Check out the breakout presentation from Nisum’s own CEO, Imtiaz Mohammady from the 2015 IBM Amplify conference. Nisum gives examples on enabling a true omni-channel ecosystem that will lead to measurable financial gains for Fortune 500 companies.

1. Building
Success
Together®
Imtiaz Mohammady
CEO
May 13, 2015
Enabling a True Omni-Channel Ecosystem
IBM Amplify 2015
Session ID: 1598A

2. UNITED STATES CHILE INDIA NISUM.COM P. 2
at a glance, why Fortune 500 CIOs choose us
Year
Established
Annual
Growth
Rate
Professionals
Customers
“Highly
Satisfied”
Industries
of
Deep
Expertise
2000
900+
98%
22%
5
Client
Business
Value
31%

3. UNITED STATES CHILE INDIA NISUM.COM P. 3
8 offices across 3 countries
US
Headquarters
Chile IndiaCalifornia
Los
Angeles
[HQ]
Fremont
San
Francisco
Santiago
Hyderabad
[2
offices]
Bengaluru
Pune

4. UNITED STATES CHILE INDIA NISUM.COM P. 4
areas of expertise
Omni-­‐channel
Strategic
IT
Planning
Project
&
Change
Management
Agile
Coaching
Application
Dev
(Custom
/
COTS)
DevOps
/
CD
/
CI
eCommerce
Order
Mgmt.
Warehouse
Mgmt.
Inventory
Mgmt.
POS
Systems
Mobile
Social
Media
CRM
Analytics/Big
Data
Cloud
Omni-­‐channel
Industry
Expertise
High
Tech
Retail
Automotive
Healthcare
Media
&
Entertainment
Services
Solutions

5. UNITED STATES CHILE INDIA NISUM.COM P. 5
premier IBM partner

6. UNITED STATES CHILE INDIA NISUM.COM P. 6
§ Challenge
of
creating
a
comprehensive
Omni-­‐channel
ecosystem
§ Nisum’s
approach
to
overcoming
the
problem
using
IBM
products
§ Client
successes
today’s discussion

7. UNITED STATES CHILE INDIA NISUM.COM P. 7
enable
customers
to
experience
the
brand,
not
the
channels.

8. UNITED STATES CHILE INDIA NISUM.COM P. 8
Omni-­‐channel
is
MORE
THAN…
where things get fuzzy
§ Only
a
front-­‐end
strategy
for
reaching
customers
§ Occurring
in
a
vacuum

9. UNITED STATES CHILE INDIA NISUM.COM P. 9

10. UNITED STATES CHILE INDIA NISUM.COM P. 10
businessIT

11. UNITED STATES CHILE INDIA NISUM.COM P. 11
Approach
of
silos
–
driven
by
features
vs.
strategy
which leads to the problem…
Reserve
in
Store
Ship
from
Store
BOPS
The
FUTURE?

12. UNITED STATES CHILE INDIA NISUM.COM P. 12
[example] Reserve in Store
Customers
Add
Product
to
Cart
Visit
Store
&
Try
/
buy
Select
Preferred
Store
Reserve
Items
Alert
Associate
Pick
Items
Reserve
Items
Retrieve
Order
Present
Items
Access
to
Products
Across
Stores/DCs
SKU
Level
Inventory
Access
POS
Transaction
Reserve
Item
Store
Customer
Profile
SKU
Management
Systems
Warehouse
Order
Management
Online
Inventory
Business
Operations
Technical
Operations
Back-­‐End
Applications
CMS
Logistics
Store
Inventory
Online
Customer
Profile
POS
Order
Processing

13. UNITED STATES CHILE INDIA NISUM.COM P. 13
features driven
Customers
Business
Operations
Technical
Operations
Back-­‐End
Applications
Reserve
in
Store
Ship
from
Store
Find
in
Store
Return
in
Store
Same
Day
Delivery
BOPS
Future?
Online
in
Store

14. UNITED STATES CHILE INDIA NISUM.COM P. 14
Precarious
in
the
Long-­‐Term
A
features
driven
approach
to
Omni-­‐channel
is
analogous
to
a
house
with
many
individual
functional
rooms,
but
that
lacks
overall
coherence
and
foundation

15. UNITED STATES CHILE INDIA NISUM.COM P. 15
optimize overlap
Customers
Business
Operations
Technical
Operations
Back-­‐End
Applications
Reserve
in
Store
Ship
from
Store
Find
in
Store
Return
in
Store
Same
Day
Delivery
BOPS
Future?
Online
in
Store

