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Spring Summer 17
Maria Cristina Scheiber
Istituto Marangoni
Fashion Business 3 ITA
FB2152021361
INDICE
1. Spirito della collezione
2. Accessori
3. Tavola materiali
4. Tavola colori
5. Vetrine
• 01/02/2017 - 15/02/2017
• 16/02/2017 - 03/03/2017
6. Interno del negozio
• Prima parte (ingresso)
• Seconda parte
7. Analisi del brand
• Store location
• Punto vendita
SPIRITO DELLA COLLEZIONE
“Fenicotteri rosa, funghi magici, camion gelato e una giostra gigante ...
Benvenuti a Ghettoland, cittadina dai colori pastello dove tutti grandi sogni e le
fantasie diventano realtà.”
- Philipp Plein
In questa sfilata, come anche nelle altre lo stilista ha voluto rappresentare una
donna rappresentata è potente, bella e forte, non esistono “casalinghe disperate”.
Facendole indossare abiti da tutti i giorni, ma allo stesso tempo particolari,
come:
- I jeans;
- Tute;
- Inserti super-luxe;
- Inserti a stampa coccodrillo;
- Grandi strati di gioielli dorati;
- Berretti da baseball.
SPIRITO DELLA COLLEZIONE
HIP-HOP
ROCK
DENIM
ACCESSORI
TAVOLA MATERIALI
SETADENIM
COTONE POLIAMMIDE
ELASTAN
TAVOLA MATERIALI
PELLE METALLO
POLIESTERE
VISCOSA
NYLON
TAVOLA COLORI
Malibu Blue
Brillant White
Deep
Lichen
Green
Sodalite Blue Black 421U
Silver
Gold 871 C
White
11-0602 TCX
Yellow 108 C
01/02/2017 - 15/02/2017
• TOP HANDLE BIG “FELIX" FW16-AW942335p_0216 COLORE: black / gold
• HI-TOP SNEAKERS “MUSTANG" S17S-WSC0080-PLE005N_01K COLORE: 01k
01/02/2017 - 15/02/2017
La vetrina avrà sullo sfondo uno schermo che proietterà il video della sfilata dove possiamo vedere le modelle che
girano sulla giostra.
Saranno presenti due seggiolini come quello della giostra sullo sfondo dove verrà posizionato un manichino (come in
foto), mentre sul secondo verrà posizionata una borsa e un paio di scarpe (come possiamo vedere in foto).
16/02/2017 - 03/03/2017
• CLUTCH “EMILY" P17A-WBB0035-PLE006N_S5L COLORE: s5l
• CLUTCH “EMILY" P17A-WBB0035-PLE006N_P10L COLORE: p10l
• CLUTCH “EMILY" P17A-WBB0035-PLE006N_G7L COLORE: g7l
HANDLE BAG
"BETTY"
P17A-
WBA0114-
PLE006N_02L
COLORE: 02l
HANDLE BAG
"BETTY"
P17A-
WBA0114-
PLE006N_01L
COLORE:
white
leopard
HANDLE BAG
"COFFE POT"
S17A-WBA0017-
PLE005N_02K
COLORE: 02k
HANDLE BAG
"BETTY"
P17A-
WBA0114-
PLE006N_02L
COLORE: 02l
HANDLE BAG
"COFFE POT"
S17A-
WBA0017-
PLE005N_01K
COLORE: 01k
HANDLE BAG
"COFFE POT"
S17A-
WBA0017-
PLE005N_R6K
COLORE: r6k
In questa vetrina è presente uno sfondo grigio che chiude la vetrina,
sullo sfondo troviamo anche tre teschi come quello che possiamo
ritrovare su alcune borse del brand.
Sono presenti anche tre piedistallo trasparenti con il logo del
brand.
PRIMA ZONA (ingresso)
Ingresso
A
V
e
t
r
i
n
a B C
F
E
D
H I
L
G
Sedute = D, E, G
A - occhiali
A. SUN "SAY MY NAME” FW16-AW833113_0214
B. SUN “QUEENY" FW16-AW833116_0213
C. SUN "SUNNY BAY” FW16-AW833118_0216
D. SUNGLASSES “AUDREY" SS16-AW850980_0216
E. SUN “QUEENY" FW16-AW833116_1014
F. SUN "SUNNY BAY” FW16-AW833118_0210
G. SUNGLASSES "STAY STEEL” SS16-AW850987_02
H. SUN “QUEENY" FW16-AW833116_1616
I. SUN "SUNNY BAY” FW16-AW833118_0001
A
B
F
E
D
C
G
H
I
B
A
B
C
D
E
F
G
H
I
J
K
L
M
N
B
A. DECOLLETE “MARTIN" S17S-WSD0011-PLE015P_P7K
B. DECOLLETE “MARTIN" S17S-WSD0011-PLE015P_W3L
C. DECOLLETE HI-HEELS “AMIENS” S17S-WSD0017-PLE029P_W3L
D. DECOLLETE “MARTIN" S17S-WSD0011-PLE015P_B1K
E. HANDLE BAG “DALLAS" P17A-WBA0087-PLE005N_01L
F. HANDLE BAG “DALLAS" P17A-WBA0087-PLE005N_02L
G. HANDLE BAG “BENSON" P17A-WBA0091-PXV023N_19WK
H. HANDLE BAG “DELIA" P17A-WBA0120-PLE006N_01L
I. HANDLE BAG “DELIA" P17A-WBA0120-PLE006N_02L
J. HANDLE BAG “DELIA" P17A-WBA0120-PLE006N_P10L
K. SANDALS FLAT “NASSO" P17S-WSA0048-PXV025N_G71L
L. SANDALS FLAT “NASSO" P17S-WSA0048-PXV025N_P01L
M. SANDALS FLAT “NASSO” P17S-WSA0048-PXV025N_P81L
N. SANDALS FLAT “NASSO" P17S-WSA0048-PXV025N_Y31L
C - manichino
JOGGING TROUSERS "SASHA"
P17C-WRT0082-PJY002N_PR52
LEATHER BIKER “WILD"
P17C-WLB0086-PLE005N_02
SHIRT "TATE"
P17C-WRP0017-PTE023N_PR52
HANDLE BAG "DELIA"
P17A-WBA0138-PLE006N_02L
SANDAL "VINCENT"
S17S-WSA0010-PLE009N_02AK
F
D
C
BA A.MID-TOP SNEAKERS “TUSKET” S17S-WSC0028-
PXV004N_02
B.MINI SHOULDER “OMICRON" S17A-WBB0001-
PCO004N_P7K
C.MINI SHOULDER “OMICRON" S17A-WBB0001-
PCO004N_02K
D.MINI SHOULDER “OMICRON" S17A-WBB0001-
PCO004N_B1L
H
B
A
I
H
G
F
E
D
C
A.BACKPACK “PINK" P17A-WBA0134-
PLE006N_02L
B.HANDLE BAG “KITTY" P17A-WBA0135-
PLE005N_02L
C.BELT “DAKAR" P17A-WVA0027-
PLE005N_02L
D.BACKPACK “PINK" P17A-WBA0134-
PLE006N_01L
E.HANDLE BAG “KITTY" P17A-WBA0135-
PLE005N_01L
F.BELT “DAKAR" P17A-WVA0027-
PLE005N_01L
G.BACKPACK “CHLOE" P17A-WBA0118-
PDE001N_19WK
H.HANDLE BAG “NASHVILLE" P17A-
WBA0070-PDE016N_19WK
I.BELT “QUEENSTOWN" P17A-WVA0014-
PDE001N_88WA
J.SANDALS HIGH HEELS "SANTA CLARA”
P17S-WSA0054-PLE029P_02LSANDALS
HIGH HEELS "SANTA CLARA” P17S-
WSA0054-PDE001N_B4K
J
I
B
A
I
H
G
E
D
C
A. Backpack “Iota" S17A-WBA0005-
PLE005N_01K
B. Backpack “Daphne" P17A-WBA0119-
PLE006N_01L
C. .Backpack “Orchid" S17A-WBA0016-
PLE006N_02K
D. Backpack “Iota" S17A-WBA0005-
PLE005N_02L
E. Backpack “Daphne” P17A-WBA0119-
PLE006N_02L
F. Backpack “Orchid" S17A-WBA0016-
PLE006N_01K
G. .Backpack “Iota" S17A-WBA0005-
PLE005N_B1L
H. Backpack “Cider-1" S17A-WBA0064-
PLE006N_B1L
I. .Backpack “Orchid" S17A-WBA0016-
PLE006N_B1L
J. Slip on platform “Karachi" S17S-
WSC0008-PLE008N_01K
K. Slip on “Corallo" P17S-WSC0110-
PXV034N_02K
L. Slip on platform “Karachi" S17S-
WSC0008-PLE008N_B1L
J
F
LK
L
B
A
I
H
G
F
E
D
C
A.SANDALS WEDGES P17S-WSA0058-
PLE029P_W3L
B.SANDALS WEDGES “MADREPERLA" P17S-
WSA0037-PLE005N_01K
C.SANDAL “IVORY" SS16-SW032413p_01
D.SANDALS WEDGES P17S-WSA0058-
PDE007N_B4K
E.SANDALS WEDGES “MADREPERLA" P17S-
WSA0037-PLE005N_02K
F.SANDAL “IVORY" SS16-SW032413p_02
G.SANDALS WEDGES “ROUGE" P17S-
WSA0062-PLE005N_R4L
H.SANDALS WEDGES “MADREPERLA" P17S-
WSA0037-PLE005N_P10K
I.SANDAL “IVORY” SS16-SW032413p_1367
REGOLE DISPLAY
PRIMA ZONA:
A
Troviamo nove esagoni, nei quali verranno posizionati al loro interno gli
occhiali.
