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Multiplex vs independent

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AS Media Exam

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Multiplex vs independent

  1. 1. Multiplex Independent Facilities Multiple facilities in the surrounding area, like food outlets, plus food outlets in the cinema providing snacks and drinks; tends to be a large car park nearby. Less facilities, and possibly small parking nearby. Types of films shown More mainstream films by conglomerate distributors, to secure and make more money. More independent, niche or artistic films shown. Audience Large, more mainstream audience to maximise profit Smaller and more specialised audience that may not necessarily fit into the mainstream. Location More busy town locations, but not in the town centre. More rural, less busy towns. Issues Competition from other multiplex cinema companies, possibly nearby screening similar movies and targeting the same audience. Financial issues, a smaller audience will produce less profit. They will also not gain as much money from concession stands.

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