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THIS BOOKLET IS CURRENT AS AT JUNE 2016
FRANCHISE
HYPOXIAustralia
page 1
The information in this booklet forms part of the information to help you decide whether a HYPOXI franchise is right for you. This booklet provides
information in summary form only and is not intended to be complete. This booklet does not take into account the particular objectives, financial situation
or needs of any person. You agree that you will not seek to sue or hold HYPOXI Australia liable in any respect in connection with or in reliance on this
booklet or for the provision of this booklet.
Before making a decision in respect of a HYPOXI franchise, you must consider your particular needs, objectives and financial circumstances and you must conduct
your own independent investigation, review and analysis of the franchise opportunity and the information and data contained in this booklet.
THIS BOOKLET IS CURRENT AS AT JUNE 2016
Congratulations on
taking your first step
towards becoming a
HYPOXIÂŽ franchise
studio owner! Imagine
how rewarding it will
be to help Australian
men and women
become the best
version of themselves
with a market leader
in body shaping
technology such as
HYPOXI.
At this stage in your
research, no doubt you
have come to know
what thousands of
Australian consumers
do - HYPOXI achieves
measurable and
visible results for
both clients and
franchisees.
We thank you for your
franchise enquiry and
are excited to share
with you insights into
our unique technology,
our strong brand,
and our franchise
opportunities within
Australia.
SO LET’S GET
STARTED!
Every client leaves
happy with HYPOXI.
They all get great results &
I love being a part of that.
KAREN
KERRUISHHYPOXI Studio Hurstville
page 2
THIS BOOKLET IS CURRENT AS AT JUNE 2016
The HYPOXI-Method combines low impact exercise with
vacuum and compression technology and healthy nutrition
to supercharge your body’s natural fat burning system in
problem areas. HYPOXI helps your body work smarter,
not harder.
Genetics dictate the parts of our body where our circulation
is at its weakest. Women for example, tend to have poor
circulation around the stomach, hips, bottom and thighs.
The body cannot metabolise fat efficiently in those areas
where the circulation is poor. That’s why many people find
it difficult to lose weight from those problem areas.
Until now!
HYPOXI uses technology-based gentle compression and
vacuum technology to stimulate the metabolic process by
encouraging blood circulation to the stubborn fat stores,
enabling your body to burn those fat stores as energy
resulting in weight loss and cellulite reduction.
WHAT IS
HYPOXI
National
AVERAGE
circumference loss
in Australia is
26CM
in 12 sessions!
page 3
THIS BOOKLET IS CURRENT AS AT JUNE 2016
HYPOXI ALLOWS YOU TO
DICTATE WHERE THE FAT
IS BURNT DURING THE
SESSION MAKING IT UP
TO 3X MORE EFFECTIVE AT
TARGETED FAT BURNING
THAN REGULAR EXERCISE.
In the mid 90’s Austrian
sports scientist Dr. Norbert
Egger noticed that many
women at his health and
fitness studio were unable to
shift weight in their problem
areas despite intensive
exercise or dietary changes.
He knew that fat is burnt by
movement in areas where
tissue was best supplied
with blood. Together with
a team of scientists and
engineers they developed
a training device that
combined pressure therapy
and exercise and undertook
a landmark study on 530
women. The results were so
profound that HYPOXI was
launched into production
that same year.
Want to see it in action? Head to:
HYPOXI.COM.AU/ HOW-IT-WORKS
IT'S FACT
NOT FICTION
M
-
HYPOXIÂŽ
-TRAINING
WEIGHT LOSS
12
10
8
6
4
2
0
1 2 3 4 5 6 7 8 9 10
page 4
THIS BOOKLET IS CURRENT AS AT JUNE 2016
OUR
STORYpage 5
THIS BOOKLET IS CURRENT AS AT JUNE 2016
1998
2005
2015
2016
Founded in 1998 in Austria, HYPOXI today remains with its headquarters and
production facility in Salzburg, Austria.
HYPOXI introduced to the Australian market by two two sisters, Ariana and
Anthea Hendry, who loved the product so much they wanted to introduce it to
the Australian market. Over the course of nearly 10 years, the sisters grew the
HYPOXI Australian and New Zealand network to over 60 studios nationally. It
was through this studio network that HYPOXI came to the attention of Goodlife
Health Clubs, one of Australia’s largest full service health club chains.
2014In March 2014 Goodlife officially acquired HYPOXI Australia, and HYPOXI
became part of one of Australia’s largest and most successful listed leisure
companies, Ardent Leisure Group.
Australia leading the global market for HYPOXI with the most sophisticated and
largest network of authorised HYPOXI studios.
2011Goodlife opened its first HYPOXI-Studio in-club in Wantirna VIC as part of a pilot
project. The in-club model was rolled out to a further 3 clubs in VIC and SA.
Fast forward 18 months and by the end of 2015 the Australian studio network
grew to over 75 studios, including 12 company-owned studios located within
Goodlife Health Clubs.
In March 2015 HYPOXI Australia transitioned from a Distribution model to a
Franchise business model. The first 4 Franchise studios open throughout
the year.
Sept 2015 sees the HYPOXI brand undergo a brand refresh for the Australian &
New Zealand Market.
Oct 2015 also saw HYPOXI Australia enter the USA with the first two company-
owned studios opening in Phoenix, Arizona.
EUROPEAN
ORIGINS
page 6
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THIS BOOKLET IS CURRENT AS AT JUNE 2016
WHY JOIN
HYPOXI AUSTRALIA
BOOMING
WEIGHT LOSS
INDUSTRY
With an estimated 64.6% of Australia’s adult population overweight, and with
obesity being the leading cause of premature death and illness in Australia, there
is growing pressure on Australians to take control of their weight. Estimated
spend in 2016 on fitness and weight loss services is forecasted to be in excess
of $1.64 billion per annum.
Traditional exercise has its limits, and as such the HYPOXI-Method presents
a unique opportunity within the competitive fitness sector. The unique and
patented HYPOXI-Technology achieves targeted results, and there is a wealth of
scientific evidence to support the theory behind the devices and large scale trials
have been conducted to survey the effects of HYPOXI. The fact that there are over
450,000 HYPOXI-Training sessions conducted a year in Australia alone is proof
that this technology yields measurable results.
Dominating the targeted weight loss sector globally for more than 15 years, the
word HYPOXI has become synonymous with results. Whilst the technology’s roots
are uniquely and proudly Austrian, it has been the investment in the Australian
Franchise and Distribution network over a decade that has kept us at the forefront
of the HYPOXI network globally and have secured us the rights to the USA.
Whether operated as a stand-alone HYPOXI-Studio or a HYPOXI-Studio
“Shop-in-Shop”, the simplicity of the business model is what attracts our
franchisees. The HYPOXI-Technology operates on a per-treatment basis with
minimal labour involved, which allows a Franchisee to operate a 3 device concept
simultaneously. In addition to the attractive potential revenue a HYPOXI-Studio
can generate with low wage overheads, there are also the intangible personal
rewards that running a studio brings.
Our franchise model gives franchisees access to a comprehensive training
program, ongoing operational support and online access to resources such
as marketing collateral, merchandise and consumables. Quarterly marketing
workshops and annual conferences provide endless opportunity to franchisees to
actively collaborate with the Head Office team and other Franchisees.
