Business Plan on Food Truck in Bangladesh

1. Food Trucks
Restaurants on wheels

2. Group Members
 Ahmed Tamzid Aziz
 Zenith Fatima
 Mahamid Rahman
 Sankar Debnath
 Sharmin Bonni

3. Food Truck
 Large vehicle that is equipped to cook and sell food
 Ice cream, frozen or prepackaged food etc.

4. History of food truck
 First introduced by a Texas cattle rancher named Charles
Goodnight
 Started in 1950s that known as mobile canteens were
operating outside US Army bases.

5. Current Trend
 Recent few years considerable growth in the US markets
 Factors like recession, curiosity of the consumers and the
unique character
 Alternative solutions for High Chefs laid
off from their job

6. Fast Food Industry in Bangladesh
 A place for food Enthusiasts
 2000 Fast Food Outlets in Bangladesh
 Around 8 million (Tk) of business is conducted daily

7. Mobile Food Business in
Bangladesh
 Sudden Growth in food cart business
 Frequently entry in the market

8. Opportunity for Food Truck
Business
 Setting cost of restaurant is higher
 Moderate Purchasing Cost around 20 lacs
 Additional operational cost 5 lacs

9. Company Information
 Name: Food on Wheels
 Tagline: Good food on wheels
 Mission:
 The food truck aims to serve healthy affordable local food on the
go
 Vision:
 Aspire to be the biggest food truck operator in the Bangladesh

10. Target Market
 Students, employees and other consumer willing to have
food on the go

11. Initial Operational Area
 Bashundhara (1pm- 3pm)
 NSU & IUB students Lunch
 Gulshan Avenue (9am- 12pm)
 Covering Breakfast or brunch for office employee

12. Marketing Mix
 Product
 Price
 Reasonable pricing
 Place
 Gulshan Avenue & Bashundhara
 Promotion
 Online Marketing (Social Media)
 Direct Marketing (Brochures)
 Bonus Packs & Coupons
 Loyalty Cards

13. Menu of the food truck
 Breakfast item:
 Sandwich
 French Toast
 Waffles
 Peanut butter and banana on toast
 Coffee
Lunch Item:
 Burger (chicken,Beef, Sharma
 Set Manue (Fried rice with chicken and vegetable)
Desert: Ice cream

14. Menu of the food truck(cntd.)
 Evening Snacks
1. Sandwich
2.Waffles
3. Shwarma
4. French Fries
5. Coffee

15. Number Estimates
Initial costs BDT 25,00,000
Monthly costs BDT 2,00,000
Profit 12.5%

16. SWOT Analysis (Strengths)
 A new way to serve consumers
 Ability to offer wider food range
 Mobility

17. SWOT Analysis (Weaknesses)
 Consumer Acceptance
 High Investment
 Scarcity of Parking Spaces

18. SWOT Analysis (Opportunities)
 High Expansion Probability
 Less Regulation

19. SWOT Analysis (Threats)
 Political Instability
 Uncertain Events

20. Expansion Plan
 Increase the number of operating trucks
 Building relationships with event management firms
 Expand operation outside Dhaka

21. Concluding Remarks