B
Troviamo nella parte laterale quattro ripiani, mentre nella parte centra le tre.
E’ stata utilizzato un display verticale, in modo tale da poter evidenziare le
scarpe (che aprono e chiudono questa parete) e nella parte centrale due modelli
diversi di borse, tutte potenzialmente abbinabili con le scarpe.
C
Troviamo un manichino con il rispettivo abbinamento.
F
E’ presente un piano … . Il display che viene utilizzato è a gruppo.
Le borse cono esposte su dei piedistalli, con la base della stessa dimensione
della borsa, mentre la scarpa sarà appoggiata direttamente sul piano.
REGOLE DISPLAY
H
In questa immagine troviamo due tipi diversi di display. Il primo che possiamo
riscontrare è un display coordinato verticalmente (dal momento che troviamo diverse
tipologie merceologiche, ma vengono collegate dallo stesso colore), mentre il
secondo è un display per funzione orizzontale (dal momento troviamo sulla stessa
linea orizzontale la stessa tipologia di prodotto, con la variante di colore).
I
In questa immagine troviamo due tipi diversi di display. Il primo che possiamo
riscontrare è un display coordinato verticalmente (dal momento che troviamo diverse
tipologie merceologiche, ma vengono collegate dallo stesso colore), mentre il
secondo è un display per funzione orizzontale (dal momento troviamo sulla stessa
linea orizzontale la stessa tipologia di prodotto, con la variante di colore). In
questa immagine troviamo un’ispirazione sportiva, infatti possiamo trovare su tre
ripiani tre diverse tipologie di zaini e nell’ultimo troviamo le sneakers.
L
In questa immagine troviamo due tipi diversi di display. Il primo che possiamo
riscontrare è un display coordinato verticalmente (dal momento che troviamo diverse
tipologie merceologiche, ma vengono collegate dallo stesso colore), mentre il
secondo è un display per funzione orizzontale (dal momento troviamo sulla stessa
linea orizzontale la stessa tipologia di prodotto, con la variante di colore). In
questa immagine troviamo un’ispirazione estiva, infatti sono presenti tre tipologie
diverse di sandali.
SECONDA ZONA
Camerino
A
B C
C
a
s
s
a
ED F G H I
L
K
J
M
N
O
P
Q
R
S
T
U
W
X
Specchi = T, G
Sedute = O, L, M
A
A. SANDAL “CUBA" S17S-WSA0006-
PLE013N_P7K
B. HANDLE BAG "THE WIND” S17A-
WBA0058-PLE005N_P7K
C. CLUTCH “ALISYA" P17A-WBB0032-
PLE005N_02K
D. OPEN TOE "PUERTO RICO” S17S-
WSD0010-PLE005N_02K
E. SLIP ON “MARGUERITE" S17S-WSC0076-
PCO004N_02K
F. CLUTCH “AMANDA" P17A-WBB0033-
PLE005N_02K
A B
C
D
E F
B - manichino
DAY DRESS "MOLLY"
P17C-WRH0018-
PJY002N_01
BELT "DAKAR"
P17A-WVA0027-
PLE005N_02L
SHOULDER BAG "ARIZONA"
P17A-WBA0089-
PLE005N_02L
SANDALS HIGH HEELS
"AURILLEC"
P17S-WSA0012-PLE009N_02L
C - manichino
EVENING DRESS "ANNAIG"
P17C-WRG0110-PTE007N_02
SHOULDER BAG "DILKON"
P17A-WBA0096-PLE022N_02K
DECOLLETE "HONDURAS"
S17S-WSD0006-PLE009N_02K
D
Leather Jacket "Avion"
P17C-WLB0064-PLE009N_02
A
D
E
C
B
D
Skirt "Pepper"
S17C-WRV0024-PTE003N_02
Tank Top "Chains"
P17C-WRL0002-PJY002N_02
C
C
D
A. Handle bag “Betty" P17A-WBA0114-
PLE006N_01L
B. Lo-Top Sneakers “Creeds" S17S-
WSC0078-PCO004N_01K
E E
E
Ballerina "Abbeville"
S17S-WSB0001-PLE005N_02K
BB
A
Mini Shoulder "Sigma"
S17A-WBB0002-PCO004N_02K
A
F
D
C
D
E E
C
C
Leather Vest Short "Vivian"
P17C-WLC0011-PLE009N_02
Pullover "Acacia"
S17C-WKO0012-PKN002N_01
D
E
Super Sexy Slim "Silvy"
P17C-WDT0189-PDE027N_02
A. Box Bag "Mountain Park”
P17A-WBA0077-PLE017N_02K
B. Sandals Mid Heels
P17S-WSA0059-PLE009N_02K
A B
H
D
C
D E E
F
A B
D E
Day Dress "Eyelets mix"
D = P17C-WRH0008-PJY002N_01
E = P17C-WRH0008-PJY002N_02
Jacket "Polaris"
C = S17C-WRB0048-PTE007N_01
F = S17C-WRB0048-PTE007N_02
C F
A. Clutch “Belle"
P17A-WBB0034-PLE009N_G7L
B. Open Toe Hi-Heels
P17S-WSD0042-PLE013N_G7L
I
Square Scarf "Jungle"
P17A-WAA0004-PTE028N_PR56
A A
BB
Square Scarf "Baroque"
P17A-WAA0007-PTE028N_PR59
J - moda mare
A. TOTE BAG “DUNDEE" S17A-WBA0051-PLE006N_01K
B. Espadrillas “Quarzo" P17S-WSB0012-PLE005N_02L
B
C D F
E E
G
H H
A
J - moda mare
C D
Bikini "Crazy"
F = P17C-WMX0017-PJY012N_01
G = P17C-WMX0017-PJY012N_02
GF
E
H Long Dress "Capri"
P17C-WMG0004-PTE037N_PR28
Bikini “chains"
C = P17C-WMX0015-PJY012N_01
D = P17C-WMX0015-PJY012N_02 Kaftan "Pantelleria"
P17C-WMG0005-PTE037N_PR66
P
A A. IPHONE 6 CASE "DIAMOND SKULL”
FW15-AW990685_02
B. SQUARE SCARF "SANTA MONICA”
P17A-WAA0013-PCO021N_P10L
C. SQUARE SCARF "SANTA MONICA”
P17A-WAA0013-PCO021N_02L
D. SQUARE SCARF "SANTA MONICA”
P17A-WAA0013-PCO021N_01L
E. BRACELET “VAN" S17A-WGC0002-
PLE005N_B2K
F. BELT “JOHANNESBURG" P17A-
WVA0012-PLE009N_02K
G. BELT “QUEENSTOWN" P17A-
WVA0014-PDE001N_88WA
B
D
C
E
F G
N - portafogli
A. SMALL ZIP AROUND “ATLANTA" P17A-WVG0028-
PLE005N_P10L
B. SMALL ZIP AROUND “ATLANTA" P17A-WVG0028-
PLE005N_01L
A
B
K - cinture
A. BELT “DAKAR" P17A-WVA0027-
PLE005N_01K
B. BELT “DAKAR" P17A-WVA0027-
PLE005N_01L
C. BELT “PRETORIA" P17A-
WVA0028-PLE005N_01L
D. BELT “PRETORIA" P17A-
WVA0028-PLE005N_02L
E. BELT “KONIA" S17A-WVA0005-
PLE004N_01K
F. BELT “KONIA" S17A-WVA0005-
PLE004N_02K
G. BELT “ADANA" S17A-WVA0001-
PLE005N_01K
H. BELT “ADANA" S17A-WVA0001-
PLE005N_02K
A B
C D
E F
G H
Q
D
C
D
E E
C
A B
Mini Skirt "Giacinto"
P17C-WDV0012-PDE029N_73WA
E
C
Denim Jacket "Blejan"
P17C-WDB0028-PDE029N_73WA
D
T-shirt Round Neck SS "Arle"
P17C-WTK0070-PJY006N_02
A. Shoulder “Enigma"
P17A-WBB0025-PXV006N_02K
B. Slip on “Corallo"
P17S-WSC0110-PXV034N_02K
R
A
BB
A
Lo-Top Sneakers "Syria"
P17S-WSC0153-PLE009N_01L
Lo-Top Sneakers "Syria"
P17S-WSC0153-PLE009N_R6L
S - sportswear
E
C D
E
H
A B
Hoodie Sweatjacket "Chains"
C = P17C-WJB0019-PJO002N_01
D = P17C-WJB0019-PJO002N_02
G
C D
G H
Mid-Top Sneakers "Equals"
A = S17S-WSC0077-PCO004N_01K
B = S17S-WSC0077-PCO004N_02K
Jogging Shorts "Chains"
G = P17C-WJT0038-PJO002N_01
H = P17C-WJT0038-PJO002N_02
SWEATSHIRT SS “SUN"
P17C-WJO0035-PJY002N_P010
E
U - underwear
D
C
D E E
C
bra "palace"
FW16-CW744739_02
slip "bows"
FW16-CW734734_02
C
D
E
slip "fall in love"
FW16-CW734733_02
W
A
B
B
A
Shoulder Bag "Florence"
P17A-WBA0098-PLE029P_W3L
Shoulder Bag "Corona"
P17A-WBA0094-PXV023N_19WK
X - bambina
Short Dress "Star"
A = P17C-GRG0016-PJO002N_P010
B = P17C-GRG0016-PJO002N_02
A B
Leather vest
"Flower skull"
P17C-GLC0001-
PLE002N_02
A B
C
C C
Leggings "Vanilla"
P17C-GRT0014-PJY002N_02
D D
D
E. CAP "A MILLION” FW16-AG802941_02
F. HI-TOP SNEAKERS “CLEOME"
P17S-GSC0007-PLE005N_02L
E F
REGOLE DISPLAY
SECONDA ZONA:
A
In questo punto troviamo un display orizzontale, con un coordinamento per
occasione d’uso. Dal momento che sullo stesso ripiano troviamo due prodotti di
categoria merceologica diversa, ma abbinabili assieme.