PROVEN
TECHNOLOGY
GLOBAL
BRAND –
LEADING
DISTRIBUTION
TERRITORY
SIMPLE &
REWARDING
BUSINESS
MODEL
ONGOING
SUPPORT &
TRAINING
page 8
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OUR FRANCHISE
page 9
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A SUCCESSFUL
PARTNERSHIP
PERFORMANCE OVERVIEW
Established studio network with a decade of experience in the Australian & New Zealand market
The largest HYPOXI-distribution network globally
Detailed market analysis
In-depth studio planning advice and assistance
Comprehensive training and support
Provision of online franchisee support and resource portals
Coordination and implementation of integrated national marketing & advertising initiatives
Warranty and service support
SUPPORT FROM A TO Z
A HYPOXI-Studio franchise cab be a lucrative investment.
The business model is founded on a solid concept with a
globally recognised brand combined with a comprehensive
support program. The HYPOXI Australia team covers all
areas, from training of HYPOXI-Coaches to delivering an ever
evolving marketing support service.
HYPOXI Australia prides itself on individual and close
supervision of it’s franchisees. Support is available to
provide you with technical advice on all aspects associated
with the HYPOXI-Method. With a team of dedicated
support staff and resources, we are able to ensure efficient
operation of the HYPOXI device portfolio and total customer
satisfaction.
The Australian
franchise sector in 2015 reported
turnover of $169 billion dollars
on 1,165 franchise businesses
operating in Australia
IBISworld
page 10
THIS BOOKLET IS CURRENT AS AT JUNE 2016
LOCAL MARKETING WORKSHOP
QUARTERLY STATE-BASED WORKSHOPS
TEMPLATE STUDIO MARKETING MATERIALS AND PROMOTIONAL TOOLS
PARTICIPATION IN NATIONAL AND STATE CO-OPERATIVE INITIATIVES
STUDIO PROFILE LISTING ON HYPOXI.COM.AU
ACCESS TO FREE TRIAL LEADS VIA HYPOXI.COM.AU
RETAIL DATABASE TO RECEIVE HYPOXI MONTHLY EMAG
PARTICIPATION IN CORPORATE RATE PROGRAM
MEMBERSHIP ON 1300 HYPOXI PHONE SERVICE
NATIONAL AND STATE BASED PR
FULL ACCESS TO ALL CREATIVE SOCIAL MEDIA & PR CONTENT
ANNUAL NATIONAL CONFERENCE
OPERATIONAL SUPPORT
START UP SUPPORT
WE SUPPORTYOU
MARKETING SUPPORT
INDUCTION & HYPOXI-METHOD OPERATIONS TRAINING
HYPOXI-METHOD OPERATIONS MANUAL
HYPOXI SALES ELEARNING MODULE USER LICENCE
ACCESS TO HYPOXI AUSTRALIA’S TECHNICAL SUPPORT PORTAL
ACCESS TO HYPOXI AUSTRALIA’S OPERATOR STORE
WARRANTY & SERVICING
COMPREHENSIVE FRANCHISE NETWORK OVERVIEW, INCLUDING FRANCHISE PRESENTATION
BUSINESS PLANNING TEMPLATE AND ASSISTANCE
SITE SELECTION ASSISTANCE (HOT SPOT CATCHMENTS AND DEMOGRAPHIC OVERVIEW)
PREMISES INSPECTIONS AND SPACE PLANNING ASSISTANCE
FINANCE AND INSURANCE INTRODUCTIONS AS REQUIRED
PERSONAL INTRODUCTIONS TO RELEVANT FRANCHISEES
page 11
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THIS BOOKLET IS CURRENT AS AT JUNE 2016
OUR CONCEPT
OPTIONS
page 13
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STUDIO CONCEPTS
A stand-alone HYPOXI-Studio has the benefit of a more spacious studio with a high-visiblity location. This studio
concept is applicable within commercial premises, typically retail space.
The ideal size of a stand-alone HYPOXI-Studio is between 70-100 sqm, and is dependent on the number of HYPOXI-
Devices being considered for the venture, both for start-up and factoring in any future expansion. Such an area
allows for spacious placement of the HYPOXI-Devices in addition to the key requirements of a waiting area, private
consultation room and a wet-area (i.e. bathroom) for client comfort, as well as for suit maintenance.
FROM 35 SQM
CONSULTATION ROOM
TREATMENT AREA
OPERATIONS ROOM (VACUNAUT DRYER)
OTHER AMENITIES ACCESSED WITHIN LARGER PREMISES
70-100 SQM
RECEPTION / WAITING AREA
CONSULTATION ROOM
TREATMENT AREA
OPERATIONS ROOM (VACUNAUT DRYER)
BATHROOM FACILITIES WITH SHOWER/LAUNDRY SINK
REQUIREMENTS:
REQUIREMENTS:
A HYPOXI-Studio “Shop-In-Shop” is a popular scenario as demonstrated by the majority of HYPOXI Australia’s
company-owned studios being located within Goodlife Health Club facilities. Similarly, a number of established
independently-owned HYPOXI-Studios are located within Fitness Centres, Pilates Studios, Wellness Clinics, Cosmetic
Clinics and Beauty Salons.
Such premises scenarios give access to existing amenities such as reception areas, bathrooms / change rooms, and
potentially the opportunity to market to the existing clientele of the Centre, Studio or Clinic.
The HYPOXI-Studio “Shop-In-Shop” Concept may appeal to established Fitness, Wellness or Beauty businesses who
are seeking to repurpose under utilised floor space to increase the revenue per square metre; whilst simultaneously
broadening the existing service offering. Franchisees may also consider subleasing space within an existing facility.
HYPOXI-STUDIO “SHOP-IN-SHOP”
HYPOXI-STUDIO “STAND-ALONE”
page 14
THIS BOOKLET IS CURRENT AS AT JUNE 2016
POTENTIAL
REVENUE OPPORTUNITIES
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
3 DEVICES 4 DEVICES 5 DEVICES
20%
20% 20%
40%
40%
40%60%
60%
60%
The following assumptions and disclaimers apply to the financial
information given in this document:
1. potential revenue projections relate to earnings only and
no projections are made as to operating or capital expenses,
interest, depreciation, taxation implications or profit margin;
2. potential revenue projections are not based on past
performance of any particular HYPOXI-Studio;
3. potential revenue projections are not specific to any particular
location or any specific 12 month period;
a. potential revenue projections are calculated based on the
varying levels of machine utilisation as shown and applying the
following assumptions: a. per treatment cost of $47.50 including
GST, or $43.18 ex GST; b. treatment time is 45 minutes; and
c. maximum annual operating time (that is, 100% utility)
represents 12 hours per day, five days per week, 6 hour day on
Saturdays, 50 weeks per year.
4. a franchisee’s actual utilisation rate will depend on a number
of variable factors specific to how it operates its business.
HYPOXI makes no representation about the likely utilisation rate
for a proposed franchisee or average utilisation rates across the
network. Franchisees should conduct their own enquiries;
5. potential revenue projections are inclusive of GST;
6. all information in this document is indicative and illustrative
only.
