Mackenzie Cooper, Naomi Clarke, AJ Pellicciotti, Tevion Johnson

1. Buzzfeed Rewind
Mackenzie Cooper | Naomi Clarke | Tevion Johnson | AJ Pellicciotti

2. What Is It?

3. What is BuzzFeed Rewind?
> A lesser-known subsection of BuzzFeed with a dedicated
presence on their website, Facebook, Twitter, Tumblr, and
Pinterest.
> Social Following:
Facebook - 755,776 likes - facebook.com/buzzfeedrewind, (10.6.16)
Twitter - 30,913 followers - twitter.com/buzzfeedrewind, (10.6.16)
> “Nostalgia and blasts from the past. Your digital time
machine.”
- buzzfeed.com/rewind, (2016)

4. Strategy

5. What is their strategy?
> Highly relatable content targeted towards “millennials.”
Google search, (10.6.16)

6. > Posts typically pull from the 1980’s, 1990’s, and 2000’s.
> Marketing strategy focused on nostalgia.
> “Share a compelling blast from the past with a millennial, and you’re likely to
reach them on an emotional level — the holy grail of brand marketing.” - Friedman, L.
(August, 2016).
http://www.forbes.com/sites/laurenfriedman/2016/08/02/why-nostalgia-marketing-works-so-well
-with-millennials-and-how-your-brand-can-benefit/#4101599814bf
What is their strategy?

7. What’s Working?

8. What IS working?
> Posts often perform well enough to be pushed to the
BuzzFeed homepage.
> High performing posts are often quizzes and photo-based
lists with content related to celebrities, tv shows, movies,
and fashion.

9. What IS working?
> Rewind has occasionally branched out with original custom
content and user-sourced content such as “Add Yours” posts.
Ex:https://www.buzzfeed.com/mjs538/gel-gel-gel
> Custom content with a journalistic approach fitting within
the Rewind ethos
Ex:https://www.buzzfeed.com/mjkiebus/i-tried-to-bring-back-jnco-jeans?utm_term=.fp4g0wV3K#.
xy03LY4WK
Ex:https://www.buzzfeed.com/kimberleydadds/the-big-beatles-interview?utm_term=.qsdxo1P75#.d
q2dv2Jlq

10. What’s Not Working?

11. What is NOT working?
> Marketing as an individual channel within BuzzFeed - i.e.
we didn’t know it existed separately from BuzzFeed itself.
> Many posts only date as far back as the early 90’s, with
some pop-culture exceptions.
> If BuzzFeed “rewound” further, it could be used as a tool
for social history, politics. E.g. “on this day” in previous
years.

12. What’s Next?

13. Name Evolution
BuzzFeed Tasty >>> Tasty..
BuzzFeed Rewind >>> Rewind

14. Custom Content Take custom content and
use it…

15. Custom Content
> Create and repurpose custom content specifically for
Rewind social channels.
> In the case of Rewind’s JNCO Jeans post, the hilariously
candid photos would translate well to Instagram.
Ex:https://www.buzzfeed.com/mjkiebus/i-tried-to-bring-back-jnco-jeans?utm_term=.fp4g0wV3K#.
xy03LY4WK

16. Instagram: @BuzzFeedRewind
> A dedicated “Rewind” Instagram could post custom content
specifically tailored towards their nostalgic vibe.
> By hashtagging #buzzfeedrewind, users could have their
posts included in the official insta-feed.
> Repurpose “Add Yours” posts onto Instagram,
I.e. “Show Us Your Most MySpace Photos”.

17. Thanks!