SlideShare a Scribd company logo
1 of 12
Successful Agile Despite Lawyers
Digital Strategy Management
Digital Strategy Management ¦ 15 September 2016
Agenda
• what is Agile?
• legal issues
• flexible contracts
• commercial challenges
• barriers to Agile
• benefits of Agile
Digital Strategy Management ¦ 15 September 2016
Sequential v Iterative
Delivery
Digital Strategy Management ¦ 15 September 2016
Sequential v Iterative
Delivery
Delivery Delivery Delivery Delivery
Digital Strategy Management ¦ 15 September 2016
Legal issues
• lawyers like certainty: outcome, cost, time, etc
• features specified “up front”
• “Cone of Uncertainty”
• silo mentality
• “Lose-Lose” contracts
Digital Strategy Management ¦ 15 September 2016
Charges & cost certainty
Relativerangeofcostestimate
x4
x2
x2
x4
Requirements Detailed Design Product Build
Digital Strategy Management ¦ 15 September 2016
Legal certainties
• lawyers like certainty: outcome, cost, time, etc
• features specified “up front”
• “Cone of Uncertainty”
• silo mentality
• “Lose-Lose” contracts
Digital Strategy Management ¦ 15 September 2016
Flexible contracts
• collaborative
• adaptive
• recognises change
• outcomes orientated
• requires cultural change
Digital Strategy Management ¦ 15 September 2016
Commercial Challenges
• Preserving balance between flexibility and certainty
• Agreement on scope
• Collaboration
o employee empowerment
o IP ownership
• Risk and liability
• Consequences of interim acceptance
• Governance and control measures
o performance monitoring – velocity, cadence, etc
o quality control
• Commercial models – controlling the cost
Digital Strategy Management ¦ 15 September 2016
Barriers to Agile
• Requirement for legal certainty
• Myths
o lack of financial control
o uncertainty of outcome
• Lack of commercial models
o Norwegian PS-2000 contract
o Dutch K03 contract
o GDS DOS
o DSDM Agile Framework Template
• Need for cultural change
Digital Strategy Management ¦ 15 September 2016
Benefits of Agile
• Faster, better, cheaper?
Digital Strategy Management ¦ 15 September 2016
Questions?
Stewart James
Partner
s.james@ashfords.co.uk
+44 (0)7813 019002

More Related Content

Similar to Digital strategy management

Journyx: Advanced Time and Expense Tracking for Microsoft Dynamics
Journyx: Advanced Time and Expense Tracking for Microsoft DynamicsJournyx: Advanced Time and Expense Tracking for Microsoft Dynamics
Journyx: Advanced Time and Expense Tracking for Microsoft DynamicsJournyx, Inc
 
Discover why media consulting firms are being snapped up
Discover why media consulting firms are being snapped up Discover why media consulting firms are being snapped up
Discover why media consulting firms are being snapped up Equiteq
 
Webinar Slides: Fourth Quarter Accounting and Financial Reporting Issues Update
Webinar Slides: Fourth Quarter Accounting and Financial Reporting Issues UpdateWebinar Slides: Fourth Quarter Accounting and Financial Reporting Issues Update
Webinar Slides: Fourth Quarter Accounting and Financial Reporting Issues UpdateMHM (Mayer Hoffman McCann P.C.)
 
Digital Marketing & IT Services for SMBs_8-12-16
Digital Marketing & IT Services for SMBs_8-12-16Digital Marketing & IT Services for SMBs_8-12-16
Digital Marketing & IT Services for SMBs_8-12-16Neel Majumdar
 
G/O Sales Summit: Selling Home Services to Consumers in the Digital Space
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceG/O Sales Summit: Selling Home Services to Consumers in the Digital Space
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
 
Why the time is right to sell your IT services business
Why the time is right to sell your IT services businessWhy the time is right to sell your IT services business
Why the time is right to sell your IT services businessEquiteq
 
Global eInvoicing – Success Through Breakthrough Supplier Enablement
Global eInvoicing – Success Through Breakthrough Supplier EnablementGlobal eInvoicing – Success Through Breakthrough Supplier Enablement
Global eInvoicing – Success Through Breakthrough Supplier EnablementSAP Ariba
 
Portfolio management: Balancing Irrefutable Demand with Cost of Delay #agilec...
Portfolio management: Balancing Irrefutable Demand with Cost of Delay #agilec...Portfolio management: Balancing Irrefutable Demand with Cost of Delay #agilec...
Portfolio management: Balancing Irrefutable Demand with Cost of Delay #agilec...Andy Carmichael
 
DPM Overview Soasta Partners.pptx
DPM Overview Soasta Partners.pptxDPM Overview Soasta Partners.pptx
DPM Overview Soasta Partners.pptxJennifer Finney
 
Finit solutions - The Benefits of a Rolling Forecast
Finit solutions - The Benefits of a Rolling ForecastFinit solutions - The Benefits of a Rolling Forecast
Finit solutions - The Benefits of a Rolling Forecastfinitsolutions
 