B - C
Troviamo un manichino con il rispettivo abbinamento.
D - F - H - J - Q - S - U - X
Qui troviamo delle reck troviamo un coordinamento per funzione. Gli spazi tra un
abito e l’altro saranno di 5cm.
Per quanto riguarda i prodotti esposti viene utilizzato il 2x1 e viene utilizzato
anche un display con apertura e chiusura.
Sopra alla reck sono posizionati degli accessori da ordinare ai capi appesi sotto.
E
In questa immagine troviamo un display verticale per occasione d’uso.
REGOLE DISPLAY
I
In questa immagine troviamo un display verticale per fusione d’uso.
P
In questa immagine troviamo un display a gruppo.
N
In questa immagine troviamo un display a gruppo.
K
In questa immagine troviamo un display per funzione orizzontale.
R
In questa immagine troviamo un display verticale per fusione d’uso.
W
In questa immagine troviamo un display verticale per fusione d’uso.
SITOGRAFIA
SPIRITO DELLA COLLEZIONE:
• http://world.philipp-plein.com/it/
collection/4745/women-s-fashion-show-
spring-summer-2017
• http://www.vogue.com/fashion-shows/
spring-2017-ready-to-wear/philipp-plein
• http://www.plein.com/it/handle-bag-
anniversary-500764.html
TESSUTI:
• https://it.dreamstime.com/immagini-stock-
denim-lacerato-image37801024
• https://letele.it/tessuto-arredo-tinta-
unita-stoffa-a-metro.html
• https://italian.alibaba.com/p-detail/68-
quot-wide-ponte-de-roma-polyester-
viscose-elastane-melange-knit-
fabric-1648576096.html
• https://letele.it/tessuto-arredo-tinta-
unita-stoffa-a-metro.html
• https://it.aliexpress.com/store/product/
COLORED-POLYAMIDE-LYCRA-4WAY-ELASTIC-
MESH-FABRIC-TRICOT-ELASTIC-NYLON-SPANDEX-
FABRICS/210215_32252341985.html
• http://www.artedelricamo.com/wp-content/
uploads/2010/08/seta.jpg
• http://www.stiltexgroup.it/IT/vendita-
online-tessuto-poliestere-cotone-
jacquard-blu-1253.html
• http://www.ebay.it/itm/POLYESTER-
NYLON-2oz-FLAG-TENTING-BANNER-OUTDOOR-
MATERIAL-DURABLE-TENT-FABRIC-/
222078212648
• http://www.flemsrl.com/collezioni/
tessuti-jersey-interlock-cocktail-
party.html?id=5
• http://www.vocidicitta.it/attualita/il-
metallo-piu-leggero-al-mondo-fatto-daria-
per-il-9999/
COLORE:
• http://www.thecolorswatch.com/
17-4435.html
• https://it.pinterest.com/pin/
114982596713937910/
• https://www.jumbopaint.it/
products_color.php?img=morg-
nero799.jpg&osCsid=hmgr1ss87rfos8sllbbt0g
d123
• http://hue-chroma.tumblr.com/post/
133286465805/pantone-108-c
• http://www.plein.com/it/long-dress-
lana-13.html
SITOGRAFIA
• http://www.plein.com/it/long-dress-
lana-13.html
• http://guojiseka.com/article.php?id=4725
• http://www.sheknows.com/beauty-and-style/
articles/1008635/outfit-inspiration-deep-
lichen-green
• https://it.pinterest.com/pin/
235383518000718558/
• https://it.pinterest.com/pin/
108016091039437395/
• https://www.amazon.it/FEDERA-PANTONE-
BASSETTI-11-0601-BRIGHT/dp/B00RKGX67G
VETIRNA 1:
• http://www.vogue.com/fashion-shows/
spring-2017-ready-to-wear/philipp-plein/
slideshow/collection#22
• http://www.plein.com/it/bikini-
charms-13.html
• http://www.plein.com/it/handle-bag-
delia-8.html
• http://www.plein.com/it/mid-top-sneakers-
equals-499771.html
• http://www.plein.com/it/baseball-cap-
unstoppable-319208.html
• http://www.plein.com/it/hi-top-sneakers-
mustang-499757.html
• http://www.vogue.com/fashion-shows/
spring-2017-ready-to-wear/philipp-plein/
slideshow/collection#51
• http://www.plein.com/it/bikini-
chains-13.html
• http://www.plein.com/it/leather-shorts-
masa-442653.html
• http://www.plein.com/it/leather-biker-
kolours-13.html
• http://www.plein.com/it/shoulder-bag-s-
kim-1.html
• http://www.plein.com/it/shoulder-bag-m-
reptilia-2.html
• http://www.plein.com/it/sandal-
vincent-499945.html
• http://www.vogue.com/fashion-shows/
spring-2017-ready-to-wear/philipp-plein/
slideshow/collection#43
• http://www.plein.com/it/bikini-
crazy-25.html
• http://www.plein.com/it/jacket-
fiamme-501100.html
• http://www.plein.com/it/backpack-
orchid-500694.html
SITOGRAFIA
• http://www.plein.com/it/sandal-
antigua-499963.html
• http://www.plein.com/it/backpack-
reno-1.html
• http://www.plein.com/it/mid-top-platforms-
human-499813.html
VETIRNA 2:
• http://www.plein.com/it/clutch-
emily-5.html
• http://www.plein.com/it/clutch-
emily-3.html
• http://www.plein.com/it/clutch-
emily-4.html
• http://www.plein.com/it/handle-bag-coffe-
pot-500703.html
• http://www.plein.com/it/handle-bag-coffe-
pot-500699.html
• http://www.plein.com/it/handle-bag-coffe-
pot-500700.html
• http://www.plein.com/it/handle-bag-
betty-4.html
• http://www.atelieronweb.com/ita/
collezione-donna-AI16-
Philipp_Plein:_Stivali_Neri_con_Teschio_Gi
oiello
• http://www.plein.com/it/handle-bag-
betty-3.html
• PRIMA ZONA:
• http://www.plein.com/it/catalog/product/
view/id/473380/
• http://www.plein.com/it/catalog/product/
view/id/413995/
• http://www.plein.com/it/catalog/product/
view/id/414006/
• http://www.plein.com/it/catalog/product/
view/id/474689/
• http://www.plein.com/it/catalog/product/
view/id/474691/
• http://www.plein.com/it/catalog/product/
view/id/474692/
• http://www.plein.com/it/catalog/product/
view/id/474699/
• http://www.plein.com/it/catalog/product/
view/id/474698/
• http://www.plein.com/it/catalog/product/
view/id/474697/
• http://www.plein.com/it/decollete-
martin-499728.html
• http://www.plein.com/it/decollete-hi-
heels-amiens-499719.html
SITOGRAFIA
• http://www.plein.com/it/decollete-
martin-499727.html
• http://www.plein.com/it/handle-bag-
dallas-2.html
• http://www.plein.com/it/handle-bag-
dallas-3.html
• http://www.plein.com/it/handle-bag-
benson-1.html
• http://www.plein.com/it/handle-bag-
delia-7.html
• http://www.plein.com/it/handle-bag-
delia-8.html
• http://www.plein.com/it/handle-bag-
delia-9.html
• http://www.plein.com/it/leather-biker-
wild-19.html
• http://www.plein.com/it/shirt-tate-40.html
• http://www.plein.com/it/jogging-trousers-
sasha-13.html
• http://www.plein.com/it/handle-bag-
delia-8.html
• http://www.plein.com/it/sandal-
vincent-499945.html
• http://www.plein.com/it/mini-shoulder-
omicron-500787.html
• http://www.plein.com/it/mini-shoulder-
omicron-500789.html
• http://www.plein.com/it/mid-top-sneakers-
tusket-499871.html
• http://www.plein.com/it/backpack-
pink-6.html
• http://www.plein.com/it/backpack-
pink-5.html
• http://www.plein.com/it/backpack-
chloe-1.html
• http://www.plein.com/it/handle-bag-
kitty-4.html
• http://www.plein.com/it/handle-bag-
kitty-3.html
• http://www.plein.com/it/belt-dakar-50.html
• http://www.plein.com/it/belt-dakar-49.html
• http://www.plein.com/it/belt-
queenstown-12.html
• http://www.plein.com/it/sandals-high-
heels-santa-clara-78.html
• http://www.plein.com/it/sandals-high-
heels-santa-clara-75.html
• http://www.plein.com/it/backpack-
iota-500670.html
• http://www.plein.com/it/backpack-
iota-500672.html
SITOGRAFIA
• http://www.plein.com/it/backpack-
iota-500673.htmlhttp://www.plein.com/it/
backpack-daphne-8.html
• http://www.plein.com/it/backpack-
daphne-9.html
• http://www.plein.com/it/backpack-
