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Infographic: IBM Commerce for Insurance - 360 Degree Marketing!

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360° Marketing delivers compelling marketing interactions that improve insurance customer acquisition rates and maximize profitable customer growth by combining omni-channel marketing, real-time personalization, digital marketing, and customer analytics capabilities.

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Infographic: IBM Commerce for Insurance - 360 Degree Marketing!

  1. 1. IBM Commerce for Insurance – 360°Marketing Marketing & Merchandising 90% of insurers prioritize getting closer to customers 38% of insurers have an integrated physical/digital strategy 34% of insurers have a cohesive social strategy 360° Marketing delivers compelling marketing interactions that improve insurance customer acquisition rates and maximize profitable customer growth Customer insight Use advanced analytics for a deeper understanding of customers Seamless brand engagement Design consistent marketing experiences across all customer touch points Personalized marketing Capitalize on new technologies to stimulate new relationships 15% - 30% higher campaign ROIs 2x - 5x increase in resource efficiency 200% - 400% increase in response rates Affinity Channel Agent / Broker SMS Web Social Media Voice Self- Service Kiosk ChatApps Email

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