas@gmail.com highly available, fault tolerant, secure,
Also, the Launching Committee is putting much and multi-tenant platforms. Allowing
effort in developing EuroCloud NL’s value Eurocloud Slovenia
Dalibor baskovc IT technicians to be able to shift the
proposition and the business model. At the
beginning of 2010, EuroCloud Netherlands will start Coordinator EuroCloud Slovenia focus of their work from the technology
dalibor.baskovc@siol.net
reaching out and make some ‘noise’ in the region. complexity to their companies core
A Launching Event is planned at the beginning of
business, will depends on our capability
February.
In May/June, Netherland’s ‘National Cloud Event’, to build a true Computing ecosystem in
in association with industry bodies and partners. the Cloud.
21-06-2010
EUROCLOUD CONGRESS
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4. › EUROCLOUD PORTUGAL JOURNAL
EuroCloud Portugal
Perceiving the potential of Cloud Computing
LUXEMBOURG
paradigm for ICT (Information Communication
Technologies) evolution, Porto Polytechnic Agenda overview
researchers, technical staff and independent
entrepreneurs, launched in 2007, Chambre de Commerce, 7 9:00 Registration opens
cloudviews.org project to promote and discuss rue Alcide de Gasperi,
technologies pertained to Cloud Computing. Luxembourg-Kirchberg 9:45 Welcome – Pierre-José Billotte,
In this context, cloudviews.org organized in President, EuroCloud
May 2009 the “CloudViews—Cloud Computing EuroCloud Congress brings together political
Conference” under the theme “The Cloud decision-makers, academics and business leaders 10:00 Opening session – Phil Wainewright,
Identity”. The 2010 edition aims at disclosing engaged in cloud computing and software-as- President EuroCloud UK
solutions and innovative projects for the “Cloud a-service from across Europe. Its mission is to 1) Evolution of the cloud market
Ecosystem”. Particular attention will be given to examine specific opportunities and challenges in Europe – Mathieu Poujol,
interoperability, elasticity and cloud security. surrounding the uptake of this immensely Director, Technologies, PAC
Pursuing cloudviews.org spirit, EuroCloud significant technology sector in Europe. Structured 2) EuroCloud and EU – kick-off session
Portugal Association, founded in January as a mix of open plenary and member-only for workshops with preliminary
2010, is a non profit organization committed workshop sessions, it aims to produce findings in findings from across Europe
to scientific purposes; knowledge transfer specific areas for further investigation and action
between R&D centers and the entrepreneurial with relevant political and industry organisations. 11:00 Break – tea/coffee
world; cooperation among local companies and This will be the first time that such a broad
between these and European ones. Affiliated cross-section of the European industry in the 11:30 Workshops (4 in parallel – see
with European association EuroCloud, the vitally seminal sector of cloud computing below) – Anders Trolle-Schultz,
Portuguese counterpart embraces both has come together to focus on the role that President EuroCLoud Denmark
academic and business members, among which political, industrial and economic policy can
are Porto Polytechnic (IPP) and its engineering play in its successful growth and global impact. 12:45 Lunch
schools, IBM, EMC2, Microsoft and CIL. Attendees will benefit from valuable information
EuroCloud Portugal shall work with its business exchange and networking with peers and 14:00 Title tba – Mr. François Biltgen,
members in two axes. Initially with service subject matter experts from across Europe. Minister of Communications
providers, which are supposed to be ICT Workshop content across a range of topics is
companies driven by internationalization and currently being refined by member consultation 14:30 Cloud Computing and the Digital Agenda
partnership projects. Later on, with the market within local EuroCloud groups. The workshops – Carl-Christian Buhr – European Union
and companies that want to affirm themselves will examine specific issues within those topics
through the implementation of ICT politics that and aim to reach conclusions to take forward as 14:50 Workshops (4 in parallel – see
favor the improvement of the quality of their action points. The output from workshops will below) – Anders Trolle-Schultz,
services and products, allied with innovation, be complied as a white paper to be completed in President EuroCLoud Denmark
efficient investment and resources utilization. July for presentation to the European Commission
In our view, EuroCloud Portugal organization and other interested outside agencies. 15:50 Break – tea/coffee
allows the combination of synergies toward the
development of novel solutions for enterprise 16:15 Closing session – Phil Wainewright,
and educational ICT. President EuroCloud UK
The EuroCloud board members: António Costa, 17:00 Close – cocktails
António Pinto, Benedita Malheiro, Hugo
Magalhães, Miguel Leitão, Paulo Calçada, Pedro 17:30 End of event
Assis, Ricardo Costa and Sérgio Lopes.