Potential franchisees should not rely on it, but should conduct
their own detailed research and obtain specialist advice before
making any decision to acquire a HYPOXI franchise or purchase
or rent any HYPOXI machines;
7. the recipient agrees that it will not hold HYPOXI Australia
liable for anything in this document; and
8. the information contained in this document is confidential;
9. the investment figure above includes payments to HYPOXI
and/or our associates only. There are establishment costs
payable to third parties which must be considered as part of
carrying out your independent due diligence, such as occupancy
costs and staff costs.
page 15
THIS BOOKLET IS CURRENT AS AT JUNE 2016
HYPOXI STUDIO 3
FRANCHISE FEE
1 HYPOXI L250 TRAINER
1 HYPOXI S120 TRAINER
1 HYPOXI VACUNAUT
OPERATIONS TRAINING
MARKETING WORKSHOP
SALES E-LEARNING PROGRAMME USER LICENCE
DEVICE ACCESSORIES:
5X L250 SKIRTS, 5X S120 SKIRTS, 4X PRESSURE-SUITS, 1X HDC SUIT
TEMPERATURE CONTROL SENSORS & HEART RATE MONITORS
OPERATIONAL STARTER KIT
STANDARD METRO DELIVERY, INSTALLATION & TESTING
FIRST ANNUAL SERVICE (EXCLUDING TRAVEL)
*LOW ONGOING FIXED ROYALTY & MARKETING FUND FEES
FRANCHISE
TERRITORY
page 16
THIS BOOKLET IS CURRENT AS AT JUNE 2016
HYPOXI STUDIO 4
FRANCHISE FEE
1 HYPOXI L250 TRAINER
1 HYPOXI S120 TRAINER
1 HYPOXI VACUNAUT
1 HYPOXI-DERMOLOGY COMFORT
OPERATIONS TRAINING
MARKETING WORKSHOP
SALES E-LEARNING PROGRAMME USER LICENCE
DEVICE ACCESSORIES:
5X L250 SKIRTS, 5X S120 SKIRTS, 4X PRESSURE-SUITS, 2X HDC SUITS
TEMPERATURE CONTROL SENSORS & HEART RATE MONITORS
OPERATIONAL STARTER KIT
STANDARD METRO DELIVERY, INSTALLATION & TESTING
FIRST ANNUAL SERVICE (EXCLUDING TRAVEL)
*LOW ONGOING FIXED ROYALTY & MARKETING FUND FEES
FRANCHISE
TERRITORY
page 17
THIS BOOKLET IS CURRENT AS AT JUNE 2016
HYPOXISTUDIO 5
FRANCHISE FEE
2 HYPOXI L250 TRAINERS
1 HYPOXI S120 TRAINER
1 HYPOXI VACUNAUT
1 HYPOXI-DERMOLOGY COMFORT
OPERATIONS TRAINING
MARKETING WORKSHOP
SALES E-LEARNING PROGRAMME USER LICENCE
DEVICE ACCESSORIES:
5X L250 SKIRTS, 5X S120 SKIRTS, 4X PRESSURE-SUITS, 2X HDC SUITS
TEMPERATURE CONTROL SENSORS & HEART RATE MONITORS
OPERATIONAL STARTER KIT
STANDARD METRO DELIVERY, INSTALLATION & TESTING
FIRST ANNUAL SERVICE (EXCLUDING TRAVEL)
*LOW ONGOING FIXED ROYALTY & MARKETING FUND FEES
FRANCHISE
TERRITORY
page 18
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OUR
TECHNOLOGYpage 19
THIS BOOKLET IS CURRENT AS AT JUNE 2016
HYPOXIDEVICE
PORTFOLIO
L250
Targets stubborn
fat around
– Lower Stomach
– Hips
– Bottom
– Thighs
– Lower Back
Targets stubborn
cellulite
Vacuum intervals
Supercharges active
recovery
Reduces fluid
retention
Any fitness level
30 min session
S120
Targets stubborn
fat around
– Lower Stomach
– Hips
– Bottom
– Thighs
– Lower Back
Targets stubborn cellulite
Vaccum and compression
intervals
Supercharges active
recovery
Reduces fluid retention
Medium to high
fitness levels
30 min session
DERMOLOGY
Aids in reducing
– Cellulite
– Puffy Skin
– Uneven Skin tone
Reduces fluid retention
Stimulates lymphatic
system
Negative and positive
pressure
Passive treatment
Accelerates results
20 min session
VACUNAUT
Targets stubborn
fat around
– Stomach
– Hips
Negative and positive
pressure
Any fitness level
30 min session
The HYPOXI-Method consists of 4 unique, patented devices which combine the three elements of Vacuum
Therapy, Compression Therapy and Fat Burning Exercise to successfully target problems areas that both men
and women face due to their genetic make up.
In a HYPOXI-Studio franchise application, the complete concept of HYPOXI devices enables franchisees to
accommodate and assist the broadest cross section of the Australian adult population. As men and women,
regardless of cultural heritage or geographic location, we share an all-too-common range of body types or
shapes. The HYPOXI device which is suited to assisting you with your problem area may not be right for your
partner, friend, sister etc. For commercial reasons, any HYPOXI franchise studio will offer at least the complete
suite of HYPOXI devices, and some may offer more than one of each device due to high demand.
page 20
THIS BOOKLET IS CURRENT AS AT JUNE 2016
TRAINER L250
The HYPOXI L250 is designed to specifically target fat and cellulite
around the hips, buttocks and thighs. The L250 achieves results
by successfully combining the benefits of exercise with patented
vacuum technology. The key to the L250’s success is its ability to
manipulate circulation through the application of advanced vacuum
therapy during fat burning.
The reclined position of the L250 means that even overweight and
unfit clients can undertake the moderate, fat-burning training. A
constant change in pressure has the effect of increasing blood flow
to the targeted area. The force of gravity is also used to the L250’s
advantage – the reclined position and upward pedalling movement
of the legs assists in draining fluid from the legs in a completely
natural and healthy way.
The L250 package includes a horizontal ergometer with in-built
computer system; 5 L250 vacuum skirts; radio control temperature
sensor; and radio control heart rate sensor.
TRAINER S120
The HYPOXI S120 is designed to specifically target fat and cellulite
around the hips, buttocks and thighs. The Trainer S120 combines
the positive effects of three forms of therapy in one device:
exercise, vacuum therapy and compression therapy. Exercise is
the basic element of the S120; direct fat burning is not possible
without movement.
During the low pressure phase (Vacuum therapy) blood is drawn
into the fatty and dermal tissue, supplying the area with nutrients.
During the high pressure phase (compression therapy) blood and
bodily fluids are pushed out of the tissue into the bloodstream,
relieving and supporting veins and the lymphatic system.
The S120 package includes a vertical ergometer with in-built
computer system; 5 S120 vacuum skirts; radio control temperature
sensor; and radio control heart rate sensor.
page 21
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THE HYPOXI-DERMOLOGY COMFORT (HDC)
HYPOXI’s HDC is a contemporary health and lifestyle product. Applying unique vacuum technology,
the HDC treatment can activate the lymphatic system, release toxins, stimulate circulation and improve
the skin’s tone and texture. Relaxing and pain-free, this innovative treatment does not require exercise
– it is a passive treatment which can be prescribed as a stand alone treatment or in conjunction with
any of the HYPOXI-Training devices, with the view to accelerating overall results.
The HDC is a particularly effective therapy device for the treatment of common skin problems. The
unit was specifically created to activate the metabolism of the skin’s connective tissue. The HDC, in
combination with the HD-PressureSuit, is the ultimate treatment unit for cellulite prone skin. The
400 pressure chambers within the PressureSuit work on the skin’s surface and are highly effective at
diminishing the appearance of cellulite and uneven skin tone.
The HYPOXI-Dermology Comfort package includes a Dermology comfort lounger and
a HD-PressureSuit (one size fits all).
THE VACUNAUT
The HYPOXI Vacunaut is designed to specifically target fat around
the stomach and hip region. Highly effective for men and women, the
Vacunaut achieves results by successfully combining the benefits of
exercise with sophisticated vacuum technology.
The Vacunaut technical unit produces alternating high and low pressure.
Connected to the unit through a series of pressure conducting hoses
is the PressureSuit. The PressureSuit comprises of a network of active
pressure chambers which apply calculated high and low pressure on the
stomach and hips. Simultaneous fat-burning training can be undertaken
on a treadmill.
The Vacunaut package includes a vacuum technical station; 4
PressureSuits; automated drying system and maintenance kit.
