1. Table of Contents
Analyst View
Competitor view
Market Size & Forecast
Market Trends and Drivers
• Trends by Technology
• Trends by Industry
Competition Landscape
Top 3 competitors Profiling
• IBM Corp
• Accenture Plc
• Cognizant
Artificial
Intelligence
Robotic
Process
Automation
Intelligent
Automation
2. ANALYST VIEW
Key cross-industry
applications of IA
Interpreting and processing
unstructured data
Predictive analytics
Predictive maintenance
Radical personalization
Trend/anomaly detection
Strategic optimization
Forecasting
Real-time optimization
Intelligent Automation (IA) is
a combination of Robotic
Process Automation (RPA)
and artificial intelligence (AI)
technologies which together
empower rapid end-to-end
business process automation
and accelerate digital
transformation.
The Global Intelligent Automation Market is expected to witness a
significant growth in the coming time zone. Post COVID19 outbreak,
intelligent automation is revolutionizing the work methods in organizations
across commercial industries as well as government agencies.
The market is primarily propelled by the growing need to reduce the labor
costs of business operations across the industries. Additionally, in order to
determine and rectify the skills gap; to process massive complex data; and
to enhance the speed and accuracy of human capabilities are the key
factors that will drive the market for intelligent automation in near future.
The BFSI, healthcare and utility are the major industries expected to
contribute to the remarkable growth of IA market in coming years.
Geographically, North America is expected to continue its dominance in
the market owing to the growing adoption of process management and
automation technologies across the United states enterprises.
From the above market scenario, it is evident that the market for IA is
moving fast-paced across industries. As a consequence, it will clearly
automate many business processes that were executed manually. This
might eliminate manpower from these operations, however it will
simultaneously facilitate the scalability of human resources to advance
skills. Therefore, it will be a win-win situation for both industry and
manpower.
Compelling Benefits
Improving process efficiency
and customer experience
Optimizing back office
operations
Reducing costs as well as
risks
Optimizing the work force
productivity
Effective monitoring and fraud
detection
Product and service
innovation
•Challenging Inhibitors
Inadequate collaboration
between IT and lines of
business
Lack of a corporate vision and
proper planning for the
transformation
Lack of right skill to measure IT
delivery gap
Insufficient budget to invest or
re-invest into digital initiatives
Managing cybersecurity risks
3. COMPETITOR VIEW
The market is highly competitive and characterized
by the presence of many small, medium and large
vendors contributing to the overall market growth.
Eminent market players offer sophisticated
solutions for automation of back-office processes
with a cost-effective and efficient IA platform to
deliver complex services securely and adapt
business processes with greater control.
The market leaders are focused on delivering
diverse solutions to serve to the needs of each
customer, which in turn will help them to gain a
significant market share.
As the competition is expanding, enterprises are
focused more on enhancing the efficiency of
operations and providing better customer
experience management.
Owing to COVID cash crunch
companies tackling their projects in a
different order than originally planned.
This ‘Plan B’, executed in rushed
timelines, might be a competitive
disadvantage.
Time to value
pressure on new
tech is tightening
Companies lacked the time to
test the new solutions needed during
COVID. These limited scope solutions
might create waste, data silos,
customer friction and other pain
points for the business in long run.
‘COVID Quick
Fixes’ might
create pain points
later
Owing to pandemic challenges,
companies approach is focused on
business continuity/survival. But now
that short-term solutions have been
rolled out, it’s time to take a step back
and strategically plan for long-term
success.
Struggling to
abandon survival-
mode thinking
4. IA MARKET SIZE AND FORECAST
8.2
9.7
10.9
12.1
13.7 14.3
15.8
0
5
10
15
20
2019 2020 2021 2022 2023 2024 2025
$
BILLION
YEAR
Intelligent Automation Market Value
North
America,
42.06%
Europe,
27.57%
Asia
Pacific,
24.15%
Rest of the
world, 6.22%
Market share by region
North America Europe Asia Pacific Rest of the world
The global intelligent automation market was valued at US$8.2
billion in 2019 and is projected to reach US$15.8 billion by
2025, at a CAGR of 11.2%, during the forecast period.
