Creating an MLA Works Cited and In-Text Documentation

© 2010 FIDM/ Fashion Institute of Design & Merchandising
1
MODULE #6 SCREENCAST TRANSCRIPT
Creating an MLA Formatted Works Cited
& In-Text Documentation
By first completing your research, creating an outline and
selecting quotes for
integration, you are now aware of what sources you will be
using in creating a Works
Cited.
The entries you created for your Sources Review Assignment
should already be in MLA
formats and specific for the quote, page, short work, graph or
chart you intend to
include in your text, so creating a Works Cited should be a
matter of compilation and
introduction of new or additional sources you discovered
recently.
Documentation in a Magazine vs. Documentation in a Report
Imagine the photo pages of Vogue or other fashion magazines.
Usually references are
placed on the page giving credit to the designers who supplied

the garments,
accessories, hair styling, make-up and jewelry in the photos.
Why? It is required,
necessary and standard to give credit to those who created the
elements. Similarly, it is
required that you document all factual information, graphics,
quotes, opinions and
insights that you have not written. Otherwise, you will be
plagiarizing!
You also want your reader to appreciate and trust your sources.
Your goal is to
formulate, propose and add your own insights by integrating,
supporting and
documenting valuable sources in support of your own analysis.
This way you will avoid a
mere collection of quotes – the copy and paste job – which is
not effective writing. You
want to add your insight and analysis by synthesizing the
qualitative, quantitative and
responsive research you have identified as the most valuable
and relevant in support of
your own personal perspective and thesis. This is the reason
and purpose of in-text
documentation.
Think back to a Vogue magazine. Usually, near the photo
credits there will be a
reference “Where to Buy?” or some directive guiding the reader
to a particular page
near the back of the magazine. In a sense, this is the Works
Cited. This offers the
reader the possibility to actually purchase and fully experience
the items featured in the
photo.

The Works Cited in a research paper is similar. You are
offering the reader the
opportunity to access the entire source from which you have
quoted. Think of it as
effective customer service. Assume the reader wants to read the
entire article,
2
webpage or book you referenced. It is standard, required and
necessary for
professional writing.
Let’s begin with the Works Cited. You may again refer to these
models for help and
guidance, which you used for your sources review in creating
separate entries:
Formats for Works Cited Entries
See your textbook, Section 2 pages 60-84, and refer to the
Works Cited sample on page
65.
If you need help with creating individual Works Cited Entries
or a drafted Works Cited,
try using the following web sites:
• www.easybib.com
• www.citationmachine.net
Be sure to fill in all fields for correct documentation of online
or web sources.

Each page or section you include from a website requires a
unique and separate
Works Cited Entry. For example, a company’s “Annual Report”
(a document posted on
its website) requires a separate Works Cited Entry from its
“Company History” page (a
linked section/page of its website). You can export a draft of
your Works Cited from
easybib.com in Word format, but you must proofread and ensure
that it is formatted
correctly!
You may also find these websites helpful in compiling your
preliminary Works Cited:
• http://owl.english.purdue.edu/owl/resource/747/1/ (Click on
the left menu of the
site above for more specific information.)
Be sure to follow the MLA format samples and collaborate with
your team members so
that you manage your time and format each source correctly in
plenty of time before
the deadline.
Points to Remember
Remember a Works Cited is alphabetized, not numbered, has no
bullet points, and
follows standard formatting. Spacing, indentation, fonts and
specifics are crucial, so
research as many samples as necessary for you to fully
understand what is required.
It is not necessary to provide in-text quotes for every source
listed on your Works Cited
page, but you should have a minimum of 12 entries.

Before you submit your Works Cited, double-check that the in-
text quotes you are
planning on using in your report are documented correctly.
• If a reader read the quote, have you identified the specific
writer or speaker of
the quote?
• What specific page, report or section of the website, article or
book did you pull
it from?
• Have you created different, unique entries on your Works
Cited for “Annual
Report”, “Company Background”, “Stock Price History” and
“Analysts Opinions”
if needed?
http://www.easybib.com/
http://www.citationmachine.net/
http://owl.english.purdue.edu/owl/resource/747/1/
3
• Do these distinct titles appear as the first item for separate
entries in the Works
Cited entry (they should) or have you merely grouped these all
into one entry
www.apple.com (not acceptable)?
• You may have multiple sources and Works Cited entries from
a single website. If
you include a graphic, will you identified it correctly in the text