cider-1-500046.html
• http://www.plein.com/it/backpack-
orchid-500694.html
• http://www.plein.com/it/backpack-
orchid-500695.html
• http://www.plein.com/it/backpack-
orchid-500696.html
• http://www.plein.com/it/slip-on-
corallo-31.html
• http://www.plein.com/it/slip-on-platform-
karachi-500007.html
• http://www.plein.com/it/slip-on-platform-
karachi-500009.html
• http://www.plein.com/it/sandals-
wedges-92.html
• http://www.plein.com/it/sandals-
wedges-94.html
• http://www.plein.com/it/sandals-wedges-
rouge-15.html
• http://www.plein.com/it/sandals-wedges-
madreperla-75.html
• http://www.plein.com/it/sandals-wedges-
madreperla-76.html
• http://www.plein.com/it/sandals-wedges-
madreperla-78.html
• http://www.plein.com/it/sandal-ivory-
ss16-415063.html
• http://www.plein.com/it/sandal-ivory-
ss16-415064.html
• http://www.plein.com/it/sandal-ivory-
ss16-411550.html
SECONDA ZONA:
• http://www.plein.com/it/sandal-
cuba-499952.html
• http://www.plein.com/it/handle-bag-the-
wind-500771.html
• http://www.plein.com/it/clutch-
alisya-3.html
• http://www.plein.com/it/decollete-hi-
heels-honduras-2-500018.html
• http://www.plein.com/it/slip-on-
marguerite-499774.html
• http://www.plein.com/it/day-dress-
molly-21.html
SITOGRAFIA
• http://www.plein.com/it/belt-dakar-50.html
• http://www.plein.com/it/shoulder-bag-
arizona-4.html
• http://www.plein.com/it/sandals-high-
heels-aurillec-30.html
• http://www.plein.com/it/evening-dress-
annaig-6.html
• http://www.plein.com/it/shoulder-bag-
dilkon-2.html
• http://www.plein.com/it/decollete-
honduras-499745.html
• http://www.plein.com/it/handle-bag-
betty-3.html
• http://www.plein.com/it/lo-top-sneakers-
creeds-499767.html
• http://www.plein.com/it/leather-jacket-
avion-6.html
• http://www.plein.com/it/skirt-
pepper-500057.html
• http://www.plein.com/it/tank-top-
chains-15.html
• http://www.plein.com/it/mini-shoulder-
sigma-500793.html
• http://www.plein.com/it/ballerina-
abbeville-499902.html
• http://www.plein.com/it/box-bag-mountain-
park-1.html
• http://www.plein.com/it/sandals-mid-
heels-91.html
• http://www.plein.com/it/leather-vest-
short-vivian-6.html
• http://www.plein.com/it/pullover-
acacia-500481.html
• http://www.plein.com/it/super-sexy-slim-
silvy-65.html
• http://www.plein.com/it/jacket-
polaris-500224.html
• http://www.plein.com/it/jacket-
polaris-500225.html
• http://www.plein.com/it/day-dress-eyelets-
mix-28.html
• http://www.plein.com/it/day-dress-eyelets-
mix-29.html
• http://www.plein.com/it/clutch-
belle-6.html
• http://www.plein.com/it/open-toe-hi-
heels-126.html
• http://www.plein.com/it/square-scarf-
baroque-1.html
• http://www.plein.com/it/square-scarf-
jungle-2.html
SITOGRAFIA
• http://www.plein.com/it/tote-bag-
dundee-500743.html
• http://www.plein.com/it/espadrillas-
quarzo-76.html
• http://www.plein.com/it/bikini-
chains-12.html
• http://www.plein.com/it/bikini-
chains-13.html
• http://www.plein.com/it/kaftan-
pantelleria-41.html
• http://www.plein.com/it/bikini-
crazy-24.html
• http://www.plein.com/it/bikini-
crazy-25.html
• http://www.plein.com/it/long-dress-
capri-36.html
• http://www.plein.com/it/iphone-6-case-
diamond-skull-348104.html
• http://www.plein.com/it/bracelet-
van-500837.html
• http://www.plein.com/it/square-scarf-
santa-monica-7.html
• http://www.plein.com/it/square-scarf-
santa-monica-5.html
• http://www.plein.com/it/square-scarf-
santa-monica-4.html
• http://www.plein.com/it/belt-
johannesburg-49.html
• http://www.plein.com/it/belt-
queenstown-12.html
• http://www.plein.com/it/small-zip-around-
atlanta-10.html
• http://www.plein.com/it/small-zip-around-
atlanta-7.html
• http://www.plein.com/it/belt-dakar-48.html
• http://www.plein.com/it/belt-dakar-49.html
• http://www.plein.com/it/belt-
pretoria-49.html
• http://www.plein.com/it/belt-
pretoria-50.html
• http://www.plein.com/it/belt-
konia-500850.html
• http://www.plein.com/it/belt-
konia-500851.html
• http://www.plein.com/it/belt-
adana-500840.html
• http://www.plein.com/it/belt-
adana-500841.html
• http://www.plein.com/it/shoulder-
enigma-3.html
• http://www.plein.com/it/slip-on-
corallo-31.html
SITOGRAFIA
• http://www.plein.com/it/denim-jacket-
blejan-18.html
• http://www.plein.com/it/t-shirt-round-
neck-ss-arle-13.html
• http://www.plein.com/it/mini-skirt-
giacinto-39.html
• http://www.plein.com/it/lo-top-sneakers-
syria-63.html
• http://www.plein.com/it/lo-top-sneakers-
syria-60.html
• http://www.plein.com/it/mid-top-sneakers-
equals-499770.html
• http://www.plein.com/it/mid-top-sneakers-
equals-499771.html
• http://www.plein.com/it/hoodie-
sweatjacket-chains-28.html
• http://www.plein.com/it/hoodie-
sweatjacket-chains-30.html
• http://www.plein.com/it/jogging-shorts-
chains-28.html
• http://www.plein.com/it/jogging-shorts-
chains-29.html
• http://www.plein.com/it/bra-palace-7.html
• http://www.plein.com/it/slip-bows-7.html
• http://www.plein.com/it/slip-fall-in-
love-7.html
• http://www.plein.com/it/shoulder-bag-
florence-5.html
• http://www.plein.com/it/cap-a-
million-1.html
• http://www.plein.com/it/hi-top-sneakers-
cleome-52.html
• http://www.plein.com/it/short-dress-
star-15.html
• http://www.plein.com/it/leggings-
vanilla-21.html
ANALISI DEL BRAND
STORIA
Philipp Plein nasce a Monaco di Baviera, nel 16
febbraio 1978.
Nel 1998 fonda l’omonimo brand, il quale inizialmente
si occupava di mobili e complementi d’arredo. In
seguito alla fiera CPD di Dusseldorf, per Moet &
Chandon (2003), alla quale partecipo con accessori di
moda. Così nel 2004 il brand divenne un marchio di
abbigliamento moda.
STORE LOCATION
NEGOZI - Amsterdam
NEGOZI - Antwrp
NEGOZI - Barcellona
NEGOZI - Berlino
NEGOZI - Bucarest
NEGOZI - Cannes
NEGOZI - Courchevel
NEGOZI - Dnepropetrovsk
NEGOZI - Düsseldorf
NEGOZI - Ibiza
NEGOZI - Kiev
NEGOZI - Knokke
NEGOZI - Londra
NEGOZI - Londra Harrods
NEGOZI - Mallorca
NEGOZI - Marbella
NEGOZI - Milano
NEGOZI - Monte Carlo
NEGOZI - Parigi
NEGOZI - Porto Montenegro
NEGOZI - Roma
NEGOZI - Rotterdam
NEGOZI - Sofia
NEGOZI - St. Moritz
NEGOZI - Vienna
NEGOZI - Abu Dhabi
NEGOZI - Baku
NEGOZI - Beirut
NEGOZI - Doha
NEGOZI - Dubai
NEGOZI - Yerevan
NEGOZI - Atlanta
NEGOZI - Beverly Hills
NEGOZI - Maimi
NEGOZI - New York
NEGOZI - Philadelphia
NEGOZI - Beijing
NEGOZI - Chengdu
NEGOZI - Dalian
NEGOZI - Doosan
NEGOZI
NEGOZI - Hangzhou
NEGOZI - Harbin
NEGOZI - Hong Kong
NEGOZI - Hong Kong
NEGOZI - Hyundai
NEGOZI - Macau
NEGOZI - Phuket
NEGOZI - Qingdao
NEGOZI - Seoul
NEGOZI - Seoul
NEGOZI - Seoul
NEGOZI - Shenyang
NEGOZI - Shilla
NEGOZI - Shinsegae
NEGOZI - Taiyuan
NEGOZI - Tianjin
NEGOZI - Wuhan
NEGOZI - Wuxi
NEGOZI - Xian
NEGOZI - Zhengzhou
NEGOZI - Casablanca
NEGOZI - Kazan
NEGOZI - Krasnodar
NEGOZI - Mosca
NEGOZI - Mosca
NEGOZI - Camapa
NEGOZI - San Pietroburgo
PUNTO VENDITA
CONCEPT STORE
In tutto il mondo Philipp Plein è
conosciuto per il suo lusso
contemporaneo e cosmopolita.
I negozi li possiamo trovare nelle
migliori posizioni e mostrano un
concept store dinamico che
riflettono lo stile del brand.