North America region is expected to dominate the global IA
market owing to the presence of technologically advanced
players in the region and the recent innovations.
Europe region is expected to witness a steady growth as IA
is gaining momentum across various industries, including
healthcare, BFSI, manufacturing, and retail, among others.
Asia Pacific region is expected to grow at faster pace owing
to rapid technological developments, increasing awareness
about benefits of the cloud.
Developing nations will remain as business hotspots due to
the promising digitization initiatives by government such as
Government of India’s digital initiatives such as AADHAAR (citizen
identification program), Digital payments (BHIM), and direct
benefit transfer (DBT), e-health, e-education (SWAYAM), digital
farming, and digitization of internal law enforcement agencies and
other smart initiatives will continue to promote a robust growth for
intelligent automation.
The Singapore government is providing platforms for co-creation
access to more than 3,000 government datasets
5. KEY TECHNOLOGY TRENDS OF IA MARKET
Key Technology Trends Growth Driver
Robotic Process Automation
Adoption of RPA has increased in small and medium
organizations that need to monitor their operational cost and
human resource more precisely in order to save on unwanted
expenses.
Additionally, large enterprises are also adopting RPA to
enhance their business practices.
Need to automate structured, repetitive processes
to focus on core business
Businesses emphasize on operational efficiency
Changing workforce dynamics
High adoption of RPA solutions in the BFSI and
healthcare sectors
Artificial Intelligence (AI)
Artificial Intelligence (AI) has been the fastest growing
technology in recent past.
Additionally, the COVID19 breakout has accelerated the
growth rate at much faster pace.
COVID-19 health emergency across the globe
Growing investments in AI technologies
Growing e-commerce, streaming content, and
increase in internet penetration
Need of data analysis at granular level
Machine Learning
Organizations worldwide are significantly adopting Machine
learning enabled solutions to enhance customer experience
and ROI.
Technological advancement and proliferation in
data generation
Growing adoption of cloud-based services
Massive investments in artificial intelligence (AI)
Natural Language
Processing
Owing to the rising interest in human-to-machine
communications and increasing competition across end users
market, organizations are using NLP and ML tools via an AI
platform.
Rapid developments in infrastructure and the high
adoption of digital technologies
Rise in the usage of smart devices
Increasing demand for enhanced customer
experience
Cognitive Analysis
The cognitive analytics market is increasing at a significant
pace across the globe, this is primarily due to the constant
advancements of predictive analytics and the never-ending
need for workplace performance enhancements.
Rise in the adoption of the cognitive computing
technology
Increase in big data analytics, developments of
machine to machine technologies
Increasing adoption of the internet of things (IoT)
6. KEY INDUSTRIES DRIVING THE IA MARKET
Adoption of Neo-banking Models or digital e-
business model in payments, retail banking,
insurance and wealth management
Rise of TechFin - Apple Card, Facebook
Pay, Amazon Lending and Uber Money broke
into the financial services field
Customer Intelligence will push the players
to invest in big data and advanced analytics
Use of big data analytics to manage
unstructured data
Rising adoption of precision medicine
Growing need of AI solution for remote
patient care and virtual medical assistance
Demand for quick diagnosis and faster
treatment
Soaring demand for smart vehicles and the
responding AI and LiDAR investment from
Auto-manufacturers
Artificial Intelligence for Driverless or
Autonomous Cars
Focus on accelerating Automotive
Production
BFSI
Healthcare
Automotive
Utilization of AI and robots to boost mass
production eradicating human error
Shift towards smart manufacturing i.e.
