The following presentation was delivered by Robert Morrison, Principal Consultant at Esri Ireland, at the 2019 NICS ICT Conference in October 2019. The presentation focuses on taking a geographic approach to machine learning to help you "see what other's can't". Imagery and remotely sensed data is a valuable resource for many organisations who have made substantial investment obtaining the data. The field of Machine Learning is both broad and deep and is constantly evolving. Using ArcGIS and Machine Learning allows organisations to derive valuable new content. ArcGIS is an open, interoperable platform that allows for the integration of complementary methods and techniques that empower ArcGIS users to solve complex, real-world problems in a fundamentally spatial way. Learn how by combining powerful built-in Image analysis tools with any machine learning package users can benefit from the spatial validation, geo-enrichment and visualisation. See how this Machine Learning is being applied in real world use-cases from marine farming and crime analysis to agriculture and sustainability.