Reacting to Real-Time Events: Socially Engaging in the Moment | SocialPro 2015
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From the SocialPro Conference in Las Vegas, Nov. 18-19, 2015. Presented by Benjamin Spiegel, CEO of MMI Agency. Real time marketing is incredibly efficient… when used correctly. Millions of marketers attempt RTM everyday but only few are successful in accomplishing the task. Benjamin Spiegel discusses key factors to take into consideration when creating RTM’s for your brand that will ensure optimal efficiency and timing. This includes planning in advance, creating pre-approved content and assessing the effectiveness of your initiatives.
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Reacting to Real-Time Events: Socially Engaging in the Moment | SocialPro 2015
- 1. #SocialPro #13A @nxfxcom REACTING TO REAL-TIME EVENTS: SOCIALLY ENGAGING IN THE MOMENT Benjamin Spiegel CEO, MMI Agency @NXFXCOM
- 2. RTM is awesome…when it works #SocialPro #13A @nxfxcom
- 3. We also remember the screw ups #SocialPro #13A @nxfxcom
- 4. Real time marketing myths #SocialPro #13A @nxfxcom
- 5. #SocialPro #13A @nxfxcom It’s only social
- 6. #SocialPro #13A @nxfxcom It’s free
- 7. #SocialPro #13A @nxfxcom It’s real time
- 8. #SocialPro #13A @nxfxcom A sure win
- 9. The Truth #SocialPro #13A @nxfxcom
- 10. #SocialPro #13A @nxfxcom Billions of marketers attempt RTM every day
- 11. #SocialPro #13A @nxfxcom Brands ask for an Oreo moment
- 12. #SocialPro #13A @nxfxcom Only a few succeed
- 13. Tips to win #SocialPro #13A @nxfxcom
- 14. #SocialPro #13A @nxfxcom Do you have the right to play in this space?
- 15. #SocialPro #13A @nxfxcom Set expectations
- 16. Participate in the conversation year-round #SocialPro #13A @nxfxcom
- 17. Use social listening to identify key conversation topics #SocialPro #13A @nxfxcom
- 18. #SocialPro #13A @nxfxcom Define your approval process
- 19. #SocialPro #13A @nxfxcom Plan in advance
- 20. #SocialPro #13A @nxfxcom Create pre-approved content
- 21. Have your tools ready to go. #SocialPro #13A @nxfxcom Set up you war room
- 22. Expect the unexpected #SocialPro #13A @nxfxcom
- 23. #SocialPro #13A @nxfxcom Understand the learnings
- 24. #SocialPro #13A @nxfxcom Rinse and repeat
- 25. #SocialPro #13A @nxfxcom Thank you!
Editor's Notes
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- Even if your brand isn’t the title sponsor of an event, there are ways to create the conversation. Step one is to assess the event’s audience and decide if there is a relative tie-in to your brand. Ask yourself (and answer honestly)… Do you have the right to play in this space?
- We make sure to keep our social content relevant by following golf news year ’round, paying attention to golf fans who tweet about the game, engaging them by asking how their round went, posting our own local news, etc. We ensure the Shell Houston Open is top of mind to people when they are most receptive, even if it isn’t time to buy tickets to the tournament. The content we create and cultivate is also helpful in our event-week strategy.
- Before the event, listen to online conversations long in advance of event day to identify key conversation topics and opportunities. This ears-to-the-ground approach can facilitate conversations with ambassadors who will build excitement for your brand. MMI Agency has managed the Shell Houston Open on behalf of Shell Oil Company for several years. (screenshot of conversation topics most prevalent during the 2015 tournament)
- Event time is hectic, so having an engagement plan in place before and during your event is essential.
- Event time is hectic, so having an engagement plan in place before and during your event is essential.
- Event time is hectic, so having an engagement plan in place before and during your event is essential.
- Having a dedicated social media team is key. Mistakes can happen and opportunities can go by the wayside if you assign social media engagement responsibilities to someone who is already managing something else, such as event logistics.
- With the proper approvals in place, you will be ready to socially engage
- Post-event, remember to assess the effectiveness of your initiatives, and review any ways in which you might enhance your brand’s reach and resonance the next time around. When driven by ongoing research, planning, collaboration and creativity, your leveraging of event sponsorships through live social media engagement can pay off handsomely, helping to shape and share the moments that become most memorable to consumers.
- Post-event, remember to assess the effectiveness of your initiatives, and review any ways in which you might enhance your brand’s reach and resonance the next time around. When driven by ongoing research, planning, collaboration and creativity, your leveraging of event sponsorships through live social media engagement can pay off handsomely, helping to shape and share the moments that become most memorable to consumers.