integrating IOT platform to monitor the
manufacturing process
Predictive maintenance of machineries
through sensors with predictive analytics
capabilities
Growing m-commerce in e-tail industry
Rise of Omnichannel retail
Focus on automation of in-store
operations and reduce operational expenses
Chatbots to assist with customer service
AI-enabled logistics management to
predict buying patterns of customers
Rapid evolution of energy storage
technologies to optimize cost
Shift towards more data driven business
model from current business model
Increasing adoption of AI and smart
automation to deliver customized energy
management solutions
Manufacturing
Retail
Utility
7. Key players in the intelligent
automation market include
IBM Corp., Accenture Plc, Atos
SE, Capgemini, Cognizant Technology,
Blue Prism, Tata Consultancy Services,
Wipro, CGI, HCL technologies, Tech
Mahindra, UiPath, DXC Technology, NTT
Data, Infosys, and Pegasystems
Consolidation trend in global intelligent
market is expected to continue at a rapid
pace, which may intensify the competitive
landscape further.
Increasing competition may force the
market players to invest heavily to sustain its
market position.
Regulatory developments may provide
opportunities to the players to enter into a
new market.
Post the outbreak of COVID19, eminent
players have adopted various growth
strategies, such as partnerships and new
service launches to expand their presence
further and broaden their customer base.
COMPETITIVE LANDSCAPE
Dec 2020 IBM to Acquire Nordcloud to Turbocharge Its Hybrid Cloud Consulting Capability
Dec 2020 Accenture Completes Acquisition of End-to-End Analytics
Dec 2020
Atos partners with Eupry to offer a Compliance Monitoring service for Covid-19 vaccine
delivery
Dec 2020
Capgemini collaborates with AWS to extend its Digital Cloud Platform
Dec 2020 Cognizant Acquires Inawisdom, an Artificial Intelligence and Machine Learning Services
Expert
Dec 2020 Blue Prism Announces Service Assist, Automating Next Generation Contact Centers with
an AI-Powered Digital Workforce that Transforms Customer Experiences
Nov 2020
Pega Introduces First RPA Auto-balancing Feature for Hands-Free Bot Workload
Management
Oct 2020 HCL and IBM expand alliance to help organizations with digital transformation
Oct 2020
UiPath and eSentire Partnership the First to Bring End-to-End Hyperautomation to
Cybersecurity
May 2020
Tech Mahindra leverages Artificial Intelligence to Research on Potential Therapeutic Drugs
for COVID-19
8. INTERNATIONAL
BUSINESS
MACHINES CORP.
International Business Machines Corporation (IBM) offers
integrated IT solutions across end use industries and business
processes. The company’s products and services portfolio
primarily includes consulting and IT implementation services,
cloud, digital and cognitive offerings, and enterprise systems
and software.
The company’s R&D operations is focused on developing
solutions in artificial intelligence, quantum computing, security,
cloud, systems across industries including financial services,
healthcare, manufacturing and automotive. In 2019, IBM
invested approximately 8% of the company’s total revenue on
its R&D activities. Additionally, the company is awarded with
9,262 patents in 2019, which includes more than 4,500 patents
related to work in artificial intelligence, cloud, cybersecurity and
quantum computing.
IBM’s business operations spanned over 175 nations and
headquartered in New York, the United States.