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OUR RESULTS
page 23
THIS BOOKLET IS CURRENT AS AT JUNE 2016
Like any diet and
exercise program,
you only get out what
you put in. Luckily
with HYPOXI it’s not
about training harder,
it’s about TRAINING
SMARTER.
If you are committed
to the HYPOXI-
Method, following
the training program
as outlined by your
HYPOXI-Coach and
nutritional guidelines
you will see and feel
REAL results.
Lotta has lost a staggering
9.7KG & 56.4CM
over 36 sessions of HYPOXI!
LOTTA
With HYPOXI,
I've managed to gain
energy and lose cellulite
& extra weight. I wouldn’t
trade HYPOXI for anything
— I love it!
page 24
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OUR BRAND
page 25
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We are on a journey to share our expertise with the world, and make low impact / high outcome exercise
accessible to every man and woman.
We want to inspire others with our passion and knowledge. We want everybody to learn with us, achieve
more for themselves, and walk the enlightened path to being the best version of themselves they can be.
THE WORLDWIDE
MOST TARGETED
METHOD FOR A
BEAUTIFUL BODY
OUR BRAND
page 26
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IN THE PRESS
page 27
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“This is a
workout that
celebrities swear by
and it really works”
“It’s great for time-poor,
busy women who want
to exercise and tone up,
without slogging away”
“Out-of-this-world
amazing”
“My new secret
weapon to tone and shift
weight from my problem
areas so I can achieve
every girl’s aim – to look
good in a bikini”
“The anti-cellulite
lifestyle elixir! AKA
the stuff that CAN
improve cellulite”
“This is a real life-saver
for brides who are
healthy, but can’t drop
those final few kilos”
“Feel good
about your
body, fast”
WEDDED
WONDERLAND
COSMOPOLITAN
BRIDE
OK!
MAGAZINE
FIRST WORLD
BEAUTY PROBLEMS
CLEO
SPORTELUXE
NINEMSN
HONEY
Since HYPOXI’s launch in 1998 it has been subject to significant media attention and reviews that
explore the issues of cellulite, weight loss, skin toning and spot reduction.
The Australian media have not only tried and tested HYPOXI, but fallen in love with this innovative
weight loss treatment.
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OUR
FRANCHISEESpage 29
THIS BOOKLET IS CURRENT AS AT JUNE 2016
WE CONSIDER OUR FRANCHISEES TO BE BUSINESS
PARTNERS AND OUR GREATEST BRAND AMBASSADORS.
It is their genuine desire to help people that drive their success at a local level.
Our franchisees come from diverse backgrounds with a common theme of strong commercial acumen, an
entrepreneurial spirit and customer centric ethos. Whether your background is from within the corporate sector
in Sales, Marketing or Finance, or whether you are an existing business owner looking to follow your passion for
health and wellness, your transferable skill-set and experience is what will underpin your success.
No specific formal qualifications are required as our comprehensive operational training on the HYPOXI-Method
is provided to become an Accredited HYPOXI-Coach. As a Franchisee and small business owner you will be
required to wear multiple hats, unless of course your intention is to recruit talented staff into your business to
supplement your strengths and weaknesses.
A day in the life of a HYPOXI-Studio owner/operator involves selling treatment packages, marketing the studio,
being a brand ambassador, networking, establishing & building client relationships, prescribing the HYPOXI-
Method, motivating clients and much more!
KEY TO HYPOXI-STUDIO SUCCESS
HYPOXI is more than a retail transaction, success as a HYPOXI Franchisee relies on strength in a number of
key areas. When these key pieces are holistically combined, we see huge success with franchisees operating
efficiently and effectively as a business, achieving maximum results.
LOCAL AREA
MARKETING
SALES
CLIENT
RELATIONSHIP
DEVELOPMENT
CUSTOMER
SERVICE
BRAND
REPRESENTATION
RESOURCE
UTILISATION
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MEET
First time business owners Yasmine and Jaime,
had HYPOXI on their radar for some time before
committing to their business venture. Both held
successful careers in the IT sector for almost a
decade when Yasmine discovered HYPOXI through
the radio during her commute to work.
As time poor professionals both Yasmine and Jaime
dedicated time for exercise however, Yasmine
shared that even after achieving her weight goals,
she was never really satisfied with her body shape.
With her wedding in the planning, Yasmine took
advantage of HYPOXI’s advertised Free Trial at
her nearest studio and after only 6 sessions she
had already lost 15cms in the areas that she most
wanted, her stomach and thighs. Inspired by these
initial results, Yasmine’s HYPOXI journey continued
over the course of the next few months leading her
to achieve her dream bridal figure.
Over the course of her sessions with HYPOXI,
Yasmine was inspired by seeing and hearing
about the positive results of other clients, as well
as her own. This combined with a desire to make
a difference and impact other people’s lives for
the better were her inspiration for planning her
business venture and her career transition.
Following a relocation to back to her hometown of
Perth in early 2015, Perth’s first Franchise studio
was opened in the beautiful beachside suburb of
Cottesloe, and Yasmine hasn’t looked back. A model
brand ambassador and franchisee, Yasmine’s sales
and operations career experience combined with
her passion for health and fitness have set the
foundation for their success.
YASMINE & JAIME MENDOZA
HYPOXISTUDIOCOTTESLOE
“In under 1 year HYPOXI
has proven to be a fantastic
commercial opportunity for us.
We have been fortunate to grow
our business with hiring staff as well
as exploring possible new franchise
locations for a second studio”
Awarded
HYPOXI
AUSTRALIA’S
OUTSTANDING
NEWCOMER
AWARD 2015
YASMINE & JAIME
page 31
THIS BOOKLET IS CURRENT AS AT JUNE 2016
YOUR STUDIO
VENTUREBEGINS
HERE… page 32
THIS BOOKLET IS CURRENT AS AT JUNE 2016
your next
STEPStowards becoming
AHYPOXI
FRANCHISEE
Complete & return a
Confidentiality Deed in
order to gain visibility of
HYPOXI Australia’s FDD
& template Franchise
Documentation.
Undergo a HYPOXI
treatment package
to experience the
results first hand.
Schedule
a Franchise Meeting
with
HYPOXI Australia.
page 33
THE INFORMATION IN THIS BOOKLET FORMS PART OF THE INFORMATION TO HELP YOU DECIDE WHETHER A HYPOXI FRANCHISE IS RIGHT FOR YOU. THIS
BOOKLET PROVIDES INFORMATION IN SUMMARY FORM ONLY AND IS NOT INTENDED TO BE COMPLETE. THIS BOOKLET DOES NOT TAKE INTO ACCOUNT THE
PARTICULAR OBJECTIVES, FINANCIAL SITUATION OR NEEDS OF ANY PERSON. YOU AGREE THAT YOU WILL NOT SEEK TO SUE OR HOLD HYPOXI AUSTRALIA LIABLE
IN ANY RESPECT IN CONNECTION WITH OR IN RELIANCE ON THIS BOOKLET OR FOR THE PROVISION OF THIS BOOKLET.
BEFORE MAKING A DECISION IN RESPECT OF A HYPOXI FRANCHISE, YOU MUST CONSIDER YOUR PARTICULAR NEEDS, OBJECTIVES AND FINANCIAL
CIRCUMSTANCES AND YOU MUST CONDUCT YOUR OWN INDEPENDENT INVESTIGATION, REVIEW AND ANALYSIS OF THE FRANCHISE OPPORTUNITY AND THE
INFORMATION AND DATA CONTAINED IN THIS BOOKLET.
#DESIGNYOURBODY
Š 2016 HYPOXI Australia Pty Ltd. All Rights Reserved.