I negozi sono realizzati in
collaborazione con Aquili Alberg
(studio di architettura di Milano).
Le decorazioni sono state scelte per
migliorare l'immagine del marchio.
VETRINE
Vienna, autunno 2012
VETRINE
Cannes, 2013
Amsterdam, SS 13
VETRINE
Milano, Via dei Giardini 2016
VETRINE
Cannes, SS 16
VETRINE
Milano (Monte Napoleone)
SITOGRAFIA
STORIA:
• https://it.wikipedia.org/wiki/
Philipp_Plein
NEGOZI:
• http://world.philipp-plein.com/en/store-
locator
• https://lapromenademag.com/tag/philipp-
plein/
• http://world.philipp-plein.com/it/store-
locator/33/philipp-plein-ibiza
• http://www.cpp-luxury.com/philipp-plein-
opens-new-store-in-bucharest/
• http://world.philipp-plein.com/it/philipp-
plein-universe-store-opening/3423/kiev-
store-opening
• http://world.philipp-plein.com/de/store-
locator/32/philipp-plein-knokke
• http://www.marksmanstyle.com/philipp-
plein-opens-new-flagship-store-in-london/
• http://world.philipp-plein.com/it/philipp-
plein-universe-store-opening/4669/philipp-
plein-opens-its-first-boutique-at-harrods-
in-london
• https://mallorcafotograf.net/tag/palme-de-
mallorca/
• http://world.philipp-plein.com/it/philipp-
plein-universe-store-opening/4701/philipp-
plein-opens-in-sofia
• http://world.philipp-plein.com/it/philipp-
plein-universe-store-opening/4706/philipp-
plein-opens-in-rome
• http://retaildesignblog.net/tag/philipp-
plein/
• https://www.retail-week.com/stores/
analysis-cannes-retail-visual-
merchandising-at-its-best/5047850.article
• https://it.pinterest.com/pin/
512636370069118817/
• http://thebwd.com/neon-lights-at-philipp-
plein-spring-summer-window-display-2013/
• https://internationalvisual.wordpress.com/
page/60/
• http://world.philipp-plein.com/it/about/
store-concept
• http://www.archdaily.com/173145/philipp-
plein-store-aquilialberg

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Philipp Plein

  • 1. Spring Summer 17 Maria Cristina Scheiber Istituto Marangoni Fashion Business 3 ITA FB2152021361
  • 2. INDICE 1. Spirito della collezione 2. Accessori 3. Tavola materiali 4. Tavola colori 5. Vetrine • 01/02/2017 - 15/02/2017 • 16/02/2017 - 03/03/2017 6. Interno del negozio • Prima parte (ingresso) • Seconda parte 7. Analisi del brand • Store location • Punto vendita
  • 3. SPIRITO DELLA COLLEZIONE “Fenicotteri rosa, funghi magici, camion gelato e una giostra gigante ... Benvenuti a Ghettoland, cittadina dai colori pastello dove tutti grandi sogni e le fantasie diventano realtà.” - Philipp Plein In questa sfilata, come anche nelle altre lo stilista ha voluto rappresentare una donna rappresentata è potente, bella e forte, non esistono “casalinghe disperate”. Facendole indossare abiti da tutti i giorni, ma allo stesso tempo particolari, come: - I jeans; - Tute; - Inserti super-luxe; - Inserti a stampa coccodrillo; - Grandi strati di gioielli dorati; - Berretti da baseball.
  • 8. TAVOLA COLORI Malibu Blue Brillant White Deep Lichen Green Sodalite Blue Black 421U Silver Gold 871 C White 11-0602 TCX Yellow 108 C
  • 9. 01/02/2017 - 15/02/2017 • TOP HANDLE BIG “FELIX" FW16-AW942335p_0216 COLORE: black / gold • HI-TOP SNEAKERS “MUSTANG" S17S-WSC0080-PLE005N_01K COLORE: 01k
  • 10. 01/02/2017 - 15/02/2017 La vetrina avrà sullo sfondo uno schermo che proietterà il video della sfilata dove possiamo vedere le modelle che girano sulla giostra. Saranno presenti due seggiolini come quello della giostra sullo sfondo dove verrà posizionato un manichino (come in foto), mentre sul secondo verrà posizionata una borsa e un paio di scarpe (come possiamo vedere in foto).
  • 11. 16/02/2017 - 03/03/2017 • CLUTCH “EMILY" P17A-WBB0035-PLE006N_S5L COLORE: s5l • CLUTCH “EMILY" P17A-WBB0035-PLE006N_P10L COLORE: p10l • CLUTCH “EMILY" P17A-WBB0035-PLE006N_G7L COLORE: g7l HANDLE BAG "BETTY" P17A- WBA0114- PLE006N_02L COLORE: 02l HANDLE BAG "BETTY" P17A- WBA0114- PLE006N_01L COLORE: white leopard HANDLE BAG "COFFE POT" S17A-WBA0017- PLE005N_02K COLORE: 02k HANDLE BAG "BETTY" P17A- WBA0114- PLE006N_02L COLORE: 02l HANDLE BAG "COFFE POT" S17A- WBA0017- PLE005N_01K COLORE: 01k HANDLE BAG "COFFE POT" S17A- WBA0017- PLE005N_R6K COLORE: r6k In questa vetrina è presente uno sfondo grigio che chiude la vetrina, sullo sfondo troviamo anche tre teschi come quello che possiamo ritrovare su alcune borse del brand. Sono presenti anche tre piedistallo trasparenti con il logo del brand.
  • 12. PRIMA ZONA (ingresso) Ingresso A V e t r i n a B C F E D H I L G Sedute = D, E, G
  • 13. A - occhiali A. SUN "SAY MY NAME” FW16-AW833113_0214 B. SUN “QUEENY" FW16-AW833116_0213 C. SUN "SUNNY BAY” FW16-AW833118_0216 D. SUNGLASSES “AUDREY" SS16-AW850980_0216 E. SUN “QUEENY" FW16-AW833116_1014 F. SUN "SUNNY BAY” FW16-AW833118_0210 G. SUNGLASSES "STAY STEEL” SS16-AW850987_02 H. SUN “QUEENY" FW16-AW833116_1616 I. SUN "SUNNY BAY” FW16-AW833118_0001 A B F E D C G H I
  • 15. B A. DECOLLETE “MARTIN" S17S-WSD0011-PLE015P_P7K B. DECOLLETE “MARTIN" S17S-WSD0011-PLE015P_W3L C. DECOLLETE HI-HEELS “AMIENS” S17S-WSD0017-PLE029P_W3L D. DECOLLETE “MARTIN" S17S-WSD0011-PLE015P_B1K E. HANDLE BAG “DALLAS" P17A-WBA0087-PLE005N_01L F. HANDLE BAG “DALLAS" P17A-WBA0087-PLE005N_02L G. HANDLE BAG “BENSON" P17A-WBA0091-PXV023N_19WK H. HANDLE BAG “DELIA" P17A-WBA0120-PLE006N_01L I. HANDLE BAG “DELIA" P17A-WBA0120-PLE006N_02L J. HANDLE BAG “DELIA" P17A-WBA0120-PLE006N_P10L K. SANDALS FLAT “NASSO" P17S-WSA0048-PXV025N_G71L L. SANDALS FLAT “NASSO" P17S-WSA0048-PXV025N_P01L M. SANDALS FLAT “NASSO” P17S-WSA0048-PXV025N_P81L N. SANDALS FLAT “NASSO" P17S-WSA0048-PXV025N_Y31L
  • 16. C - manichino JOGGING TROUSERS "SASHA" P17C-WRT0082-PJY002N_PR52 LEATHER BIKER “WILD" P17C-WLB0086-PLE005N_02 SHIRT "TATE" P17C-WRP0017-PTE023N_PR52 HANDLE BAG "DELIA" P17A-WBA0138-PLE006N_02L SANDAL "VINCENT" S17S-WSA0010-PLE009N_02AK
  • 17. F D C BA A.MID-TOP SNEAKERS “TUSKET” S17S-WSC0028- PXV004N_02 B.MINI SHOULDER “OMICRON" S17A-WBB0001- PCO004N_P7K C.MINI SHOULDER “OMICRON" S17A-WBB0001- PCO004N_02K D.MINI SHOULDER “OMICRON" S17A-WBB0001- PCO004N_B1L
  • 18. H B A I H G F E D C A.BACKPACK “PINK" P17A-WBA0134- PLE006N_02L B.HANDLE BAG “KITTY" P17A-WBA0135- PLE005N_02L C.BELT “DAKAR" P17A-WVA0027- PLE005N_02L D.BACKPACK “PINK" P17A-WBA0134- PLE006N_01L E.HANDLE BAG “KITTY" P17A-WBA0135- PLE005N_01L F.BELT “DAKAR" P17A-WVA0027- PLE005N_01L G.BACKPACK “CHLOE" P17A-WBA0118- PDE001N_19WK H.HANDLE BAG “NASHVILLE" P17A- WBA0070-PDE016N_19WK I.BELT “QUEENSTOWN" P17A-WVA0014- PDE001N_88WA J.SANDALS HIGH HEELS "SANTA CLARA” P17S-WSA0054-PLE029P_02LSANDALS HIGH HEELS "SANTA CLARA” P17S- WSA0054-PDE001N_B4K J
  • 19. I B A I H G E D C A. Backpack “Iota" S17A-WBA0005- PLE005N_01K B. Backpack “Daphne" P17A-WBA0119- PLE006N_01L C. .Backpack “Orchid" S17A-WBA0016- PLE006N_02K D. Backpack “Iota" S17A-WBA0005- PLE005N_02L E. Backpack “Daphne” P17A-WBA0119- PLE006N_02L F. Backpack “Orchid" S17A-WBA0016- PLE006N_01K G. .Backpack “Iota" S17A-WBA0005- PLE005N_B1L H. Backpack “Cider-1" S17A-WBA0064- PLE006N_B1L I. .Backpack “Orchid" S17A-WBA0016- PLE006N_B1L J. Slip on platform “Karachi" S17S- WSC0008-PLE008N_01K K. Slip on “Corallo" P17S-WSC0110- PXV034N_02K L. Slip on platform “Karachi" S17S- WSC0008-PLE008N_B1L J F LK
  • 20. L B A I H G F E D C A.SANDALS WEDGES P17S-WSA0058- PLE029P_W3L B.SANDALS WEDGES “MADREPERLA" P17S- WSA0037-PLE005N_01K C.SANDAL “IVORY" SS16-SW032413p_01 D.SANDALS WEDGES P17S-WSA0058- PDE007N_B4K E.SANDALS WEDGES “MADREPERLA" P17S- WSA0037-PLE005N_02K F.SANDAL “IVORY" SS16-SW032413p_02 G.SANDALS WEDGES “ROUGE" P17S- WSA0062-PLE005N_R4L H.SANDALS WEDGES “MADREPERLA" P17S- WSA0037-PLE005N_P10K I.SANDAL “IVORY” SS16-SW032413p_1367
  • 21. REGOLE DISPLAY PRIMA ZONA: A Troviamo nove esagoni, nei quali verranno posizionati al loro interno gli occhiali. B Troviamo nella parte laterale quattro ripiani, mentre nella parte centra le tre. E’ stata utilizzato un display verticale, in modo tale da poter evidenziare le scarpe (che aprono e chiudono questa parete) e nella parte centrale due modelli diversi di borse, tutte potenzialmente abbinabili con le scarpe. C Troviamo un manichino con il rispettivo abbinamento. F E’ presente un piano … . Il display che viene utilizzato è a gruppo. Le borse cono esposte su dei piedistalli, con la base della stessa dimensione della borsa, mentre la scarpa sarà appoggiata direttamente sul piano.