and does the
reference track back to a specific Works Cited entry? It should.
As you move forward in writing your first draft, you will be
integrating in-text
documentation, so now is the best time to ensure that you have
identified and
documented your sources and Works Cited correctly.
Refer to the Assignment Rubric for areas of evaluation and
scoring.
http://www.apple.com/MODULE #6 SCREENCAST
TRANSCRIPTCreating an MLA Formatted Works Cited & In-
Text DocumentationDocumentation in a Magazine vs.
Documentation in a ReportFormats for Works Cited
EntriesPoints to Remember
Research and Source – Ma
1
COACH BRAND OUTLINE AND SOURCES INTEGRATION
I. Section 1: Company Background and Current Stage in Growth
Lifecycle
A. Sub-Point A: Coach is one of the well-known and favorite
brands known for high-
quality accessories.
1. Coach IP Holdings LLC is an American luxury design

specializing in leather goods.
The important products are handbags, luggage, accessories and
ready-to-wear clothes
and dresses. Vevers has been one of the important director
positions since 2014.
Tapestry. Inc is the main outlet for this subsidiary. There are
several clothing brands
in the United States of America, but Coach has made a special
place in people's lives.
Coach clothing brand is selected for further discussion. It is one
of the most important
clothing brands in the United States of America. There are many
clothing brands, and
coach has gained importance in the customer's life. Coach is
equally important for
both men and women. It is found that the company deals with
clothes, handbags and
many other accessories. The company is selected because it
offers a wide range of
middle and elite-class companies. It is the company's home page
where the managers
have shown the various products and accessories with which the
company deals. The
history of the brand is reflected through the "Who we are" tab,

and it is seen that the
company has gained immense attention across the globe. The
reason for the attention
is its nature of being a mid-luxury brand, which means the
company offers products
of various price ranges, and there is a huge list of products. The
company started in
1941, and it was the average start because the company did not
know that it would
succeed among all the generations. The company's story is full
of motivation and
inspiration. The company's vision is to craft the beautiful things
that long last and win
Research and Source - Ma 2
customers' hearts. The company has always taken care of the
customer's choices and
fashion sense. The current stage in the growth lifecycle shows
that the company is
engaged in making accessories for both men and women. The
clothes, handbags and
gifts are the main products of the company. The various
products are at different

growth lifecycles. Some are at the climax, and others decline
with age (Coach).
2. The article throws light on the importance of handbags and
other accessories of
Coach. Coach is better known for its handbags other than any
other product. It is one
of the beloved brands by ladies, and people are happy to shop
from the brand. The
history has been explained in detail in this article. The
handbags are the most
adorable products of the store because the ladies like the quality
and want to buy
them. There are thousands of handbags available in the stores
and on the online
website. The customers can easily place their orders and get
their favorite bags. It is
good to see that the article has talked about the most hot-selling
products to create
awareness in the customers (Davies).
Coach. Coach Home Page. 2022. <https://uk.coach.com/>.
Davies, Katie. Full History of Coach. 2019. <
https://handbags.lovetoknow.com/The_Full_History_of_Coach_
Handbags>.
B. Sub-Point B: Coach is known throughout the world in

different countries.
As it is known that the international brands have several stores
and are known for their
millions of followers, Coach is one of those with several outlets
for the customers. The
reason for several outlets is to attract the customers and make
them feel at ease to have
the products from the brand.
Statistica. Several stores of Tapestry, Inc. (formerly Coach,
Inc.) worldwide from 2013 to 2021.
2021. <https://www.statista.com/statistics/585358/number-of-
stores-of-coach-inc/>.
The source has discussed the statistics of Coach stores and
retailing branches found
across the world, and it has been found that these branches will
be increasing in the
coming years. The company has already expanded a lot in the
previous years, but the
revenue has increased, and customers like the products
worldwide. It has become easier
for the company to expand the business. There is a need for
huge investment and

infrastructure in the new business expansion, but it is found that
the customers are the
great strength of companies. When there is good feedback, the
company can easily make
such decisions. It is expected to see a more number of stores in
the future.
Coach. Mallcenters in Coach. 2021. <
https://www.mallscenters.com/brands/coach>.
The article will help you find and locate the number of Coach
stores near you and update
the number of opening and closing hours. There are many stores
that help the customers
find their required products, and sometimes the customers want
to know the nearest
stores. The source locator will help you know the nearest store
located, and you can
easily place the required order.
C. Sub-Point C: Coach owners and stakeholders expect to see a
high increase in
revenue.
There are several brand competitors, and revenue generation is
a complicated factor. It is
found that the clothing brands are getting increased in number.

