2. 2
Prepared for:
Dr Md Salah Uddin
PhD (BAU)
MSc, BSc Hons (BAU)
Faculty of
College of Agricultural Science
IUBAT-International University of Business Agriculture and Technology
3. 3
Group No: 03
GROUP MEMBERS
Submission Date: 22-11-16
SL NAME ID PROG
01 Shohag Kumar
Biswas
13109099 BSAg
02 Assik Debnath 13109083 BSAg
03 Md Abdus
Sobur
13109050 BSAg
04 Md.Rashidul 13109075 BSAg
5. 5
Content
1. Introduction---------------------------------------------------------------------01
2. History of Milk Vita ------------------------------------------------------01-02
3. Organogram-----------------------------------------------------------------03-05
4. Service --------------------------------------------------------------------------05
5. Products Details------------------------------------------------------------05-08
6. Marketing-----------------------------------------------------------------------09
7. Financial Status-----------------------------------------------------------------09
8. Photo Gallery--------------------------------------------------------------------10
9. Facilities-------------------------------------------------------------------------11
10. Development future----------------------------------------------------------11
11. Encourage Kids to drink Milk----------------------------------------------12
12. Contact Address--------------------------------------------------------------13
6. Introduction
The dairy sector of the country is one of the
principal agricultural industry. Since the basic
national objective is to provide inputs to farmers
at low cost and to reduce the income gap between
rich and the poor, the present Government is keen
to undertake Programmes in the light of the
objectives outlined. In the tune, it has been
recognized that some rural benefits are already
flowing to a group of co-operatively organized
small farmers through the Bangladesh Milk
producers’ Co-operative Union Limited (BMPCUL).6
7. 7
History of milk vita
Background of Bangladesh Milk producers’ Co-operative
Union Limited
In 1946, Late M. Mukhlesur Rahman Pioneer of Dairying in
Bangladesh a Dairy Plant with a capacity of 2,000 litres per day
was established at Lahirimohanpur, Pabna (presently Sirajgong)
with the target to send milk products to Calcutta (India) market
that was within the easy rail communication system. After the
partition, Eastern milk Products Limited, a private company
purchased this dairy in 1952 from the original owner. In 1965, the
first milk producers’ co-operative was formed under the name
Eastern Milk Producers’ Co-operative Union Limited (EMPCUL)
through Government patronization over the plant at
Lahirimohanpur, which has been taken specialy step (1973-1978)
8. 8
The Father of nation Bangobandhu Sheikh Mujibur Rahman for
the poverty alleviation and to enhance the milk production in the
country.
The dairy plants were owned and operated by the Eastern Milk
Producers' Co-operative Union Ltd. along with the other two
existing dairies**. The nomenclature of the organization was
changed to Bangladesh Milk Producers' Co-operative Union Ltd. In
1977 keeping it’s Brands name of products the same, MILK-VITA.
Bangladesh Milk Producers' Co-operative Union Ltd. popularly
known by its brand name MilkVita, was established by the
Bangladesh Government in 1973, immediately after the liberation
war, based upon the recommendation by UNDP/FAO and DANIDA
in the pattern of AMUL, India.
9. 9
Organogram
Md. Zahir Uddin Babar
(Joint Secretary) Managing Director
Sheikh Nadir Hossain Lipu
Chairman, Managing Committee
10. 10
Place Nature of Plants
Production Capacity (Litres per
day) Date of Commissioning
Mirpur, Dhaka Milk & Milk product Processing 1,62,000 May 1976
Tangial Milk Chilling 10,000 June 1975
Manikgong Milk Chilling 10,000 September 1975
Takerhat,
Madaripur Pasteurization 25,000 December 1977
Baghabari,
Sirajgong Milk & Milk product Processing 1,62,000 November 1977
Factories
Establishment (1973-1989)
Establishment (1989-2008)
11. 11
Place Nature of Plants Production Capacity (Litres per day)
Srinagar (Monshigonj) Milk Chilling 15,000
Rangpur Milk Chilling 15,0008000/h
Powder milk production factory, Baghabari Powder milk Processing 8000/h
Vanggura (Pabna) Milk Chilling 10,000 lit
Laherimohonpur (Shirajgonj) Milk Chilling 10,000 lit
Vhirab (kishorgonj) Milk Chilling 5,000 lit
13. 13
Services
Various Livestock Extension Services related to
Cattle Treatment:
•Cattle Development and management training
•Co-operative. Management training
•Balanced Cattle Feed supply services
•Micro-Credit etc
•Vaccination
•Green Grass Cutting and seeds of grass
•Artificial Insemination
•Higher milk price at the farmer level
•Guaranteed market of milk
•Etc.