Key Facts
Headquarters
Address
1 New Orchard Road, Armonk,
New York, 10504
United States
Telephone +1 914 499 1900
Website www.ibm.com
Ticker Symbol:
Stock Exchange
IBM:NYSE
Number of
Employees
352.6 (thousand)
Fiscal Year End December 31, 2019
Revenue (US$
million)
77,147
9. BUSINESS SEGMENTS: IBM
Cloud & Cognitive Software
The segment delivers integrated and secure
cloud, data and AI solutions in three business
areas
Cognitive Applications
Cloud & Data Platforms
Transaction Processing Platforms
In 2019, the segment reported US$23,200
million revenue and contributed approximately
30.07% towards the total revenue
Global Business Services
It delivers professional services solutions which
leverage industry, technology and business
strategy and process expertise. These services
include
Consulting
Global business process
Application management
In 2019, the segment reported US$16,634
million revenue and contributed approximately
21.56% towards the total revenue
Global Technology Services
It provides comprehensive IT infrastructure and
platform services under two categories that
includes
Infrastructure & Cloud Services
Technology Support Services
In 2019, the segment reported US$27,361
million revenue and contributed approximately
35..47% towards the total revenue
Systems
The segment provides innovative infrastructure
platforms to manage new hybrid multi-cloud and
enterprise AI workloads. It also designs advanced
semiconductor and systems technology. The
segment includes three business categories
Servers
Storage Systems
Operating Systems Software
In 2019, the segment reported US$7,604 million
revenue and contributed approximately 9.86%
towards the total revenue
Global Financing
The financing services are conducted through
IBM Credit LLC (IBM Credit) and primarily
provides financing solutions to its clients. The
business operations are categorised into following
business categories
Client Financing
Commercial Financing
Remanufacturing & Remarketing
In 2019, the segment reported US$1,400
million revenue and contributed approximately
1.81% towards the total revenue
10. FINANCIAL PERFORMANCE: IBM
79,139 79,591 77,147
36,943 36,936 36,488
5,753 8,728 9,431
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2017 2018 2019
$
Million
Years
2019 Revenue ($ Million)
Revenue
Gross Profit
Net Income
36,274, 47%
24,443, 32%
16,430, 21%
2019 Revenue ($ Million) by Geography
Americas
Europe/Middle
East/Africa
Asia Pacific
In 2019, IBM reported revenue of US$77,147 million with
an annual decline of 3.07% over 2018.
In 2019, The company’s gross profit and net income
were US$36, 488 million and US$9,231 million
respectively.
Geographically, IBM’s operations are segregated under
three reportable segments including Americas,
Europe/Middle East/Africa and Asia Pacific.
In 2019, the company generated US$36, 274 of revenue
from the Americas region, contributing 47% of the total
revenue of IBM.
Similarly, Europe/Middle East/Africa region reported US$
24, 443 million (32% of the total revenue) and Asia
pacific registered US$16.430 (21% of the total revenue)
million of revenue in 2019.
11. KEY EMPLOYEES SENIOR MANAGEMENT: IBM
Name Job Title Name Job Title
James J.
Kavanaugh
Chief Financial Officer, Senior
Vice President, Finance and
Operations
Jim Whitehurst President
Fletcher Previn Chief Information Officer Diane Gherson Senior Vice President
Michelle Peluso
Chief Marketing Officer, Senior
Vice President, Digital Sales
Dr. John E. Kelly III Executive Vice President
Christina
Montgomery
Chief Privacy Officer, Vice
President
Mark Foster
Senior Vice President, IBM
Services
Nickle LaMoreaux
Chief Human Resources Officer,
Senior Vice President
Michelle H. Browdy
Senior Vice President,
Legal and Regulatory
Affairs, and General
Counsel
12. KEY EMPLOYEES BOARD OF DIRECTORS: IBM
Name Job Title Name Job Title
Arvind Krishna*
Executive Chairman, Chief
Executive Officer
Frederick William McNabb, III
Director
Joseph R. Swedish Director Peter R. Voser
Director
Michael L. Eskew Director Alex Gorsky
Director
Andrew N. Liveris Director Martha E. Pollack
Director
Sidney Taurel Director Michelle J. Howard
Director
David N. Farr Director Frederick H. Waddell
Director
Thomas Buberl Director - -
*Arvind Krishna has been elected as chairman of the board succeeding Virginia M. Rometty, effective January 1, 2021