16. UNITED STATES CHILE INDIA NISUM.COM P. 16
optimize overlap
Customers
Business
Operations
Technical
Operations
Back-­‐End
Applications
Reserve
in
Store
Ship
from
Store
Find
in
Store
Return
in
Store
Same
Day
Delivery
BOPS
Future?
Online
in
Store

17. UNITED STATES CHILE INDIA NISUM.COM P. 17
foundation
blocks
Cross
Channel
Inventory
Visibility
360°
Customer
Insight
Fulfillment
&
Logistics
Consolidated
Product
Catalog
Distributed
Order
Management

18. UNITED STATES CHILE INDIA NISUM.COM P. 18
foundation
blocks
Cross
Channel
Inventory
Visibility
360°
Customer
Insight
Fulfillment
&
Logistics
Consolidated
Product
Catalog
Distributed
Order
Management
API
Economy
Omni
API
Continuous
Delivery
Adaptable
Back-­‐End
Systems
technology
platform
Nisum’s Approach to Achieving an Omni-Channel Ecosystem

19. UNITED STATES CHILE INDIA NISUM.COM P. 19
case study [foundation block: inventory]
CHALLENGE
§ Inventory
accuracy
§ Multiple
inventory
systems
§ ZERO
cross
channel
visibility
OBJECTIVES
§ Cross
channel
visibility
§ 3rd
party
supplier
inventory
visibility
§ Real-­‐time
updates
§ JIT
or
pre-­‐order
capabilities
Fortune 500, multi-brand retailer

20. UNITED STATES CHILE INDIA NISUM.COM P. 20
case study [foundation block: inventory]
EXECUTION
§ Technology
assessment
§ Overall
architecture
definition
§ ID
&
defined
inventory
system
of
record
§ Implemented
inventory
foundation
elements
IBM
TECHNOLOGIES
§ IBM
Sterling:
platform
§ Sterling
Web
Services:
integration
Fortune 500, multi-brand retailer
RESULTS
Unified,
integrated
base
for
inventory
that’s
leveraged
across
multiple
features.
A
system
for
current
needs
and
future
growth.

21. UNITED STATES CHILE INDIA NISUM.COM P. 21
360°
Customer
Insight
Consolidated
Product
Catalog
Fulfillment
&
Logistics
Distributed
Order
Management
Cross
Channel
Inventory
Visibility
foundation blocks
API
Economy
Omni
API
Continuous
Delivery
Adaptable
Back-­‐End
Systems
technology platform

22. UNITED STATES CHILE INDIA NISUM.COM P. 22
case study [foundation block: DOM]
CHALLENGE
§ Complete
order
visibility
§ Order
orchestration
not
realizing
full
potential
OBJECTIVES
§ Optimize
scheduling
and
sourcing
§ Maximize
inventory
utilization,
optimize
landing
cost,
and
increase
customer
satisfaction
Fortune 200 retailer

23. UNITED STATES CHILE INDIA NISUM.COM P. 23
case study [foundation block: DOM]
EXECUTION
§ All
nodes
inventory
§ Ship
complete
§ Ship
proximity
§ Optimize
shipment
costs
and
schedules
§ Dynamic
rules
configuration
§ Item-­‐based
allocation
IBM
TECHNOLOGIES
§ IBM
Sterling:
platform
Fortune 200 retailer
RESULTS
Robust
DOM
platform
that
can
be
leveraged
for
multiple
Omni-­‐
channel
capabilities.
Cost
savings
in
order
routing
and
fulfillment.
Improved
customer
satisfaction
rates.

24. UNITED STATES CHILE INDIA NISUM.COM P. 24
Starting
with
“Blueprints”
Taking
a
holistic
approach
allows
organizations
to
build
their
Omni-­‐
channel
ecosystem
from
a
strategic
and
well
planned
perspective.

25. UNITED STATES CHILE INDIA NISUM.COM P. 25Avoid
the
Pitfalls
of
Features-­‐Driven
Thinking

26. UNITED STATES CHILE INDIA NISUM.COM P. 26Achieve
Long-­‐Term,
Sustainable
Omni-­‐Channel
Success

27. www.nisum.com
500
S.
Kraemer
Blvd,
Suite
301
Brea,
CA
92821
Building
Success
Together®
Imtiaz Mohammady
CEO
imtiaz@nisum.com
questions?