1. Luke Benjamin Cooke
BSc (Hons) Sports Science & Coaching
BSc (Hons) Sports Performance & Rugby
ARU Level 1Coach
Lukecooke42@outlook.com
0484338685
PERSONAL PROFILE
Experienced coach all age groups on field, in the gym or visually using performance analysis.
Passionate and skilled in delivering high quality evidence based programs with the ability to
motivate and inspire players to achieve agreed objectives.
Level 2 accredited analyst SportsCode Sports Analytics and Fair Play Sports Analytics with the
Western Force.
CAREER HISTORY
Western Force Super Rugby – Assistant Performance Analyst
Nov 2015 – Present
Responsibilities
• Coding all training and games using Fairplay's Performance Analyst program, liaising
with the team’s Head Coaches.
• Setting up of all equipment for both training and game days, with the Western Force
Senior Squad, Perth Spirit NRC & Western Force u20’s.
• Filming all training and game days for the Western Force Senior Squad, Perth Spirit
NRC & Western Force u20’s.
• Set up and running of all team performance meetings.

2. Achievements
• Gaining the experience and knowledge of working with a Super Rugby & NRC teams
and in the development of the u20’s competition.
• Working with the Australian Rugby team (Wallabies), as a support analyst when playing
in Perth.
Guildford Grammar School- Rugby Coach and Performance Analyst
Feb 2014 – Present
Responsibilities
• Head of Performance Analysis 2014-Present
• Assistant Backs Coach GGS 1st XV 2016
• Backs Coach GGS 2nd XV 2016
• Backs Coach GGS Y10 2015
• Head Rugby Coach GGS Y8 2014
Role as a Coach
• Structured and planned training sessions
• Preparation of the players
• Structure of the team game plan
• Communicating this game plan to the players
• Developing each players potential
• Encouraging excellence in execution
• Providing positive feedback and post game analysis to the players
• Recruitment and retention
• Contributing to, and being aware of, the importance of team morale.
Role as an Analyst
• Be familiar with the effective operation of software and hardware used for video analy-
sis.
• Understand exactly what information the coach wishes to access from video analysis
and code matches to capture this information.
• Educate coaches as to software capabilities, and how to use the analysis.
• Video practices or matches as directed by the coach.
• Provide match analysis to the coach in a format suitable for intended use by the coach.
• Provide additional feedback to the coach on strengths and weaknesses of the team or
an opposition team that may be of interest to the coach.
• Provide analysis to Team players & coaches on a weekly basis.
• Provide software / analytics support to other sports codes.

3. The University of South Wales
Sep 2009 –July 2013
Roles
• Head of Performance Analyses
• Assistance S&C Coach
• Assistant Physical Education Teacher
Responsibilities
• Running an effective performance analyses program to help develop team and individ-
ual game play, by analysing/coding all game play to create detailed stats and visual for
coaching staff and players.
• As the assistant S&C coach I was given a wide range of athletes across the university
and was involved in running/developing the universities training programs. All programs
were results driven to push the athlete to their full potential.
• Worked in a variety of different schools across South Wales, through work experience
towards my BSc. Strategically planning detailed and effective sessions to children ages
5-16. Running sessions and liaise with head of physical education, further developing
the session and myself.
Achievements
• Men’s 1st rugby team were promoted three years in a row and made it to the highest
level of university rugby in the UK.
EDUCATION AND QUALIFICATIONS
• BSC Foundation Degree in Sports Performance and Rugby (2009-2010) University of
• BSC Honours Degree in Sports Science and Coaching (2010-2013)
• Rugby level one and rugby level two (Included within degree) (2009-2013)
• Level two Performance Analyst with SportsTech
• Tag rugby coach
• Advanced First Aid
• Working with Children Certificate

4. RUGBY CAREER
• Feb 2013 contracted from the UK to play for the Leeton Phantoms in NSW.
• April 2013 Represent the Southern Inland Brumbies and became undefeated
champions in the provincial Championship.
• June 2012 became Four Nations Undefeated Champions, with Welsh Universi-
ties 7’s.
• June 2011 was awarded player of the tournament for Welsh University 7’s in the
Home Nations Championships.
• 2006 - 2009 English Premiership ASSE Champions, with Worcester Warriors
ASSE.
• 2007 Semi-Finalist in the Daily Mail Cup, with Worcester Warriors ASSE.
• 2007 beat Wales twice in a two match series.
• All England Finalist, with Worcester Mini Juniors 3 Years running at Twickenham.
Club History (Present-past):
• Brumbies Southern Inland Represen-
tative Rugby (2013),
• Leeton Phantoms NSW (2013),
• Elite 7’s (Kukri Spartans, Hellfish)
(2010-12),
• Welsh University 7’s (2009-2012),
Welsh Universities XV
(2009-2012),
• Glamorgan University First
XV(2009-12),]
• England Colleges (2007-2009),
• Midlands (2006-2009), • North Midlands (2006-2009),
• Worcester Warriors ASSE (2006-09), • Upton Men’s First XV (2006-2013),
• Worcester Colts (2006-07), • Worcestershire Schools County
u15’s thru u17’s (2004-2006),
• Worcestershire County u15’s thru
u17’s (2004-2006),
• Worcester Mini Juniors u10’s thru
u17’s.

5. REFERENCES
Damian Pacecca (Western Force Head of Analysis)- 0402 910 667
Doug Fawcett (Guildford Grammar Director of Rugby)- 0426 794 430