Udi

Do you know how many websites are there
on web? According to pingdom there were
634 million websites as of December 2012
and more than 50 million websites are
being added every year.

Only few thousand websites have good traffic and
where there is traffic there will be conversions and this
will surely reflect on the company’s ROI.

What about the other websites? They will just be
present on the web without much impact, with very
few visitors, high bounce rate, and zero enquiries.
Hence, it is very important to carefully plan the
launch of a website even before registering its
domain name.
Care must be taken in both technical and business
aspects to make a website successful. I have listed
few tips on creating a website and making it a
success.

Domain Name for your
website
Domain name is a one of the crucial factor which you
need to carefully decide while planning for a website.
Domain names should be short, simple, and easy to
type and remember.
Domain name should preferably be a .com because
many people still type brandname.com by default.

We cannot blame them as they are used to it;
therefore, it is better to choose a .com domain.
And most importantly domain name should not
include a word which is present in big brands like
yahoowebdesigning.com etc.
If you choose a big brand name in your domain then
your domain will always be below them as their brand
name and online presence will be very large.

It is always better to Google and check if any big
company has similar domain segment in their domain
name before you finalize on name.
If you do find something similar it is advisable to choose
a different name.
And most importantly do not buy a exact match domain,
for example, you have a hotel based in London.

You should not choose domains like
“hotelinlondon.com” because it is similar to keyword
associated with your domain.
It is always better to choose something unique like
“The Majestic “.
Google doesn’t like exact match domain and there
are cases where it has penalized websites for this .
There was a algorithmic update last year on this in
google called ” EMD update ” .

For details information on how to purchase a domain go
through this article click here.
I have listed some websites which can help you find good
domain name .
http://www.domjax.com/
http://www.namestation.com/
http://www.domainsbot.com/

Website Design
Design is what attracts your visitors to stay on your
website, and hence it is very important.
Based on the nature of your business, you should
plan out a web strategy which pleases most of your
customers.
Some of the factors you should list down include:

• The goal of your website
• Analyse what a ideal customer would expect from
your website
• Can a visitor locate what he looking for on your
website
• Do not compromise on design quality
• Plan out the latest market standards [ web 2.0
enterprise ]

f you have a good budget then contact the best
agencies available in your locality.
If you have a limitation on your budget.
Don’t worry, now-a-days you get predesigned
templates at affordable prices.
You can check Woothemes , Elegant themes , etc
Hire a web designer from portals
like odesk , freelancer.com etc .

There are some disadvantages of using freelancers for
designing your website but if you get a good designer
who is skilled and punctual then what more is required.
After the website is ready check with w3 validator to
see if there are any coding errors;
If there are then ask your developer to take care of it.

Also take care of all the on-page, and SEO while
designing the website itself because it is easy and
more effective to optimize a website at the time of
development.
Fresh quality content is
very important
After your website design is ready, the next step is
towards planning good quality content for you website.

Content on the website should be easy to understand,
descriptive and should be written in simple English.
It is always better to get all the pages written by a
single person because it maintains the quality.
If you’re a good content writer then you can take care
of this by yourself or else you might have to get a
content writer do this work for you.

Also it is important to inform them to include 3 to 4%
of keywords related to your business. Content should
be relevant to your nature of business.
Do not use too many ideas in a paragraph, use one in
each paragraph. Use links wherever it is necessary.
I would suggest you to use a readable and sharable
content; only then your content strategy would be
successful. You can also find a good writer at HARO
[http://www.helpareporter.com/ ]

Problem free hosting is
mandatory
Once your website and content is ready you need to
look out for good quality hosting. Hosting is a very
crucial part of your website performance.
Your servers should have good uptimes and IP’s
address provided by the company should not be
spammed i.e.

while purchasing hosting space look out for companies
who have strict spam rules like hostgator, godaddy etc
.
These will help you from being penalized or spammed.
Look out for companies who will support you to scale
up over a period of time. My advice to you would be,
never to choose low cost or free hosting.
In-fact free hosting is very dangerous for your brand
reputation because they will display ads next to your
web page.