As far as Coach is
concerned, the owners and stakeholders view that the company
will increase its revenue.
The loss due to coronavirus has not affected the company as the
other departments.
Bedi, Mehr. Coach owner Tapestry forecasts higher revenue
profit as luxury demand returns. 2021.
<https://www.reuters.com/business/retail-consumer/coach-
owner-tapestry-quarterly-
sales-beats-estimates-2021-08-19/>.
The article has reflected on the sales of Coach in the first
quarter of 2021. The earnings
are supposed to be increased in the following years. The survey
has shown the detailed
finance of the company from 2013 to 2021. The results showed
that the company has
kept on making the success since then. The most trending and
revenue-generating
products are handbags. Women's handbags are the main source
to create revenue. The
current revenue generated by women's handbags in Coach is
2302 million, the most

successful figure.
CNBC. Earnings of Traptesy. 2021.
<https://www.cnbc.com/2021/05/06/coach-owner-tapestry-
tpr-q3-2021-earnings.html.>.
The news article has shown the statistics of earnings and trends
of revenue generation of
Coach. The trends have shown an increase in earnings and
positive responses by
customers. The trends have also determined that the company
should focus on the ladies'
handbags because they are hot selling. The trends go quite well
with the handbags from
the last few years. It is good to see that the products are sold,
and the revenue is increased
to many folds. Though Coach is not ranked first or is at the top
of the market, it is good to
see healthy growth.
II. SECTION 2: Detailed Financial Information -
Microeconomics
A. Subpoint A: Coach has been one of the important names
concerning revenue

generation.
It is found that the company has not lost the passion and charm
in customers' hearts.
The customers are increasing; the stores are increasing, which
shows that the revenue
generation is also increasing. The in-stores and other retail
outlets have shown
immense growth.
Wire. Tapestry, Inc. Reports Fiscal 2020 Fourth Quarter and
Full Year Results. 2021.
https://www.businesswire.com/news/home/20200813005269/en/
Tapestry-Inc.-Reports-Fiscal-
2020-Fourth-Quarter-and-Full-Year-Results
The article has shown the statistics for the revenue generation
of the company. The
revenue generation story is almost similar in all the sources.
The revenue is
increasing, and it is observed that the company has worked hard
in the last decade
because it has touched the highest success till 2021.
DB. eCommerce Revenue Analytics. 2021.
<https://ecommercedb.com/en/store/coach.com>.
The article has shown the revenue generated by the online

stores of Coach. The first
online store was launched in 1997. It is one of the useful
sources that have shown the
revenue trends from the online stores. Online stores have
become one of the
important sources of earning in the market. Coach has done a
marvelous job by
attracting numerous customers and making it easier for them to
place online orders
from any part of the world.
B. Subpoint B: The company has good debt to equity ratio.
Tapestry-Inc.-Reports-Fiscal-2020-Fourth-Quarter-and-Full-
Year-Results
Tapestry-Inc.-Reports-Fiscal-2020-Fourth-Quarter-and-Full-
Year-Results
The coronavirus has affected almost all the branches and
industries. It is found that
Coach has previous records of debts covered by the company.
The current reports
reveal that the company is doing good with the debts, and the
debt to equity ratio

favors the company.
Neticals. COACH INC (TPR) Debt to Equity Ratio Analysis.
2021.
<https://www.netcials.com/financial-debt-equity-ratio-
usa/1116132-COACH-INC/>.
The source provides the details of the financial debt to equity
ratio of USA Coach.
Looking at the ratio, it is determined that the company is
making a huge success. The
losses are being recovered, and the owners are moving towards
success. The
stakeholders are encouraged to see more growth in their
company.
Laat. Coach, Inc. Reports Fiscal 2017 Fourth Quarter and Full
Year Results. 2017.
<https://last10k.com/sec-filings/coh>.
The source provides the complete financial details with the
profit and debt of Coach
till 2021. The profit and debt of the company vary with the
years, and it is common
for the companies to face profit and loss. The companies with
strong leadership move
towards success with the help of less debt to equity ratio.
C. Subpoint C: Coach will be a big name with bright financial