13. RECENT DEALS AND DEVELOPMENTS: IBM
Date Major Corporate Developments
12/21/2020 IBM to Acquire Nordcloud to Turbocharge Its Hybrid Cloud Consulting Capability
12/17/2020 IBM Helps Prepare Clients for Next Generation Encryption Technology
12/18/2020
IBM and Salesforce Join Forces to Help Organizations and Individuals Verify
Vaccine and Health Status
12/15/2020
IBM Acquires Expertus Technologies Inc. to Expand Hybrid Cloud Digital Payment
Solutions
12/10/2020 IBM Collaborates with AWS on Security for Hybrid Cloud
12/03/2020
Piaggio Group, Manufacturer of the Vespa Scooter, Selects IBM To Improve
Interoperability and Efficiency at Its Global Plants
11/18/2020
IBM to Acquire Instana as Company Continues to Advance its Hybrid Cloud and AI
Strategy
11/17/2020
IBM Makes Education & Hiring More Inclusive Worldwide with P-TECH Model
Expanding Across 28 Countries
11/16/2020 IBM to Acquire SAP Consulting Partner TruQua
14. DEALS AND DEVELOPMENTS: IBM CONTINUED…
Date Major Corporate Developments
11/11/2020
IBM and AMD Announce Joint Development Agreement to Advance Confidential
Computing
10/29/2020
Wipro and IBM Strengthen Relationship; Announce the Expansion of IBM Hybrid
Cloud Practice
10/29/2020
IBM and AT&T Bring Open Hybrid Cloud Services to Enterprise Clients for the 5G
Era
10/27/2020
IBM Unveils New Capabilities Across IT Infrastructure Portfolio to Help Clients
Modernize and Accelerate Path to Hybrid Cloud
10/22/2020
IBM and R3 Join Forces to Expand Blockchain Capabilities and Services across
Hybrid Cloud
10/15/2020 ABB and IBM to Bolster Cybersecurity for Industrial Operations
10/05/2020 IBM Brings Artificial Intelligence At Scale To The Marketing And Media Industry
10/01/2020 HCL and IBM expand alliance to help organizations with digital transformation
15. SWOT ANALYSIS: IBM
Strength
Broad products and
services portfolio
segregated under five
operating segments
Strong patent portfolio with
9,262 patents awarded in
2019
Weakness
Revenue declined by
3.07% in 2019
IBM’s 52.9% of the total
revenue is generated from
America
Opportunity
Acquisition of Nordcloud, a
European leader in cloud
implementation
Acquisition of Expertus
Technologies Inc.,
Montreal-based fintech
company
Growing market for AI
solutions
Threat
Rapid change in
technology
Fluctuations in foreign
currency exchange rates
Rising competitive
pressure in industry
16. ACCENTUREPLC Accenture Plc (Accenture) is a professional services
company that offers a range of consulting, Interactive,
technology and operations services. The company serves in
more than 40 industries organized under company’s five
industry groups including Communications, Media &
Technology; Financial Services; Health & Public Service;
Products; and Resources.
In fiscal 2020, the company invested US$871 million on its
R&D operations. As of August 31, 2020 the company had a
portfolio of over 7,900 patents and pending patent
applications across the world. It operates across 120
nations and employs 514,000.
In fiscal 2020, the company invested more than US$1.5
billion across 34 strategic acquisitions. Accenture is
headquartered in Dublin, Ireland.
Key Facts
Headquarters
Address
1 Grand Canal Square,
Grand Canal Harbour,
Dublin 2, Ireland
Telephone 353 1 646-2000
Website www.accenture.com
Ticker Symbol:
Stock Exchange
ACN: New York Stock
Exchange
Number of
Employees
506,000
Fiscal Year End August 31, 2020
Revenue (US$
million)
44,327
17. BUSINESS SEGMENTS*: ACCENTURE
Communications, Media & Technology
Serves the communications, electronics,
technology, media and entertainment
industries
Communications & Media
High Tech
Software & Platforms
In 2020, the segment reported US$8,883.17
million revenue and contributed
approximately 20.04% towards the total
revenue.
Financial Services
Serves the banking, capital markets and
insurance industries.
Banking & Capital Markets
Insurance
In 2020, the segment reported US$8,518.14
million revenue and contributed
approximately 19.22% towards the total
revenue.
Health & Public Service
Serves healthcare payers and providers,
government departments and agencies,
public service organizations, educational
institutions and non-profit organizations
Health
Public Service
In 2020, the segment reported US$8,023
million revenue and contributed
approximately 18..10% towards the total
revenue.