18:00 Evening dinner
Workshops working subjects
* Security and certification
* Internationalisation within Europe and beyond
* Service levels and customer experience
* Topic to be advised later
* The legal framework for cloud and SaaS provision
* Fostering and recognising innovation
* Industry alliances and partnership
* Topic to be advised later
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5. EUROCLOUD PORTUGAL JOURNAL ‹
Companies must identify the CUSTOMER THE RESULTS
disruptive technologies that Present the client who is the subject How well did the product or service
will impact their users and their of study in the Case Study. solved customer problems?
business and develop plans to * Who are they? Note: Be as specific as possible, and
address these disruptions, and they * They do what? use the figures provided by the client,
don’t want to be the pioneers. Note: This will help the reader such as cost saving (CapEx vs. OpEx),
HOW TO
Early adopters have paved the identify with that industry, and time gain, increased earnings, and
way for cloud adoption, making size of the company. It will make so on. Don’t be generalist, because
ADDRESS
mistakes and learning lessons, and them start to feel as one of them. it is more credible to say that “We
companies want to learn from them. have reduced by 200% the time to
I DON'T
Stories about true business successes THE JOURNEY develop a new application” rather
(aka customer stories, case studies, Describe the steps the client than saying “substantially reduce the
WANT
or success stories) have become an has to tackle its challenges. time to develop a new application”.
essential part of today’s marketing * What other products, services
TO BE
plan, and are the key piece that or solutions were considered? KEY TAKE AWAY & LESSONS LEARNED
companies need so they can address * Why none of them was chosen? What major key take away and
PIONEER?
those disruptive technologies with Note: Do not leave out this section. lessons the client learned?
confidence, because they show how This is part of the story where * Train the support staff, vendors, etc
Maria Spinola other real clients, solved the same the reader begins to identify * Support planning
challenges, concerns and problems. themselves and gain empathy. * Must convince at all levels that
Nowadays, IT buyers are However, the majority of case studies, it is safe to be in the cloud
understandably more cautious ignore this new reality (some are THE DISCOVERY * Support from CEO, CFO
about the products and services almost pure corporation propaganda) How did the customer discover and Business VPs
they buy. They need more proof and because they only focus on the benefits the product or service? Note: This is probably, one of the
more validation than ever before. that their solutions bring to the client * It was through an ad? most important sections of the Case
Besides that, IT is in a phase that featured in the Case Study, and forget Exhibition? Article? Study, because it’s where the reader
we can call it the disruptive phase. that the reader knows very well, that Note: This section serves as a bridge can learn from the mistakes and the
Virtualization, Green IT, Social Media, in IT, many things can go wrong, for the remainder Case Study lessons learned from other clients.
Unified Communications, and mainly in the implementation phase.
Cloud Computing are among such So, this is the formula, that I ABOUT THE AUTHOR:
disruptive trends that drive major advice to all Case Studies, specially THE SOLUTION Maria Spínola is a tech-Savvy Edu-
change in business processes or the Case Studies that address This is the section where the star is Marketing Copywriter and Consultant
revenue streams, consumer behavior disruptive technologies: the product or service. The previous specialized in Software and High-Tech
or spending, or IT industry dynamics. sections allow this to be possible Industries.
Cloud Computing continues to gain THE CHALLENGE Note: However, do not exaggerate You can reach her at:
attention, with vendors promoting Begin by introducing the in the promotion, instead focus on http://twitter.com/MariaSpinola
an ever-wider variety of service problem, and if possible use the educational aspect. Highlight the
options. When, where and how does the customer’s own words. facts about the product or service
cloud computing deliver benefits? * What situation the client wanted that are important for the reader.
