The power of connections<br />Enthusiastically presented by <br />Luca benini, md Europe, buddy media <br />6thoctober2011...
The power of connections <br />Your most valuable customer: before and after Social<br />2<br />
The power of connections<br />Facts<br />90% of all purchases are subject to social influence<br />1 million+ sites have i...
4<br />Raise your hand if…<br />You have sharing functionality on your site<br />
5<br />Keep it Raised if…<br />You know how much revenue is being driven through sharing<br />
6<br />Keep it Raised if…<br />You know how much revenue is being driven by product through sharing<br />
7<br />Keep it Raised if…<br />You know how much revenue is being driven by customer through sharing<br />
The power of connections<br />Closing the loop on the share-effect<br />With ROI data<br />
The power of connections<br />…lots of ROI data<br />9<br />
10<br />Who is YOURmost valuable customer?<br />
Luca Benini@lucaben1n1luca.benini@buddymedia.com<br />6th October 2011<br />11<br />Thank you<br />
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Luca benini buddy media

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Chinwag Insight: Facebook Marketing - Luca Benini, Buddy Media - Measurement & Monetisation

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Luca benini buddy media

  1. 1. The power of connections<br />Enthusiastically presented by <br />Luca benini, md Europe, buddy media <br />6thoctober2011<br />
  2. 2. The power of connections <br />Your most valuable customer: before and after Social<br />2<br />
  3. 3. The power of connections<br />Facts<br />90% of all purchases are subject to social influence<br />1 million+ sites have implemented Facebook’s Social Layer<br />There are 3.2 average unique visitors per share<br />150 million people engage with Facebook on external websites each month<br />90% of consumers trust recommendations from people they know<br />67% of people spend more money online after recommendations<br />There is a $30B predicted revenue for the social commerce market in 2015<br />3<br />Sources: Wired Magazine UK, TechCrunch, Booz & Company, Facebook 2011, The Nielson Company, Chompon.com, Bazaarvoice.com, Spinback.com.<br />
  4. 4. 4<br />Raise your hand if…<br />You have sharing functionality on your site<br />
  5. 5. 5<br />Keep it Raised if…<br />You know how much revenue is being driven through sharing<br />
  6. 6. 6<br />Keep it Raised if…<br />You know how much revenue is being driven by product through sharing<br />
  7. 7. 7<br />Keep it Raised if…<br />You know how much revenue is being driven by customer through sharing<br />
  8. 8. The power of connections<br />Closing the loop on the share-effect<br />With ROI data<br />
  9. 9. The power of connections<br />…lots of ROI data<br />9<br />
  10. 10. 10<br />Who is YOURmost valuable customer?<br />
  11. 11. Luca Benini@lucaben1n1luca.benini@buddymedia.com<br />6th October 2011<br />11<br />Thank you<br />

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