Cyber Monday comes after Black Friday as a great opportunity for the online stores. It’s a perfect day for growing your sales online because people still continue to buy products at the online shops via their office computers. Preparation for Cyber Monday includes the 4-week plan. You’ll get the overview of articles, which will help you to prepare for any kind of holiday and event.

1. How to
Prepare Your
Online Store
for Cyber Monday
WEB4PRO.NET

2. What is Cyber
Monday?
Cyber Monday comes after Black Friday as a great opportunity for the online
stores. It’s a perfect day for growing your sales online because people still continue
to buy products at the online shops via their office computers.
Preparation for Cyber Monday includes 4-week plan. You’ll get the overview of
articles, which will help you to prepare for any kind of holiday and event.

3. Why is Cyber Monday
So Important?
As the statistic says, if the campaign is successful, we can get the following results
between November 1st and December 31st:
• up to 6% of holiday revenue in December;
• up to 70% increase in sales from November 20th to November 27th.
And you should also know that 40% of shoppers start their holiday shopping by
Halloween.
This is the formula of supposed revenue (SRev) from the week before the Cyber
Monday:
SRev = average weekly revenue + 70% growth in week before Cyber Monday revenue
Not bad. Right?

4. WEB4PRO prepared the 4-step plan with ideas which will help you to prepare your
online store for the Cyber Monday.
1. Warming-up
2. Bulking up on content
3. Outrunning the opponent
4. Final stretch
Plan that includes 4 steps for 4 weeks before the Cyber Monday:

5. As a result of Week 1,
you will be able to:
Week 1: Warming-up
• See the moments in your marketing plan which need improvement;
• Count the supposed revenue from the successful campaign;
• Estimate the necessary resources and needed budget.

6. What you should do:
1. Set Up Your Holiday Analytics. In this case, Google Analytics will be the useful
tool for you and check the previous year statistics.
2. Evaluate Your Inventory. Are you ready for increasing in sales? Calculate all
costs like shipping, staff salary, website support, etc. Decide what products you
want to promote.
3. Prepare Your Website. On the website, we should show the holiday categories
first of all and optimize your website for mobile devices. Also make sure that your
website is ready for the increased traffic.
4. Create Promotional Calendar. Create your plan of promotion: what campaigns,
actions, and posts you will launch and what day. Maintain the database of
coupon codes and put this all together.
Week 1: Warming-up

7. Look, this is a promotional calendar example:

8. As a result of Week 2,
you will be able to:
• Organize a customers database and segment them for the targeted campaign;
• Create the targeted content for each channel and each audience group;
• Develop the successful themed design for each campaign.
Week 2: Bulking up on content

9. What you should do:
Week 2: Bulking up on content
1. Create Segmented Holiday Email Campaigns. Segment your email database,
recall the last year Cyber Monday, and create a campaign targeted to your most
loyal customers and big spenders.
2. Start Collecting Emails. Prepare your sign-up form, give an advantage and
bonuses, and use these emails to premarket your Cyber Monday campaign.
3. Add Shopping Opportunities on Social Media.
Increase the frequency of your social
media posting, build your social
media content ahead of time, and
add custom landing pages to your
social media profile. Make your
website and content mobile-friendly.
4. Create your content plan. You should
have the clear content plan for each
campaign you are planning to conduct.

10. This is how your content plan can look like

11. As a result of Week 3,
you’ll be able to:
Week 3: Outrunning the opponent
• Know what advantages and disadvantages has your opponent;
• Plan your efficient promotional campaign before the Cyber Monday;
• Prepare a customer for shopping in your online store on Cyber Monday.

12. What you should do:
1. Give a Preview of Your Promotion. Use the emails which you collected and
promote your campaign before the Cyber Monday. Run the flash sale before the
Cyber Monday.
2. Update Your Retargeting Campaign. Add holiday-themed creatives and adjust
your budget to be ready for the increase in website holiday traffic. Incorporate
social media actions to your retargeting campaign.
3. Update Your Abandoned Cart Emails. Build your abandoned cart campaign
and make your abandoned cart emails holiday-themed.
4. Shadow Your Opponents. Sign up to the opponents’ newsletter, follow your
competitors on Social Media, view your competitor’s product and landing pages,
and website in general. Search your competitors in Google. This will help you to
understand their strategy and set up your benefits.
Week 3: Outrunning the opponent

13. Put all gathered data to a sheet. Then come up with the full picture of your
competitor’s profile. Write down your ideas and use them for Cyber Monday
campaign. We have already created this sheet for you, so you can copy it and use:

14. As a result of Week 4,
you’ll be able to:
Week 4: Final stretch
• Finally, prepare your online store for Cyber Monday;
• Plan all promotional campaigns for Cyber Monday;
• Test everything and be sure that your campaigns work right.

15. What you should do:
1. Update Homepage and Category Page Signage. Add cool images and posters
and built out Cyber Monday banners. Use professional tools.
2. Schedule and Check Everything. Check your grammar, put all your promotions
and content to one place. Check your automation tools and settings.
3. Prepare for Activation and Generate Anticipation on Sunday. Make sure that
you are ready for the activation on Cyber Monday and launch the day-before
social posting campaign.
Week 4: Final stretch

16. Now you ready to the Cyber Monday!
You can boldly run your own marketing campaign!
We wish you good luck! But... it’s not all!

17. Bonus for Winter Holidays!
Don’t forget to continue your campaign in January to make it completely
successful.
What you should do:
1. Prepare Your Post-Cyber Monday Campaigns. Map your points of promotion
for the winter holidays. Don’t close up your shop in January.
2. Create Holiday-Themed Content. Create holiday graphics and Design the
shopping guides for January.
3. Give the Reasons to Come Back.
For example:
a. Provide a discount or bonus that can be used only after January 1st.
b. Announce new products you are going to sell in next year.
c. Give the free shipping for the purchase more than the specific sum of money
in January.
4. Wrap Your Campaigns Up to the Next Year. Analyze and save all your data
and screenshot and save every piece of content you have.

18. Cyber Monday falls on November, the Monday after
Black Friday.
So, now you have the full list of events, that can high
up your sells not just on the Cyber Monday but also on
another holiday. Take our tips and enjoy your sellings!

19. If you want to learn more information on how to act during each preparation week,
read our articles. There you’ll find prepared sheets, formulas, and Cyber Monday
secrets in detail:
Week 1: Warming-up
https://web4pro.net/blog-news/warm-up-week-1
Week 2: Bulking up on content
https://web4pro.net/blog-news/cyber-monday-workout-week-2
Week 3: Outrunning Opponents
https://web4pro.net/blog-news/outrunning-the-opponent-week-3
Week 4: The Final Stretch
https://web4pro.net/blog-news/cyber-monday-week-4-final-stretch
Cyber Monday: Bonus for Winter Holidays
https://web4pro.net/blog-news/cyber-monday-bonus-for-winter-holidays

20. THANK YOU
FOR YOUR
ATTENTION!
If you need any technical support or development
changes for your Magento website to prepare it for
holidays WEB4PO team will be glad to help you!
WEB4PRO.NET