forecasts in the
industry.
Several companies are getting fame with each passing. The
financial forecasts are
getting focused. The owners of the company are excited about
the future earnings and
forecasts. They claim the company to be a big name in the
coming years.
Tariff. Why Coach’s Success Remains Key To Tapestry’s
Growth. 2019.
<https://www.forbes.com/sites/greatspeculations/2020/12/31/wh
y-coachs-success-
remains-key-to-tapestrys-growth/?sh=408e4aae3955>.
The article provides information on how the company is
growing fast. The author has
focused that the company has always taken care of the
customer's choices and made it
easier to fashion at a lower price. The price has always been an
issue for middle-class
customers, but it is found that the company has made a huge
success with the time.
The success is because of the huge efforts and struggles made

by the company.
Chantel. How Tapestry Is Raising Prices. 2021.
<https://www.businessoffashion.com/news/retail/how-tapestry-
is-raising-prices/>.
The article has focused on how the customers and prices of
Coach both are
increasing. The rising prices do not mean that the company does
not care for the
customers, but it also increases its quality. Overall, the market
prices are increasing,
so Coach has increased.
III. Section 3: Industry Landscape, Trends and Competition-
Macroeconomics
A. Subpoint A: Coach is moving towards sustainability
It is claimed that Coach has made a huge success that has
become one of the biggest
brands. The customers and revenue are not fluctuating, but they
are continuously
increasing. The customers are satisfied with the performance of
the company.
Read. Coach is taking adequate steps to reduce its greenhouse
gas emissions. 2021.
<https://directory.goodonyou.eco/brand/coach#>.
The article has explained the journey of the brand towards

sustainability. The journey
started in 1941, and since then, the company has seen success.
The company has
made sure that the customers are the biggest support.
Aziz, Sandy. 2021. <https://www.teenvogue.com/story/coach-
to-stop-destroying-goods>.
The article has explained the story to prevent destroying goods
and move towards
sustainability. Sustainability is one of the new concepts found
in the industry, and the
company has made certain improvements to move towards
sustainability.
B. Subpoint B: Coach has several competitors, but it is stable.
Coach has faced a huge number of competitors because it has
been seen that there are
different threats. The company is not worried about the threats
but focuses on
success. Customer satisfaction is the only goal.
Soni. Purse Wars: Coach Seeing Fierce Competition For Market
Share. 2015. <
https://finance.yahoo.com/news/purse-wars-coach-seeing-fierce-

175101731.html#>.
The article has provided a glimpse of competitors of the
company in detail. Despite
many competitors, Coach has tried to maintain its reputation.
The increasing
competition is good in the market, but the customers get several
options, and
reputation is difficult to maintain.
Boss. Coach Company. 2021.
<https://coachinc.wordpress.com/assignment-1/brand-
positioning/competitor-analysis/>.
The article has analyzed the competition among the market
trends concerning Coach
company. Despite many competitors, Coach has tried to
maintain its reputation. The
increasing competition is good in the market, but the customers
get several options,
and reputation is difficult to maintain.
C. Subpoint C: Coach has won the hearts of millions of people.
When the company started, the owners did not know there
would be a huge success.
Different brands like Nishat, Nike, and Sephora provide the best
articles. Despite all

these brands, Coach has maintained the trust in customers.
Palmeri. Coach’s Top Team on Chemistry and Growth
Opportunities. 2021.
<https://wwd.com/business-news/business-features/coachs-
dynamic-duo-on-chemistry-
and-growth-opportunities-1234969863/>.
The article has provided the news about growth opportunities
for the company. The
growth opportunities are in the field of handbags and ladies'
clothes.
https://finance.yahoo.com/news/purse-wars-coach-seeing-fierce-
175101731.html
Jane. Coach x Champion Uses TikTok Stars for Campaign
Launch. 2021.
<https://wwd.com/business-news/media/wisdom-kaye-maha-
gondal-jeffrey-tung-coach-
x-champion-tiktok-campaign-1234721066/>.
The article has provided the fun element for the company as the
growth opportunities.
It is one of the promotional strategies used by the company to
attract customers.
IV. Section IV: Recent Developments, Analyst Opinions and
Consensus
A. Subpoint A: Coach is a successful company in the eyes of