2016 1208 webinar_mastering_your_transition
2016 1208 webinar_mastering_your_transition2016 1208 webinar_mastering_your_transition
2016 1208 webinar_mastering_your_transitionIntacct Corporation
 
FASB/IASB for JD Edwards
FASB/IASB for JD EdwardsFASB/IASB for JD Edwards
FASB/IASB for JD EdwardsCircular Edge
 
HighQ London Roadshow 2016
HighQ London Roadshow 2016HighQ London Roadshow 2016
HighQ London Roadshow 2016HighQ
 
HighQ London roadshow 2016
HighQ London roadshow 2016HighQ London roadshow 2016
HighQ London roadshow 2016Ben Wightwick
 
Michael George, Head of Strategy & Supply Chain, Cloud and Digital, Crown Com...
Michael George, Head of Strategy & Supply Chain, Cloud and Digital, Crown Com...Michael George, Head of Strategy & Supply Chain, Cloud and Digital, Crown Com...
Michael George, Head of Strategy & Supply Chain, Cloud and Digital, Crown Com...Lucia Garcia
 
Digital Transformation at Thames Valley HA
Digital Transformation at Thames Valley HADigital Transformation at Thames Valley HA
Digital Transformation at Thames Valley HAJayne Hilditch
 
Hdi capital area meeting 071713
Hdi capital area meeting   071713Hdi capital area meeting   071713
Hdi capital area meeting 071713hdicapitalarea
 
Using ITIL's Key Metrics to Impact Core Business Decisions
Using ITIL's Key Metrics to Impact Core Business Decisions Using ITIL's Key Metrics to Impact Core Business Decisions
Using ITIL's Key Metrics to Impact Core Business Decisions hdicapitalarea
 
2013-06-13 Government Contractors Project Management Systems
2013-06-13 Government Contractors Project Management Systems2013-06-13 Government Contractors Project Management Systems
2013-06-13 Government Contractors Project Management SystemsRaffa Learning Community
 

Similar to Digital strategy management (20)

Journyx: Advanced Time and Expense Tracking for Microsoft Dynamics
Journyx: Advanced Time and Expense Tracking for Microsoft DynamicsJournyx: Advanced Time and Expense Tracking for Microsoft Dynamics
Journyx: Advanced Time and Expense Tracking for Microsoft Dynamics
 
Digital Transformation Innovation or Renovation
Digital Transformation Innovation or RenovationDigital Transformation Innovation or Renovation
Digital Transformation Innovation or Renovation
 
Discover why media consulting firms are being snapped up
Discover why media consulting firms are being snapped up Discover why media consulting firms are being snapped up
Discover why media consulting firms are being snapped up
 
Webinar Slides: Fourth Quarter Accounting and Financial Reporting Issues Update
Webinar Slides: Fourth Quarter Accounting and Financial Reporting Issues UpdateWebinar Slides: Fourth Quarter Accounting and Financial Reporting Issues Update
Webinar Slides: Fourth Quarter Accounting and Financial Reporting Issues Update
 
Digital Marketing & IT Services for SMBs_8-12-16
Digital Marketing & IT Services for SMBs_8-12-16Digital Marketing & IT Services for SMBs_8-12-16
Digital Marketing & IT Services for SMBs_8-12-16
 
G/O Sales Summit: Selling Home Services to Consumers in the Digital Space
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceG/O Sales Summit: Selling Home Services to Consumers in the Digital Space
G/O Sales Summit: Selling Home Services to Consumers in the Digital Space
 
Why the time is right to sell your IT services business
Why the time is right to sell your IT services businessWhy the time is right to sell your IT services business
Why the time is right to sell your IT services business
 
Global eInvoicing – Success Through Breakthrough Supplier Enablement
Global eInvoicing – Success Through Breakthrough Supplier EnablementGlobal eInvoicing – Success Through Breakthrough Supplier Enablement
Global eInvoicing – Success Through Breakthrough Supplier Enablement
 
Portfolio management: Balancing Irrefutable Demand with Cost of Delay #agilec...
Portfolio management: Balancing Irrefutable Demand with Cost of Delay #agilec...Portfolio management: Balancing Irrefutable Demand with Cost of Delay #agilec...
Portfolio management: Balancing Irrefutable Demand with Cost of Delay #agilec...
 
