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1. Why Use LinkedIn?
"I don't have time forthis."
Thisis usuallythe firstresponseIgetwhenIask people if theyhave LinkedInprofiles.I'mguiltyof this
too,but it's notthe rightanswer.
LinkedInisthe world'slargestprofessional network.With more than400 millionmembersandgrowing,
it's a great place toshare yourskillsandtalentswiththe world.It'salsoa greatplace to learnaboutnew
opportunities,newskillsandnewpeople.
So whyuse LinkedIn?Here are five reasons:
1. Builda ProfessionalBrand
Your online brandisan extensionof whoyouare offline.It'syourunique setof experiences,skillsand
interestsaswell asyourprofessionalaccomplishmentsthatmake youwhoyouare as a personanda
professional.Thinkof LinkedInasanonline resume orportfoliothathelpsyoustandapartfromthe
competition.
2. Job Search
Use LinkedIntodiscovernewopportunities,researchcompaniesandconnectwithhiringmanagers
before youevenapplyforthe job.Andif you're lookingforwork,considerpostingyourresume on
LinkedInsorecruiterscanfindyouquicklyandeasily.
3. Stay Up to Date
Use LinkedInTodaytofollowindustryexpertsandinfluencersinyourfieldorjoingroupsrelatedto
topicsthat interestyou
Revising Your LinkedIn Profile

2. Content
You shouldalwayskeepyourLinkedInprofile uptodate.Review the contentof yourprofileatleastonce
a year to ensure thatitis accurate andup to date.You can alsoupdate your profile onthe flyasyougain
newworkexperience andparticipate inprofessional developmentactivities.Evenif youare not
currentlylookingforajob,there may be networkingopportunitiesthatarise unexpectedlyorcompanies
that may wantto hire youfor a positionyoudidn’tknow about.Havinganup-to-date profile canmake a
huge difference whenitcomestobeingfoundbyrecruitersandhiringmanagers.
LinkedIn Marketing Benefits
LinkedInisanunderusedmarketingchannel thathashelpedmanybusinessesreachtheirgoals.Here are
some benefitsof usingLinkedInaspartof your marketingstrategy:
Reach a large groupof professionals.
Create thoughtleadershipinyourindustry.
Use PPCads to targetspecificgroups.
Buildrelationshipswithpeople whocanhelpyoureachyourgoals."