customers.
Despite several competitors, it is found that Coach has to be at
the top. Coach is a
sustainable company. It has been among the top brands, and it is
forecast to succeed.
Page. Coach - The Success Story. 2022.
<https://thepangean.com/Coach-The-Success-Story>.
The article has provided the success story of Coach. The
company started in 1941, and it
was the average start because the company did not know that it
would succeed among all
the generations. The company's story is full of motivation and
inspiration. The company's
vision is to craft the beautiful things that long last and win
customers' hearts. The
company has always taken care of the customer's choices and
fashion sense. The current
stage in the growth lifecycle shows that the company is engaged
in making accessories
for both men and women.
Business. Coach, Inc. - Company Profile, Information, Business
Description, History, Background
Information on Coach, Inc. 2020.
<https://www.referenceforbusiness.com/history2/18/Coach-
Inc.html>.

The article has provided the complete history of the company
Coach. The company
started in 1941, and it was the average start because the
company did not know that it
would succeed among all the generations. The company's story
is full of motivation and
inspiration. The company's vision is to craft the beautiful things
that long last and win
customers' hearts. The company has always taken care of the
customer's choices and
fashion sense. The current stage in the growth lifecycle shows
that the company is
engaged in making accessories for both men and women.
B. Subpoint B: The coach has made extensive use of
technology.
The 21st century has made all the companies advanced.
Everyone wants to give comfort
to their customers. Coach has made better use of technology for
its customers.
Fast. Coach. 2021. <www.fastcompany.com/company/coach>.

The article has provided information on the technology of the
company. Technology
adoption is important in the current century to get the proper
benefits.
Source 2: https://www.sporttechie.com/smart-apparel-
connected-coaching-asensei-
trx-yoga-rowing-athos
The article has provided the information to use technology in
the future. The company
has already introduced online forums, and new products are now
being launched to show
the effectiveness of the products. The new technology helps the
company become
effective and get the place of the sustainable brand in
customers' eyes.
C. Subpoint C: The coach has made many improvements from
past years.
Coach started its journey a long time. There were many ups and
downs during the
journey, but the brand has been successful. It has maintained its
reputation. A
company's reputation is important for the stakeholders, and
Coach tries to meet
customers' demands to bring improvements to the company.

Mcgregor, Erik. ‘Emotional’ purchases and splurges on fun
handbags mitigate sales declines at
Kate Spade and Coach. 2020.
<https://fortune.com/2020/10/29/tapestry-coach-kate-spade-
https://www.sporttechie.com/smart-apparel-connected-coaching-
asensei-trx-yoga-rowing-athos
https://www.sporttechie.com/smart-apparel-connected-coaching-
asensei-trx-yoga-rowing-athos
handbags-q2-sales-retail-trends-luxury-brands/>.
The article has provided insight into improvements made by the
company. The
handbags are especially focused on in this article. It has already
been mentioned that
the handbags are hot selling products and ladies are the huge
fan. The article focused
that the handbags are now improved and available in the
company's huge collection.
Nguyen, Ally. Coach’s Fall from Grace to Walk Out as a New
American Luxury Holdings. 2020.
<https://envzone.com/coachs-fall-from-grace-to-walk-out-as-a-
new-american-luxury-
holdings/>.
The article has provided insight into improvements made by the
company. The

improvements are made regarding quality and grace. The
company has introduced the
new fashion world, and the customers love how the company
pampers them. Both
men and women are equally important for the brand.
Assignment: Works Cited
Instructions
You will be working individually on your Company Report. It
is your sole responsibility for completing this assignment.
1. Review the Lecture in this module for detailed instructions.
2. Submit a preliminary Works Cited for your report.
3. Also locate the resource links in this module, as well as
additional samples in your textbook for more information on
writing a Works Cited.
Submit
· Use the Assignment Rubric in this module to assess your
work.
· Please submit and format your paper in 12 point Times New
Roman font in a Word document.Works Cited Resource Links
If you need help with creating individual Works Cited Entries
or a drafted Works Cited, try using the following web sites:
· EasyBib: www.easybib.com
· Citation Machine: www.citationmachine.net
You may also refer to these websites for additional samples and
information:
· Purdue Online Writing Lab (OWL)
: http://owl.english.purdue.edu/owl/resource/747/1/
Feedback from last week：
Very good work. I think it's best to cite the article you're

reviewing at the top where you begin that specific point. It
makes more sense and would make it a lot clearer.

Creating an MLA Works Cited and In-Text Documentation

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