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Assignment brief
Qualification

Level 3 Extended Diploma in Creative Media Production

Unit number and title

Unit 1: Pre-Production Techniques for the Creative Media Industries – Partial
Unit 22: Single Camera Techniques – Partial
Unit 29: Music Video Production- Partial

Start date

Monday 18/11/2013

Deadline

Monday 13/01/2014

Assessor name

Iain Goodyear

Assignment title

IG2 – MUSIC VIDEO PLANNING

The purpose of this assignment is to:

Enhance your organisational skills by planning the production of your music video.
Scenario

All media productions need planning. This process is referred to as pre-production. Pre-production is
essential when realising your product and helps media producers to visualise and develop initial ideas. Preproduction is much more than simply writing a script and storyboarding and requires both a methodical
and creative approach to planning tasks. Communication is essential when planning a production and you
will need to ensure that your production team meets regularly to provide updates on pre-production tasks
that are completed and outstanding. As part of your pre-production evidence, you must keep a record of
meetings that take place and any decisions made and agreed on by your production team.
You have already produced individual proposals, treatments and draft scripts. As a production team, you
must decide which proposal and script draft you will further develop and plan. Further development of
your chosen script will be decided through regular production team meetings.
For this assignment you must research and assign production roles and produce pre-production
documentation. You will be required to develop your chosen script, producing further draft scripts and a
final draft which will be pre-visualised through pre-production planning. Your group must also produce
detailed storyboards and production planning documentation in preparation for the production phase of
your music video.

1
Tasks

Grading Criteria Mapping

Task 1

UNIT 1 P2/M2/D2
UNIT 22 P2/M2/D2
UNIT 29 P3/M3/D3

Produce content specific pre-production planning for your chosen music video idea.
This should include a broad selection of the following:
Draft and final scripts
Storyboards (hand drawn AND photographic)
Location reconnaissance reports
Production schedules
Production call sheets
Risk assessments
Evidence of regular production team meetings (these can be uploaded onto your IG2 blog in
either a word-processed or audio format)
*Your pre-production & planning evidence must be uploaded your IG2 blog
Sources of information

This brief has been verified as being fit for purpose
Iain Goodyear
Date

Date

2
Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3)
P1: outline requirements and sources
of requirements for a specific media
production [IE]

M1: explain in some detail
and competently present
requirements and sources of
requirements for a specific media
production

D1: comprehensively explain and
present to a quality that reflects
near-professional standards fully
detailed requirements and sources of
requirements for a specific media
production

P2: generate outline preproduction
documentation for a specific media
production with some assistance

M2: generate competent,carefully
presented anddetailed preproductiondocumentation for a
specificmedia production with only
occasional assistance

D2: generate thoroughand
comprehensively detailed preproductiondocumentation for a
specificmedia production, working
independently to
professionalexpectations

P3: apply pre-production
planning to a specific media
production working with some
assistance. [TW, SM]

M3: apply pre-production planning to
a specific media production
competently with only occasional
assistance.

D3: apply pre-production planning to
a specific media production to a
quality that reflects near-professional
standards, working independently to
professional expectations.

Unit 22 Single Camera Techniques (Level 3)
P1: describe the features of single
camera production with some
appropriate use of subject
terminology

M1: explain the features of
single camera production with
reference to detailed illustrative
examples and with generally correct
use of subject terminology

D1: comprehensively explain the
features of single camera production
with reference to elucidated
examples and consistently using
subject terminology correctly

P2: generate outline plans for a
single camera production working
within appropriate conventions and
with some assistance [CT]

M2: generate detailed ideas for a
single camera production showing
some imagination and with only
occasional assistance

D2: generate thoroughly thought
through ideas for a single camera
production showing creativity and
flair and working independently to
professional expectations

P3: produce a single camera
production working within
appropriate conventions and with
some assistance [SM]

M3: produce a single camera
production to a good technical
standard showing some imagination
and with only occasional assistance

D3: produce a single camera
production to a technical quality that
reflects near professional standards
showing creativity and flair
and working independently
to professional expectations

M1: explain the purposes of music
videos with reference to detailed
illustrative examples and with
generally correct use of subject
terminology
M2: explain the styles, conventions
and techniques of music videos with
reference to detailed illustrative
examples and with generally correct
use of subject terminology

D1: comprehensively explain the
purposes of music videos with
elucidated examples and consistently
using subject terminology correctly

P3: originate and plan a music video
production for a specific music track
working within appropriate
conventions with some assistance
[CT]

M3: originate and plan a music video
production for a specific music track
effectively showing some imagination
and with only occasional assistance

P4: work to complete production of a
music video working within
appropriate conventions and with
some assistance

M4: work competently to complete
production of a music video showing
some imagination and with only
occasional assistance

D3: originate and plan a music video
production for aspecific music track
to a technical quality that reflects
near-professional standards, showing
creativity and flair and working
independently to professional
expectations
D4: work to a technical quality that
reflects near-professional standards to
complete production of a music video,
showing creativity and flair and
working independently to professional
expectations

Unit 29 Music Video Production (Level 3)
P1: describe the purposes of music
videos with some appropriate use of
subject terminology
[IE]
P2: describe the styles, conventions
and techniques of music videos with
some appropriate use of subject
Terminology
[CT]

D2: comprehensively explain the
styles, conventions and techniques of
music videos with elucidated
examples and consistently using
subject terminology correctly

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the
pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.

