Smart OPORTOnity

Vitor Martins & Fernando Pinto
Porto - 18 December 2013
Agenda
• Context
• Porto Municipality alignment
• Project examples
Agenda
• Context
• Porto Municipality alignment
• Project examples
World population trends
• 7,2 to 9,6 billion people on the planet by 2050
(UN)
• Only 3% of the world's population lived i...
World population trends
• 400 "urban areas" with at least 1,000,000
inhabitants (2006)

http://en.wikipedia.org
World population trends

http://www.unicef.org/sowc2012/urbanmap/
World population trends
• Portuguese urban population:
– 27,7% in 1975
– almost 60% in 2013
– 75% estimated in 2050 (2 mai...
World population trends
• 7 global “mega” trends:
•
•
•
•
•
•
•

Globalization and “globalocation”
Urbanization and migrat...
Smart cities: why?
• Cities face simultaneously the challenge of
combining competitiveness and sustainable
urban developme...
Cities are different
Smart cities: how?
• Promote the Incubator City regarding (1):
–
–
–
–
–

Intellectual city
Innovative city
Connected city...
Smart City Model (example)

Source: http://www.smart-cities.eu
Smart City: European Green City Index
• In 2012 Porto reached 12th place as a green city in the
European Green City Index ...
Smart City

http://www.europeanconsumerschoice.org/travel/european-best-destination-2012/
Agenda
• Context
• Porto Municipality alignment
• Project examples
Agenda
• Context
• Porto Municipality alignment
• Project examples
Porto Municipal Iceberg
1 - Interaction

Citizens

External
Internal

2 – Organization
3 - Processes
4 - Information
Smart Governance and Urban Intelligence
Porto Smart Governance Architecture

Fonte: DMSI Câmara Municipal do Porto
PEOPLE
Agenda
• Context
• Porto Municipality alignment
• Project examples
Agenda
• Context
• Porto Municipality alignment
• Project examples
–
–
–
–

Virtual One-Stop Shop (Balcão Atendimento Virt...
Balcão de Atendimento Virtual
www.cm-porto.pt
MAPA INTERACTIVO DO PORTO
SIMULADOR DE TAXAS MUNICIPAIS
Agenda
• Context
• Porto Municipality alignment
• Project examples
–
–
–
–

Virtual One-Stop Shop (Balcão Atendimento Virt...
Portal do Executivo
Traditional Process
• Initial estimation:

11 trees

?
Traditional Process
Based on live data collected:
Average 653 pages/participant/meeting
Average proposal and collateral do...
Solution
All this, paperless!
Proposal gets created online
Approval process is in meeting
Agenda is sent by email to
Propo...
Agenda
• Context
• Porto Municipality alignment
• Project examples
–
–
–
–

Virtual One-Stop Shop (Balcão Atendimento Virt...
The destinations
Porto and Northern
Portugal
DESTINATIONS PORTO AND THE NORTH of PORTUGAL
Regards the strategic guidelines relating to tourism products and differentia...
DESTINATIONS PORTO AND THE NORTH of PORTUGAL
The destinations Porto and the North of Portugal possess diverse environments...
The tourism portal as
a marketplace
PORTAL AS
MARKETPLACE

The portal is based
on the concept of a
tourism
marketplace
integrated in to a
system information
a...
PORTAL AS MARKETPLACE

The system supports the monitoring, along the value chain,
aggregate data ( individualized data if ...
OBJECTIVES OF THE PROJECT
Organize, promote and publicize the differentiating aspects of the tourist
destinations Porto an...
OBJECTIVES OF THE PROJECT

The project objectives encompass two main areas: helping to organize the
supply oriented to the...
DESIGN OF THE PORTAL: ASSUMPTIONS
The development of the Portal is based on eight
assumptions:
1. SEO (search engine optim...
DESIGN OF THE PORTAL: CONCRETE ACTIONS
Using these two vectors concrete actions were defined:
• Facilitate the process of ...
OBJECTIVES OF THE PORTAL

LIVING

Recommendation
and planning
(demand) and
organization (offer)
of the destination
Porto.
...
PORTAL STRUCTURE
VISITING
(by experience,
by profile, by area)

