Should Fit 'N' Well Expand to NZ

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Fit 'n' Well is an Australian fitness franchise looking to expand to New Zealand. They are considering either acquiring existing gyms or starting new locations but must first analyze the competitive landscape which includes major brands like Les Mills and Contours as well as local independent gyms to understand if there is room in the New Zealand market for Fit 'n' Well to successfully "cross the ditch".

Business Health & Medicine

What about the competition? Les Mills...? Contours....? Local Gyms...?

Should Fit 'n' Well.... Cross the ditch?

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