Business are Subjective and Objective

2 3 4 5
Introduction Primary Goals Areas of
Growth
Timeline Summary
1 Presentation title 20XX
• Distinguish between the subjective reasons for putting up a
business and the objective purpose of the business enterprise.
• Explain the objective purpose of business using the insights of
Milton Friedman, Paul Camenish, and Ronald Duska
• Craft a simple personal code of ethics and cod of ethics in
business.

These reasons vary from
businessperson to another.
Vary from person to person.

Desire to make more income for oneself and his or her family.
You want more independence.
You are the boss.
Continuing the legacy of your family.
Respect and love for the family, you decide to take part in your
family business.

You may decide to start a business because you want to try a
unique and novel idea.
You desire for competition.
You like it and you are attracted to the prospect.
You simply enjoy dealing with people, employees, and customers.
You are pleased seeing people becoming satisfied of your goods
and services

•The main objective of any business is
to earn profit.
•Explored ideas from three scholars:
Milton Friedman
Paul F. Camenisch
Ronald Duska

Chief Operations Officer
Milton Friedman
Economist
American economist who though for many years
at the University of Chicago.
He received the Nobel Memorial Prize in
Economic Research in 1976.
Known for his contributions to consumptions
analysis.

Milton Friedman
Economist
He said that you do not have moral responsibility
to take care of the needs of people outside the
firm; if you use the money of the company for
altruistic purpose, then you are assuming the
role of the government.

Milton Friedman
Economist
He declared “ There is one and only one social
responsibility of business- to use its resources
and engage in activities designed to increase its
profits so long as it stays within the rules of the
game.

Paul F. Camenisch
 Professor of Religious Studies at De Paul University in
Chicago.
 Graduated Summa Cum Laude with a degree in English
from Centre College in 1962.
 The National Alumni Association awarded him in 2012 as
Alumnus of Centre College for his dedication in teaching.
 He published a essay entitled “ Business Ethics: On
Getting to the Heart of the Matter in 1981.

Paul F. Camenisch
He said a business has essential element.
Earlier times our ancestors: Life-
sustenance and life-enhancement.
Men and women developed the ability to
harness nature in order to respond to their
growing needs:
Food-gathering, hunting, and tool-making.

Paul F. Camenisch
Passage of time: barter, and monetary
exchange of modified this simple and
idyllic situation.
two elements of business:
1. The provision of goods
2. And services

Ronald F. Duska
American Professor and a leading scholar
in the field of ethics.
A member of the board and past president
and executive director of the Society for
Business Ethics.
He is the author of numerous books on
Philosophy and Business Ethics.

Ronald F. Duska
He said: “My motive for doing an action is
not necessarily the same as the purpose of
the action”.
Primary purpose of business is neither
Personal benefit nor the accumulation of
profit.

Ronald F. Duska
Duska said: “ If doing business rewards me
with a profit, I will be inclined to get into it,
but the purpose of business- why society
allowed it to be set up or allowed it to exist in
its profit-oriented-was so that it would
provide goods and services.

Outside social view and inside personal
view.
The is a tendency or danger for employees
or other stakeholders to become overly
preoccupied with the profitability of his/her
business.
Outside view referred to as objective
reasons. And inside personal view as
subjective view.

“The goals of the national economy are a more
equitable distribution of opportunities, income,
and wealth; a sustained increase in the
amount of goods and services produced by
the nation for the benefit of the people; and an
expanding productivity as the key to raising
the quality of life for all, especially the
underprivileged.”

“to establish a new concept of business
corporation so that they are not merely entities
for private gain but effective partners of the
National Government in spreading the benefits
of capitalism for the social and economic
development of the nation”.

Takuma Hayashi
President
Graham Barnes
VP Product
Mirjam Nilsson
Chief Executive Officer
Rowan Murphy
SEO Strategist
Flora Berggren
Elizabeth Moore
Product Designer
Rajesh Santoshi
VP Marketing
Robin Kline
Content Developer

Ford Motor Company from
1908 until 1927
President Chief Executive Officer

President
Graham Barnes
VP Product
Mirjam Nilsson
Rowan Murphy
SEO Strategist
Flora Berggren
Elizabeth Moore
Product Designer
Rajesh Santoshi
VP Marketing
Robin Kline
Content Developer

William Clay Ford Jr.
President
Graham Barnes
VP Product
Mirjam Nilsson
Rowan Murphy
SEO Strategist
“I believe the purpose of a company is to make
people’s lives better,” he says. “That is how we
became great in the past and it is how we will
become even greater in the future.”

AKIO MORITA
Japanese Entrepreneur
Born: January 26, 1921, Nagoya, Aichi, Japan
Died: October 3, 1999, Saiseikai Central Hospital,
Tokyo, Japan
Education: Osaka University
(1944)
Co-founder of Sony Corporation

MASARU IBUKA
Co-Founder
Born: April 11, 1908, Nikko, Tochigi, Japan
Died: December 19, 1997, Tokyo, Japan
Waseda University Waseda
University Junior & Senior High School Hyogo
Prefectural Kobe High School
Co-founder of Sony Corporation
He was a Japanese electronics industrialist

October 1945, Masaru Ibuka and
a few friends were the first to start
up a business of repairing radios
and short-wave converters.
CEOs, Kase and Riquelme said
that Ibuka was instrumental for
the conceptualization of Sony’s
code.

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