Products
Serves a set of interconnected consumer-
relevant industries.
Consumer Goods, Retail & Travel Services
Industrial
In 2020, the segment reported US$12,272
million revenue and contributed approximately
27.69% towards the total revenue
Resources
Serves the chemicals, energy, forest
products, metals and mining, utilities and
related industries
Chemicals & Natural Resources
Energy
Utilities
In 2020, the segment reported US$6,612
million revenue and contributed
approximately 14.92% towards the total
revenue
*Effective March 1, 2020, the company began managing its business under a new growth model through three geographic markets, which also became the company’s
reportable segments in the third quarter of fiscal 2020.
18. FINANCIAL PERFORMANCE: ACCENTURE
40,993
43,215 44,327
5,899
6,305
6,514
4,215 4,846
5,185
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2018 2019 2020
$
Million
Years
2019 Revenue ($ Million)
Revenue
Operating Income
Net Income
20,982, 47%
14,402, 33%
8,943, 20%
2019 Revenue ($ Million) by Geography
North America
Europe
Growth Market
In fiscal year 2020, Accenture reported revenue of
US$44,327 million with an annual increase of 2.57%
over 2019.
In 2020, the company’s operating income and net
income were US$6,514 million and US$5,185 million
respectively.
Geographically, Accenture’s business operations are
segregated under three reportable segments including
North America, Europe, and Growth Markets.
In 2020, the company generated US$20,982 million of
revenue from North America, contributing 47.33% of the
total revenue.
Similarly, Accenture generated US$14,402 million from
Europe and US$8,943 million of revenue from Growth
Markets, contributing 32.49% and 20.18% of the total
revenue respectively.
19. KEY EMPLOYEES SENIOR MANAGEMENT: ACCENTURE
Name Job Title Name Job Title
Ken Sharp
Executive Vice President and Chief
Financial Officer
Shari Wenker
Senior Vice President and Chief
Marketing & Communications
Officer
Kristin Slattery Vice President and Chief of Staff Chris Drumgoole
Executive Vice President and
Chief Information Officer
Mary Finch
Executive Vice President and Chief
Human Resources Officer
Michael Corcoran
Executive Vice President and
Chief Strategy Officer
Carla Christofferson
Executive Vice President and Chief
Risk Officer
Bill Deckelman
Executive Vice President, General
Counsel
Tom Pettit
Vice President and General
Manager, Europe, Middle East and
Africa
Seelan Nayagam
Vice President and General
Manager, Asia Pacific
David Swift
Vice President and General
Manager, Americas
Steve Turpie
Senior Vice President and General
Manager, Europe, Middle East and
Africa
20. KEY EMPLOYEES BOARD OF DIRECTORS: ACCENTURE
Name Job Title Name Job Title
Ian C. Read Chairman David L. Herzog Director
Mike Salvino
President, Chief Executive
Officer, Director
Mary Louise (ML)
Krakauer
Director
Mukesh Aghi Director Manoj P. Singh Director
Amy E. Alving Director Robert F. Woods Director
David A. Barnes Director
Raul J. Fernandez
Director
21. RECENT DEALS AND DEVELOPMENTS: ACCENTURE
Date Major Corporate Developments
12/16/2020
Generali Group and Accenture Form Joint Venture to Accelerate the Insurer’s Digital Transformation
Strategy
12/16/2020
Accenture Federal Services Wins Contract to Help the Department of the Navy with Organizational
Transformation Support to Increase Readiness
12/16/2020
Accenture and CereProc Introduce and Open Source the World’s First Comprehensive Non-Binary
Voice Solution
12/15/2020 Accenture Makes Strategic Investment in Reactive Technologies
12/03/2020 Accenture Completes Acquisition of End-to-End Analytics
12/02/2020 Halliburton Teams with Accenture to Accelerate Digital Supply Chain Transformation
12/01/2020 Inversis and Accenture Sign a Strategic Agreement to Develop Outsourcing Solutions in Investment
