Panel: Financing journalism in the digital age

2. Kinzen’s mission is to
connect the active news
seekers of the world with
the sources who reward
their trust and attention.

3. Key Trends

4. Key Trends 4
Productivity
“With consumers
increasingly conscious of
the time they are wasting
online, we’ll see more
people leaving social
networks, more tools for
digital detox, and more
focus on ‘meaningful’
content”.Nic Newman, Reuters Institute for Journalism, Trends and
Predictions 2019

5. Key Trends
5
Personalisation 73% of news
publishers agreed with
this statement:
“Personalisation is a
critical path to the future”
Reuters Institute for Journalism, Key Trends in 2019

6. Key Trends 6
Access to digests of
multiple sources of
content is #2 reason
for paying for news
and information.
Curation
Reuters Institute for Journalism, Key Trends in 2019

7. Key Trends 7
Subscription
Reuters Institute for Journalism, Key Trends in 2019
“Research shows that young
people, perhaps sensitised
by Netflix and Spotify, are
more interested in paying for
news than we had thought”.
Percentage of US adults 18–24
paying for online news:
4% 18%
in 2016 in 2017

8. v
The Social
News Feed
8Competitive Landscape
NATIVE
ADVERTISING
NEWS
AGGREGATORS
PUBLISHER
SOCIAL
PLATFORMS
F R O M H E R E …

9. T O H E R E …
The Personal
News Economy
READER SUPPORTED
AD FUNDED AGGREGATORS SOCIAL PLATFORMS
PREMIUM
PUBLISHERS
EMPOWERED
NEWS SEEKER

10. • Human curation select, profile and
rank sources
• Data science simplifies discovery by
topic, location and vertical
• Users create channels based on
personal identity
• Create news digests to fit daily routine.
• Machine learns from conscious
choices not hidden algorithms or
browser tracking.
• Personal data securely under user’s
control.
Personalisation
with a Purpose

11. Purpose-built for
Publishers
• Connecting publishers and audience.
We judge success by the value of the
personal bond we help create between
news seekers and publishers.
• Develop new or enhance existing reader
revenue products.