DPM Overview Soasta Partners.pptx
DPM Overview Soasta Partners.pptxDPM Overview Soasta Partners.pptx
DPM Overview Soasta Partners.pptx
 
Finit solutions - The Benefits of a Rolling Forecast
Finit solutions - The Benefits of a Rolling ForecastFinit solutions - The Benefits of a Rolling Forecast
Finit solutions - The Benefits of a Rolling Forecast
 
2016 1208 webinar_mastering_your_transition
2016 1208 webinar_mastering_your_transition2016 1208 webinar_mastering_your_transition
2016 1208 webinar_mastering_your_transition
 
FASB/IASB for JD Edwards
FASB/IASB for JD EdwardsFASB/IASB for JD Edwards
FASB/IASB for JD Edwards
 
HighQ London Roadshow 2016
HighQ London Roadshow 2016HighQ London Roadshow 2016
HighQ London Roadshow 2016
 
HighQ London roadshow 2016
HighQ London roadshow 2016HighQ London roadshow 2016
HighQ London roadshow 2016
 
Michael George, Head of Strategy & Supply Chain, Cloud and Digital, Crown Com...
Michael George, Head of Strategy & Supply Chain, Cloud and Digital, Crown Com...Michael George, Head of Strategy & Supply Chain, Cloud and Digital, Crown Com...
Michael George, Head of Strategy & Supply Chain, Cloud and Digital, Crown Com...
 
Digital Transformation at Thames Valley HA
Digital Transformation at Thames Valley HADigital Transformation at Thames Valley HA
Digital Transformation at Thames Valley HA
 
Hdi capital area meeting 071713
Hdi capital area meeting   071713Hdi capital area meeting   071713
Hdi capital area meeting 071713
 
Using ITIL's Key Metrics to Impact Core Business Decisions
Using ITIL's Key Metrics to Impact Core Business Decisions Using ITIL's Key Metrics to Impact Core Business Decisions
Using ITIL's Key Metrics to Impact Core Business Decisions
 
2013-06-13 Government Contractors Project Management Systems
2013-06-13 Government Contractors Project Management Systems2013-06-13 Government Contractors Project Management Systems
2013-06-13 Government Contractors Project Management Systems
 

Recently uploaded

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 

Recently uploaded (20)

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 

Digital strategy management

  • 1. Successful Agile Despite Lawyers Digital Strategy Management
  • 2. Digital Strategy Management ¦ 15 September 2016 Agenda • what is Agile? • legal issues • flexible contracts • commercial challenges • barriers to Agile • benefits of Agile
  • 3. Digital Strategy Management ¦ 15 September 2016 Sequential v Iterative Delivery
  • 4. Digital Strategy Management ¦ 15 September 2016 Sequential v Iterative Delivery Delivery Delivery Delivery Delivery
  • 5. Digital Strategy Management ¦ 15 September 2016 Legal issues • lawyers like certainty: outcome, cost, time, etc • features specified “up front” • “Cone of Uncertainty” • silo mentality • “Lose-Lose” contracts
  • 6. Digital Strategy Management ¦ 15 September 2016 Charges & cost certainty Relativerangeofcostestimate x4 x2 x2 x4 Requirements Detailed Design Product Build
  • 7. Digital Strategy Management ¦ 15 September 2016 Legal certainties • lawyers like certainty: outcome, cost, time, etc • features specified “up front” • “Cone of Uncertainty” • silo mentality • “Lose-Lose” contracts
  • 8. Digital Strategy Management ¦ 15 September 2016 Flexible contracts • collaborative • adaptive • recognises change • outcomes orientated • requires cultural change
  • 9. Digital Strategy Management ¦ 15 September 2016 Commercial Challenges • Preserving balance between flexibility and certainty • Agreement on scope • Collaboration o employee empowerment o IP ownership • Risk and liability • Consequences of interim acceptance • Governance and control measures o performance monitoring – velocity, cadence, etc o quality control • Commercial models – controlling the cost
  • 10. Digital Strategy Management ¦ 15 September 2016 Barriers to Agile • Requirement for legal certainty • Myths o lack of financial control o uncertainty of outcome • Lack of commercial models o Norwegian PS-2000 contract o Dutch K03 contract o GDS DOS o DSDM Agile Framework Template • Need for cultural change
  • 11. Digital Strategy Management ¦ 15 September 2016 Benefits of Agile • Faster, better, cheaper?
  • 12. Digital Strategy Management ¦ 15 September 2016 Questions? Stewart James Partner s.james@ashfords.co.uk +44 (0)7813 019002

Editor's Notes

  1. Looking at pricing issues – first problem is the ability to give detailed estimates Accuracy long-term estimates Compounding effect of events
  2. Speaking as a lawyer – the biggest barrier to the use of Agile seems to be the lawyers Lawyers are trained to look for the things in a project that can go wrong and to allocate risk accordingly lawyers are conservative – and advise conservatively Want to create outcome certain Myths Agile lacks the certainties lawyers seek to create Biggest myths Lack of financial control - Agile only suitable for small projects or internal projects Lack of specification – leads to uncertainty of outcome Lack of commercial models means no tried & tested examples to work from Also need for cultural change => resistance First reaction to change is resist it Collaboration => lack clarity over who bears risk if something goes wrong However – other areas of law manage eg H&S allocates responsibility for risk to roles Historically, contracts based on engineering & construction templates Because Lawyers are conservative prefer to use precedent where available Creates predictability Avoids litigation These follow sequential process or “waterfall”