* What business drivers are leading to improve or change?
companies to consider cloud * What was the problem with THE IMPLEMENTATION
computing, and what are the which he struggled? * How was implemented
barriers and risks of doing so? Note: It’’s important to highlight the product or service?
* How are enterprises dealing with the stakes involved. “It’s not enough * There were periods of
the challenges and risks, and how are to say that Widgets Inc. had an disruption or stop?
they implementing cloud solutions? inefficient mail server system. “You * How long did it take until
* What are the benefits of the existing need to articulate the meaning of the I was running 100%?
cloud computing initiatives, and challenge to the customer, whether it’s * What legal issues (local and
how have these benefits impacted a negative consequence to overcome corporate) and security concerns
future plans for cloud computing? (of course, that it must be done in a did the client face? Update IT
way to preserve client reputation), or a policies? Approval from legal
positive outcome that might be gained counsel and security officer?
* The team needed to
implement the solution?
Note: You need to tell the truth in
this section. Highlight the problems
encountered and how were they
solved. Unexpected problems have
the potential to create credibility,
and therefore, more persuasive.
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6. › EUROCLOUD PORTUGAL JOURNAL
d
CLOUDVIEWS ite s
Inv alk
2nd CLOUD COMPUTING T
INTERNATIONAL CONFERENCE
20-21 MAY 2010
PORTO / PORTUGAL
INNOVATION IN CLOUD COMPUTING CERN CLOUD COMPUTING
ARCHITECTURES WITH OPENNEBULA INFRASTRUCTURE GRID, PAAS FOR E-SCIENCE
Ignacio M. Llorente Ulrich Schwickerath Jorge Gomes
— Spain — Germany — Portugal
The presentation describes the innovations in cloud In 2009 two projects were established with the aim Europe has been very successful in the development
management brought by the OpenNebula Cloud of evaluating the large scale use of virtualization and use of grid computing technologies to support
Toolkit. This widely used open-source Cloud manager at CERN. One project is looking at traditional demanding scientific applications. The EGEE project
fits into existing data centers to build private, consolidation using reliable storage and hardware has enabled the integration of computing resources
public and hybrid Infrastructure-as-a-Service (IaaS) whereas the project we discuss relates to the across Europe creating the largest multidisciplinary
Clouds. Most of its innovative features have been virtualization of the batch systems and so hosts grid infrastructure for science worldwide.
developed to address requirements from business many thousands of non-critical virtual machines
use cases in RESERVOIR, flagship of European with typically short lifetimes. It is hoped that in Still grid computing has remained confined to large
research initiatives in virtualized infrastructures the future both projects can be merged as the scientific communities that need access to vast
and cloud computing. The innovations comprise technologies evolve. amounts of distributed resources. Low flexibility,
support for elastic multi-tier services; flexible and high complexity and inadequate business models
scalable back-end for virtualization, storage and We describe our plans for the virtual batch farm are often mentioned as barriers to the adoption of
networking management; and support for Cloud including a vision of how things might develop in the grid technologies.
federation and interoperability. The presentation the future. We have identified the key components
ends with an introduction of the community and required to create such a system and these, along Cloud computing is seen by many resource
ecosystem that are evolving around OpenNebula with their interactions are described. providers as a possible approach to complement
and the new European projects on cloud computing grid computing and address some of its current
infrastructures that are using this cloud technology For some parts of the required software ecosystem limitations. Cloud computing has the potential to
as tool for innovation. there are already solutions available. The clearest provide a more flexible environment for both grid
example is that of the virtual machine management computing and other paradigms, while enabling
system where we are evaluating two different higher flexibility, elasticity and better optimization
products: OpenNebula which is an open source of the underlying infrastructures.
project and the Infrastructure Sharing Facility from
Platform Computing. A brief comparison of both
will be provided, and preliminary performance
measurements will be presented.
