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  1. 1. By Lan Mi, Stanley He and Elise Drake
  2. 2. Our Philosophy “ Educating people about the long term effects of unhealthy eating and how they can take action in preventing health risks in the future.”
  3. 3. What is the Issue? <ul><li>Tracking your diet is tedious </li></ul><ul><li>Manually archive each item </li></ul><ul><li>Typical programs cannot sustain users </li></ul><ul><li>Dieting becomes more of a chore </li></ul>
  4. 4. What is ComplateMe? <ul><li>New way to track and customize meals </li></ul><ul><li>Engaging and innovative user interface </li></ul><ul><li>Making healthy eating a positive experience </li></ul>
  5. 5. Existing Competitors <ul><li>Over 250+ diet applications </li></ul><ul><li>Many with similar concepts </li></ul><ul><li>Lack of nutritional education </li></ul><ul><li>All require lots of data inputted manually </li></ul>Weight Watchers Daily Burn
  6. 6. The Main Ingredients <ul><li>Identifies what is missing in your meal </li></ul><ul><li>Educates with nutritional facts </li></ul><ul><li>Queries personal preferences over time </li></ul><ul><li>Rewards by unlocking badges and other features </li></ul>
  7. 11. My Data
  8. 12. Who Uses ComplateMe? <ul><li>American adults (18+ years) </li></ul><ul><li>Anyone needing help improving their diet </li></ul><ul><li>Those who buy their own groceries </li></ul>
  9. 13. The Facts <ul><li>Since 2009 63.1% of adults are either overweight or obese in America </li></ul><ul><li>For adults (18+ years): </li></ul><ul><ul><li>Over 78% are “actively trying to eat a more healthful diet” </li></ul></ul><ul><ul><li>On average 42% of those on a diet do not use prescription products </li></ul></ul><ul><li>Motivated by guilt to change diet </li></ul><ul><li>Courtesy of </li></ul>
  10. 14. Potential Growth <ul><li>Extra features </li></ul><ul><li>Customized shopping cart </li></ul><ul><li>Food label scanner </li></ul><ul><li>All add directly to profile </li></ul>
  11. 15. Revenue Streams <ul><li>Sell data to scientific researchers </li></ul><ul><li>Business to Business focus </li></ul><ul><li>Partner with established grocery retailers </li></ul><ul><ul><li>Export ComplateMe shopping list </li></ul></ul><ul><ul><li>Suggest products or coupons from partnered retailers </li></ul></ul>
  12. 16. Resources Needed <ul><li>Data already exists </li></ul><ul><ul><li>USDA food composition are public domain </li></ul></ul><ul><ul><li>Nutrition facts labels required by law </li></ul></ul><ul><li>Need developer for mobile application and website </li></ul>