The following shows the common consumer food trends and what affects consumer buying trends.

1. 11.
CONSUMER
BEHAVIOUR
AND FOOD
TRENDS
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2. INTRODUCTION TO CONSUMER BEHAVIOUR
The first self-service grocery store,
Piggly Wiggly, was opened in 1916 in Memphis,
Tennessee, by Clarence Saunders, an
inventor and entrepreneur.
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3. INTRODUCTION TO CONSUMER BEHAVIOUR
On August 4, 1930, the world's first
supermarket, King Kullen, opened in Jamaica,
Queens, New York City. The supermarket
was different from the old-style grocery
store.
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4. INTRODUCTION TO CONSUMER BEHAVIOUR
The free market and freedom of
movement of most food products that
meets both the needs of a luxury and
essential factor, put the modern consumer
quite often to face the dilemma of which
product to choose and on which
elements pay special attention.
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5. 6 trends shaping the supermarket and
grocery industry
1.
In store pop-ups
events and
classes
4.
Aiding product
discovery
2.
Analytics for
personalized customer
experiences
6.
Home delivery
3.
Hybrid shop and eat
concepts
5.
Sustainability
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6. WHICH FACTORS INFLUENCE
CONSUMER BUYING CHOICES?
wHY TO CONSUMERS REMAIN
BRAND LOYAL?
wHY DO CONSUMERS TRY OUT
NEW BRANDS?makhosi@africanfoodrevolution.org
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7. AT THE FOOD MARKET, WE HAVE SEEN THE
DEEPENING OF THE FRAGMENTATION OF
CONSUMER NEEDS AND THERE IS CLEAR PROCESS
OF DIVERSIFICATION IN TERMS OF CONSUMERS’
EXPECTATIONS FOR SPECIFIC FOODS.
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8. 2. QUALITY OF
THE
PRODUCTS
1. FRESHNESS
OF PRODUCTS
5. SOCIAL
MEDIA
TRENDS
3. WIDE RANGE OF
ASSORTMENTS
4. FRIENDLY
AND
COURTEOUS
SERVICE
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9. 7. SPEED OF
SERVICE
6.
CLEANLINESS
OF THE STORE
10. CONVENIENT
OPENING HOURS
8. LOW LEVEL OF
PRICES
9. EASY
ORIENTATION
IN THE STORE

10. 12.OPPORTUNITIES
TO PURCHASE
PRODUCTS OTHER
THAN FOOD
11. PROXIMITY
STORE
15. ANIMAL
WELFARE
13. EASY ACCESS
14.
TRACEABILITY
OF FOOD
PRODUCTS
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11. 4 factors have
influence of
consumer
behaviour
1.Biological and Ecological Aspects
which include age, height, weight and
physical activity.
2.Economic aspects which include
disposable income, availability of food
and household income.
3.Demographic and social aspects which
include number of households members,
their age, sex activity and
professional standing.
4. Cultural favtors such as customs,
national traditions and local
interaction patterns of consumption.

12. Conclusion
Consumer behaviour is mainly
affected by sensory characteristics,
nutritional value and price
makhosi@africanfoodrevolution.org
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13. REFERENCES
https://www.lsretail.com/blog/6-trends-
shaping-the-future-of-supermarkets-and-
grocery-stores
Johns, N., & Pine, R. (2002). Consumer
behaviour in the food service industry:
a review. International Journal of
Hospitality Management, 21(2), 119-134.
Transitional phase inversion is caused
by a change in the formulation like
temperature or salinity.
makhosi@africanfoodrevolution.org
www.africanfoodrevolution.org