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7. CLOUDVIEWS JOURNAL ‹
PRIVACY FOR GOOGLE DOCS: MANAGING CLOUD FRAMEWORKS
IMPLEMENTING A TRANSPARENT THROUGH MAINSTREAM AND
ITIL ON THE CLOUD COMPUTING AGE ENCRYPTION LAYER EMERGING NSM PLATFORMS
Luis Lima Galileu Lilian Adkinson-Orellana Pedro Assis
— Portugal — Spain — Portugal
From the NIST definition the cloud computing v15 is: Cloud Computing is emerging as a mainstream This article proposes the integration of Cloud
“Cloud computing is a model for enabling technology thanks to the provided cost savings Computing software frameworks (e.g. OpenNebula,
convenient, on-demand network access to a shared in deployment, installation, configuration and Eucalyptus), commonly called Infrastructure as
pool of configurable computing resources (e.g., maintenance. But not all is positive in this scenario, a Service (IaaS), with mainstream Network and
networks, servers, storage, applications, and services) particularly, it is especially critical when users store Systems Management (NSM) platforms, particularly
that can be rapidly provisioned and released with sensitive data remotely; and the networks or the the Simple Network Management Protocol (SNMP)
minimal management effort or service provider cloud servers containing such information suffer an and the Web-Based Enterprise Management
interaction.” attack compromising security and privacy. (WBEM); as well as with emerging semantic web
technologies which are being applied to NSM,
So one of the core propositions of cloud computing In this paper we propose a privacy solution by using Resource Description Framework (RDF) and Web
is the notion of ‘cloud’ being an operational process a new transparent user layer in Google Docs, and Ontology Language (OWL). Such proposal is based
change and NOT a technology or simple outsourcing. implementing it as a Firefox add-on. This add-on on the development of the following “adapters” to
We are looking to delivering environments in encrypts the information before storing it on the “expose” Cloud Computing Frameworks (CCF) data
minutes and hours, not weeks and months. Google servers. We have chosen Google Docs because as a SNMP (Sub)Agent, CIM Provider and SPARQL
Moving to the cloud is primarily a “business it is a popular and free service, with a complete (Simple Protocol and RDF Query Language) endpoint.
decision” dependent on the metrics of ROI (Return and well-documented API that simplifies the
On Investment), performance, sustainability and development of possible extensions and provides a In the author’s view, Cloud Computing will
suitability to task. friendly user interface. benefit from interoperability with mainstream
and emerging NSM platforms. First, promoting
To derive the maximum value from cloud The Firefox add-on is based on JavaScript and XUL, its integration with mainstream management
computing’s disruptive force, we must have and from the user point of view, the only difference domains, CCF will profit from widely deployed
standards. Standards are critical to the success of is that he can find extra information indicating the management standards and widespread knowledge
cloud computing and it’s ability to transform IT into documents that have been previously ciphered. regarding their use. Secondly, CCF will capitalize
a business enabler that can be run transparently like from emerging management technologies and
many other parts of the business. tools, which address contemporary management
requirements. Thirdly, NSM will offer an “interface”,
* The data center can no longer be a black box! from the user point of view, to unify cloud
* We have a paradigm shift to service reliability frameworks monitoring, configuration and event
rather than component reliability. handling.
* We need a new vision of IT Service Management.
* However the ITSM is still the ITSM (IT service
management) no matter what.
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8. › EUROCLOUD PORTUGAL JOURNAL
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9. EUROCLOUD PORTUGAL JOURNAL ‹
related criminal issues – offers hardware and party) is also important. Additionally, analyzing the
software manufacturers insight into the potential nature of prior intrusions and resulting security
behavior of criminal groups and others seeking measures taken (e.g., software patches) provides
to exploit vulnerabilities; having this knowledge, valuable forensic data regarding vulnerabilities
in turn, fosters development of appropriate risk and those parties seeking to exploit them.