LEARN MORE AT HYPOXI.COM.AU/START-A-FRANCHISE
@hypoxiaus
HYPOXI-AUSTRALIA
HYPOXIAUSTRALIA
HYPOXIAUSTRALIA
@HypoxiAustralia

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Franchise-Booklet

  • 1. THIS BOOKLET IS CURRENT AS AT JUNE 2016 FRANCHISE HYPOXIAustralia page 1
  • 2. The information in this booklet forms part of the information to help you decide whether a HYPOXI franchise is right for you. This booklet provides information in summary form only and is not intended to be complete. This booklet does not take into account the particular objectives, financial situation or needs of any person. You agree that you will not seek to sue or hold HYPOXI Australia liable in any respect in connection with or in reliance on this booklet or for the provision of this booklet. Before making a decision in respect of a HYPOXI franchise, you must consider your particular needs, objectives and financial circumstances and you must conduct your own independent investigation, review and analysis of the franchise opportunity and the information and data contained in this booklet. THIS BOOKLET IS CURRENT AS AT JUNE 2016 Congratulations on taking your first step towards becoming a HYPOXIÂŽ franchise studio owner! Imagine how rewarding it will be to help Australian men and women become the best version of themselves with a market leader in body shaping technology such as HYPOXI. At this stage in your research, no doubt you have come to know what thousands of Australian consumers do - HYPOXI achieves measurable and visible results for both clients and franchisees. We thank you for your franchise enquiry and are excited to share with you insights into our unique technology, our strong brand, and our franchise opportunities within Australia. SO LET’S GET STARTED! Every client leaves happy with HYPOXI. They all get great results & I love being a part of that. KAREN KERRUISHHYPOXI Studio Hurstville page 2
  • 3. THIS BOOKLET IS CURRENT AS AT JUNE 2016 The HYPOXI-Method combines low impact exercise with vacuum and compression technology and healthy nutrition to supercharge your body’s natural fat burning system in problem areas. HYPOXI helps your body work smarter, not harder. Genetics dictate the parts of our body where our circulation is at its weakest. Women for example, tend to have poor circulation around the stomach, hips, bottom and thighs. The body cannot metabolise fat efficiently in those areas where the circulation is poor. That’s why many people find it difficult to lose weight from those problem areas. Until now! HYPOXI uses technology-based gentle compression and vacuum technology to stimulate the metabolic process by encouraging blood circulation to the stubborn fat stores, enabling your body to burn those fat stores as energy resulting in weight loss and cellulite reduction. WHAT IS HYPOXI National AVERAGE circumference loss in Australia is 26CM in 12 sessions! page 3
  • 4. THIS BOOKLET IS CURRENT AS AT JUNE 2016 HYPOXI ALLOWS YOU TO DICTATE WHERE THE FAT IS BURNT DURING THE SESSION MAKING IT UP TO 3X MORE EFFECTIVE AT TARGETED FAT BURNING THAN REGULAR EXERCISE. In the mid 90’s Austrian sports scientist Dr. Norbert Egger noticed that many women at his health and fitness studio were unable to shift weight in their problem areas despite intensive exercise or dietary changes. He knew that fat is burnt by movement in areas where tissue was best supplied with blood. Together with a team of scientists and engineers they developed a training device that combined pressure therapy and exercise and undertook a landmark study on 530 women. The results were so profound that HYPOXI was launched into production that same year. Want to see it in action? Head to: HYPOXI.COM.AU/ HOW-IT-WORKS IT'S FACT NOT FICTION M - HYPOXIÂŽ -TRAINING WEIGHT LOSS 12 10 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 page 4
  • 5. THIS BOOKLET IS CURRENT AS AT JUNE 2016 OUR STORYpage 5
  • 6. THIS BOOKLET IS CURRENT AS AT JUNE 2016 1998 2005 2015 2016 Founded in 1998 in Austria, HYPOXI today remains with its headquarters and production facility in Salzburg, Austria. HYPOXI introduced to the Australian market by two two sisters, Ariana and Anthea Hendry, who loved the product so much they wanted to introduce it to the Australian market. Over the course of nearly 10 years, the sisters grew the HYPOXI Australian and New Zealand network to over 60 studios nationally. It was through this studio network that HYPOXI came to the attention of Goodlife Health Clubs, one of Australia’s largest full service health club chains. 2014In March 2014 Goodlife officially acquired HYPOXI Australia, and HYPOXI became part of one of Australia’s largest and most successful listed leisure companies, Ardent Leisure Group. Australia leading the global market for HYPOXI with the most sophisticated and largest network of authorised HYPOXI studios. 2011Goodlife opened its first HYPOXI-Studio in-club in Wantirna VIC as part of a pilot project. The in-club model was rolled out to a further 3 clubs in VIC and SA. Fast forward 18 months and by the end of 2015 the Australian studio network grew to over 75 studios, including 12 company-owned studios located within Goodlife Health Clubs. In March 2015 HYPOXI Australia transitioned from a Distribution model to a Franchise business model. The first 4 Franchise studios open throughout the year. Sept 2015 sees the HYPOXI brand undergo a brand refresh for the Australian & New Zealand Market. Oct 2015 also saw HYPOXI Australia enter the USA with the first two company- owned studios opening in Phoenix, Arizona. EUROPEAN ORIGINS page 6
  • 7. THIS BOOKLET IS CURRENT AS AT JUNE 2016 page 7
  • 8. THIS BOOKLET IS CURRENT AS AT JUNE 2016 WHY JOIN HYPOXI AUSTRALIA BOOMING WEIGHT LOSS INDUSTRY With an estimated 64.6% of Australia’s adult population overweight, and with obesity being the leading cause of premature death and illness in Australia, there is growing pressure on Australians to take control of their weight. Estimated spend in 2016 on fitness and weight loss services is forecasted to be in excess of $1.64 billion per annum. Traditional exercise has its limits, and as such the HYPOXI-Method presents a unique opportunity within the competitive fitness sector. The unique and patented HYPOXI-Technology achieves targeted results, and there is a wealth of scientific evidence to support the theory behind the devices and large scale trials have been conducted to survey the effects of HYPOXI. The fact that there are over 450,000 HYPOXI-Training sessions conducted a year in Australia alone is proof that this technology yields measurable results. Dominating the targeted weight loss sector globally for more than 15 years, the word HYPOXI has become synonymous with results. Whilst the technology’s roots are uniquely and proudly Austrian, it has been the investment in the Australian Franchise and Distribution network over a decade that has kept us at the forefront of the HYPOXI network globally and have secured us the rights to the USA. Whether operated as a stand-alone HYPOXI-Studio or a HYPOXI-Studio “Shop-in-Shop”, the simplicity of the business model is what attracts our franchisees. The HYPOXI-Technology operates on a per-treatment basis with minimal labour involved, which allows a Franchisee to operate a 3 device concept simultaneously. In addition to the attractive potential revenue a HYPOXI-Studio can generate with low wage overheads, there are also the intangible personal rewards that running a studio brings. Our franchise model gives franchisees access to a comprehensive training program, ongoing operational support and online access to resources such as marketing collateral, merchandise and consumables. Quarterly marketing workshops and annual conferences provide endless opportunity to franchisees to actively collaborate with the Head Office team and other Franchisees. PROVEN TECHNOLOGY GLOBAL BRAND – LEADING DISTRIBUTION TERRITORY SIMPLE & REWARDING BUSINESS MODEL ONGOING SUPPORT & TRAINING page 8
