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A compass for leading teams and stakeholders towards a responsible design

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A compass for leading teams and stakeholders towards a responsible design

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As designers we often navigate through heavy seas of uncertainty and complexity in a continuous zooming from systems to pixels. In this context, design decisions could impact on a scale that goes from people to society. In Tangible we asked ourselves what we could do for leading conversations within our team and with stakeholders about those implications so that both are aware of threats or blind spots that could impact our designs.

The Ethical Design Compass is a lightweight tool that we designed for enabling teams to map, monitor and take in charge any issue that we can steer such as inclusion, accessibility, agency, trust and safety.

As designers we often navigate through heavy seas of uncertainty and complexity in a continuous zooming from systems to pixels. In this context, design decisions could impact on a scale that goes from people to society. In Tangible we asked ourselves what we could do for leading conversations within our team and with stakeholders about those implications so that both are aware of threats or blind spots that could impact our designs.

The Ethical Design Compass is a lightweight tool that we designed for enabling teams to map, monitor and take in charge any issue that we can steer such as inclusion, accessibility, agency, trust and safety.

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A compass for leading teams and stakeholders towards a responsible design

  1. 1. Manuele Forcucci Project Manager & Experience Designer @autobahn36 A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Francesco Paradiso UI designer @FrankParadiso
  2. 2. The designer’s share The real problem Victor Papanek Design for the Real World A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  3. 3. The designer […] shares responsibility for nearly all of our products and tools and hence nearly of all our environmental mistakes. He is responsible writer through bad design or by default: by having thrown away his responsible creative abilities, by “not getting involved” or by “muddling through”. Victor Papanek, Design for the Real World (1972) A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  4. 4. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome As a powerful social transformation tool, design is political and every design decision (more or less intentional) is applied politics
  5. 5. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  6. 6. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  7. 7. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  8. 8. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  9. 9. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Ethical dilemmas comes up when things comes down
  10. 10. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  11. 11. “Codes are better in censuring bad behaviors than inspiring good ones”. Cennydd Bowles - Future Ethics (2018) A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  12. 12. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Today’s values and principles are the vision of the future we strive to build
  13. 13. Design is an act that intrinsically lives in the future — Sami Niemelä A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  14. 14. Future Present A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  15. 15. Possibile a a Futures Present Probable Preferible P l ausible P l ausible Possible Possible Fonte: Specu l ative Everything, di A- Dunne e F. Raby A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  16. 16. Possibile a a A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Futures Present Probable Preferible P l ausible P l ausible Possible Possible
  17. 17. Possibile a a Futures Present Probable Preferible P l ausible P l ausible Possible Possible A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  18. 18. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome We see and understand all the consequences of what we design only when they happen
  19. 19. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome How can we predict future impacts in the present?
  20. 20. Possibile a a Futures Present Probable Preferible P l ausible P l ausible Possible Possible A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  21. 21. How can we define an ethical compass that leads decisions while designing? A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  22. 22. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome We built a framework to provoke conversations and align teams and stakeholders around shared purpose
  23. 23. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Self-actualization Esteem Love and belonging Safety Physiological
  24. 24. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Agency Trust Inclusion Security Accessibility & Ergonomics
  25. 25. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Accessibility & Ergonomics Digital and physical barriers, physical ergonomics of services, impact on sleep and health
  26. 26. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Accessibility & Ergonomics Accessibility Source: https://www.cnbc.com/2019/10/07/dominos-supreme-court.html
  27. 27. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Accessibility & Ergonomics Ergonomics
  28. 28. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Security Privacy, data requests, l ack of c l arity on data management and processing policies, profiling and intrusive inferences
  29. 29. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Security Data request
  30. 30. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Security Data and inferences Source: https://abookapart.com/products/design-for-real-life
  31. 31. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Security AI e ML Source: Technically Wrong (Sara Wachter-Boettcher)
  32. 32. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Inclusion Non-respect of identity, partial or exclusive representation and l anguages, reinforcement of bias and stereotypes, repercussions and social dynamics
  33. 33. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Inclusion Stereotype Source: https://rep.repubblica.it/pwa/commento/2020/06/03...
  34. 34. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Inclusion Rethinking personas Source: https://dribbble.com/shots/4862676-User-Persona-UX
  35. 35. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Inclusion Should we call these “edge cases”? Source: https://dribbble.com/shots/15927405-Food-Delivery-App-Design-full • Mom with a baby in her arms • User over 60 • Users without Paypal
  36. 36. “I have a different word: normalizing. I’m normalizing TV. I am making TV look like the world looks. Women, people of color, LGBTQ people equal WAY more than 50% of the popu l ation. Which means it ain’t out of the ordinary. I am making the world of television look NORMAL.” Shoda Rhimes - Technically Wrong (Sara Wachter-Boettcher ) A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  37. 37. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Trust Non-transparency of information, dark patterns, persuasion and manipu l ation, poor sense of trustworthiness
  38. 38. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Trust Dark pattern
  39. 39. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Trust Dark pattern
  40. 40. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Agency Reduced ability to act on the system, l ack of feedback and control, decisions taken instead of the user by AI and algorithms
  41. 41. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Agency AI e bias Source: https://algorithmwatch.org/en/google-vision-racism/
  42. 42. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Agency AI e decisione making Source: https://www.reuters.com/article/us-amazon-com-jobs-automation-insight...
  43. 43. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Humane Community Society Environment
  44. 44. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome From chaos to… Our framework is a journey made up of steps leading to an end that cannot always be determined.
  45. 45. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome From chaos to…
  46. 46. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Warm up
  47. 47. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Warm up We a needed a trigger to enable conversations
  48. 48. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Worst case scenario selection
  49. 49. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Worst case scenario resolution How can we prevent or solve worst-case scenarios?
  50. 50. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Manifesto / Action p l an
  51. 51. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Action p l an Solution — Owner — Measure — First step
  52. 52. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Manifesto Make explicit the principles concerning the ethics
  53. 53. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Remix it
  54. 54. Questions, before solutions A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  55. 55. Agreement on principles for the future A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  56. 56. Responsibility in todays’ actions A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  57. 57. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome It’s a compass, not a map
  58. 58. A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome Our p l an: • a framework to discuss the implications of innovation • a workshop to engage clients and define the ethical compass of the project • practices and tools to guide the journey
  59. 59. Nicolò Volpato Manuele Forcucci Giulia Cavinato Francesco Paradiso Giada Cantoni Team A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome
  60. 60. Thank you! Any questions? Manuele Forcucci Project Manager & Experience Designer manuele.forcucci@tangible.is Francesco Paradiso UI Designer francesco.paradiso@tangible.is A compass for leading teams and stakeholders towards a responsible design World Usability Day 2021 - Rome

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