mitigation strategies and safeguards at each
level of the cloud. Such a proactive strategy About the Author:
would seemingly be cost effective over the longer Jonathan A. Dudek, Ph.D. is a forensic psychologist
term. Having a thorough understanding of one’s with a national security and law enforcement
adversaries and implementing appropriate background. As the founder of Dudek Global
counterstrategies beforehand mitigates the risk Partners, he maintains an international consulting
of retrofitting these technologies later pursuant practice assisting developing countries, corporations,
CLOUD COMPUTING SECURITY to an intrusion and/or data compromise. and other public and private sector entities with
THREATS AND RISK MITIGATION: Some behavioral and forensic-related issues business and program development; human
FORENSIC PSYCHOLOGICAL to seriously consider include examining the capital and systems-based risk management,
CONSIDERATIONS characteristics and behaviors of various criminals risk mitigation, and problem-solving; identifying
Jonathan A. Dudek and groups (e.g., organized criminal networks, strategic opportunities as well as human and
terrorists, hostile foreign governments, white cultural barriers to entry; and forensic and
Cloud computing will play an increasingly critical collar criminals, and hackers); trying to ascertain investigative consultation. He further serves as a
role in the future of the information technology their motives and objectives (e.g., financial gain, Vice President at White Mountain Research, LLC,
sector, impacting individual consumers, corporations, sabotage, cyberespionage, etc.); and probing a global risk management, business advisory, and
governments, and international commerce alike. how their behavior would interface both at the security services company headquartered in the
As a forensic psychologist with a national security desktop (e.g., violating someone else's computer Washington, DC area.
and law enforcement background, arguably, the through the cloud) and the mainframe (e.g., Dr. Dudek may be contacted at:
design and implementation of cloud computing writing code to prevent intrusions, misuse of jonathan_dudek@hotmail.com
also involves exposure to multiple security risks data, etc.) levels. Considering insider and external
at various levels. Understanding the “dark side” of threats (e.g., a corporate employee sabotaging
cloud computing at the conceptualization phase the cloud individually from the “inside” and/
– including behavioral, cultural, and forensic- or collaborating with an unaffiliated, “external”
there is a lot of data supporting that number.) If a PaaS, such as the containers implemented in Oracle
cloud provider could only hope for 12% utilization at Solaris, or the WPARs of IBM AIX. These provide
best, when all servers were used, the provider will independent virtual copies of the operating system
have to charge a price well above competitors who within one actual instantiation of the operating
do not have that disadvantage. system.
Second, it is a management requirement. One of the The advantages of virtualization apply to all the
key things virtualization does is reduce a running variations discussed above. And if you feel like
computer system to a big bag of bits, which can stretching your brain, imagine using all of them at
then be treated like any other bag o’ bits. Examples: the same time. It’s perfectly possible: .NET running
It can be filed, or archived; it can be restarted after within a container running on a virtual machine.
being filed or archived; it can be moved to a different Here, however, I will only be discussing hardware
physical machine; and it can be used as a template virtualization, the implementation of virtual
HOW HARDWARE to make clones, additional instances of the same machines as done by VMware and many others.
VIRTUALIZATION WORKS running system, thus directly supporting one of Also, within that area, I am only going to touch
Gregory Pfister the key features of cloud computing: elasticity, lightly on virtualization of input/output functions,
expansion on demand. primarily to keep this article a reasonable length.
Notice that I claimed the above advantages for So, on we go to the techniques used to virtualize
Zero. Zilch. Nada. Nothing. Rien. virtualization in general, not just the hardware processors and memory.
virtualization that creates a virtual computer. (please read the full article in the CloudViews2010
That’s the best approximation to the intrinsic Virtual computers, or “virtual machines,” are used by proceedings book)
overhead for computer hardware virtualization, with Amazon AWS and other providers of Infrastructure
the most modern hardware and adequate resources. as a Service (IaaS); they lease you your own complete About The Author
Judging from comments and discussions I’ve seen, virtual computers, on which you can load and run Gregory Pfister is a research professor at Colorado
there are many people who don’t understand this. So essentially anything you want. State University and he’s a retired IBM Distinguished
I’ll try to explain here how this trick is pulled off. In contrast, systems like Google App Engine and Engineer. He’s the author of “In Search of Clusters”
Virtualization and Cloud Computing Microsoft Azure provide you with complete, isolated, still referred to as “the bible of clusters.” He has
Virtualization is not a mathematical prerequisite virtual programming platform – Platform as a worked on parallel computing for over 30 years, plus
for cloud computing; there are cloud providers who Service (PaaS). This removes some of the pain of accelerators and appliances, chaired an InfiniBand
do serve up whole physical servers on demand. use, like licensing, configuring and maintaining subgroup, and hold over 30 patents in parallel
However, it is very common, for two reasons: your own copy of an operating system, database computing and computer communications.