  • 22. REGOLE DISPLAY H In questa immagine troviamo due tipi diversi di display. Il primo che possiamo riscontrare è un display coordinato verticalmente (dal momento che troviamo diverse tipologie merceologiche, ma vengono collegate dallo stesso colore), mentre il secondo è un display per funzione orizzontale (dal momento troviamo sulla stessa linea orizzontale la stessa tipologia di prodotto, con la variante di colore). I In questa immagine troviamo due tipi diversi di display. Il primo che possiamo riscontrare è un display coordinato verticalmente (dal momento che troviamo diverse tipologie merceologiche, ma vengono collegate dallo stesso colore), mentre il secondo è un display per funzione orizzontale (dal momento troviamo sulla stessa linea orizzontale la stessa tipologia di prodotto, con la variante di colore). In questa immagine troviamo un’ispirazione sportiva, infatti possiamo trovare su tre ripiani tre diverse tipologie di zaini e nell’ultimo troviamo le sneakers. L In questa immagine troviamo due tipi diversi di display. Il primo che possiamo riscontrare è un display coordinato verticalmente (dal momento che troviamo diverse tipologie merceologiche, ma vengono collegate dallo stesso colore), mentre il secondo è un display per funzione orizzontale (dal momento troviamo sulla stessa linea orizzontale la stessa tipologia di prodotto, con la variante di colore). In questa immagine troviamo un’ispirazione estiva, infatti sono presenti tre tipologie diverse di sandali.
  • 23. SECONDA ZONA Camerino A B C C a s s a ED F G H I L K J M N O P Q R S T U W X Specchi = T, G Sedute = O, L, M
  • 24. A A. SANDAL “CUBA" S17S-WSA0006- PLE013N_P7K B. HANDLE BAG "THE WIND” S17A- WBA0058-PLE005N_P7K C. CLUTCH “ALISYA" P17A-WBB0032- PLE005N_02K D. OPEN TOE "PUERTO RICO” S17S- WSD0010-PLE005N_02K E. SLIP ON “MARGUERITE" S17S-WSC0076- PCO004N_02K F. CLUTCH “AMANDA" P17A-WBB0033- PLE005N_02K A B C D E F
  • 25. B - manichino DAY DRESS "MOLLY" P17C-WRH0018- PJY002N_01 BELT "DAKAR" P17A-WVA0027- PLE005N_02L SHOULDER BAG "ARIZONA" P17A-WBA0089- PLE005N_02L SANDALS HIGH HEELS "AURILLEC" P17S-WSA0012-PLE009N_02L
  • 26. C - manichino EVENING DRESS "ANNAIG" P17C-WRG0110-PTE007N_02 SHOULDER BAG "DILKON" P17A-WBA0096-PLE022N_02K DECOLLETE "HONDURAS" S17S-WSD0006-PLE009N_02K
  • 27. D Leather Jacket "Avion" P17C-WLB0064-PLE009N_02 A D E C B D Skirt "Pepper" S17C-WRV0024-PTE003N_02 Tank Top "Chains" P17C-WRL0002-PJY002N_02 C C D A. Handle bag “Betty" P17A-WBA0114- PLE006N_01L B. Lo-Top Sneakers “Creeds" S17S- WSC0078-PCO004N_01K E E
  • 29. F D C D E E C C Leather Vest Short "Vivian" P17C-WLC0011-PLE009N_02 Pullover "Acacia" S17C-WKO0012-PKN002N_01 D E Super Sexy Slim "Silvy" P17C-WDT0189-PDE027N_02 A. Box Bag "Mountain Park” P17A-WBA0077-PLE017N_02K B. Sandals Mid Heels P17S-WSA0059-PLE009N_02K A B
  • 30. H D C D E E F A B D E Day Dress "Eyelets mix" D = P17C-WRH0008-PJY002N_01 E = P17C-WRH0008-PJY002N_02 Jacket "Polaris" C = S17C-WRB0048-PTE007N_01 F = S17C-WRB0048-PTE007N_02 C F A. Clutch “Belle" P17A-WBB0034-PLE009N_G7L B. Open Toe Hi-Heels P17S-WSD0042-PLE013N_G7L
  • 31. I Square Scarf "Jungle" P17A-WAA0004-PTE028N_PR56 A A BB Square Scarf "Baroque" P17A-WAA0007-PTE028N_PR59
  • 32. J - moda mare A. TOTE BAG “DUNDEE" S17A-WBA0051-PLE006N_01K B. Espadrillas “Quarzo" P17S-WSB0012-PLE005N_02L B C D F E E G H H A
  • 33. J - moda mare C D Bikini "Crazy" F = P17C-WMX0017-PJY012N_01 G = P17C-WMX0017-PJY012N_02 GF E H Long Dress "Capri" P17C-WMG0004-PTE037N_PR28 Bikini “chains" C = P17C-WMX0015-PJY012N_01 D = P17C-WMX0015-PJY012N_02 Kaftan "Pantelleria" P17C-WMG0005-PTE037N_PR66
  • 34. P A A. IPHONE 6 CASE "DIAMOND SKULL” FW15-AW990685_02 B. SQUARE SCARF "SANTA MONICA” P17A-WAA0013-PCO021N_P10L C. SQUARE SCARF "SANTA MONICA” P17A-WAA0013-PCO021N_02L D. SQUARE SCARF "SANTA MONICA” P17A-WAA0013-PCO021N_01L E. BRACELET “VAN" S17A-WGC0002- PLE005N_B2K F. BELT “JOHANNESBURG" P17A- WVA0012-PLE009N_02K G. BELT “QUEENSTOWN" P17A- WVA0014-PDE001N_88WA B D C E F G
  • 35. N - portafogli A. SMALL ZIP AROUND “ATLANTA" P17A-WVG0028- PLE005N_P10L B. SMALL ZIP AROUND “ATLANTA" P17A-WVG0028- PLE005N_01L A B
  • 36. K - cinture A. BELT “DAKAR" P17A-WVA0027- PLE005N_01K B. BELT “DAKAR" P17A-WVA0027- PLE005N_01L C. BELT “PRETORIA" P17A- WVA0028-PLE005N_01L D. BELT “PRETORIA" P17A- WVA0028-PLE005N_02L E. BELT “KONIA" S17A-WVA0005- PLE004N_01K F. BELT “KONIA" S17A-WVA0005- PLE004N_02K G. BELT “ADANA" S17A-WVA0001- PLE005N_01K H. BELT “ADANA" S17A-WVA0001- PLE005N_02K A B C D E F G H
  • 37. Q D C D E E C A B Mini Skirt "Giacinto" P17C-WDV0012-PDE029N_73WA E C Denim Jacket "Blejan" P17C-WDB0028-PDE029N_73WA D T-shirt Round Neck SS "Arle" P17C-WTK0070-PJY006N_02 A. Shoulder “Enigma" P17A-WBB0025-PXV006N_02K B. Slip on “Corallo" P17S-WSC0110-PXV034N_02K
  • 38. R A BB A Lo-Top Sneakers "Syria" P17S-WSC0153-PLE009N_01L Lo-Top Sneakers "Syria" P17S-WSC0153-PLE009N_R6L
  • 39. S - sportswear E C D E H A B Hoodie Sweatjacket "Chains" C = P17C-WJB0019-PJO002N_01 D = P17C-WJB0019-PJO002N_02 G C D G H Mid-Top Sneakers "Equals" A = S17S-WSC0077-PCO004N_01K B = S17S-WSC0077-PCO004N_02K Jogging Shorts "Chains" G = P17C-WJT0038-PJO002N_01 H = P17C-WJT0038-PJO002N_02 SWEATSHIRT SS “SUN" P17C-WJO0035-PJY002N_P010 E
  • 40. U - underwear D C D E E C bra "palace" FW16-CW744739_02 slip "bows" FW16-CW734734_02 C D E slip "fall in love" FW16-CW734733_02
  • 42. X - bambina Short Dress "Star" A = P17C-GRG0016-PJO002N_P010 B = P17C-GRG0016-PJO002N_02 A B Leather vest "Flower skull" P17C-GLC0001- PLE002N_02 A B C C C Leggings "Vanilla" P17C-GRT0014-PJY002N_02 D D D E. CAP "A MILLION” FW16-AG802941_02 F. HI-TOP SNEAKERS “CLEOME" P17S-GSC0007-PLE005N_02L E F
  • 43. REGOLE DISPLAY SECONDA ZONA: A In questo punto troviamo un display orizzontale, con un coordinamento per occasione d’uso. Dal momento che sullo stesso ripiano troviamo due prodotti di categoria merceologica diversa, ma abbinabili assieme. B - C Troviamo un manichino con il rispettivo abbinamento. D - F - H - J - Q - S - U - X Qui troviamo delle reck troviamo un coordinamento per funzione. Gli spazi tra un abito e l’altro saranno di 5cm. Per quanto riguarda i prodotti esposti viene utilizzato il 2x1 e viene utilizzato anche un display con apertura e chiusura. Sopra alla reck sono posizionati degli accessori da ordinare ai capi appesi sotto. E In questa immagine troviamo un display verticale per occasione d’uso.