  • 9. THIS BOOKLET IS CURRENT AS AT JUNE 2016 OUR FRANCHISE page 9
  • 10. THIS BOOKLET IS CURRENT AS AT JUNE 2016 A SUCCESSFUL PARTNERSHIP PERFORMANCE OVERVIEW Established studio network with a decade of experience in the Australian & New Zealand market The largest HYPOXI-distribution network globally Detailed market analysis In-depth studio planning advice and assistance Comprehensive training and support Provision of online franchisee support and resource portals Coordination and implementation of integrated national marketing & advertising initiatives Warranty and service support SUPPORT FROM A TO Z A HYPOXI-Studio franchise cab be a lucrative investment. The business model is founded on a solid concept with a globally recognised brand combined with a comprehensive support program. The HYPOXI Australia team covers all areas, from training of HYPOXI-Coaches to delivering an ever evolving marketing support service. HYPOXI Australia prides itself on individual and close supervision of it’s franchisees. Support is available to provide you with technical advice on all aspects associated with the HYPOXI-Method. With a team of dedicated support staff and resources, we are able to ensure efficient operation of the HYPOXI device portfolio and total customer satisfaction. The Australian franchise sector in 2015 reported turnover of $169 billion dollars on 1,165 franchise businesses operating in Australia IBISworld page 10
  • 11. THIS BOOKLET IS CURRENT AS AT JUNE 2016 LOCAL MARKETING WORKSHOP QUARTERLY STATE-BASED WORKSHOPS TEMPLATE STUDIO MARKETING MATERIALS AND PROMOTIONAL TOOLS PARTICIPATION IN NATIONAL AND STATE CO-OPERATIVE INITIATIVES STUDIO PROFILE LISTING ON HYPOXI.COM.AU ACCESS TO FREE TRIAL LEADS VIA HYPOXI.COM.AU RETAIL DATABASE TO RECEIVE HYPOXI MONTHLY EMAG PARTICIPATION IN CORPORATE RATE PROGRAM MEMBERSHIP ON 1300 HYPOXI PHONE SERVICE NATIONAL AND STATE BASED PR FULL ACCESS TO ALL CREATIVE SOCIAL MEDIA & PR CONTENT ANNUAL NATIONAL CONFERENCE OPERATIONAL SUPPORT START UP SUPPORT WE SUPPORTYOU MARKETING SUPPORT INDUCTION & HYPOXI-METHOD OPERATIONS TRAINING HYPOXI-METHOD OPERATIONS MANUAL HYPOXI SALES ELEARNING MODULE USER LICENCE ACCESS TO HYPOXI AUSTRALIA’S TECHNICAL SUPPORT PORTAL ACCESS TO HYPOXI AUSTRALIA’S OPERATOR STORE WARRANTY & SERVICING COMPREHENSIVE FRANCHISE NETWORK OVERVIEW, INCLUDING FRANCHISE PRESENTATION BUSINESS PLANNING TEMPLATE AND ASSISTANCE SITE SELECTION ASSISTANCE (HOT SPOT CATCHMENTS AND DEMOGRAPHIC OVERVIEW) PREMISES INSPECTIONS AND SPACE PLANNING ASSISTANCE FINANCE AND INSURANCE INTRODUCTIONS AS REQUIRED PERSONAL INTRODUCTIONS TO RELEVANT FRANCHISEES page 11
  • 12. THIS BOOKLET IS CURRENT AS AT JUNE 2016 page 12
  • 13. THIS BOOKLET IS CURRENT AS AT JUNE 2016 OUR CONCEPT OPTIONS page 13
  • 14. THIS BOOKLET IS CURRENT AS AT JUNE 2016 STUDIO CONCEPTS A stand-alone HYPOXI-Studio has the benefit of a more spacious studio with a high-visiblity location. This studio concept is applicable within commercial premises, typically retail space. The ideal size of a stand-alone HYPOXI-Studio is between 70-100 sqm, and is dependent on the number of HYPOXI- Devices being considered for the venture, both for start-up and factoring in any future expansion. Such an area allows for spacious placement of the HYPOXI-Devices in addition to the key requirements of a waiting area, private consultation room and a wet-area (i.e. bathroom) for client comfort, as well as for suit maintenance. FROM 35 SQM CONSULTATION ROOM TREATMENT AREA OPERATIONS ROOM (VACUNAUT DRYER) OTHER AMENITIES ACCESSED WITHIN LARGER PREMISES 70-100 SQM RECEPTION / WAITING AREA CONSULTATION ROOM TREATMENT AREA OPERATIONS ROOM (VACUNAUT DRYER) BATHROOM FACILITIES WITH SHOWER/LAUNDRY SINK REQUIREMENTS: REQUIREMENTS: A HYPOXI-Studio “Shop-In-Shop” is a popular scenario as demonstrated by the majority of HYPOXI Australia’s company-owned studios being located within Goodlife Health Club facilities. Similarly, a number of established independently-owned HYPOXI-Studios are located within Fitness Centres, Pilates Studios, Wellness Clinics, Cosmetic Clinics and Beauty Salons. Such premises scenarios give access to existing amenities such as reception areas, bathrooms / change rooms, and potentially the opportunity to market to the existing clientele of the Centre, Studio or Clinic. The HYPOXI-Studio “Shop-In-Shop” Concept may appeal to established Fitness, Wellness or Beauty businesses who are seeking to repurpose under utilised floor space to increase the revenue per square metre; whilst simultaneously broadening the existing service offering. Franchisees may also consider subleasing space within an existing facility. HYPOXI-STUDIO “SHOP-IN-SHOP” HYPOXI-STUDIO “STAND-ALONE” page 14
  • 15. THIS BOOKLET IS CURRENT AS AT JUNE 2016 POTENTIAL REVENUE OPPORTUNITIES $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 3 DEVICES 4 DEVICES 5 DEVICES 20% 20% 20% 40% 40% 40%60% 60% 60% The following assumptions and disclaimers apply to the financial information given in this document: 1. potential revenue projections relate to earnings only and no projections are made as to operating or capital expenses, interest, depreciation, taxation implications or profit margin; 2. potential revenue projections are not based on past performance of any particular HYPOXI-Studio; 3. potential revenue projections are not specific to any particular location or any specific 12 month period; a. potential revenue projections are calculated based on the varying levels of machine utilisation as shown and applying the following assumptions: a. per treatment cost of $47.50 including GST, or $43.18 ex GST; b. treatment time is 45 minutes; and c. maximum annual operating time (that is, 100% utility) represents 12 hours per day, five days per week, 6 hour day on Saturdays, 50 weeks per year. 4. a franchisee’s actual utilisation rate will depend on a number of variable factors specific to how it operates its business. HYPOXI makes no representation about the likely utilisation rate for a proposed franchisee or average utilisation rates across the network. Franchisees should conduct their own enquiries; 5. potential revenue projections are inclusive of GST; 6. all information in this document is indicative and illustrative only. Potential franchisees should not rely on it, but should conduct their own detailed research and obtain specialist advice before making any decision to acquire a HYPOXI franchise or purchase or rent any HYPOXI machines; 7. the recipient agrees that it will not hold HYPOXI Australia liable for anything in this document; and 8. the information contained in this document is confidential; 9. the investment figure above includes payments to HYPOXI and/or our associates only. There are establishment costs payable to third parties which must be considered as part of carrying out your independent due diligence, such as occupancy costs and staff costs. page 15