First, it is an economic requirement. Cloud system, and so on. However, it restricts you to using
installations without virtualization are like their platform, with their choice of programming
corporate IT shops prior to virtualization; there, the languages and services.
average utilization of commodity and RISC/UNIX In addition, there are virtualization technologies
servers is about 12%. (While this seems insanely low, that target a point intermediate between IaaS and
9‹

10. › EUROCLOUD PORTUGAL JOURNAL
CASE STUDIE:
PRODUTIV & AREAGEST THIS PLACE
COULD
PRODUTIV Business Software has As AREAGEST controls time and BE YOURS,
been set up by a group of investors services provided to Clients, it has JOIN US:
and researchers from several been requested to deploy PRODUTIV’s
industries. It offers a vertical answer specific production for Accounting WWW.EUROCLOUD.PT/PARCEIROS
adapted to any kind of organization. Firms. This specific solution integrated
PRODUTIV is, in fact, a global decision in PRODUTIV also allows AREAGEST to
tool that integrates management, benefit from a scanning and recording
communications, mobility and interface for accounting control that
productivity solutions, totally oriented enhances productivity and services’
for cloud computing as Sofware as a relocation. AREAGEST services in
Service (SaaS). It ensures a 99,99% SLA terms of checking accounting records
in terms of Data Center performance. can now be provided to its Clients in
The SaaS approach, together with the Web through a simple browser
a 100% configurable base-Platform, – as long as they have also adopted
makes possible for PRODUTIV to PRODUTIV.
generate new value in any kind of AREAGEST, as an IT technical
public or private held organization. assistance provider, was also looking
Following that purpose we have for a business software that would
developed some new concepts or make it possible to manage the
world innovations, such as the single appointment, control and billing of
record approach and its outcome – a technical assistances. To answer this
workflow of processes that are linked need, it has been deployed another
to a documents’ scanning technology. PRODUTIV’s specific integrated
As part of the SaaS monthly rent, production, stating the complete
Clients are given the right to acceed elasticity of PRODUTIV’s offer, that is
PRODUTIV’s use, technical assistance related to Technical Assistances and
– directly provided by PRODUTIV’s Contracts. After that, PRODUTIV has
team – and data management and been configured to each user needs.
hosting in a Data Center. The monthly Now AREAGEST’s investment in
fee is then defined based on different PRODUTIV only refers to a monthly
criteria, such as Client’s sales, number rent, adapted to its needs and
of users and companies included in dimension.
each software licence, space used in Today, PRODUTIV’s Value Partner
Data Center and specific productions AREAGEST greatly recognizes high
required for each business. productivity increases and data
In so doing, we make sure that not management infrastructure costs
only PRODUTIV’s flexible technology decrease, thanks to PRODUTIV’s
but also PRODUTIV’s business model SaaS concept. These new advantages
are designed for answering Clients’ have made possible for AREAGEST to
needs that enables our Solution to develop new business opportunities
become a flexible and adaptable and to use its team to start new
investment for each Client, as a real PRODUTIV’s deployment in its own
Service has to be rendered. Clients, as a PRODUTIV Partner.
Together with its SaaS dimension,
PRODUTIV also enables all data
migration from previous softwares
that may be in use in each company.
This makes PRODUTIV’s deployment
a shorter, lighter and agile process. It
avoids double software records when
changing to PRODUTIV, as all data
related to purchases, sales, products,
goods, services, clients and suppliers
is converted. At the same time that
all data is migrated and hosted,
PRODUTIV, as a totally configurable
Service, is then adapted to each
company, subsidiary and user, with
no extra programming needs.