  • 44. REGOLE DISPLAY I In questa immagine troviamo un display verticale per fusione d’uso. P In questa immagine troviamo un display a gruppo. N In questa immagine troviamo un display a gruppo. K In questa immagine troviamo un display per funzione orizzontale. R In questa immagine troviamo un display verticale per fusione d’uso. W In questa immagine troviamo un display verticale per fusione d’uso.
  • 45. SITOGRAFIA SPIRITO DELLA COLLEZIONE: • http://world.philipp-plein.com/it/ collection/4745/women-s-fashion-show- spring-summer-2017 • http://www.vogue.com/fashion-shows/ spring-2017-ready-to-wear/philipp-plein • http://www.plein.com/it/handle-bag- anniversary-500764.html TESSUTI: • https://it.dreamstime.com/immagini-stock- denim-lacerato-image37801024 • https://letele.it/tessuto-arredo-tinta- unita-stoffa-a-metro.html • https://italian.alibaba.com/p-detail/68- quot-wide-ponte-de-roma-polyester- viscose-elastane-melange-knit- fabric-1648576096.html • https://letele.it/tessuto-arredo-tinta- unita-stoffa-a-metro.html • https://it.aliexpress.com/store/product/ COLORED-POLYAMIDE-LYCRA-4WAY-ELASTIC- MESH-FABRIC-TRICOT-ELASTIC-NYLON-SPANDEX- FABRICS/210215_32252341985.html • http://www.artedelricamo.com/wp-content/ uploads/2010/08/seta.jpg • http://www.stiltexgroup.it/IT/vendita- online-tessuto-poliestere-cotone- jacquard-blu-1253.html • http://www.ebay.it/itm/POLYESTER- NYLON-2oz-FLAG-TENTING-BANNER-OUTDOOR- MATERIAL-DURABLE-TENT-FABRIC-/ 222078212648 • http://www.flemsrl.com/collezioni/ tessuti-jersey-interlock-cocktail- party.html?id=5 • http://www.vocidicitta.it/attualita/il- metallo-piu-leggero-al-mondo-fatto-daria- per-il-9999/ COLORE: • http://www.thecolorswatch.com/ 17-4435.html • https://it.pinterest.com/pin/ 114982596713937910/ • https://www.jumbopaint.it/ products_color.php?img=morg- nero799.jpg&osCsid=hmgr1ss87rfos8sllbbt0g d123 • http://hue-chroma.tumblr.com/post/ 133286465805/pantone-108-c • http://www.plein.com/it/long-dress- lana-13.html
  • 46. SITOGRAFIA • http://www.plein.com/it/long-dress- lana-13.html • http://guojiseka.com/article.php?id=4725 • http://www.sheknows.com/beauty-and-style/ articles/1008635/outfit-inspiration-deep- lichen-green • https://it.pinterest.com/pin/ 235383518000718558/ • https://it.pinterest.com/pin/ 108016091039437395/ • https://www.amazon.it/FEDERA-PANTONE- BASSETTI-11-0601-BRIGHT/dp/B00RKGX67G VETIRNA 1: • http://www.vogue.com/fashion-shows/ spring-2017-ready-to-wear/philipp-plein/ slideshow/collection#22 • http://www.plein.com/it/bikini- charms-13.html • http://www.plein.com/it/handle-bag- delia-8.html • http://www.plein.com/it/mid-top-sneakers- equals-499771.html • http://www.plein.com/it/baseball-cap- unstoppable-319208.html • http://www.plein.com/it/hi-top-sneakers- mustang-499757.html • http://www.vogue.com/fashion-shows/ spring-2017-ready-to-wear/philipp-plein/ slideshow/collection#51 • http://www.plein.com/it/bikini- chains-13.html • http://www.plein.com/it/leather-shorts- masa-442653.html • http://www.plein.com/it/leather-biker- kolours-13.html • http://www.plein.com/it/shoulder-bag-s- kim-1.html • http://www.plein.com/it/shoulder-bag-m- reptilia-2.html • http://www.plein.com/it/sandal- vincent-499945.html • http://www.vogue.com/fashion-shows/ spring-2017-ready-to-wear/philipp-plein/ slideshow/collection#43 • http://www.plein.com/it/bikini- crazy-25.html • http://www.plein.com/it/jacket- fiamme-501100.html • http://www.plein.com/it/backpack- orchid-500694.html
  • 47. SITOGRAFIA • http://www.plein.com/it/sandal- antigua-499963.html • http://www.plein.com/it/backpack- reno-1.html • http://www.plein.com/it/mid-top-platforms- human-499813.html VETIRNA 2: • http://www.plein.com/it/clutch- emily-5.html • http://www.plein.com/it/clutch- emily-3.html • http://www.plein.com/it/clutch- emily-4.html • http://www.plein.com/it/handle-bag-coffe- pot-500703.html • http://www.plein.com/it/handle-bag-coffe- pot-500699.html • http://www.plein.com/it/handle-bag-coffe- pot-500700.html • http://www.plein.com/it/handle-bag- betty-4.html • http://www.atelieronweb.com/ita/ collezione-donna-AI16- Philipp_Plein:_Stivali_Neri_con_Teschio_Gi oiello • http://www.plein.com/it/handle-bag- betty-3.html • PRIMA ZONA: • http://www.plein.com/it/catalog/product/ view/id/473380/ • http://www.plein.com/it/catalog/product/ view/id/413995/ • http://www.plein.com/it/catalog/product/ view/id/414006/ • http://www.plein.com/it/catalog/product/ view/id/474689/ • http://www.plein.com/it/catalog/product/ view/id/474691/ • http://www.plein.com/it/catalog/product/ view/id/474692/ • http://www.plein.com/it/catalog/product/ view/id/474699/ • http://www.plein.com/it/catalog/product/ view/id/474698/ • http://www.plein.com/it/catalog/product/ view/id/474697/ • http://www.plein.com/it/decollete- martin-499728.html • http://www.plein.com/it/decollete-hi- heels-amiens-499719.html
  • 48. SITOGRAFIA • http://www.plein.com/it/decollete- martin-499727.html • http://www.plein.com/it/handle-bag- dallas-2.html • http://www.plein.com/it/handle-bag- dallas-3.html • http://www.plein.com/it/handle-bag- benson-1.html • http://www.plein.com/it/handle-bag- delia-7.html • http://www.plein.com/it/handle-bag- delia-8.html • http://www.plein.com/it/handle-bag- delia-9.html • http://www.plein.com/it/leather-biker- wild-19.html • http://www.plein.com/it/shirt-tate-40.html • http://www.plein.com/it/jogging-trousers- sasha-13.html • http://www.plein.com/it/handle-bag- delia-8.html • http://www.plein.com/it/sandal- vincent-499945.html • http://www.plein.com/it/mini-shoulder- omicron-500787.html • http://www.plein.com/it/mini-shoulder- omicron-500789.html • http://www.plein.com/it/mid-top-sneakers- tusket-499871.html • http://www.plein.com/it/backpack- pink-6.html • http://www.plein.com/it/backpack- pink-5.html • http://www.plein.com/it/backpack- chloe-1.html • http://www.plein.com/it/handle-bag- kitty-4.html • http://www.plein.com/it/handle-bag- kitty-3.html • http://www.plein.com/it/belt-dakar-50.html • http://www.plein.com/it/belt-dakar-49.html • http://www.plein.com/it/belt- queenstown-12.html • http://www.plein.com/it/sandals-high- heels-santa-clara-78.html • http://www.plein.com/it/sandals-high- heels-santa-clara-75.html • http://www.plein.com/it/backpack- iota-500670.html • http://www.plein.com/it/backpack- iota-500672.html
  • 49. SITOGRAFIA • http://www.plein.com/it/backpack- iota-500673.htmlhttp://www.plein.com/it/ backpack-daphne-8.html • http://www.plein.com/it/backpack- daphne-9.html • http://www.plein.com/it/backpack- cider-1-500046.html • http://www.plein.com/it/backpack- orchid-500694.html • http://www.plein.com/it/backpack- orchid-500695.html • http://www.plein.com/it/backpack- orchid-500696.html • http://www.plein.com/it/slip-on- corallo-31.html • http://www.plein.com/it/slip-on-platform- karachi-500007.html • http://www.plein.com/it/slip-on-platform- karachi-500009.html • http://www.plein.com/it/sandals- wedges-92.html • http://www.plein.com/it/sandals- wedges-94.html • http://www.plein.com/it/sandals-wedges- rouge-15.html • http://www.plein.com/it/sandals-wedges- madreperla-75.html • http://www.plein.com/it/sandals-wedges- madreperla-76.html • http://www.plein.com/it/sandals-wedges- madreperla-78.html • http://www.plein.com/it/sandal-ivory- ss16-415063.html • http://www.plein.com/it/sandal-ivory- ss16-415064.html • http://www.plein.com/it/sandal-ivory- ss16-411550.html SECONDA ZONA: • http://www.plein.com/it/sandal- cuba-499952.html • http://www.plein.com/it/handle-bag-the- wind-500771.html • http://www.plein.com/it/clutch- alisya-3.html • http://www.plein.com/it/decollete-hi- heels-honduras-2-500018.html • http://www.plein.com/it/slip-on- marguerite-499774.html • http://www.plein.com/it/day-dress- molly-21.html