LIVING

BUSINESS R&D

• I’m planning to live
• I’m living
...
The tourism portal of the city of Porto
More About Porto
The tourism portal of the city of Porto
ToursPlan
The tourism portal of the city of Porto
Personal channel - Profile
The tourism portal of the city of Porto
Personal channel - Trip
The tourism portal of the city of Porto

Personal channel – Apss / Official City Guides

Farol City Guide
by LatitudeN

B-...
Agenda
• Context
• Porto Municipality alignment
• Project examples
–
–
–
–

Virtual One-Stop Shop (Balcão Atendimento Virt...
Porto Smart Governance Architecture

Fonte: DMSI Câmara Municipal do Porto
Portal de Gestão
Agenda
• Context
• Porto Municipality alignment
• Project examples

Obrigado.

Thank you.
Vitor.martins@cm-porto.pt
Fernan...
Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity"
Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity"
Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity"
Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity"
Upcoming SlideShare
Loading in …5
×

Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity"

700 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
700
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity"

  1. 1. Smart OPORTOnity Vitor Martins & Fernando Pinto Porto - 18 December 2013
  2. 2. Agenda • Context • Porto Municipality alignment • Project examples
  3. 3. Agenda • Context • Porto Municipality alignment • Project examples
  4. 4. World population trends • 7,2 to 9,6 billion people on the planet by 2050 (UN) • Only 3% of the world's population lived in cities in 1800 – This proportion had risen to 47% by 2000, and reached 50.5% by 2010. – By 2050, the proportion may reach 70%. http://earthsky.org/human-world/un-reports-global-human-population-now-7-2-billion-and-counting
  5. 5. World population trends • 400 "urban areas" with at least 1,000,000 inhabitants (2006) http://en.wikipedia.org
  6. 6. World population trends http://www.unicef.org/sowc2012/urbanmap/
  7. 7. World population trends • Portuguese urban population: – 27,7% in 1975 – almost 60% in 2013 – 75% estimated in 2050 (2 main regions: Lisbon and Porto) • Europe urban population: – Today 72,7% – 76,1% estimated in 2025 (UN) http://pt.wikipedia.org/wiki/Demografia_de_Portugal
  8. 8. World population trends • 7 global “mega” trends: • • • • • • • Globalization and “globalocation” Urbanization and migration Innovation economy Demography and labour force Energy future Climate environment Social networks and individualization "O Futuro das Cidades", José F. G. Mendes, Universidade do Minho
  9. 9. Smart cities: why? • Cities face simultaneously the challenge of combining competitiveness and sustainable urban development. • Impact on urban areas such as economy, housing, culture, safety, education, social and environmental conditions, … Source: http://www.smart-cities.eu
  10. 10. Cities are different
  11. 11. Smart cities: how? • Promote the Incubator City regarding (1): – – – – – Intellectual city Innovative city Connected city Sustainable city Authentic city • Obtain measurable indicators such as quality of life, participation or atractiveness. • Have the vision, a leadership and a brand. • Creative cities and creative class (2) (1) "O Futuro das Cidades", José F. G. Mendes, Universidade do Minho (2) “The Rise of the creative class”, Richard Florida, http://www.creativeclass.com
  12. 12. Smart City Model (example) Source: http://www.smart-cities.eu
  13. 13. Smart City: European Green City Index • In 2012 Porto reached 12th place as a green city in the European Green City Index (EGCI) • EGCI is conducted by The Economist Intelligence Unit (EIU) • Areas of study for environmental sustainability: • Energy, CO2, Buildings, Transportation, Waste • Water, Air quality, Environmental governance • Porto was the best city in buildings category (1st place)
  14. 14. Smart City http://www.europeanconsumerschoice.org/travel/european-best-destination-2012/
  15. 15. Agenda • Context • Porto Municipality alignment • Project examples
  16. 16. Agenda • Context • Porto Municipality alignment • Project examples
  17. 17. Porto Municipal Iceberg 1 - Interaction Citizens External Internal 2 – Organization 3 - Processes 4 - Information
  18. 18. Smart Governance and Urban Intelligence
  19. 19. Porto Smart Governance Architecture Fonte: DMSI Câmara Municipal do Porto
  20. 20. PEOPLE
  21. 21. Agenda • Context • Porto Municipality alignment • Project examples