  • 16. THIS BOOKLET IS CURRENT AS AT JUNE 2016 HYPOXI STUDIO 3 FRANCHISE FEE 1 HYPOXI L250 TRAINER 1 HYPOXI S120 TRAINER 1 HYPOXI VACUNAUT OPERATIONS TRAINING MARKETING WORKSHOP SALES E-LEARNING PROGRAMME USER LICENCE DEVICE ACCESSORIES: 5X L250 SKIRTS, 5X S120 SKIRTS, 4X PRESSURE-SUITS, 1X HDC SUIT TEMPERATURE CONTROL SENSORS & HEART RATE MONITORS OPERATIONAL STARTER KIT STANDARD METRO DELIVERY, INSTALLATION & TESTING FIRST ANNUAL SERVICE (EXCLUDING TRAVEL) *LOW ONGOING FIXED ROYALTY & MARKETING FUND FEES FRANCHISE TERRITORY page 16
  • 17. THIS BOOKLET IS CURRENT AS AT JUNE 2016 HYPOXI STUDIO 4 FRANCHISE FEE 1 HYPOXI L250 TRAINER 1 HYPOXI S120 TRAINER 1 HYPOXI VACUNAUT 1 HYPOXI-DERMOLOGY COMFORT OPERATIONS TRAINING MARKETING WORKSHOP SALES E-LEARNING PROGRAMME USER LICENCE DEVICE ACCESSORIES: 5X L250 SKIRTS, 5X S120 SKIRTS, 4X PRESSURE-SUITS, 2X HDC SUITS TEMPERATURE CONTROL SENSORS & HEART RATE MONITORS OPERATIONAL STARTER KIT STANDARD METRO DELIVERY, INSTALLATION & TESTING FIRST ANNUAL SERVICE (EXCLUDING TRAVEL) *LOW ONGOING FIXED ROYALTY & MARKETING FUND FEES FRANCHISE TERRITORY page 17
  • 18. THIS BOOKLET IS CURRENT AS AT JUNE 2016 HYPOXISTUDIO 5 FRANCHISE FEE 2 HYPOXI L250 TRAINERS 1 HYPOXI S120 TRAINER 1 HYPOXI VACUNAUT 1 HYPOXI-DERMOLOGY COMFORT OPERATIONS TRAINING MARKETING WORKSHOP SALES E-LEARNING PROGRAMME USER LICENCE DEVICE ACCESSORIES: 5X L250 SKIRTS, 5X S120 SKIRTS, 4X PRESSURE-SUITS, 2X HDC SUITS TEMPERATURE CONTROL SENSORS & HEART RATE MONITORS OPERATIONAL STARTER KIT STANDARD METRO DELIVERY, INSTALLATION & TESTING FIRST ANNUAL SERVICE (EXCLUDING TRAVEL) *LOW ONGOING FIXED ROYALTY & MARKETING FUND FEES FRANCHISE TERRITORY page 18
  • 19. THIS BOOKLET IS CURRENT AS AT JUNE 2016 OUR TECHNOLOGYpage 19
  • 20. THIS BOOKLET IS CURRENT AS AT JUNE 2016 HYPOXIDEVICE PORTFOLIO L250 Targets stubborn fat around – Lower Stomach – Hips – Bottom – Thighs – Lower Back Targets stubborn cellulite Vacuum intervals Supercharges active recovery Reduces fluid retention Any fitness level 30 min session S120 Targets stubborn fat around – Lower Stomach – Hips – Bottom – Thighs – Lower Back Targets stubborn cellulite Vaccum and compression intervals Supercharges active recovery Reduces fluid retention Medium to high fitness levels 30 min session DERMOLOGY Aids in reducing – Cellulite – Puffy Skin – Uneven Skin tone Reduces fluid retention Stimulates lymphatic system Negative and positive pressure Passive treatment Accelerates results 20 min session VACUNAUT Targets stubborn fat around – Stomach – Hips Negative and positive pressure Any fitness level 30 min session The HYPOXI-Method consists of 4 unique, patented devices which combine the three elements of Vacuum Therapy, Compression Therapy and Fat Burning Exercise to successfully target problems areas that both men and women face due to their genetic make up. In a HYPOXI-Studio franchise application, the complete concept of HYPOXI devices enables franchisees to accommodate and assist the broadest cross section of the Australian adult population. As men and women, regardless of cultural heritage or geographic location, we share an all-too-common range of body types or shapes. The HYPOXI device which is suited to assisting you with your problem area may not be right for your partner, friend, sister etc. For commercial reasons, any HYPOXI franchise studio will offer at least the complete suite of HYPOXI devices, and some may offer more than one of each device due to high demand. page 20
  • 21. THIS BOOKLET IS CURRENT AS AT JUNE 2016 TRAINER L250 The HYPOXI L250 is designed to specifically target fat and cellulite around the hips, buttocks and thighs. The L250 achieves results by successfully combining the benefits of exercise with patented vacuum technology. The key to the L250’s success is its ability to manipulate circulation through the application of advanced vacuum therapy during fat burning. The reclined position of the L250 means that even overweight and unfit clients can undertake the moderate, fat-burning training. A constant change in pressure has the effect of increasing blood flow to the targeted area. The force of gravity is also used to the L250’s advantage – the reclined position and upward pedalling movement of the legs assists in draining fluid from the legs in a completely natural and healthy way. The L250 package includes a horizontal ergometer with in-built computer system; 5 L250 vacuum skirts; radio control temperature sensor; and radio control heart rate sensor. TRAINER S120 The HYPOXI S120 is designed to specifically target fat and cellulite around the hips, buttocks and thighs. The Trainer S120 combines the positive effects of three forms of therapy in one device: exercise, vacuum therapy and compression therapy. Exercise is the basic element of the S120; direct fat burning is not possible without movement. During the low pressure phase (Vacuum therapy) blood is drawn into the fatty and dermal tissue, supplying the area with nutrients. During the high pressure phase (compression therapy) blood and bodily fluids are pushed out of the tissue into the bloodstream, relieving and supporting veins and the lymphatic system. The S120 package includes a vertical ergometer with in-built computer system; 5 S120 vacuum skirts; radio control temperature sensor; and radio control heart rate sensor. page 21
  • 22. THIS BOOKLET IS CURRENT AS AT JUNE 2016 THE HYPOXI-DERMOLOGY COMFORT (HDC) HYPOXI’s HDC is a contemporary health and lifestyle product. Applying unique vacuum technology, the HDC treatment can activate the lymphatic system, release toxins, stimulate circulation and improve the skin’s tone and texture. Relaxing and pain-free, this innovative treatment does not require exercise – it is a passive treatment which can be prescribed as a stand alone treatment or in conjunction with any of the HYPOXI-Training devices, with the view to accelerating overall results. The HDC is a particularly effective therapy device for the treatment of common skin problems. The unit was specifically created to activate the metabolism of the skin’s connective tissue. The HDC, in combination with the HD-PressureSuit, is the ultimate treatment unit for cellulite prone skin. The 400 pressure chambers within the PressureSuit work on the skin’s surface and are highly effective at diminishing the appearance of cellulite and uneven skin tone. The HYPOXI-Dermology Comfort package includes a Dermology comfort lounger and a HD-PressureSuit (one size fits all). THE VACUNAUT The HYPOXI Vacunaut is designed to specifically target fat around the stomach and hip region. Highly effective for men and women, the Vacunaut achieves results by successfully combining the benefits of exercise with sophisticated vacuum technology. The Vacunaut technical unit produces alternating high and low pressure. Connected to the unit through a series of pressure conducting hoses is the PressureSuit. The PressureSuit comprises of a network of active pressure chambers which apply calculated high and low pressure on the stomach and hips. Simultaneous fat-burning training can be undertaken on a treadmill. The Vacunaut package includes a vacuum technical station; 4 PressureSuits; automated drying system and maintenance kit. page 22