A highly successful case study
refers to PRODUTIV’s deployment
at AREAGEST, a management and
IT services provider, well-known in
its industry since 1982. It shows the
productivity’s impact of a SaaS totally
configurable Solution.
› 10

11. EUROCLOUD PORTUGAL JOURNAL ‹
Many corporate affiliates provide financial support
to several students in the Program, and many of
these become workers in these companies after
graduation. This partnership has more than 39
industrial affiliates, and their commitment to the
Program includes: direct funding, human resources,
logistical support and equipment for ten innovative
research projects, which were selected by Open Calls.
In February 2010, the Carnegie Mellon Portugal
program launched three new innovation
CREATING Engenharia – Univ. do Minho; Faculdade de networks, with the goal to consolidate and expand
CRITICAL MASS Ciências e Tecnologia – Univ. Nova de Lisboa; the successful cooperation among all partner
ON ICT AREAS Faculdade de Ciências – Univ. de Lisboa; Instituto institutions and industrial affiliates: Innovation
Superior Técnico – Univ. Técnica de Lisboa; and Forum on Security and Critical Infrastructure
In October 2006, the Portuguese government Faculdade de Ciências and Faculdade de Engenharia Protection (NET-SCIP), Innovation Forum on
and Carnegie Mellon University entered into an – Univ. do Porto. Currently, it has more than 168 Future Internet Services and Technologies (NET-
agreement identified as the Carnegie Mellon students enrolled in the dual professional masters, FIT), and Innovation Forum on Services and
Portugal program for 5 years. Some of the key doctoral and post-doctoral degree programs. Technologies for Interactive Media (NET-STIM).
goals include recruiting top students and faculty To accelerate the adoption of best practices through Since its inception, the program has strived
in the International stage, fostering strong ties cultural immersion, this program supports faculty to identify the key focused areas of ICT where
among Portuguese Universities themselves and exchange programs, in which Portuguese academics Portuguese universities and companies can
Portuguese Universities with corporate affiliates, can spend at least one term working in research become world leaders in high-impact research
and creating an environment that functions on the and education at Carnegie Mellon and vice-versa. and innovative products and services, namely:
global stage. Since its inception, the Program has The Carnegie Mellon Portugal program funds ten Next Generation Networks for Trusted High-
made significant strides in achieving these goals. innovative research projects, which are selected by Quality Services; Software Engineering for
The Carnegie Mellon Portugal program, funded means of open calls and independent evaluation Large-Scale Dependable Systems; Cyber-Physical
by the Portuguese Foundation for Science and by international experts. Each proposal must Systems for Ambient Intelligence; Human-Centric
Technology (FCT), involves nine Portuguese include at least two research institutions in Computing; Public Policy & Entrepreneurship
Universities: Univ. de Aveiro; Faculdade de Ciências Portugal, one research group at Carnegie Mellon Dynamics in New ICT; Applied Mathematics.
Económicas e Empresariais – Univ. Católica University and one Portuguese company.
Portuguesa; Faculdade de Ciências e Tecnologia Through the program the ties between Portuguese Get to know us better at www.cmuportugal.org
– Univ. de Coimbra; Univ. de Madeira; Escola de Universities and industry were strengthened.
CLOUDVIEWS
CONFERENCE
é
m
.To
eS
ad
p
Ru
AREA A
C
A – Main Auditorium B
p
B – Showroom + Coffe Break area
C – Restaurant
Campus ISEP
Rua Dr. Bernardino de Almeida, 431
4200-072 Porto
Rua Dr. António Bernardino de Almeida SubWay
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Hotels
EUROCLOUD
PORTUGAL
JOURNAL #001
Editor
Paulo Calçada
Comic illustration
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Design + Photo
António Cruz
Print
Clássica, Artes Gráficas SA, 2010
11 ‹

12. INSTITUTIONAL SUPPORT SPONSOR EUROCLOUD PORTUGAL