1. MARGARET DeJONG
29 Rice Spring Lane • Wayland, MA 01778 • (774) 270-1346 • mdejong@conncoll.edu
EDUCATION
CONNECTICUT COLLEGE, New London, CT BA expected May 2014
Major: Psychology Overall GPA 3.839
Minor: Sociology
Selected Scholar: Holleran Center Program in Community Action and Public Policy Certificate expected May 2014
Honors: Psi Chi National Psychology Honor Society · Dean's High Honors and Honors
Relevant Courses: Research Methods in Psychology · Psychological Statistics · Race, Gender and the Mass Media ·
Sex, Gender and Society · Behavioral Economics
Relevant Skills: SPSS; InDesign; Microsoft Excel
DANISH INSTITUTE FOR STUDY ABROAD, Copenhagen, Denmark Fall 2012
Relevant Courses: International Advertising in a European Context · Designing Communication Campaigns
RELATED EXPERIENCE
Venables Bell & Partners, San Francisco, CA June 2013 - August 2013
Account Management • Contributed as team member on Audi Account
Intern • Distributed weekly analysis via email to 200 people at partner agencies detailing competitive landscape
• Created 5 presentations on several competitors’ work
• Presented brand overview to Partner/Head of Strategy on Tesla
• Presented at weekly Audi Team Meetings on targeting Millennials and utilizing Vine app
• Analyzed competitors’ work and created case studies to be presented to the Premier Protein client
• Collaborated with other interns to create a potential campaign for gas station brand ConocoPhillips
• Presented ConocoPhillips campaign to the President and Co-founder of the agency
Her Campus, Connecticut College Fall 2013 – Spring 2014
Writer • Author articles for Connecticut College chapter of online collegiate magazine
Vagina Monologues, Connecticut College Fall 2013 – Winter 2014
PR Co-Chair • Created advertisements, press releases, articles and promotional videos to raise awareness
SELECTED ACADEMIC EXPERIENCE
Independent Study, Psychology Department, Connecticut College Fall 2013
Student Researcher • Developed and executed quantitative study, “Effectiveness of Campaigns on Changing Attitudes
toward Mental Illness”
• Conducted research comparing 5 public service campaigns to determine most persuasive strategy
• Utilized psychological scales to assess impact of campaigns on participants’ response to mental illness
• Analyzed and compiled data using SPSS
• Synthesized and presented findings at both the Connecticut College Holleran Center conference,
April 2014 and Connecticut College Psychology Department Conference, April 2014
International Advertising, Business Department, Danish Institute of Study Abroad Fall 2012
Student • Learned about effectively advertising and branding products across cultures
• Created a portfolio presentation on a company that effectively branded itself in different countries
• Presented with a team on a potential campaign for a popular Danish music product company
• Collaborated with a team to create profiles of target customers for specific brands
Designing Communication Campaigns, Communications Department, Danish Institute of Study Abroad Fall 2012
Student • Acquired understanding of effective and successful campaign strategies
• Developed potential analysis and action plan for a Danish architecture firm
• Collaborated with team to create a portfolio that analyzed and created a strategy for a bankrupt company
ADDITIONAL EXPERIENCE
Residential Education and Living, Connecticut College Fall 2011 - Spring 2013
Floor Governor • Planned and implemented educational/social programming to foster awareness and build community
• Created advertisements for residence hall events
• Collaborated effectively to strategize and implement staff goals
Senior Week Committee, Connecticut College Spring 2013
Chair of • Supervised committee of 6 peers to plan and execute large event for 400 college students
Sub-Committee • Relayed progress and ideas to entire execute board; Managed $4,000 budget
Spill, Inc. Cambridge, MA Summer 2012
Researcher • Conducted qualitative research for online student support network