Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings


Published on

Net options varying from 1.0 to 2.0 in the world of consumer health and medicine

Published in: Business, Health & Medicine
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings

  2. 67% of online US adults use the internet to find information about their personal health and medical well-being . | Note: Survey of US online adults, percent using the Internet for information about personal health or wellness issues in the past 12 months. Source: Prophis eResearch, August 2008
  3. WebMD is the most popular destination for medical and health information for US online adults. |
  4. Percent of US online adults visiting selected health/medical site in past three months: 45% 16% 13% 11% 10% | Note: Survey of US online adults, August 2008. Source: Prophis eResearch WebMD Wikipedia (for health/medical info) 10% 9% 9%
  5. Web sources that consumers turn to range between two broad axes. Web 1.0 Web 2.0 Industry-produced Patient-produced Informational Interactional |
  6. | Web 1.0 Web 2.0 Or put graphically…
  7. | Portal plus Community Medical / Health Information Portals Self-Monitoring Services Patient Communities Knowledge Communities Healthful Living Consumer Marketplaces
  8. Categories more on the Web 1.0 side |
  9. Medical / Health Information Portals WebMD HealthLine Healthology MayoClinic |
  10. Healthful Living Quality Health Prevention RealAge |
  11. Categories with more balanced mix of Web 1.0 and Web 2.0 |
  12. Consumer Marketplaces HealthGrades |
  13. Portal plus Community RevolutionHealth EverydayHealth MedHelp |
  14. Knowledge Communities Wikipedia Organized Wisdom |
  15. Categories more on the Web 2.0 side |
  16. Self-monitoring Services ReliefInSite |
  17. Patient Communities DailyStrength Trusera WegoHealth PatientsLikeMe CarePages |
  18. How do online US adults rate these sites? |
  19. Prophis eResearch asked online US adults to rate 29 medical / health websites over 11 criteria and give an overall evaluation. |
  20. Overall, 477 online US adults, all of whom have used the Internet in the past 12 months for personal health or medical information, participated in the rating. |
  21. Respondents were randomly assigned to rate specific websites over these 11 items. They gave 1126 ratings among the sites we asked them to rate. That’s an average of 39 evaluators per site. |
  22. Some differences between how consumers rated 1.0 sites versus 2.0 kinds of offerings. | More Med/Health 1.0 More Med/Health 2.0 Overall Impression Very favorable Favorable Professionalism Very good Good Organization Very good Good Content Quality Very good Good/Okay Relevance Good Okay/Fair Credibility Very good Okay/Fair
  23. Ratings for other sub-categories and individual sites reveal strengths and weaknesses in concept and execution. |
  24. Industry players will need to continue to raise their game to meet emerging consumer expectations and achieve competitive advantage. |
  25. Thank you for your attention! Full report (29 sites rated across 12 dimensions) available for sale: http:// |