3

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Assignment breif

  • 1. Assignment brief Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title Unit 1: Pre-Production Techniques for the Creative Media Industries – Partial Unit 22: Single Camera Techniques – Partial Unit 29: Music Video Production- Partial Start date Monday 18/11/2013 Deadline Monday 13/01/2014 Assessor name Iain Goodyear Assignment title IG2 – MUSIC VIDEO PLANNING The purpose of this assignment is to: Enhance your organisational skills by planning the production of your music video. Scenario All media productions need planning. This process is referred to as pre-production. Pre-production is essential when realising your product and helps media producers to visualise and develop initial ideas. Preproduction is much more than simply writing a script and storyboarding and requires both a methodical and creative approach to planning tasks. Communication is essential when planning a production and you will need to ensure that your production team meets regularly to provide updates on pre-production tasks that are completed and outstanding. As part of your pre-production evidence, you must keep a record of meetings that take place and any decisions made and agreed on by your production team. You have already produced individual proposals, treatments and draft scripts. As a production team, you must decide which proposal and script draft you will further develop and plan. Further development of your chosen script will be decided through regular production team meetings. For this assignment you must research and assign production roles and produce pre-production documentation. You will be required to develop your chosen script, producing further draft scripts and a final draft which will be pre-visualised through pre-production planning. Your group must also produce detailed storyboards and production planning documentation in preparation for the production phase of your music video. 1
  • 2. Tasks Grading Criteria Mapping Task 1 UNIT 1 P2/M2/D2 UNIT 22 P2/M2/D2 UNIT 29 P3/M3/D3 Produce content specific pre-production planning for your chosen music video idea. This should include a broad selection of the following: Draft and final scripts Storyboards (hand drawn AND photographic) Location reconnaissance reports Production schedules Production call sheets Risk assessments Evidence of regular production team meetings (these can be uploaded onto your IG2 blog in either a word-processed or audio format) *Your pre-production & planning evidence must be uploaded your IG2 blog Sources of information This brief has been verified as being fit for purpose Iain Goodyear Date Date 2
  • 3. Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3) P1: outline requirements and sources of requirements for a specific media production [IE] M1: explain in some detail and competently present requirements and sources of requirements for a specific media production D1: comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements and sources of requirements for a specific media production P2: generate outline preproduction documentation for a specific media production with some assistance M2: generate competent,carefully presented anddetailed preproductiondocumentation for a specificmedia production with only occasional assistance D2: generate thoroughand comprehensively detailed preproductiondocumentation for a specificmedia production, working independently to professionalexpectations P3: apply pre-production planning to a specific media production working with some assistance. [TW, SM] M3: apply pre-production planning to a specific media production competently with only occasional assistance. D3: apply pre-production planning to a specific media production to a quality that reflects near-professional standards, working independently to professional expectations. Unit 22 Single Camera Techniques (Level 3) P1: describe the features of single camera production with some appropriate use of subject terminology M1: explain the features of single camera production with reference to detailed illustrative examples and with generally correct use of subject terminology D1: comprehensively explain the features of single camera production with reference to elucidated examples and consistently using subject terminology correctly P2: generate outline plans for a single camera production working within appropriate conventions and with some assistance [CT] M2: generate detailed ideas for a single camera production showing some imagination and with only occasional assistance D2: generate thoroughly thought through ideas for a single camera production showing creativity and flair and working independently to professional expectations P3: produce a single camera production working within appropriate conventions and with some assistance [SM] M3: produce a single camera production to a good technical standard showing some imagination and with only occasional assistance D3: produce a single camera production to a technical quality that reflects near professional standards showing creativity and flair and working independently to professional expectations M1: explain the purposes of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology M2: explain the styles, conventions and techniques of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology D1: comprehensively explain the purposes of music videos with elucidated examples and consistently using subject terminology correctly P3: originate and plan a music video production for a specific music track working within appropriate conventions with some assistance [CT] M3: originate and plan a music video production for a specific music track effectively showing some imagination and with only occasional assistance P4: work to complete production of a music video working within appropriate conventions and with some assistance M4: work competently to complete production of a music video showing some imagination and with only occasional assistance D3: originate and plan a music video production for aspecific music track to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations D4: work to a technical quality that reflects near-professional standards to complete production of a music video, showing creativity and flair and working independently to professional expectations Unit 29 Music Video Production (Level 3) P1: describe the purposes of music videos with some appropriate use of subject terminology [IE] P2: describe the styles, conventions and techniques of music videos with some appropriate use of subject Terminology [CT] D2: comprehensively explain the styles, conventions and techniques of music videos with elucidated examples and consistently using subject terminology correctly :PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills. 3