18. 18
Marketing
The Marketing Affair
The ever expanding city of Dhaka used to get 2.00 to 2.50 Lakh litres
of milk vita liquid milk per day which was only early 3000-4000 litres
the establishment of this project. This is hoped within the next couple
of years the organization will be able to market it’s capacity quantity
of 4.00 lakh litres per day alongwith substantial quantities of milk
products. The other milk products like Butter, Ghee, Ice-cream,
Flavoured Milk, Powder Milk, Condands Milk, UHT Milk etc. are on
regular supply in Dhaka as well as in some other cities. New avenues
of marketing with new products are also being explored to strengthen
the marketing operation.
The Milk Union has so far marketed 5.50 Core litres of liquid milk
worth Tk.250 core and substantial quantities of milk products worth
an amount of Tk. 70 core totaling an amount of Tk. 320 core.
21. 21
Facilities
Milk Vita plays a very important role in the economic development of milk
producuing farmers through purchase of milk from them and assuring timely
payment. In the tune of these service the organization has started experimentation
on investment in the micro creadit sector. To facilitate purchase of cattle by poor
farmer members of the organization, loans are being sanctioned on easy term.
BMPCUL has invested so far an amount of about 10.00 core taka as loan is 5% seving
change and repayment of the installments are made through weekly deduction from
the milk bill to ease the financial pressure on the farmers. This has assured 100%
recovery of loans without any default.
The recovered loans are again `Recycled’ along with new additions to the fund
resulting in increase of the number of recipients each year. This credit facility has
made a commendable impact in the process of milk production and as such the
demands for the loans are increasing every from the poor farmers having no
capability of invesment for the cattle purchase.
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Development future
The success of Milk Vita with further scope for expansion in the processing sector
has encouraged the organization to plan for widening of its activities further with
the addition of a number of processing facilities. These expansion include some
immediate and some delayed programmes :
•Establishment of a number of Milk Chilling & plants throughout the Country.
•Cattle Breed Development through Technology Transfer (Embryo-transfer).
•Acquisition of bathan land from the government for permanent use as grazing land
by the milk producer farmers;
• Establishment of a cattle feed plant;
•Replication of the project in other areas of the country, especially in the divisional
head quarters, such as Chittagong, Khulna and Rajshahi.
•Establishment of Disease Diagnostic Laboratory and Artificial Insemination
Technology Transfer for Milk Production Increase.
•Establishment of Bio- Gas Plant at Village level for Poverty Alleviation of the
Country.
23. 23
Encourage Kids to drink Milk.
Speakers at a programme called upon all to
encourage children to develop a habit of drinking milk
to help them grow up with sound health and mind.
Pasteurised milk producing firm Milk Vita and Food
and Agricultural Organisation (FAO) jointly organised
the event to mark the World School Milk Day 2013 in
the city on Thursday. Chittagong City Corporation
(CCC) Mayor M Manjur Alam inaugurated the
programme handing over Mango-flavoured milk to
students at the National Government Primary Scool in
Love Lane area. Addressing the
24. 24
Office Name Address Telephone / Fax No.
Web Side or
E-mail No.
Bangladesh Milk
Producers’ Co-
Operative Union Ltd.
(Milk Vita)
Head Office : Dugdha Bhaban, 139-140
Tejgaon I/A, Dhaka- 1208.
Telephone : 8870444-45 (PABX)
Fax : 8870433
www.milkvita.
org
info@milkvita.
org
Contact Address
Bangladesh Milk producers’ Co-operative Union Limited
25. 25
Conclusion
Three overarching strategic objectives that would help expand the
dairying sector:
raising awareness among policy makers and consumers about the
nutritional benefits of local milk and dairy products;
increasing the number of smallholders involved in profitable milk
production and dairy value chains through diversification and better
integration of their household/farm businesses;
encouraging processors to set up smallholder milk procurement
systems to substitute imports and enhance national food security.
It is important that an inventory be undertaken of appropriate dairy
chain models, including their:
•competitiveness
•investment costs
•associated risks.
26. 26
References
Ministry of Public Administration
http://www.mopa.gov.bd/
Local Government, Rural Development and Co-
operatives
http://www.rdcd.gov.bd/
Department of Cooperatives
http://www.coop.gov.bd/
National Web Portal
http://www.bangladesh.gov.bd
DHAKA METROPOLITAN POLICE.
http://www.dmp.gov.bd