  • 23. THIS BOOKLET IS CURRENT AS AT JUNE 2016 OUR RESULTS page 23
  • 24. THIS BOOKLET IS CURRENT AS AT JUNE 2016 Like any diet and exercise program, you only get out what you put in. Luckily with HYPOXI it’s not about training harder, it’s about TRAINING SMARTER. If you are committed to the HYPOXI- Method, following the training program as outlined by your HYPOXI-Coach and nutritional guidelines you will see and feel REAL results. Lotta has lost a staggering 9.7KG & 56.4CM over 36 sessions of HYPOXI! LOTTA With HYPOXI, I've managed to gain energy and lose cellulite & extra weight. I wouldn’t trade HYPOXI for anything — I love it! page 24
  • 25. THIS BOOKLET IS CURRENT AS AT JUNE 2016 OUR BRAND page 25
  • 26. THIS BOOKLET IS CURRENT AS AT JUNE 2016 We are on a journey to share our expertise with the world, and make low impact / high outcome exercise accessible to every man and woman. We want to inspire others with our passion and knowledge. We want everybody to learn with us, achieve more for themselves, and walk the enlightened path to being the best version of themselves they can be. THE WORLDWIDE MOST TARGETED METHOD FOR A BEAUTIFUL BODY OUR BRAND page 26
  • 27. THIS BOOKLET IS CURRENT AS AT JUNE 2016 IN THE PRESS page 27
  • 28. THIS BOOKLET IS CURRENT AS AT JUNE 2016 “This is a workout that celebrities swear by and it really works” “It’s great for time-poor, busy women who want to exercise and tone up, without slogging away” “Out-of-this-world amazing” “My new secret weapon to tone and shift weight from my problem areas so I can achieve every girl’s aim – to look good in a bikini” “The anti-cellulite lifestyle elixir! AKA the stuff that CAN improve cellulite” “This is a real life-saver for brides who are healthy, but can’t drop those final few kilos” “Feel good about your body, fast” WEDDED WONDERLAND COSMOPOLITAN BRIDE OK! MAGAZINE FIRST WORLD BEAUTY PROBLEMS CLEO SPORTELUXE NINEMSN HONEY Since HYPOXI’s launch in 1998 it has been subject to significant media attention and reviews that explore the issues of cellulite, weight loss, skin toning and spot reduction. The Australian media have not only tried and tested HYPOXI, but fallen in love with this innovative weight loss treatment. page 28
  • 29. THIS BOOKLET IS CURRENT AS AT JUNE 2016 OUR FRANCHISEESpage 29
  • 30. THIS BOOKLET IS CURRENT AS AT JUNE 2016 WE CONSIDER OUR FRANCHISEES TO BE BUSINESS PARTNERS AND OUR GREATEST BRAND AMBASSADORS. It is their genuine desire to help people that drive their success at a local level. Our franchisees come from diverse backgrounds with a common theme of strong commercial acumen, an entrepreneurial spirit and customer centric ethos. Whether your background is from within the corporate sector in Sales, Marketing or Finance, or whether you are an existing business owner looking to follow your passion for health and wellness, your transferable skill-set and experience is what will underpin your success. No specific formal qualifications are required as our comprehensive operational training on the HYPOXI-Method is provided to become an Accredited HYPOXI-Coach. As a Franchisee and small business owner you will be required to wear multiple hats, unless of course your intention is to recruit talented staff into your business to supplement your strengths and weaknesses. A day in the life of a HYPOXI-Studio owner/operator involves selling treatment packages, marketing the studio, being a brand ambassador, networking, establishing & building client relationships, prescribing the HYPOXI- Method, motivating clients and much more! KEY TO HYPOXI-STUDIO SUCCESS HYPOXI is more than a retail transaction, success as a HYPOXI Franchisee relies on strength in a number of key areas. When these key pieces are holistically combined, we see huge success with franchisees operating efficiently and effectively as a business, achieving maximum results. LOCAL AREA MARKETING SALES CLIENT RELATIONSHIP DEVELOPMENT CUSTOMER SERVICE BRAND REPRESENTATION RESOURCE UTILISATION page 30
  • 31. THIS BOOKLET IS CURRENT AS AT JUNE 2016 MEET First time business owners Yasmine and Jaime, had HYPOXI on their radar for some time before committing to their business venture. Both held successful careers in the IT sector for almost a decade when Yasmine discovered HYPOXI through the radio during her commute to work. As time poor professionals both Yasmine and Jaime dedicated time for exercise however, Yasmine shared that even after achieving her weight goals, she was never really satisfied with her body shape. With her wedding in the planning, Yasmine took advantage of HYPOXI’s advertised Free Trial at her nearest studio and after only 6 sessions she had already lost 15cms in the areas that she most wanted, her stomach and thighs. Inspired by these initial results, Yasmine’s HYPOXI journey continued over the course of the next few months leading her to achieve her dream bridal figure. Over the course of her sessions with HYPOXI, Yasmine was inspired by seeing and hearing about the positive results of other clients, as well as her own. This combined with a desire to make a difference and impact other people’s lives for the better were her inspiration for planning her business venture and her career transition. Following a relocation to back to her hometown of Perth in early 2015, Perth’s first Franchise studio was opened in the beautiful beachside suburb of Cottesloe, and Yasmine hasn’t looked back. A model brand ambassador and franchisee, Yasmine’s sales and operations career experience combined with her passion for health and fitness have set the foundation for their success. YASMINE & JAIME MENDOZA HYPOXISTUDIOCOTTESLOE “In under 1 year HYPOXI has proven to be a fantastic commercial opportunity for us. We have been fortunate to grow our business with hiring staff as well as exploring possible new franchise locations for a second studio” Awarded HYPOXI AUSTRALIA’S OUTSTANDING NEWCOMER AWARD 2015 YASMINE & JAIME page 31
  • 32. THIS BOOKLET IS CURRENT AS AT JUNE 2016 YOUR STUDIO VENTUREBEGINS HERE… page 32
  • 33. THIS BOOKLET IS CURRENT AS AT JUNE 2016 your next STEPStowards becoming AHYPOXI FRANCHISEE Complete & return a Confidentiality Deed in order to gain visibility of HYPOXI Australia’s FDD & template Franchise Documentation. Undergo a HYPOXI treatment package to experience the results first hand. Schedule a Franchise Meeting with HYPOXI Australia. page 33
  • 34. THE INFORMATION IN THIS BOOKLET FORMS PART OF THE INFORMATION TO HELP YOU DECIDE WHETHER A HYPOXI FRANCHISE IS RIGHT FOR YOU. THIS BOOKLET PROVIDES INFORMATION IN SUMMARY FORM ONLY AND IS NOT INTENDED TO BE COMPLETE. THIS BOOKLET DOES NOT TAKE INTO ACCOUNT THE PARTICULAR OBJECTIVES, FINANCIAL SITUATION OR NEEDS OF ANY PERSON. YOU AGREE THAT YOU WILL NOT SEEK TO SUE OR HOLD HYPOXI AUSTRALIA LIABLE IN ANY RESPECT IN CONNECTION WITH OR IN RELIANCE ON THIS BOOKLET OR FOR THE PROVISION OF THIS BOOKLET. BEFORE MAKING A DECISION IN RESPECT OF A HYPOXI FRANCHISE, YOU MUST CONSIDER YOUR PARTICULAR NEEDS, OBJECTIVES AND FINANCIAL CIRCUMSTANCES AND YOU MUST CONDUCT YOUR OWN INDEPENDENT INVESTIGATION, REVIEW AND ANALYSIS OF THE FRANCHISE OPPORTUNITY AND THE INFORMATION AND DATA CONTAINED IN THIS BOOKLET. #DESIGNYOURBODY Š 2016 HYPOXI Australia Pty Ltd. All Rights Reserved. LEARN MORE AT HYPOXI.COM.AU/START-A-FRANCHISE @hypoxiaus HYPOXI-AUSTRALIA HYPOXIAUSTRALIA HYPOXIAUSTRALIA @HypoxiAustralia