Freelance digital marketers should focus on developing social media management, ad creation, blog writing, and lead generation skills. Social media management involves tasks like posting, advertising, tracking engagement. Ad creation is designing appealing ads for social platforms. Blog writing is coming up with new topics to attract readers. Lead generation creates ways for more people to express interest in a client's products.

1. Title:09 - Digital Marketing Skillsfor Non-Technical people
Learning Objectives:
1. Knowingwhichskillsare mostimportantfora digital freelance marketer
2. Understandingthe activitiesinvolvedineachskill
Description:
Freelancingisapopularjob-seekingdomainwhere hundredsandthousandsof peoplecompete
for the same jobs.Whichskillsare mostrelevantandin-demandthata personshouldfocuson?The
mostsignificantskillsare
1) Social MediaManagement:Thisinvolvestaskssuchaspost-makingandsharing,social media
advertising, increasingfollowers,measuringthe performance of postsanddealingwithcustomer
queries
2) Ad Creation:Thisinvolvescreatingappealing,effective&relevantadsforsocial media
3) Blog Writing:involvescomingupwithnew topics&informationthatmakespeople readyourblog
4) Lead Generation:involvescreatingframeworksthatallow formore peopletobe interestedinbuying
a client’sproduct.