An illustration of how the slogan "We Are the 99%" from the Occupy Wall Street movement can teach us effective Public Speaking skills.

1. How to
Occupy the Minds
of Your Audience?
Public Speaking Lessons from OccupyWallStreet

2. What’s the message?
Clutter = Confusion

3. How To Make a
Complicated Message
Less Blurry?
1. Charts, Graphs
and Facts may help?

8. U.S.A.
$10 for the employee
$4,750 for the CEO

9. • $17,530 = average salary.
• (p.s. $1,820 below the poverty
line for a family of 4).
• IRONY: 5 of 10 US richest
people are Wal-Mart heirs.

10. Hmm, I find numbers
hard to remember!

11. How To Make a
Complicated Message
Less Blurry?
2. Maybe we can use
Quotes & Slogans?

13. (17 Words)

14. (15 Words)

15. (14 Words)

16. (13
Words)

17. (12
Words)

18. (12 Words)

19. (9 Words)

20. (9 Words)

21. (9 Words)

22. (8 Words)

23. (7
Words)

25. (8 Words)

26. (6 Words)

27. (6 Words)

28. (5 Words)

29. (5 Words)

30. (5 Words)

31. (5 Words)

32. (5 Words)

33. (4¾ Words)

34. (4 Words)

35. (3 Words)

36. Hmmm, slogans can
be too wordy!

37. How To Make a
Complicated Message
Less Blurry?
3. How about trying
some cartoons?

44. Funny, but not very
memorable!

45. How To Make a
Complicated Message
Less Blurry?
4. Okay, Let’s try
images & symbols!

47. p.s. Against the death penalty???

56. Images are confusing
without words!

57. Okay, how did OWS
solve this challenge…

58. …of moving from
confusion to clarity…

59. …and Occupying the
Minds of the World?

60. How OWS occupied
the minds of a
global audience!
The OccupyWallStreet Message Concept

61. • Inspired by the Social Media Arab Spring Revolution, on
23 August 2011, a 28-year-old NYC activist named Chris
came up with a unique but simple idea.
• “The truth is that it was just one of those random,
simple thoughts”, said Chris.
1. Take a photograph of yourself holding a sign
2. Explain how the financial crisis has affected you
3. Sign anonymously with “We are the 99%”
4. Post it online.
• 2,000 profiles were uploaded in 2 months.
• The phrase quickly went viral around the world.
• Soon it was adopted as “the” global protest slogan!

62. Slogan:
We are
the 99%
Simple
Viral
Global
Inclusive &
Anonymous

63. Samples

69. The anonymity appeal led
many protesters to wear a
Guy Fawkes mask from the
“anti-totalitarian” comic and
movie “V for Vendetta”

70. Guy Fawkes 1606
“V” 1980’s

72. Unfortunately, the establishment can also be very clever…
Old Anti-Mask
Law Foils
Wall Street
Protestors
Since the start of the Occupy Wall Street protest on Saturday,
at least five people have been cited for violating a little-known
New York law that bans masks at gatherings of two or more
people unless it's "a masquerade party or like entertainment."

73. “We are the 99%”
was so simple…

74. It was commercialised for
T-shirts,
caps and…

75. … buttons!

76. “We are the 99%”
was so simple
even children
understood
the message!

80. “We are the 99%” group action

94. The simplicity offered…
unique variations

95. From confusion emerged…
…clarity

96. And even new charts…

97. Even the 1%
understood!

98. But, no matter how
simple the “99%”
message is, some
will never
understand!
Imbedded video: (copy & paste to view)
www.youtube.com/watch?v=vAWv9gV8Cxo

99. The video also shows that
“We are the 99%”
was also…
...a memorable “marching” slogan!

100. “Let them eat cake”
Marie Antoinette 1793

101. The “99%” message goes global!

102. Berlin

103. Berlin
berlin

104. Frankfurt

105. Frankfurt

106. Seoul

107. Seoul

108. Tokyo

109. Hong Kong

110. Copenhagen

111. Stockholm

112. London

113. Paris

114. Zurich

115. Zurich

116. Sydney

117. Rome

118. Rome

119. How to
Occupy the Minds
of Your Audience?
Be Simple, Cogent, Engaging & All-inclusive

120. Slogan:
We are
the 99%
Simple
Viral
Global
Inclusive &
Anonymous

121. How to
Occupy the Minds
of Your Audience?
Public Speaking Lessons from OccupyWallStreet

122. How to Occupy the Minds of Your Audience:
Public Speaking Lessons from OccupyWallStreet
IMPROVE
YOUR PUBLIC
SPEAKING via
EXECUTIVE
COACHING!
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Managing Director
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