  22. 22. Agenda • Context • Porto Municipality alignment • Project examples – – – – Virtual One-Stop Shop (Balcão Atendimento Virtual) Executive Portal Tourism Portal BI & BAM (Portal de Gestão)
  23. 23. Balcão de Atendimento Virtual www.cm-porto.pt
  24. 24. MAPA INTERACTIVO DO PORTO
  25. 25. SIMULADOR DE TAXAS MUNICIPAIS
  26. 26. Agenda • Context • Porto Municipality alignment • Project examples – – – – Virtual One-Stop Shop (Balcão Atendimento Virtual) Executive Portal Tourism Portal BI & BAM (Portal de Gestão)
  27. 27. Portal do Executivo
  28. 28. Traditional Process • Initial estimation: 11 trees ?
  29. 29. Traditional Process Based on live data collected: Average 653 pages/participant/meeting Average proposal and collateral docs:  50 pages  10 498 pages/meeting  21 paper reams/meeting 2 meetings/month  252 000 pages/year  504 paper reams/year
  30. 30. Solution All this, paperless! Proposal gets created online Approval process is in meeting Agenda is sent by email to Proposal is includedstarted Meeting participants agenda after approval Proposals quality improvement Freeing 7296 work hours/year Lowering ink/toner consumption Stopping fuel consumption When meeting occurs, it’s continuously supported online: Proposals Voting processes Participants entrances & exits, etc... When meeting ends, secretary can use an automatically generated meeting minute, add changes & comments, and submit for approval by participants
  31. 31. Agenda • Context • Porto Municipality alignment • Project examples – – – – Virtual One-Stop Shop (Balcão Atendimento Virtual) Executive Portal Tourism Portal BI & BAM (Portal de Gestão)
  32. 32. The destinations Porto and Northern Portugal
  33. 33. DESTINATIONS PORTO AND THE NORTH of PORTUGAL Regards the strategic guidelines relating to tourism products and differentiating attributes of the region Porto and Northern Portugal, it was decided to develop the following segments: National Strategic Plan for Tourism • Primary: urban tourism - city break, business tourism • Strategic: cultural tourism, events, scientific tourism, nautical tourism • Complementary: Food & Wine, touring and cultural landscape, health and wellness, nature tourism, religious tourism.
  34. 34. DESTINATIONS PORTO AND THE NORTH of PORTUGAL The destinations Porto and the North of Portugal possess diverse environments and atmospheres, characterized by a multiproduct offering, targeted at different market segments. PORTO Benchmark accommodation City with human scale Port Wine notoriety Quality and significant infrastructures Rich and varied cultural and leisure offer Port Wine cellars experience Easy access Relevant culture, wine and gastronomy Low-cost accessibility Varied restaurant offer Contemporary architecture Business Tourism City Short Breaks Maritime city with potential for nautical tourism Potentiating the centrality of Porto in the axis Fátima-PortoSantiago de Compostela Gastronomy and Wine Nature Tourism Porto’s Historical Centre, designated world heritage by UNESCO City’s museums and art offer Departure and arrival point for the Peninsular North/Northwest routes and Central Portugal Departure and arrival point for natural North Relevant historical areas Tourism products Connection with the river and access to international Douro Religious Touring Cultural and Landscape Touring SPAs available in the city’s hotels Vicinity and access to the Douro resorts and thermal facilities Health and Wellness
  35. 35. The tourism portal as a marketplace
  36. 36. PORTAL AS MARKETPLACE The portal is based on the concept of a tourism marketplace integrated in to a system information and promotion that combines a series of tools and technologies for the implementation a set of solutions • • • • • • Tourists Visitors Local residents Entrepreneurs Students (Erasmus) ….. Sistema de Informação de Turismo • • • • • Municipalities IT Companies Hospitality Catering Brands/regional products of excellence • Companies, events • Universities • … End users Suppliers (contents and prescribers and services) * Porto Tourism Portal Marketplace
  37. 37. PORTAL AS MARKETPLACE The system supports the monitoring, along the value chain, aggregate data ( individualized data if so consented) of all requests and end user interactions, both while providing information and advice or while purchasing goods and services : • Starting from the early stage of trip planning and remote access • Proceeding to the arrival into the city and face to face interactions combined possibly with other means of selfinformation and purchase of goods and services eventually at leaving the city to visit other destinations and coming back to Porto for the return journey, allowing a 360º vision of the interactions between the suppliers and the recipients.