Services for Financial Firms Throughout Europe
12/01/2020
CNH Industrial, Accenture and Microsoft Collaborate to Develop Connected Industrial Vehicles
22. RECENT DEALS AND DEVELOPMENTS: ACCENTURE
Date Major Corporate Developments
12/01/2020 Accenture Completes Acquisition of OpusLine
11/30/2020
Accenture Enhances Cloud First Capabilities in Australia and New Zealand with Acquisition of Amazon
Web Services and Microsoft Azure Specialist Firm Olikka
11/20/2020 Accenture Acquires Arca to Bolster its 5G Network Capabilities
11/13/2020 Accenture Completes Acquisition of Avenai, Ottawa-based Business and Technology Consultancy
10/30/2020 Accenture Completes Acquisition of SALT Solutions
10/26/2020
Accenture Acquires Cloud-Native Provider Enimbos, Bolstering Cloud-First Capabilities in Spain and
Portugal
10/21/2020 Accenture Completes Acquisition of B2B Sales Firm N3
10/09/2020 Accenture Completes Acquisition of Myrtle Consulting Group
10/05/2020
Accenture Increases Cloud First Capabilities in Australia and New Zealand With Acquisition of SAP
Specialist Provider Zag
23. SWOT ANALYSIS: ACCENTURE
Strength
Strong Financial
Performance
Strong Clientele base
Wide end-user markets
Weakness
North America segment
accounts 52.6% of the
company’s total revenue
Europe operating income
decreased due to lower
consulting contract
profitability
Opportunity
Strategic partnership to
expand the business
operations
34 strategic acquisitions in
2020
Growing demand for Digital
Transformation
Threat
Intense competition and
consolidation in industry
Lack of skilled workforce
Technological
obsolescence
24. COGNIZANT
TECHNOLOGY
SOLUTIONS
CORPORATION
Cognizant Technology Solutions Corporation (Cognizant)
is global professional services company, that offers
digital solutions, consulting, application development,
systems integration, application testing, application
maintenance, infrastructure services and business
process services. The company offers its products and
services across several industries including healthcare,
financial services, retail and consumer good,
manufacturing, logistics, energy and utilities, travel and
hospitality, technology and communication and media.
Cognizant’s services and solutions are organized under
four practice areas including Digital Business, Digital
Operations, Digital Systems and Technology and
Consulting.
The company operates its business in 79 cities across
37 countries around the world.
Cognizant is headquartered in Teaneck, New Jersey, the
United States.
Key Facts
Headquarters
Address
Glenpointe Centre West
500 Frank W. Burr Blvd.
Teaneck, New Jersey 07666
United States
Telephone +1 201 801 0233
Website www.cognizant.com
Ticker Symbol:
Stock Exchange
CTSH: Nasdaq
Number of
Employees
292,500
Fiscal Year End December 31, 2019
Revenue (US$
million)
16,783
25. BUSINESS SEGMENTS: COGNIZANT
Financial Services
Serves banking, capital markets and
insurance companies
Banking
Insurance
In 2020, the segment reported US$8,883.17
million revenue and contributed
approximately 20.04% towards the total
revenue.
Healthcare
Serves healthcare providers, life sciences
companies including pharmaceutical,
biotech and medical device companies.
Healthcare
Life Sciences
In 2020, the segment reported US$8,518.14
million revenue and contributed
approximately 19.22% towards the total
revenue.
Products and Resources
Serves manufacturers, retailers and travel
and hospitality, logistics, energy and utility
companies.
Retail and Consumer Goods
Manufacturing, Logistics, Energy and Utilities
Travel and Hospitality
In 2020, the segment reported US$8,023
million revenue and contributed
approximately 18..10% towards the total
revenue.
Communications, Media and Technology
Includes information, media and
entertainment, communications and
technology companies.