Go for shared hosting to start with use companies like
hostgator , godaddy , network solutions etc .
Once your website scales up move to a powerful server
like a VPS, or dedicated based on your requirement.
Once the website is launched get reviews from your
friends and well wishers.
For few days, based on their input, implement the
changes and spend time on making it perfect.

Your website with good design, content and hosting
is now ready, but is this enough?.
No, you need to start thinking about getting more
visitors to your website. Audience related to your
niche should visit your website .
For that you need to plan out Search Engine
Optimization strategy, social media activities, etc.
I am giving you a brief outline of these next slides :

Search Engine Optimization
Search Engine Optimization is a mixture of art and
technical aspects.
You have probably taken care of on-page
optimization while creating a website; but, that will
not be sufficient.

You need to dig deep into your website using tools
like pingdom to check each page’s load time as
Google loves speed.
If you find web pages to be heavy ask your
developer to remove unwanted CSS and reduce
the size of each webpage as much as possible.
Once your speed stats are okay look into your links
and check for broken links, use tools
like Screaming frog to see how your websites is
seen by spiders. If you find any broken links ask
your developer to fix them.

Take care of all aspects of website optimization like
301 redirection, 404 error page optimization, anchor
text optimization, image optimization, alt tag
optimization, Title tag, Meta tag, keywords
optimization.
You should have a close look at internal link structure,
sitemap updation and update the same in Google
webmasters tool regularly.
There are more than 200 factors on which Google
decides the position of website for a search query.

So it is important to hire a good SEO consultant or a
digital marketing agency to take care of your
requirements.
You can also try but using experienced consultants
will gain good results and save your time.
My suggestion for you: Do Not go for cheap SEO
packages or black / grey hat SEO.
You may get results initially but if Google comes to
know you are using black/ grey hat methods to rank
well then probably their algorithm will penalise you .

After the release of Google penguin update last
year many sites that were using these unethical
methods have been penalized.
Some good results oriented SEO consultants can
be found in popular SEO blogs like
SEOmoz , Search engine land etc.

Social Media is a place from where you can get lot of
online branding for your website, because you find lot of
people under single platform and it is easy to connect
with them online than offline.
Facebook, LinkedIn, Google+, Twitter and many more
social media sites can be used for promoting your
website.
If you haven’t signed in yet for any these sites, register
your website/business today.

Basic strategy here is the louder you shout, chances
of people hearing you is more.
Social media strategies may differ from business to
business, below I have generalized some tips which
can be used for social media marketing:
 Use pictures related to your business and share
them on popular social media sites because “A
picture is worth a thousand words “.

 Plan for contests and discount coupons for people
who get connected with you on these social media
sites.
 Connect your blog with all these social media sites
so that every blog post gets coverage on these sites
and it can easily be shared with many people using
social plug-in.
Plan your social media road map
Find the right audience and set your objectives
Measure your goals and results.

Paid Ads
You might have seen on many websites there will be
a layout called “Ads by google “ .
This is a banner ad program that google provides .
Similarly when you do a google search for anything
that your looking out for then you can see ads
sections right to your search results , that’s also a
google ad program .

So if you have budget you can plan a paid ad
campaign on google , yahoo , bing , youtube etc . You
can also get ads related to your business on popular
social media sites like facebook , linkedin ,etc .
There are two popular strategies in paid ads one is
CPC [ cost per click ] , second is CPM [ cost per
impression ] .
Paid ad campaign strategy differ based on business
niche , if you want to know about paid ads on google
visit here .

Conclusion
I hope you now have a brief idea on how to plan
and execute a good website and get more visitors
for it.
Though all the above mentioned steps are correct,
for a website to be successful it needs to be based
on a unique idea.
It needs to solve problems which common people
face.

Examples would be Google which provided a search
bar to search all kind of information and Facebook
which helped people connect with their friends.
If we create a website which is beneficial to others then
we can be a next big thing after Facebook.
For more detailed and more posts visit :
http://www.udisystem.com/blog
Contact : UDI System
Jayanagar 9th Block,
Bangalore-560069.
+9180 65717100
info@udisystem.com

Udi

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