  • 50. SITOGRAFIA • http://www.plein.com/it/belt-dakar-50.html • http://www.plein.com/it/shoulder-bag- arizona-4.html • http://www.plein.com/it/sandals-high- heels-aurillec-30.html • http://www.plein.com/it/evening-dress- annaig-6.html • http://www.plein.com/it/shoulder-bag- dilkon-2.html • http://www.plein.com/it/decollete- honduras-499745.html • http://www.plein.com/it/handle-bag- betty-3.html • http://www.plein.com/it/lo-top-sneakers- creeds-499767.html • http://www.plein.com/it/leather-jacket- avion-6.html • http://www.plein.com/it/skirt- pepper-500057.html • http://www.plein.com/it/tank-top- chains-15.html • http://www.plein.com/it/mini-shoulder- sigma-500793.html • http://www.plein.com/it/ballerina- abbeville-499902.html • http://www.plein.com/it/box-bag-mountain- park-1.html • http://www.plein.com/it/sandals-mid- heels-91.html • http://www.plein.com/it/leather-vest- short-vivian-6.html • http://www.plein.com/it/pullover- acacia-500481.html • http://www.plein.com/it/super-sexy-slim- silvy-65.html • http://www.plein.com/it/jacket- polaris-500224.html • http://www.plein.com/it/jacket- polaris-500225.html • http://www.plein.com/it/day-dress-eyelets- mix-28.html • http://www.plein.com/it/day-dress-eyelets- mix-29.html • http://www.plein.com/it/clutch- belle-6.html • http://www.plein.com/it/open-toe-hi- heels-126.html • http://www.plein.com/it/square-scarf- baroque-1.html • http://www.plein.com/it/square-scarf- jungle-2.html
  • 51. SITOGRAFIA • http://www.plein.com/it/tote-bag- dundee-500743.html • http://www.plein.com/it/espadrillas- quarzo-76.html • http://www.plein.com/it/bikini- chains-12.html • http://www.plein.com/it/bikini- chains-13.html • http://www.plein.com/it/kaftan- pantelleria-41.html • http://www.plein.com/it/bikini- crazy-24.html • http://www.plein.com/it/bikini- crazy-25.html • http://www.plein.com/it/long-dress- capri-36.html • http://www.plein.com/it/iphone-6-case- diamond-skull-348104.html • http://www.plein.com/it/bracelet- van-500837.html • http://www.plein.com/it/square-scarf- santa-monica-7.html • http://www.plein.com/it/square-scarf- santa-monica-5.html • http://www.plein.com/it/square-scarf- santa-monica-4.html • http://www.plein.com/it/belt- johannesburg-49.html • http://www.plein.com/it/belt- queenstown-12.html • http://www.plein.com/it/small-zip-around- atlanta-10.html • http://www.plein.com/it/small-zip-around- atlanta-7.html • http://www.plein.com/it/belt-dakar-48.html • http://www.plein.com/it/belt-dakar-49.html • http://www.plein.com/it/belt- pretoria-49.html • http://www.plein.com/it/belt- pretoria-50.html • http://www.plein.com/it/belt- konia-500850.html • http://www.plein.com/it/belt- konia-500851.html • http://www.plein.com/it/belt- adana-500840.html • http://www.plein.com/it/belt- adana-500841.html • http://www.plein.com/it/shoulder- enigma-3.html • http://www.plein.com/it/slip-on- corallo-31.html
  • 52. SITOGRAFIA • http://www.plein.com/it/denim-jacket- blejan-18.html • http://www.plein.com/it/t-shirt-round- neck-ss-arle-13.html • http://www.plein.com/it/mini-skirt- giacinto-39.html • http://www.plein.com/it/lo-top-sneakers- syria-63.html • http://www.plein.com/it/lo-top-sneakers- syria-60.html • http://www.plein.com/it/mid-top-sneakers- equals-499770.html • http://www.plein.com/it/mid-top-sneakers- equals-499771.html • http://www.plein.com/it/hoodie- sweatjacket-chains-28.html • http://www.plein.com/it/hoodie- sweatjacket-chains-30.html • http://www.plein.com/it/jogging-shorts- chains-28.html • http://www.plein.com/it/jogging-shorts- chains-29.html • http://www.plein.com/it/bra-palace-7.html • http://www.plein.com/it/slip-bows-7.html • http://www.plein.com/it/slip-fall-in- love-7.html • http://www.plein.com/it/shoulder-bag- florence-5.html • http://www.plein.com/it/cap-a- million-1.html • http://www.plein.com/it/hi-top-sneakers- cleome-52.html • http://www.plein.com/it/short-dress- star-15.html • http://www.plein.com/it/leggings- vanilla-21.html
  • 54. STORIA Philipp Plein nasce a Monaco di Baviera, nel 16 febbraio 1978. Nel 1998 fonda l’omonimo brand, il quale inizialmente si occupava di mobili e complementi d’arredo. In seguito alla fiera CPD di Dusseldorf, per Moet & Chandon (2003), alla quale partecipo con accessori di moda. Così nel 2004 il brand divenne un marchio di abbigliamento moda.
  • 69. NEGOZI - Londra Harrods
  • 73. NEGOZI - Monte Carlo
  • 75. NEGOZI - Porto Montenegro
  • 79. NEGOZI - St. Moritz
  • 81. NEGOZI - Abu Dhabi
  • 90. NEGOZI - New York
  • 100. NEGOZI - Hong Kong
  • 123. NEGOZI - San Pietroburgo
  • 125. CONCEPT STORE In tutto il mondo Philipp Plein è conosciuto per il suo lusso contemporaneo e cosmopolita. I negozi li possiamo trovare nelle migliori posizioni e mostrano un concept store dinamico che riflettono lo stile del brand. I negozi sono realizzati in collaborazione con Aquili Alberg (studio di architettura di Milano). Le decorazioni sono state scelte per migliorare l'immagine del marchio.
  • 128. VETRINE Milano, Via dei Giardini 2016
  • 131. SITOGRAFIA STORIA: • https://it.wikipedia.org/wiki/ Philipp_Plein NEGOZI: • http://world.philipp-plein.com/en/store- locator • https://lapromenademag.com/tag/philipp- plein/ • http://world.philipp-plein.com/it/store- locator/33/philipp-plein-ibiza • http://www.cpp-luxury.com/philipp-plein- opens-new-store-in-bucharest/ • http://world.philipp-plein.com/it/philipp- plein-universe-store-opening/3423/kiev- store-opening • http://world.philipp-plein.com/de/store- locator/32/philipp-plein-knokke • http://www.marksmanstyle.com/philipp- plein-opens-new-flagship-store-in-london/ • http://world.philipp-plein.com/it/philipp- plein-universe-store-opening/4669/philipp- plein-opens-its-first-boutique-at-harrods- in-london • https://mallorcafotograf.net/tag/palme-de- mallorca/ • http://world.philipp-plein.com/it/philipp- plein-universe-store-opening/4701/philipp- plein-opens-in-sofia • http://world.philipp-plein.com/it/philipp- plein-universe-store-opening/4706/philipp- plein-opens-in-rome • http://retaildesignblog.net/tag/philipp- plein/ • https://www.retail-week.com/stores/ analysis-cannes-retail-visual- merchandising-at-its-best/5047850.article • https://it.pinterest.com/pin/ 512636370069118817/ • http://thebwd.com/neon-lights-at-philipp- plein-spring-summer-window-display-2013/ • https://internationalvisual.wordpress.com/ page/60/ • http://world.philipp-plein.com/it/about/ store-concept • http://www.archdaily.com/173145/philipp- plein-store-aquilialberg