Reach people on the go with Mobile                                      AdvertisingReach people onthe go withMobile Advert...
Reach people on the go with Mobile                                                                                    Adve...
Reach people on the go with Mobile                                                                                        ...
Reach people on the go with Mobile                                                                                Advertis...
Reach people on the go with Mobile                                                                                        ...
Reach people on the go with Mobile                                                                                        ...
Reach people on the go with Mobile                                                                                        ...
Reach people on the go with Mobile                                                                            AdvertisingT...
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MCNM Mobile Marketing

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Reach people on the go with mobile advertising. MCNM Marketing puts your business in the palm of your hands.

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MCNM Mobile Marketing

  1. 1. Reach people on the go with Mobile AdvertisingReach people onthe go withMobile Advertising.
  2. 2. Reach people on the go with Mobile AdvertisingWhat are Mobile Ads?• Mobile ads are shown to people searching and browsing the internet on smartphones• They have the potential to reach people whereever they access the internet on their phone What? Why? Benefits Measure Conclusion
  3. 3. Reach people on the go with Mobile AdvertisingWhy use Mobile Ads?• Reach a growing segment of the search market• Reach people in the real world with location targeting – show people ads relevant to ‘where’ they are• Up to 30%* of searches have local intent – increase footfall to bricks and mortar businesses 30% What? Why? Benefits Measure Conclusion*Source: Google Internal Data. Last updated: July 2012.
  4. 4. Reach people on the go with Mobile AdvertisingWhy use Mobile Ads? More and more people are buying smartphones and tablets They are searching for your products Be sure that you are there to meet them What? Why? Benefits Measure Conclusion
  5. 5. Reach people on the go with Mobile AdvertisingWhat are the benefitsof using Mobile Ads?1. After searching with a smartphone, 9 out of 10* people take some form of action1. After researching on a smartphone, 77%** of people contacted a business1. As a result of using a smartphone, 74%*** made a purchase1. They offer a range of mobile extensions: sitelinks to drive people deeper into your site, ads for specific products, click-to-call ads, location extensions, offer ads to drive people to store What? Why? Benefits Measure Conclusion*Source: Source: OTX Smartphone User Research, April 2011. ** Source: (1) Google internal data; (2) OTX Smartphone User Research, April 2011 .*** Source: OTX MediaCT Survey, Q4 2010, 5,013 US online respondents
  6. 6. Reach people on the go with Mobile AdvertisingMeasuring the benefitof Mobile Ads.• There are lots of different ways that you can use to measure mobile ad effectiveness depending on the chosen ad extensions• For example these include - sales, sign-ups, number of calls, length of calls, conversions, downloads What? Why? Benefits Measure Conclusion
  7. 7. Reach people on the go with Mobile AdvertisingConclusion.• Mobile ads are an important part of online advertising strategy – it’s the way we communicate today• They are relevant, local and targeted – they help to reach your customers no matter where they are• Strong calls to action important so that people know what you want them to do• Highly measureable performance – helping you to see how well it’s working What? Why? Benefits Measure Conclusion
  8. 8. Reach people on the go with Mobile AdvertisingThank you.If you have any queries or would like help settingup Mobile Advertising please contact:Michael FranklinEmail: info@mcnm.ws Call (702) 608-4226

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