  38. 38. OBJECTIVES OF THE PROJECT Organize, promote and publicize the differentiating aspects of the tourist destinations Porto and Northern Portugal to the national and international market. To achieve the following specific objectives: • Strengthen the trademarks and tourism products Porto and Northern Portugal in the national and international markets; • Create a continuity in terms of image and communication of the different products; • Combat seasonality, contributing to the growth in the number of Portuguese and foreign tourists in Porto and Northern Portugal, both in terms of generated revenue and increased length of stay;
  39. 39. OBJECTIVES OF THE PROJECT The project objectives encompass two main areas: helping to organize the supply oriented to the demand, and to promote the destination. In particular: • Cataloguing, integrating and systematizing the provision of information, products and services related to the tourism industry of the city and the region in a multi-channel communication platform; • Implementing interactive and transactional services, in a phased manner, with special focus on the GIS component with the integration of multimedia technology in intelligent agents for information, communication and fulfilment of services, online reservations and other e-commerce services; • Leveraging synergies with other partners, initiatives and programs of the municipality and the region, to create business opportunities, particularly for SMEs providing services in the industries of tourism and information technology.
  40. 40. DESIGN OF THE PORTAL: ASSUMPTIONS The development of the Portal is based on eight assumptions: 1. SEO (search engine optimization); 2. Design, usability and navigation; 3. Structuring the offer: information architecture and taxonomy ; 4. Structuring the offer: segmentation according to the priority targets; 5. Transactional services; 6. Social referral; 7. Promoting the main cultural agents; 8. Capture and classification of contacts through user registration;
  41. 41. DESIGN OF THE PORTAL: CONCRETE ACTIONS Using these two vectors concrete actions were defined: • Facilitate the process of decision making (recommendation) and support for planning (the trip) as a function of pre-defined motivations, • Identifying and promoting information classified and segmented according to the consumers interests and motivations. • From the point of view of structuring the offer the Portal must be seen as a shop window, showcasing the different products in an orderly fashion.
  42. 42. OBJECTIVES OF THE PORTAL LIVING Recommendation and planning (demand) and organization (offer) of the destination Porto. The city of Porto to live-in up to 1 year VISITING BUSINESS AND R&D The city of Porto and the North of Portugal as a visit destination of up to 7 days The city of Porto to host events and business initiatives, promote companies and knowledge centres in the region and to potentiate business opportunities
  43. 43. PORTAL STRUCTURE VISITING (by experience, by profile, by area) LIVING BUSINESS R&D • I’m planning to live • I’m living (MICE, Investments, R&D) PORTAL SEARCH TOOLS CROSS-CONTENTS RECOMMENDATION RESOURCES geo-referenced •Tourism Resources Service (Database) •ToursPlan Service INFORMATION useful, historical, etc. • Articles • Opportunities • Routes and tours • Sightseeing Tours EVENTS Time specific • nEventos Service (Database) SOCIAL NETWORK • Facebook • Youtube • Google Maps • Flickr • Twitter • Issuu • Evernote
  44. 44. The tourism portal of the city of Porto More About Porto
  45. 45. The tourism portal of the city of Porto ToursPlan
  46. 46. The tourism portal of the city of Porto Personal channel - Profile
  47. 47. The tourism portal of the city of Porto Personal channel - Trip
  48. 48. The tourism portal of the city of Porto Personal channel – Apss / Official City Guides Farol City Guide by LatitudeN B-around by b-around
  49. 49. Agenda • Context • Porto Municipality alignment • Project examples – – – – Virtual One-Stop Shop (Balcão Atendimento Virtual) Executive Portal Tourism Portal BI & BAM (Portal de Gestão)
  50. 50. Porto Smart Governance Architecture Fonte: DMSI Câmara Municipal do Porto
  51. 51. Portal de Gestão
  52. 52. Agenda • Context • Porto Municipality alignment • Project examples Obrigado. Thank you. Vitor.martins@cm-porto.pt Fernandorpinto@cm-porto.pt

×