Le rassemblement des Artistes : une voix collective indispensable et un mouvement grandissant à l’échelle internationale

1. La GAM - IAO

4. Who We Are ?
• International Artist Advocacy Organisation
• By Artists for Artists
• The New Age of the ‘Artist Entrepreneur’
• 11 European Countries and Growing

5. 11 MEMBERS
• Uk - FAC
• France - GAM
• Germany - DOMUS
• Spain - COARTIS
• Belgium Fr – FACIR
• Belgium Du – GALM
• Croatia - CAFM
• Norway – GRAMART
• Sweden MUSIKERFORBUNDENT
• Finland – FMU
• Denmark - DAF

6. Why Artist-Entrepreneurs?
• Direct Access to Market - The Digital Opportunity
• Labels are signing later - from VC to Private Equity
• Trend in society to the empowered individual
• Sense of injustice leads to sense of responsibility

7. WHY?
• The recorded music industry suffers from 1960s architecture which is creaking
under the strain of new tech and business models
• Disparity of treatment of neighbouring rights in Europe has allowed the erosion
of protections for performers
• Artists were excluded from the debate in the early stages - in part because we
were not ready but also in part because it was extremely profitable not to have
to pay us
• One thing is clear: Artists need to be an active part of the search for solutions

8. KEY ISSUES
• European Copyright Reform - The ‘DSM’
• The YouTube Debate
• Streaming - Sale vs Broadcast
• New Business Models
• Best Practise for Artists in the Digital Age
• Genuine Artist Advocacy vs Tokenism

9. IAO SOLUTIONS FOR DSM
• Transparency - to ensure correct payments through the value chain
• Duty of Care from labels to artists - to ensure deals are done that
do not further undermine artists’ rights and cashflow
• Fair Share of Value - to ensure that artists receive an appropriate
share of the entire value generated by their work whether taken by
labels per stream, by advances or through equity stakes in platforms
• Remuneration Rights - properly protected and appropriately
transferred to new streaming environment taking account of exclusive
rights transferred by contract

10. THE YOUTUBE DEBATE
• At the moment, this is seen as Music vs Tech
• Both sides present simplistic and unreal arguments
• We must define a landscape that works for Artists
• We need DATA

11. Current campaign :
Artists in Europe, culture & commerce.
Any legal solution must deal with transparency, duty of care, a fair share of value and equitable
remuneration for artists and other players in the value chain, including consumers, platforms, right
holders and creators.
29/01/16 : working meeting
Between artists : Katie Melua (Uk) Nacho Garcia Vega (Sp) Wally Badarou (Fr) Julia Neigel (De)
and MEPs from across the political spectrum : Therese Comodini (EPP, Malta) Mary Honeyball (S&D,
UK) Juan Fernando López Aguilar (S&D, Spain) Teresa Giménez Barbat (ALDE, Spain) Inese Vaidere
(EPP, Latvia) Dietmar Köster (S&D, Germany) Virginie Rozière (S&D, France) Dan Dalton (ECR, UK)
They discussed how to create a general framework for music in the digital single market with fair
rewards and incentives for all stakeholdersplayers. Europe has a rich cultural heritage and MEPs and
artists are keen to ensure that consumers can enjoy the fruits of a flourishing creative future.

12. Current campaign :
• Fair Internet for Performers.
IAO support the CMO’s for FAIR treatement of performers in the digital
environment

13. ADVOCACY SUCCESSES
• IAO at the Creative Europe Working Group
• IAO at the EU Commission Copyright Roundtable
• Conferences - Eurosonic, Reeperbahn, Tallinn Music Week, Canadian
Music Week, Midem, By:Larm, Music Tech Fest, MAMA, Ecuador
next...

14. Please, contact us
President : Nacho Garcia Vega (COARTIS, Spain)
Vice President : Suzanne Combo (GAM, France)
Head of operations : Lottaliina Pokkinen (FMU, Finland)
International Artist Organisation – IAO
head office : 47 rue Fondary 75015 Paris FRANCE
contact : suzanne.combo@lagam.org
+33 (0)1 45 77 90 49 / +33 (0)6 85 32 25 05
www.iaomusic.org