This is the deck of my pitch at the 2009 Launchpad 50k competition at the University of Waterloo, Ontario. Volunteerster placed 2nd in its stream (social entrepreneurship). Ultimately I determined that the small revenue potential of the business did not justify the risk and effort involved in its execution.

1. LAUNCHPAD 2009 Luke Lockhart | May 1st

2. problem

3. solution VOLUNTEERS Community Facebook Integration Opportunities NFPs Volunteer Search & Vetting Automated Management Viral Promotion

4. NFP View

9. market size 248,000 NGOs have difficulties managing or recruiting volunteers, and have revenue over $30,000 in US and Canada. Total US and Canadian market: $30 million

10. business model Software-as-a-Service Monthly fees scale with active volunteers 100 volunteers = $50 / month Notable initial development costs, low ongoing monthly expenses

11. competition Simple recruitment website. Expensive, heavy enterprise software. Traditional management focus, weak communication and interface.

13. SEO, online advertising, marketing and evangelism

14. Trade shows

17. Launch with partner

18. CF positive 6 months later