Communications and Media
Technology
In 2020, the segment reported US$12,272
million revenue and contributed
approximately 27.69% towards the total
revenue
26. FINANCIAL PERFORMANCE: COGNIZANT
14,810
16,125 16,783
2,481
2,801
2,453
1,504
2,101
1,842
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2017 2018 2019
$
Million
Years
2019 Revenue ($ Million)
Revenue
Operating Income
Net Income
12,726, 76%
1,313, 8%
1,691, 10%
1,053, 6%
2019 Revenue ($ Million) by Geography
North America
United Kingdom
Continental Europe
Rest of the world
In fiscal year 2019, Cognizant reported revenue of
US$16,783 million with an annual increase of 4.08%
over 2018.
In 2019, the company’s operating income and net
income were US$2,453 million and US$1,842 million
respectively.
Geographically, Cognizant’s business operations are
segregated under four reportable segments including
North America, United Kingdom, Continental Europe,
and Rest of the world.
In 2020, the company generated US$12,726 million
revenue from North America, contributing 76% of the
total revenue.
Similarly, it generated revenue of US$1,313 million from
the United Kingdom; US$1,691 million from Continental
Europe; and US$1,053 million from rest of the world,
contributing 8%, 10%, and 6% of the total revenue
respectively.
27. KEY EMPLOYEES SENIOR MANAGEMENT: COGNIZANT
Name Job Title Name Job Title
Jan Siegmund Chief Financial Officer Malcolm Frank
President, Cognizant Digital
Business
Gaurav Chand Chief Marketing Officer
Dharmendra
Kumar Sinha (DK)
President, North America
Matthew Friedrich
(Matt)
General Counsel, Chief
Corporate Affairs Officer and
Secretary
Anil Cheriyan
Executive Vice President,
Strategy and Technology
Rebecca Schmitt
(Becky)
Chief People Officer Rajesh Nambiar
Executive Vice President and
Chairman, Cognizant India
Lawrence Wieser Chief Administrative Officer
Ursula
Morgenstern
President, Global Growth
Markets
Andrew Stafford
(Andy)
Head of Global Delivery
Gregory
Hyttenrauch (Greg)
President, Cognizant Digital
Systems & Technology
28. KEY EMPLOYEES BOARD OF DIRECTORS: COGNIZANT
Name Job Title Name Job Title
Michael Patsalos-Fox Chairman Archana (Archie) Deskus Director
Brian Humphries
Chief Executive Officer,
Director
John M. Dineen Director
Zein Abdalla Director John N. Fox Jr. Director
Vinita Bali Director Leo S. Mackay Jr. Director
Maureen Breakiron-
Evans
Director Joseph M. Velli Director
Sandra S. Wijnberg Director - -
29. RECENT DEALS AND DEVELOPMENTS: COGNIZANT
Date Major Corporate Developments
12/21/2020 Cognizant Acquires Inawisdom, an Artificial Intelligence and Machine Learning Services Expert
12/11/2020
Cognizant's Digital Thread Technology Helps Advance Lexmark's Speed to Market and
Improve Product Quality
11/03/2020 Cognizant Completes Acquisition of Bright Wolf, Accelerating Growth in Industrial IoT Services
10/01/2020
Cognizant Completes Acquisition of 10th Magnitude, a Leading Microsoft Azure Cloud
Specialist
09/17/2020
Cognizant Completes Acquisition of Tin Roof Software, Expanding Digital Engineering
Services
08/18/2020
Cognizant Completes Acquisition of New Signature, a Leader in Cloud-Native Business
Transformation
30. SWOT ANALYSIS: COGNIZANT
Strength
Strong capabilities in
financial services and
healthcare segments
Inorganic growth strategy
of the company
Weakness
Decline in bottom line
performance
Geographic concentration
of revenue: 76% of the total
revenue from North
America
Opportunity
Acquisition of Inawisdom to
strengthen AI capabilities
Positive Outlook for
Intelligent Automation
market
Threat
Intense competition and
consolidation in industry
Unfavorable foreign
currency exchange rate