Samsung Digital Imaging adds a 12 megapixel point and shoot to its digital camera line-up for 2010.

1. Link: http://www.letsgodigital.org/en/25480/samsung-es73/<br />Samsung ES73<br />By Ilse Jurrien<br />Samsung ES73 digital camera : Samsung Digital Imaging adds a 12 megapixel point and shoot to its digital camera line-up for 2010 - the durable Samsung ES73. Thanks to its elements focused design, the Samsung ES73 grants peace of mind and allows users to focus on taking the perfect shot, rather than worrying about damage to the camera. “Memories can happen at any given moment and in any environment,” said Mr. SangJin Park, CEO of Samsung Digital Imaging. “Further diversifying and expanding the range of digital imaging solutions available from Samsung, consumers can rely on the durable Samsung ES73 compact camera to perform in the most challenging of environments as this camera is both built to last and feature packed for the highest-quality results.”<br />Samsung ES73 protected from dust, dirt and sand The new Samsung ES73 was designed with durability in mind, and offers consumers Samsung’s Anti-scratch Mask, which safeguards the cameras from any unwanted scratches during everyday use. Furthermore, key areas of the Samsung ES73, including the bottom, buttons and areas surrounding the 2.7-inch TFT-LCD (230,000 pixel), are rubberized to further protect the camera from elements such as dust, dirt or sand. Samsung ES73 camera features Beyond its durability, users will also benefit from the Samsung ES73’s internal 27mm wide-angle, 5x optical zoom lens, which gives them the ability to take sharp and detailed images from any distance. With a wide-angle lens at their fingertips, users will be able to capture more of a desired scene, such as landscapes or large groups of friends and family. The Samsung ES73 offers standard definition, VGA video recording and also features Samsung’s intuitive and easy-to-use Smart Auto scene recognition technology. Samsung ES73 incorporates a Smart Night Mode Samsung has also incorporated a Smart Night Mode in the new Samsung ES73, which will allow consumers to capture sharp, properly exposed images when shooting at night. Typically, a flash can be too bright and wash out one’s subject when used in low-light or night-time settings, ruining what could have been a great image. With Samsung’s new Smart Night Mode, this is no longer an issue as consumers can now increase or decrease the power of the flash to ensure the perfect shot, the way they want, each and every time. <br />