2. Warm bed poster
Large picture
Title text
Title text
Copy
Small picture
SASH logo
SASH website
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2
3
4
5
6
7
1 - Title text in Liberation Serif
font to add seriousness
2 - Title text in
Liberation Serif
font but in italics,
to denote inside
thought process.
3 - Copy with
information about
homelessness in
UK with statistics
and facts. Some
more information
about
volunteering.
4 - Small picture of someone homeless on streets. There solely
to work alongside copy in making the reader feel guilty for the
positions others have found themselves in.
5 - Large picture of
someone in bed, to
make reader consider
the nightly comfort that
they take for granted.
6 - SASH logo to
advertise company.
7 - SASH web address to
advertise website, which
may possibly lead to new
volunteers.
4. Possible colour schemes
Green would be much closer to the colours SASH use on their own posters and
leaflets. It also has positive connotations such as good health and renewable energy.
Red is a colour I intended to stay away from, but I believe these particular tones elicit
thoughts of warmth and comfort, rather than danger, so tie in more with the images
used on the poster.
5. Fonts
Liberation Serif, my first choice:
Day Roman, an alternative:
I am wanting a font that appears more mature because of the
seriousness of the topic, but don’t want to appear
pretentious because potential volunteers may doubt SASH’s
intentions.
6. SASH sticker
SASH contact details
SASH web address
Main image
First title
Second title
Lighter
green
Green
White
Telephone number,
post code, office
address
SASH in capitals
and a standout
font
Image of girl/boy
looking happy
Either ‘Help against
homelessness’ or
‘Help us fight
homeless’ in
capitals and same
font as SASH
Enables readers to
visit SASH’s website
HELP SASH FIGHT
HOMELESS Helvetica bold
7. Main image
The main image needs to include someone smiling, as they are supposed to be taking on
the role of someone who has found a home because of SASH’s volunteers. The image
cannot be too much of a close-up because the reader needs to be able to get some more
perspective on them. While the person in the image does not need to be female, I am
looking to one of SASH’s case studies on a girl called Amy for inspiration, and these
images match best.
1 2 3
8. Font
HELP US FIGHT HOMELESSNESS
Helvetica bold
HELP US FIGHT HOMELESSNESS
Gill Sans MT bold
Because of the feeling of positivity I am trying to elicit from the sticker, I need the font
to have a kind, friendly feel to it also. The font has to be bold enough to gain attention
and for it’s words to carry weight, but it cannot come across aggressive.
Helvetica works perfectly because whilst still
maintaining boldness its ability to draw the reader
in, it does not appear aggressive in the slightest. It
is also very easy on the eye, and this is due to it’s
main attribute – the fact that it is so widely used.
Because you see it anywhere and everywhere, the
reader is already used to it. It does not take any
time for the readers eyes to adjust because they
have been slowly adjusting to it all their life.
Gill Sans MT works, and would be a good for the
sticker, but not to the level of Helvetica. There are
some issues with the size of certain letters – U and
O, and it also appears slightly stretched out and is
not as easy on the eye as Helvetica.
Another asset for Helvetica is the
amount of options available within
the font.
Helvetica Light
Helvetica UltraLight
Helvetica Medium
Helvetica Condensed Bold
Because of all these options, I will be
able to use certain settings for
different areas of the sticker. Light
for the web address, UltraLight for
the post code, and Bold for the title.
